Sun.Jul 05, 2020

Sheena’s App of the Week: Toggl

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. I’ve always been drawn to productivity, time management tools, apps, and hacks. It all started back in the late 1980’s when I was introduced to the Franklin Covey system. See my previous post about the app I’ve used for years for my tasks, reminders, and lists: Awesome Note. .

Spot 67

A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)

Pam Didner

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. This guide is for those new to ABM or seeking to improve their approach. What is account-based marketing? Why is it important for sales and marketing? What are some examples of account-based marketing? How to plan and scale account-based marketing? How to track the results of ABM?

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Not Your Mama’s Guide to Content Marketing

Vision6

If after reading our headline you decide to find your information from a textbook-style article on the 4 Ps of marketing *gag* we wish you luck! But if you’re interested in learning tried and true methods for a content marketing strategy that actually works, this one’s for you! Never trust someone who says trust me. But seriously, trust me. Vision6 had a major case of BSPD also known as Brand Split Personality Disorder.

Leveraging Client Relationships & Building a Strong Referral Program

The Lead Agency

A business referral is when someone in your network recommends your business to a new prospect. This may happen spontaneously during organic conversation or as a result of conscious referral marketing efforts – Hubspot. Leveraging client relationships is integral to your organisation’s continued success.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Great Design is Great for Business – 5 Compelling Reasons Why

Circle Studio

Most marketers realize the importance of great design, which acts as a differentiator and plays an instrumental role in driving business. Here are several compelling reasons for making a case to the C-Suite on the importance of investing in design. A good first impression. Oftentimes a prospect’s first glance at your company is through a website, trade show, business card, or advertisement.

Research Documents the Impact of COVID-19 on Sales and Profits

B2B Marketing Directions

The COVID-19 pandemic has been wreaking havoc on U.S. businesses since March when the governors of most states began closing "non-essential" businesses and issuing "stay at home" orders. As the reality of the pandemic sank in, it quickly became apparent that COVID-19 would have a major impact on the financial performance of most companies. What was not clear back in March and April was exactly how significant the impact of COVID-19 would be and how long the economic disruption would last.