Wed.May 25, 2011

Why You Should Be Happy Before You Blog

Writing on the Web

Three Keys to Blogging When you Are Happy. A guest post by Erica Nelson. You know how your smile is written all over your face? Your emotions are imbedded in your words and how you write.

Email tips from one of our B2B lead generation and marketing automation experts

Sales Lead Insights

This is the first in an ongoing series of tips from experts in B2B marketing , B2B lead generation and B2B marketing automation.

Trending Sources

Turning an online relationship FAIL into friendship

grow - Practical Marketing Solutions

Lori Witzel, a newcomer to our community, asked me a good question the other day. “Did you get any phone calls? You left me hanging!&#.

Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. It is an excellent approach, and I think most comments missed the point. Facebook marketing and email marketing are both about developing an audience that allows you to engage over time. Facebook is (part of) Email Marketing 2.0.

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

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There really is an ROI in Social Media – I’ve seen it!

Buzz Marketing for Technology

I really don’t get it. I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! That’s 6 out of every 10 CMOs. All I can say is what are you reading and where are you hiding yourself?

5 Stories About EU Privacy Rules: A Daily Roundup

Modern Marketing

by Jesse Noyes | Tweet this Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses wishing to track consumers’ behavior online with tools like cookies. We already dispelled some of the common misconceptions about these regulations earlier today. But a blog benefits from a diversity of voices. So in that spirit we thought we’d present a round up of today’s news about the EU privacy directive.

Report Card Time: How to get a 90+ on your Website Grade

MLT Creative

That anticipatory time in late spring, just before summer, is a reminder of the crazy phase at end of the school year when students are anxiously checking grades.

8 Steps to a Killer Social Media Newsroom for Inbound PR

Hubspot

Creating remarkable content can be a great way to generate inbound media coverage for your business. In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

How to Transform Your Website With Four Magical Steps

Hubspot

Abracadabra. When it comes to business websites, there are only two kinds: Those that work, and those that don’t. The ones that work get found by search engines, generate leads, and help you convert those leads into prospects and paying customers.

Marketing Lessons From Mom’s Best Advice

Hubspot

Let's face it, mom has taught us a lot over the years.

5 Steps to an Awesome B2B Facebook Page

Hubspot

Because of their industry expertise and history of content creation, B2B companies are often well suited for social media marketing. While it might make sense for B2B companies to start with a business-focused network like LinkedIn, Facebook certainly has its own place in B2B social media strategy.