Tue.Apr 17, 2012

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In an information-dense world, headlines prevail

grow - Practical Marketing Solutions

By Neicole Crepeau, Contibuting {grow} Columnist. I’ve been extremely busy, lately. With a lot of client work, I have neglected my blog and have been sharing content less on Twitter and G+. Often, I only get to read blogs and share content one or two days a week.

Why your business brand means much more than your logo

Tomorrow People

Your business brand is not your logo. Your logo is a big part of it, but it isn’t everything – and here’s why: Your logo is just the start. Your business branding is the message you put out there about your entire organisation.

Focus On Customers and Run Like Never Before

B2B Marketing Insider

If you read this blog regularly, you know I write mainly about 2 things. The first is that we marketers need to stop talking about ourselves and focus on our customers.

The Marketing Skills Gap is Very Real

Modern Marketing

by Christina Pappas | Tweet this Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the personal computer and the birth of the Internet. Back then, brands spent their budgets on print ads, the biggest, baddest trade shows and fancy corporate retreats. No matter the tactic, my dad delivered, ending up a VP in a few short years.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

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10 Ways to Instantly Amplify the Social Proof of Your Marketing

Hubspot

An individual's purchasing decision can be influenced by a large number of factors. Are you considering how influential social proof can be in that mix? According to Goog le , 70% of Americans now say they look at product reviews before making a purchase.

The Secret to Generating Revenue: Sell More

Modern B2B Marketing

by Seth Resler Recently, Marketo launched an in-depth survey of B2B companies to see how well they are maximizing the return on their marketing dollars. The preliminary results are in, and they are very telling. So, how do the top performing companies achieve their results?

When SMS Text Messaging Actually Makes Sense for Marketers

Hubspot

SMS, or "short messaging service," is an oft-touted component of mobile marketing that, though simple in concept, is difficult to execute correctly. It seems easy -- shoot a text message out to leads and customers to increase sales.

SMS 12

Highlights from the AA-ISP Leadership Summit #LS2012

Sales Intelligence View

Inside sales flocked to the AA-ISP Leadership Summit in AZ this week. This two day conference includes a variety of general sessions, interactive break-out sessions, and lively panel discussions featuring all new presentations from some of the nation’s leading Inside Sales experts.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Would Your B2B Brand By Any Other Name Be Better Off?

MLT Creative

A prospective B2B client is considering a name change for their business. There are many factors to consider and I was asked by the CMO to share any immediate ideas I had on the subject. I was happy to comply and thought I’d share my thoughts with you too.

Highlights from the AA-ISP Leadership Summit #LS2012

Sales Intelligence View

Inside sales flocked to the AA-ISP Leadership Summit in AZ this week. This two day conference includes a variety of general sessions, interactive break-out sessions, and lively panel discussions featuring all new presentations from some of the nation’s leading Inside Sales experts.

Are You Building a Data Bomb? (Part 1)

Reachforce

During the 2000 presidential election, massive problems with voter data quality resulted in national anxiety because there was no clear winner. Poor presentation on ballots led to errors in data processing, which, in turn, led to flawed predictions, recounts and lawsuits. Nike’s 2001 switch to a new demand and supply inventory

Is Lead Generation Slipping Away From Marketing?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. I know what you’re thinking, you’re saying to yourself, “Is he serious?”

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Facebook Marketing: Running Successful Sweepstakes And Social Promotions [Free Guide]

SnapApp

Chances are, if you manage a Facebook page that you've ran, or considered running, a sweepstakes. Not only are sweepstakes a great way to generate leads, but they are fun to enter and highly sharable.?Sweepstakes Sweepstakes are known for driving traffic, an average of 34% growth in?referral?traffic.