Mon.Jun 14, 2021

Using Premium Content to Attract B2B Buyers

Hinge Marketing

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. .

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike.


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Big Picture Change: How Your Business Can Benefit from ZoomInfo Intent


“Bill and Melinda Gates are getting divorced. I guarantee you $100 right now: Public relations.”. I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works.

Marketing Effectively in a More Regulated Digital World


The launch of a new, improved Biznology seems like an excellent time for me to pivot slightly and, I hope, improve as well. Moving forward I will focus on the intersection of digital marketing, security, and privacy.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Artificial Intelligence in Digital Marketing: Beat the Jargon…

Inbox Insight

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around.

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Marketing is every employee’s job (They just don’t always know it)


30-second summary: Marketing isn’t solely the job of the marketing team, all employees play a role in brand-building and awareness. It’s the responsibility of the marketing team, though, to empower other team members to support marketing’s efforts.

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How to Make Sure Your Email Pops Up in Your Subscribers’ Inboxes

Content Marketing Institute

Yes, you need a clickable subject line and effective copy. But before your recipients can get to all that, they need to see your email. Here’s how to make that happen.

Welcome to the Fastest Backlink Discovery Tool Ever


It’s 2021, you need your digital marketing to move fast. To help you find, report and manage backlinks, Semrush is launching the fastest backlink analytics checker in the market. Link Building

How to Use Social Media for Building Material Suppliers

Navigate the Channel

There’s no doubt that the rise in new home sales is causing the building materials industry to boom. However, that doesn’t mean you should give up on trying to reach new leads. Instead, optimize your digital marketing to best reach your ideal customers.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

How to set yourself up for A/B testing success


One thing I love about email is data. Because it’s so readily available, it’s easy to run split tests and see email performance in real time. You’ll often find me poring over spreadsheets and constantly refreshing data as if I were watching a close race.

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5 Best Lead Generation Techniques for Small Businesses

Benchmark Email

A steady stream of leads is vital for any small business. It allows you to grow your email list, customer base, and increase revenue year over year. But without a lead generation strategy, you’ll lose valuable market share to those that have refined this process.

How To Use Semrush for Content Marketing: 7 Ways You Didn’t Know About


Explore the top 7 (less known) ways content marketers can use Semrush to boost their content marketing efforts in 2021. Content Marketing

Google’s Mueller on Ranking Impact of Poor HTML, Spelling and Grammar via @sejournal, @martinibuster

Search Engine Journal

John Mueller provides a rule of thumb for bad HTML and explains how spelling mistakes and poor grammar are quality issues The post Google’s Mueller on Ranking Impact of Poor HTML, Spelling and Grammar appeared first on Search Engine Journal. News SEO

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

What Is the OptinMonster Plugin? Benefits, Results, & More


Have you been looking for the best lead generation tools for WordPress and wondering, “What is the OptinMonster plugin?” ” OptinMonster is hands down the best way to grow your email list, boost your site’s conversions, and increase sales.

Why People Visit YouTube & How to Engage Them [New Data]


YouTube is the second largest website globally with over 2 billion global users. Still, despite its huge audience, it can be challenging to gain engagement on your videos.

4 Known GMB Issues & What To Do About Them – June 2021 via @sejournal, @thesocialdude

Search Engine Journal

Learn more about GMB issues and bugs known to the Google My Business team as of June 2021 — and when to expect a fix. The post 4 Known GMB Issues & What To Do About Them – June 2021 appeared first on Search Engine Journal. Local Search

57 Common A/B Testing Mistakes & How to Avoid Them


Are you running A/B tests but not sure if they’re working properly? Do you want to learn the common mistakes when A/B testing so that you don’t lose valuable time on a broken campaign? Well, good news!

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

8 Ideas and Tips to Align Sales and Marketing During Transitions


If you are like most businesses, you’ve written off sales and marketing alignment as a fantasy that will never happen in your organization. Workplaces are already so dynamic. It is not out of line to feel like true alignment is essentially a lost cause.

The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]


COVID-19 presented more challenges than one for businesses, and the pandemic took an even more tremendous toll on minority business owners. With minority business owners experiencing a cash crunch, not many could secure loans to keep their doors open.

Sales Pipeline Radio, Episode 249: Q & A with Cay Gliebe @CayGliebe1

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.

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Most Admired Leaders 2021: Michelle Cirocco, Televerde


Originally published in Phoenix Business Journal , May 13, 2021. Michelle Cirocco. Title: Chief social responsibility officer. Company: Televerde. What it does : Operates call centers for corporate clients employing incarcerated women as sales and marketing representatives.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Master Data Management Will Help Your Business Grow

Altitude Branding

Data is becoming one of the most valuable resources in the world. People say that it is the new oil, but this is more theoretical than it is literal. The worth of the world’s data is in the billions. While most of the data out there is owned by large companies, this will likely change.

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4 Secrets For A Successful ABM Campaign

HG Data

Taylor viens. marketing & Digital communications manager. june 14, 2021. Account-based marketing, or ABM, allows you to identify and prioritize high-value companies. With ABM you can engage with businesses individually.

18 Data Terms Your B2B Sales and Marketing Teams Should Know


The typical vocabulary of data-driven revenue teams comes with a long list of data terms. Some you can understand easily; some meanings are harder to grasp. For a convenient reference, we created a quick glossary of data terms that may save you some time.

Eloqua Persona Development: Return Path Case Study

Eloqua Tips and Tricks

Eloqua Persona Development: Return Path Case Study. What is an Eloqua Persona? Eloqua Personas are customer archetypes of typical, target users representing a group of people with shared behaviors, goals, pain points, and delighters (things that can make them happy).

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.