Marketing Insider Group
JUNE 16, 2016
At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out. Here’s a quick guide to inbound and outbound lead generation, and what each […].
Tomorrow People
JUNE 16, 2016
Seeing customers as an individual - focusing on the customer journey. Making customers matter; delivering relevant content.
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Marketing Insider Group
JUNE 16, 2016
Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.” B2B content has become pretty formulaic. Insert ‘Top 10’ list headline here. Insert stock photo of a businessman jumping in the air there.
Biznology
JUNE 16, 2016
Not too long ago the phrase “there’s an app for that” became quite popular. Now it seems that there may be an app to replace the mighty website as a business tool. If you think about it, it seems like there is indeed an app for everything and every place. Just about every store, business, or restaurant you go into has their own application to download.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JUNE 16, 2016
Successful content campaigns increasingly have a common element: engagement. The more engaging your content, the more stimulated your audience. The more stimulated and engaged your audience, the faster you’ll reach your marketing goals. Easy, right? But when your audience is inundated every day with attention-seeking material through social, email, their own browsing searches, and the […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hive9
JUNE 16, 2016
In a. recent study , Forbes found that companies doing data-driven marketing well are three times more likely than their peers to see an increase in revenue.
Contently
JUNE 16, 2016
There’s a difference between wanting to produce high-quality luxury content and actually doing it. While 73 percent of marketers say developing more engaging content is their top priority, only a handful of brands actually run successful content programs. One such brand is Equinox, the luxury fitness chain that sets itself apart from other high-end gyms with content that emulates the brand’s elite fitness experience.
6sense
JUNE 16, 2016
At the SiriusDecisions summit this year we announced a first-of-its-kind partnership with Forbes Media. The goal of this partnership is to help our clients adapt and excel in today’s shifting environment by bringing customer data, media execution and predictive intelligence together to deliver tangible business outcomes for our clients. Dell will be the first customer to use the Forbes and 6sense publisher – predictive intelligence solution to drive their media campaigns.
Sprout Social
JUNE 16, 2016
Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hinge Marketing
JUNE 16, 2016
Our 2016 High-Growth Study uncovered practical lessons on how to grow a business in the professional services arena. Hinge’s goal is to understand what these high-growth companies do differently and share that insight with other professional services firms. We want to help our clients attract more leads and be more profitable than their organic-growth or no-growth peers.
Lead Liaison
JUNE 16, 2016
Better Handwritten Notes. Want to write better handwritten notes and letters? Handwritten notes provide an easy way to break down barriers between your company and your customers. When people receive a handwritten letter from you, they will be impressed that you went the extra mile to drop them a line. You can impress them even more by following some tips that will allow you to send out top-notch handwritten notes.
JotForm
JUNE 16, 2016
With Animate CC, Adobe finally sounded the bell to the end of Flash. While the renamed animation program still supports Flash, it has moved its main focus towards HTML5 and WebGL. Now, for each new project, you decide whether you want to create an animation via HTML5 canvas or WebGL. Animated SVGs w.
Leadspace
JUNE 16, 2016
Chris Brogan is one of the original B2B digital marketing influencers, in podcasting, social media and content marketing. He’s written eight thought-provoking and practical books that outline the strategies and tactics he’s perfected working with brands like Oracle, Citrix, Google and Microsoft. As CEO of Owner Media Group , he has inspired legions of people, from entrepreneurs to corporate execs and employees who want to take charge of their lives and careers.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
JotForm
JUNE 16, 2016
Many people wonder what “responsive” means, and what a responsive online form is. Let’s clear up this potentially confusing issue! A mobile responsive form, or responsive form, provides an optimal viewing and interaction experience across a wide range of devices, from desktop to mobile. Responsive f.
KEO Marketing
JUNE 16, 2016
KEO Marketing has released a new Marketing Guide entitled, “ 5 Strategic Approaches to Website Design and Development for Increased Conversions.” This report is a departure from the usual guides which focus on layout and copy. Instead you will learn techniques to get past the ever-shortening attention span, capture and keep your prospect’s attention, tell your brand story effectively and move the visitor through the buyer’s journey to ultimately making a sale.
