Marketing Insider Group

JUNE 17, 2016

As a startup marketer, what channels do you exploit in order to increase traffic to your site? In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar? If it does, that’s fine – these are all really important channels. Any marketer – startup […]. The post Check Out These 10 Underutilized Traffic Sources appeared first on Marketing Insider Group.

Traffic 189

Traffic Startups Social Media Order 189

Customer Experience Matrix

JUNE 17, 2016

I first started paying attention to “customer success management” systems when I realized they were assembling data from multiple sources to build a consolidated customer view – something that could potentially serve other departments throughout the organization. This made them a fifth subtype of Customer Data Platforms (CDPs), along with systems based on marketing, lead scoring, sales advisory, and tag management.

Automation 139

Automation Marketing Automation Services Lead Ranking Trigger Marketing 139

Writing on the Web

JUNE 17, 2016

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt.

Business Blogging 136

Business Blogging Business Domain Blogger 136

The Point

JUNE 17, 2016

In the days of Mad Men, advertising clients wouldn’t dream of writing their own copy. Advertising was about big ideas, big concepts, and crafting that story was left to the professionals. In the digital age, all that has changed. With rare exceptions, “big idea” marketing is regarded as a quaint anachronism, especially in the B2B world. Who has the time, anyway?

Demand Generation Agencies 109

Demand Generation Agencies Paid Search Agency Advertising Agencies Copywriting 109

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Campaigns

Contently

JUNE 17, 2016

‘Tis the season of reports in the digital content industry. With Mary Meeker’s “2016 Internet Trends” report, PageFair’s annual ad-blocking report , IAB’s quarterly revenue update , and Pew Research’s “State of the News Media” all coming out within the span of a few weeks, there has been a flood of information about the current state of the media, advertising, and marketing industries.

Media 89

Media Mobile Advertising Emarketing Internet Marketing 89

Contently

JUNE 17, 2016

‘Tis the season of reports in the digital content industry. With Mary Meeker’s “2016 Internet Trends” report, PageFair’s annual ad-blocking report , IAB’s quarterly revenue update , and Pew Research’s “State of the News Media” all coming out within the span of a few weeks, there has been a flood of information about the current state of the media, advertising, and marketing industries.

Media 88

Media Mobile Advertising Emarketing Internet Marketing 88

Hinge Marketing

JUNE 17, 2016

Differentiation is the most common—and often the most difficult—marketing issue for professional services firms. Competition within the professional services space is fierce, and many industries are incredibly homogeneous—which makes differentiation that much more difficult. I’ve written about differentiation before and warned against the perils of not differentiating.

Marketing Strategy 78

Marketing Strategy Marketing & Strategy Planning Peer-to-peer 78

Adobe Experience Cloud Blog

JUNE 17, 2016

Author: Andrea Lechner-Becker When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. You can barely even classify it as a gamble—it’s just stupid. Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email.

Marketing & Strategy 76

Marketing & Strategy Marketing Strategy Marketing Automation Services Thought Leadership 76

33Across

JUNE 17, 2016

It was hard not to miss Mary Meeker’s latest Internet Trends Report, especially the section on economic growth slowing. On the one hand, the report did call out that U.S. internet advertising growth is accelerating. The post The Ripple Effect Of A Market Correction appeared first on 33Across.

Effectiveness 48

Effectiveness Internet Marketing Marketing Report Advertisements 48

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SnapApp

JUNE 17, 2016

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we’ll assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We’ll pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.

Storytelling 48

Storytelling Demographics Marketing & Strategy Paid Search Agency 48

Hubspot

JUNE 17, 2016

Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior. Think about it: We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us haven’t considered how seemingly innocuous things like social media can have a strikingly similar effect on both our minds and behav

Social Media 44

Social Media Media Webinar Metrics Marketing & Strategy 44

SnapApp

JUNE 17, 2016

Design shares a lot of similarities with Goldilocks and the Three Bears : A healthy dose of experimentation takes place, some lines are crossed, and most importantly, it involves finding a balance that’s “just right.”. Some prefer their porridge scalding hot or simply don’t mind that their bed was purchased at PetCo, and that’s okay, too. But if your goal is to please the majority of your audience with a strong, balanced presentation, remembering the C.O.R.E. principles of design is something yo

Design 48

Design Dwell Paid Search Agency Act-On 48

Sprout Social

JUNE 17, 2016

Everything revolving around demand generation is about knowing your customer and providing them with valuable information. While lead generation strategies are more focused on grabbing the attention of prospective new customers. Both are focused on getting consumers to transition through the sales funnel and purchase a product or service. They are also crucial components of a marketer’s responsibility.

