Email Marketing 2.0 is Facebook and More
Digital B2B Marketing
MAY 25, 2011
The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. It is an excellent approach, and I think most comments missed the point. Facebook marketing and email marketing are both about developing an audience that allows you to engage over time. Facebook is (part of) Email Marketing 2.0.