Fri.Feb 08, 2013

How Inbound Marketing Aligns With the New Purchase Loop

Hubspot

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action. The Purchase Funnel.

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory.

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Trending Sources

8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions.

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3 Tips to Optimize Your Blog Posts for SEO

Marketing Action

There are many reasons why your business should be blogging. Sharing your expertise and information grounds your company as a thought leader in your space, and helps you establish relationships with visitors.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.