Sales Engine

MAY 19, 2016

In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation. This is a primary role for content marketing programs in the B2B space, especially when an outside sales force is being deployed to sell a complex product or service.

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Marketing Insider Group

MAY 19, 2016

Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting harder to stand out amid the sea of audio, video, images, documents, blogs, and more. To make matters worse, virtually every marketer and […]. The post 25 Content Marketing Tips Every Marketer Needs To Know appeared first on Marketing Insider Group.

Tips 147

Tips Content Marketing Content Paid Search Agency 147

KoMarketing Associates

MAY 19, 2016

I was more of a Tetris than a Dungeons & Dragons type of kid. I never really got into Lord of the Rings and found that goblin man more than a little creepy. But I’ll be the first to admit I’m fully entrenched in Game of Thrones. Why? Because it’s badass. And also because it always — always — surprises me. Red Wedding, much?

Content Marketing 135

Content Marketing Content Marketing & Strategy Case Studies 135

ANNUITAS

MAY 19, 2016

I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute. There is so much good data in this report, but one thing that stands out to me is that B2B marketers are still struggling to get a firm handle on strategic content marketing and in large part, have little to show for their increased efforts over the past few years.

Content Marketing 140

Content Marketing Demand Generation Content Cross-Selling 140

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Marketing Insider Group

MAY 19, 2016

I have to admit I cringed somewhat at writing the title to this post. It is of course sarcastic (one of my specialities) but what made it cringeworthy is not the fact that I was being sarcastic but the fact that I had to write it in the first place… and know that it would […]. The post Hey, CMOs, This Just In: Digital Marketing Is Now Mainstream appeared first on Marketing Insider Group.

Course 122

Course Marketing Content Marketing Content 122

Marketing Insider Group

MAY 19, 2016

The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new. Technical publications, websites and marketing collateral have […].

Content 121

Content Demand Marketing Websites Examples 121

Ambal's Amusings

MAY 19, 2016

The boys have been bugging me to make packaged noodles. Every time they say the word “packaged noodles” a cold shiver runs up my spines. They do understand the benefits of eating healthy.due to the health education in school, my non-stop conspiracy theories on the food/pharma industry and my carefully placed “healthy lifestyle documentary” watching … Continue reading Packaged Noodles with Turmeric and Kale.

Education 100

Education 100

Convince & Convert

MAY 19, 2016

I don’t mean to get personal here, but do you have a leaky sales funnel? Are you losing some customers somewhere along their journey from initial contact to final sale? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Either way, I’ve got you covered—no charge—because either way, it’s all about your content.

Top of Funnel 94

Top of Funnel Webinar Metrics Marketing Funnels Content 94

Ambal's Amusings

MAY 19, 2016

When there is too much going in my life, I try go back to where I find solace……within books. Today morning, in the midst of the rolling thunderstorms, I decided to walk over to the book shelves and pull out a treasure. This treasure was gifted to me in Summer 1999 by a treasure … Continue reading Neruda’s Poetry.

100

100

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Convince & Convert

MAY 19, 2016

It’s one thing to discuss taboo topics—it’s another to create experiences around them. This is the inspiration behind the world’s first-ever “Period Shop,” a bold new pop-up shop Kotex has set up in New York City to tackle taboos around “that time of the month.” The idea came from a woman with a vision. Sarah M. Sarah took to Tumblr to comment on the need for a dedicated Period Shop, resulting in a partnership with Kotex and its agencies (Organic, Mindshare, Geometry, and

Ideal Customer Profiles 88

Ideal Customer Profiles Campaigns Microsite Advertising Agencies 88

Contently

MAY 19, 2016

Marketers can track almost everything that lives on the web. However, some of the most valuable digital marketing collateral doesn’t live on web pages. Resource-intensive assets like e-books, white papers, sales sheets, case studies, PDFs, and slideshows are crucial for generating leads and nurturing prospects, but marketers have had no real way to track how they perform.

Advertising Benchmark 78

Advertising Benchmark Case Study Case Studies Paper 78

Convince & Convert

MAY 19, 2016

Compelling Stories Close Deals. Before becoming a successful, results-driven marketing professional at Vision Critical, Nick had a robust career as an award-winning writer for FORTUNE Magazine and a producer at CBC News. His extensive experience in print, broadcast, and online journalism has given him a solid foundation in creating compelling narratives for a wide audience which has translated beautifully to the world of content marketing.

Top of Funnel 87

Top of Funnel Ad Building Content Marketing Content 87

Contently

MAY 19, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. When Victoria Beckham announced plans to take her growing fashion empire to Hong Kong, well-heeled circles took note. However, this wasn’t the only story making headlines. Global enterprises and real estate tycoons were interested in what the move said about the health of Hong Kong’s retail sector.

Product 68

Product Storytelling Content Thought Leadership 68

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Hubspot

MAY 19, 2016

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called " dead ," " not dead, evolving ," and even " dead, again." But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Lead Liaison

MAY 19, 2016

Converting visitors often requires giving away something of value. An excellent way to convert visitors , as well as maintain relationships and grow your subscriber base, is to provide a crash course. This method ties in well with making an offer when a customer tries to exit a page. Encourage the visitor to sign up for a crash course by piquing their interest.

