Sat.Sep 25, 2021

Fractional CMO Program Offers Leadership Through Experience

KEO Marketing

The marketing world has changed during the past decade, and this is particularly true for last year. A record number of companies moved their traditional advertising and event budgets online due to the COVID-19 pandemic, and digital advertising costs increased significantly as a result.

CMO 96

B2B Reads: CEO Expectations, Breaking Habits, & Real-time Leadership

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

How to Write A Landing Page: Slang, Emojis, and Memes—Oh My!

Unbounce

Imagine this : You go to a swanky cocktail party with the top names in your industry. There’s live jazz music and waiters going around with fancy hors d’oeuvres. Dressed to the nines, you sidle up to a professional acquaintance and show them a dog picture on your phone.