Marketing Insider Group

JULY 1, 2016

In the past few years, in an effort to build and maintain strong personal brands, attract new clients, and differentiate from local competitors, more real estate agents have taken up blogging than ever before. As it has been for many other industries and businesses, blogging can be an incredibly useful tool for real estate agents […]. The post Content Marketing for Real Estate: 7 Tips for Getting Real ROI appeared first on Marketing Insider Group.

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ROI Tips Content Marketing Differentiation 148

Biznology

JULY 1, 2016

I once worked with a software company who, upon retaining me, described all the problems that they were having in product development. They needed my help because the software developers were not moving fast enough, not delivering the features the clients wanted, and losing ground to competitors. These are serious problems, but I have faced them before.

Best Practices 126

Best Practices Work Management Marketing Management Software 126

Tony Zambito

JULY 1, 2016

by Nikita Kozin. The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise. Creating uncertainty in world financial markets, the future of the European Union, the pace of globalization, how to strategically plan for an eventual exit, and how to prepare for potential risk from this event.

Buyer Personas 101

Buyer Personas Planning Business Paid Search Agency 101

Adobe Experience Cloud Blog

JULY 1, 2016

Author: Mike Madden Ah, the elusive subject line. Just when you thought you wrote something brilliant, you find that your open rates are less than impressive. How could writing 5-7 words be so hard? You used to write 2,000-word papers in college. You can form a sentence in your sleep. No really, you’re a sleep talker. The truth is that subject lines are the doorway into your email campaigns.

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Thought Leadership Open Rate Marketo Urgency Marketing 92

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

JULY 1, 2016

Prior to this year, there was a strange dynamic at the heart of the Cannes International Festival of Creativity. Content marketers love to go party on yachts and talk about their work, but the jury hadn’t awarded a top prize for branded content since 2013. The New York Times ultimately stopped the drought, winning a Grand Prix for its virtual reality film “The Displaced,” which tells the story of the global refugee crisis.

Advertising Agencies 71

Advertising Agencies Brand Identity Branding Paid Search Agency 71

Hinge Marketing

JULY 1, 2016

At Hinge, we spend a lot of time talking about visibility and how increasing a firm’s visibility is instrumental to its growth. While there are many ways you can go about increasing your visibility, there are a few techniques in particular that are used extensively by high growth companies. Why do these high performers focus on increasing their visibility?

Paid Search Agency 49

Paid Search Agency Top of Funnel Companies Planning 49

SnapApp

JULY 1, 2016

Ready to kick off summer by building SnapApps? We thought so! That’s why we’ve been busy releasing new features to help you have a successful summer. Below is a recap of everything that was introduced in June and how you can make use of it. Copy Pages. You can now copy any content or result page to make it easier than ever to design your SnapApps. Simply click on the copy icon that appears for these pages in the Page Manager.

Features 48

Features Click Rate Statistics Analytics 48

Sprout Social

JULY 1, 2016

Every marketer dreams of having an opportunity to work for a company that’s rapidly expanding. When that opportunity arises, there’s a lot to learn and plenty of unexpected tasks to plan for and processes to establish. This week at #SproutChat , we were joined by Adam Palmer , Director of Digital at RumChata. During our chat, Adam talked about his marketing experience and offered our community advice on scaling a social media marketing strategy and expanding into international mark

Paid Search Agency 46

Paid Search Agency Planning Companies Multi-Channel 46

SnapApp

JULY 1, 2016

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we’ll assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We’ll pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.

Startups 48

Startups Loyalty Opinions Interactive Marketing 48

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

MLT Creative

JULY 1, 2016

HubSpot is back at it again with another marketing certification. This time it’s on email marketing. In this article, I’ll tell you who can benefit from getting this certification, what the classes contain and what you need to do to pass it. Like all HubSpot’s certifications, the email certification is free and can be taken […].

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Hubspot Email Marketing Class Creativity 40

Customer Experience Matrix

JULY 1, 2016

Account based marketing is clearly an important technique for B2B marketers, but I don’t see it displacing all other approaches. For exactly that reason, I also don’t see specialized ABM systems replacing the core marketing databases and decision engines that coordinate all marketing efforts. Today, the core roles are most often filled by marketing automation, although there are emerging alternatives such as Customer Data Platforms and Journey Orchestration Engines.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

KoMarketing Associates

JULY 1, 2016

One of the best things about working in search marketing is having the opportunity to connect with other SEOs in person and share best practices, challenges faced, and lessons learned. It’s a chance to hear, first-hand, how our peers are evolving with the industry and keep a pulse on all the latest changes and developments in search. Last Thursday, in Chicago, IL, several members of the KoMarketing team attended the SEJ Summit , a unique conference experience tailored specifically for sear

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Search Marketing Peer-to-peer Work Management Marketing Management 123

Convince & Convert

JULY 1, 2016

Welcome back to Marketing Marvels, where I’m pleased to welcome my friend Tim Hayden, Vice President of Marketing at Zignal Labs. Zignal provides an incredibly powerful suite of social listening tools to social media marketers. Forget surface-level data and broad-strokes reporting—Zignal is social listening on steroids. Thanks to features like customizable dashboards, hour-by-hour trending data, and easy report building, you can easily visualize and act upon all the social data at your fin

Marketing Automation Services 113

Marketing Automation Services Work Management Paid Search Agency Ideal Customer Profiles 113

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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Hubspot

JULY 1, 2016

As businesses grow and add new people to their team, they often face the challenge of having to move to a new office space. But there's a lot that goes into that decision. What kind of office space suits your team and team culture best? How can you set up a space that encourages productivity and invites growth? There are three main types of office spaces: conventional, virtual or remote, and shared space.

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Best Practices Business Product Companies 51