SnapApp
JUNE 16, 2016
As a journalist, interviewing people is one of my favorite parts of the job. Sure, I get a little jittery every time I have to talk to someone I haven’t met before or someone especially important in the community for which I’m writing. I’m sure the person on the other end of the interview might also feel some of those same jitters. The best part about journalism, for me, is getting the chance to meet and talk to a wide variety of different people about a wide variety of different things.
KEO Marketing
JUNE 16, 2016
In 2016 brands will be striving to connect more deeply with customers. The age of the well-informed customer is upon us, with their greater access to information and constant connection to their friends and industry experts. Because of this, brands need to move away from the slick 30-second commercials and flashy trade show displays and begin to connect with their audiences on a more personal and meaningful level.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JUNE 16, 2016
When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences. Subscribers are a very, very important part of this whole process -- especially if you're in the early stages of blogging.
Content Standard
JUNE 16, 2016
Over the past few years, the US has debated whether or not corporations should be considered “people.” It’s a heated topic that bounces between topics concerning taxation, rights, and a slew of other legal ramifications. But among it all, it seems lawyers have forgotten to ask the personal questions: Can companies get excited, be surprised, or become enticed?
MLT Creative
JUNE 16, 2016
Local SEO. It’s not new, but it doesn’t get much air time in the b2b community. The most obvious beneficiary of local SEO is the mom and pop/brick and mortar store looking to finally glean some business off the interwebs. But, these aren’t the only businesses that need to be optimizing their websites to show […]. The post Finding Local Search Satisfaction in The B2B World appeared first on MLT Creative.
ActiveDEMAND
JUNE 16, 2016
How Marketing Agencies Can Get the Most From Automation Many marketing agencies use automation platforms to simplify their email, social media and brand awareness campaigns. Yet there are other features that agencies can use to truly get the most from these platforms such as real-time client notifications and reporting, behavior-based trigger marketing and predictive personalization.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
GreenRope
JUNE 16, 2016
10 Ways to be Successful with GreenRope. 1. Clean your data before importing. Clean input equals clean output. There is no other way around it. Good data means that you can accurately segment and target your messaging. Make sure that all your contacts are up-to-date and valid. Remove all bounces and duplicates, ensuring each contact has accurate information.
Convert
JUNE 16, 2016
PRESS RELEASE – Convert.com Walnut, CA | May 31st., 2016 Convert joins an elite group of successful corporations by basing their business model on the tenets of Conscious Business practices. Following in the footsteps of Whole Foods and Google, Convert places the health of the environment, well-being of their staff and success of their clients.
GreenRope
JUNE 16, 2016
10 Ways to be Successful with GreenRope. 1. Clean your data before importing. Clean input equals clean output. There is no other way around it. Good data means that you can accurately segment and target your messaging. Make sure that all your contacts are up-to-date and valid. Remove all bounces and duplicates, ensuring each contact has accurate information.
LeanData
JUNE 16, 2016
There’s no shortage of information available when it comes to analyzing the productivity of Sales Development Reps. These days, everything about their performance can be tracked, measured, sliced and diced. But which benchmarks matter the most? That’s not an easy question to answer. “I get calls all the time from other sales leaders specifically asking questions around sales development,” said Brian Birkett , LeanData’s vice president of sales.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
JUNE 16, 2016
10 Ways to be Successful with GreenRope. 1. Clean your data before importing. Clean input equals clean output. There is no other way around it. Good data means that you can accurately segment and target your messaging. Make sure that all your contacts are up-to-date and valid. Remove all bounces and duplicates, ensuring each contact has accurate information.
LeanData
JUNE 16, 2016
There’s no shortage of information available when it comes to analyzing the productivity of Sales Development Reps. These days, everything about their performance can be tracked, measured, sliced and diced. But which benchmarks matter the most? That’s not an easy question to answer. “I get calls all the time from other sales leaders specifically asking questions around sales development,” said Brian Birkett , LeanData’s vice president of sales.
GreenRope
JUNE 16, 2016
10 Ways to be Successful with GreenRope. 1. Clean your data before importing. Clean input equals clean output. There is no other way around it. Good data means that you can accurately segment and target your messaging. Make sure that all your contacts are up-to-date and valid. Remove all bounces and duplicates, ensuring each contact has accurate information.
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