Lead Generation 46

Lead Generation Demand Lead Scoring Lead Ranking 46

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Standard

JUNE 17, 2016

To understand how brand marketing is shifting strongly in favor of native video ads, take a look at Facebook. According to SocialTimes , native advertising is by far the most popular ad format on the social network: eighty-three percent of all ads are native. Since the start of 2015, native ads displayed through mobile apps using Facebook’s Audience Network have seen their spending increase ten-fold.

ROI 43

ROI Paid Search Agency Ads Video Marketing 43

Hubspot

JUNE 17, 2016

Think back to when you visited a website for the first time. Were you immediately ready to make a purchase? It’s likely that you were not. In fact, 99% of first time website visitors are not ready to buy. Yet, we as marketers often only focus on the 1% who are ready to buy. To nurture that 99% of people into a sale, you need to create conversions before the checkout (or pre-transactional conversion opportunities).

Traffic 41

Traffic Marketing Websites eCommerce Newsletter 41

LeanData

JUNE 17, 2016

The three things that matter most in real estate are supposed to be location, location, location. And when you think about it, that philosophy translates to business. Only substitute location with territory. As in, it’s all about territory, territory, territory. And how a growing company creates and manages its territories is one of the most important roles for sales operations practitioners.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Ranking 40

The Freeman Company

JUNE 17, 2016

Unlock the secret of the non-attendee to increase conference attendance.

Customer Surveys 40

Customer Surveys Conference 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

LeanData

JUNE 17, 2016

The three things that matter most in real estate are supposed to be location, location, location. And when you think about it, that philosophy translates to business. Only substitute location with territory. As in, it’s all about territory, territory, territory. And how a growing company creates and manages its territories is one of the most important roles for sales operations practitioners.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Ranking 40

KoMarketing Associates

JUNE 17, 2016

I was at a family cookout last summer talking to a group of my relatives, when someone asked me about my job as a content marketer. I began to explain it as I normally would to other marketing-savvy people, but noticed about half of those I was talking to were looking at me with faces that looked a lot like this: My grandmother said, “So, you’re like an online journalist?

Video Marketing 121

Video Marketing Content Marketing Advertising Agencies Content 121

LeanData

JUNE 17, 2016

The three things that matter most in real estate are supposed to be location, location, location. And when you think about it, that philosophy translates to business. Only substitute location with territory. As in, it’s all about territory, territory, territory. And how a growing company creates and manages its territories is one of the most important roles for sales operations practitioners.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Ranking 40

Convince & Convert

JUNE 17, 2016

Welcome to episode four of my new show, Marketing Marvels. If your marketing team has several irons in the fire at all times, collaborating can be chaotic. Your team most likely juggles an array of disconnected tools for planning, storage, social scheduling, design, and task management. Workfront was created to control all that chaos and enable teams to do their best creative work.

Work Management 113

Work Management Marketing Management Paid Search Agency Budget Programs 113

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

LeanData

JUNE 17, 2016

The three things that matter most in real estate are supposed to be location, location, location. And when you think about it, that philosophy translates to business. Only substitute location with territory. As in, it’s all about territory, territory, territory. And how a growing company creates and manages its territories is one of the most important roles for sales operations practitioners.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Ranking 40

Kapost

JUNE 17, 2016

By now, you know that content is the future of marketing. As Accenture’s “ 2015 State of Content Report ” puts it, “content is arguably a marketer’s most vital natural resource; it fuels and sustains the marketing activities that connects businesses with customers and drives business outcomes.” The strategic decisions that you make now will impact whether your content program is successful in the long-term.

Budget Programs 60

Budget Programs Planning Optimization Paid Search Agency 60

LeanData

JUNE 17, 2016

The three things that matter most in real estate are supposed to be location, location, location. And when you think about it, that philosophy translates to business. Only substitute location with territory. As in, it’s all about territory, territory, territory. And how a growing company creates and manages its territories is one of the most important roles for sales operations practitioners.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Ranking 40

Biznology

JUNE 17, 2016

The negative perceptions of the major U.S. airline brands (e.g. American, United, Delta, US Airways) reached a new high recently with publicity on the interminable security lines at most airports. While these excessive wait times have many causes, such as not enough checkers and increased air traffic, the airline industry is partly to blame as well.

Brand Identity 112

Brand Identity Branding Bundling Customer Satisfaction 112

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

LEADership

JUNE 17, 2016

I wanted to do something a little different this week, so I found a neat little infographic from NowSourcin g that lists the good and bad habits that are common among the world’s smartest people. I thought it might be fun to run through the list and see how many apply – who knows, you or a member of your team may be the next Grace Hopper or Nikola Tesla!

Thought Leadership 53

Thought Leadership Studies Practices 53