Sat.Sep 25, 2021

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B2B Reads: CEO Expectations, Breaking Habits, & Real-time Leadership

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. What Emerging Company CEOs Really Expect of Marketing and Sales Leaders.

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Fractional CMO Program Offers Leadership Through Experience

KEO Marketing

The marketing world has changed during the past decade, and this is particularly true for last year. A record number of companies moved their traditional advertising and event budgets online due to the COVID-19 pandemic, and digital advertising costs increased significantly as a result. Business leaders want to take their… Read More. The post Fractional CMO Program Offers Leadership Through Experience first appeared on Inbound Marketing | B2B Marketing.

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How to Write A Landing Page: Slang, Emojis, and Memes—Oh My!

Unbounce

Imagine this : You go to a swanky cocktail party with the top names in your industry. There’s live jazz music and waiters going around with fancy hors d’oeuvres. Dressed to the nines, you sidle up to a professional acquaintance and show them a dog picture on your phone. You proclaim, “ Look at that heckin’ chonkerino! ”. The pianist stops playing.