Course 49

Course Lead Liaison Marketing Prospects Lead Scoring 49

JotForm

MAY 19, 2016

Every day, thousands of JotForm users depend on online forms to sell their company’s goods or services. That’s because, with JotForm, it’s incredibly easy to turn any old form into a money-maker -- no magic wands or fairy dust required. The best part is that you don’t need an expensive e-commerce.

Order 48

Order Effectiveness Tips Service 48

6sense

MAY 19, 2016

A few weeks ago, 6sense founder and CEO Amanda Kahlow was part of an insightful and thought-provoking conversation on an exclusive Account Based Marketing Twitter chat! In addition to Amanda, the panel featured Engagio CEO Jon Miller , Triblio CMO Jason Jue and Heinz Marketing president Matt Heinz. These B2B marketing experts shared their insights and actionable strategies for understanding, implementing and measuring ABM.

Account Based Marketing 48

Account Based Marketing Buying Cycle ABM Ideal Customer Profiles 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Circle Studio

MAY 19, 2016

The post What is Account-Based Marketing (ABM)? appeared first on circle S studio.

Account Based Marketing 60

Account Based Marketing ABM Marketing & Strategy Marketing 60

Content Standard

MAY 19, 2016

About a year ago, I had a moment of panic at the office in regards to sales enablement. As the Salesforce admin for Skyword, a co-worker came up to me after a month of being employed at the company and asked “Adam, I’m having a hard time editing one of my leads. Can you show me how to change the Lead Status ?” I did my best to keep my composure and somehow forced the word “sure” out of the microscopic gap between my clenched lips.

Tips 45

Tips Lead Scoring Lead Ranking Training 45

The ROI Guy

MAY 19, 2016

Despite the growing need to convince buyers as to the unique value you can deliver, the traditional ROI Business Case - long a staple of value selling - may be losing its luster in driving sales success. Why? The Traditional ROI Business Case is often too inside-out (vendor-centric), focused too much on the solution and what it can do. Most are overloaded with too many numbers that clients have difficulty connecting with.

ROI 45

ROI Demand Webinar Metrics Forecasting 45

Content Standard

MAY 19, 2016

About a year ago, I had a moment of panic at the office in regards to sales enablement. As the Salesforce admin for Skyword, a co-worker came up to me after a month of being employed at the company and asked “Adam, I’m having a hard time editing one of my leads. Can you show me how to change the Lead Status ?” I did my best to keep my composure and somehow forced the word “sure” out of the microscopic gap between my clenched lips.

Tips 40

Tips Lead Scoring Lead Ranking Training 40

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Convert

MAY 19, 2016

On May 18th., ConversionXL published a new study on the speed of A/B testing tools and the impact they have on the conversion rate of clients. The correlation was obvious, the slower your A/B testing software, the more you hurt your conversion rate. By installing an A/B testing tool that does not prioritize about your conversion rate, you.

Tools 40

Tools Correlation Conversion Rate Software 40

Integrated B2B

MAY 19, 2016

The role of marketing in B2B companies is often debated. For every story of marketing’s contribution to growth, there are probably another two or three of marketing fighting tooth and nail for budget, resources and, not least, mindshare from the B2B CEO. After years of being part of this debate, I decided to find out what the B2B CEO and executive management really think about marketing.

B2B Marketing 40

B2B Marketing Paid Search Agency Planning Allocation 40

The Freeman Company

MAY 19, 2016

What makes a successful experience and why humans need face-to-face interaction

B to B 40

B to B 40

Integrated B2B

MAY 19, 2016

The role of marketing in B2B companies is often debated. For every story of marketing’s contribution to growth, there are probably another two or three of marketing fighting tooth and nail for budget, resources and, not least, mindshare from the B2B CEO. After years of being part of this debate, I decided to find out what the B2B CEO and executive management really think about marketing.

B2B Marketing 40

B2B Marketing Paid Search Agency Planning Allocation 40

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

The Freeman Company

MAY 19, 2016

The rundown of the insights you won't want to miss at the drupa cube

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40

Influitive

MAY 19, 2016

Those who work in finance are detail-oriented, consummate professionals. They can seem like outsiders, working a monotonous—often thankless—job, but the work that finance professionals do is critical to any business. Engaging with finance professionals is challenging when you consider that they can fall into one of two distinct personas, based on their position: Mid-level professionals tend to be more introverted, yet self-confident, preferring quiet recognition versus being in the spotlight.

Peer-to-peer 100

Peer-to-peer CPA Cost per Acquisition Work Management 100

SnapApp

MAY 19, 2016

60% of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your audience is more important than ever. One such engagement metric is social shares. Generating a high number of content shares on social media is key to overcoming engagement obstacles for a number of reasons: Social shares amplify your content.

Lead Scoring 54

Lead Scoring Lead Ranking Content Social Media 54