Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Inbox Insight

JUNE 14, 2021

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report , 67% of senior B2B marketers perceiving a high threat level from new market entrants leveraging AI. Such findings flag the dangers of lagging behind….

Marketing AI 145

Marketing AI Account Based Marketing Work Management Marketing Management 145

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

SEMrush

JUNE 14, 2021

It’s 2021, you need your digital marketing to move fast. To help you find, report and manage backlinks, Semrush is launching the fastest backlink analytics checker in the market.

Tools 142

Tools Analytics Marketing Report Link Building 142

ClickZ

JUNE 14, 2021

30-second summary: Marketing isn’t solely the job of the marketing team, all employees play a role in brand-building and awareness. It’s the responsibility of the marketing team, though, to empower other team members to support marketing’s efforts. Employees: when in doubt, check your company website, amplify any and all of the content you see there. “Hi, I have a customer interested in X and I want to share our POV on that.

Paid Search Agency 137

Paid Search Agency Rules Webinar Metrics CMO 137

Heinz Marketing

JUNE 14, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 135

Top of Funnel Paid Search Agency Work Management B2B Sales 135

SEMrush

JUNE 14, 2021

About a year and a half ago we set a goal to build the largest, fastest-updating and highest quality backlink database. Now that we’ve hit our goal we can’t wait for you to test it out yourself!

Tools 134

Tools Ad Building Link Building 134

Biznology

JUNE 14, 2021

The launch of a new, improved Biznology seems like an excellent time for me to pivot slightly and, I hope, improve as well. Moving forward I will focus on the intersection of digital marketing, security, and privacy. The impact of changes in these areas may well be career-defining for those of us who are marketers. The impact on all of us as consumers may be even deeper.

Effectiveness 104

Effectiveness Ethics Privacy Marketing & Strategy 104

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Benchmark Email

JUNE 14, 2021

A steady stream of leads is vital for any small business. It allows you to grow your email list, customer base, and increase revenue year over year. But without a lead generation strategy, you’ll lose valuable market share to those that have refined this process. The good news is there is more potential than ever… The post 5 Best Lead Generation Techniques for Small Businesses appeared first on Benchmark Email.

Small Business Marketing 119

Small Business Marketing Lead Generation Generation Leads 119

The Daily Egg

JUNE 14, 2021

All successful website launches start with a solid plan. Whether you’re launching a blog, personal site, or business website, this guide will show you some quick tips to make your website planning strategy much easier. We’ll also dive deep into some long-term website planning actions to ensure success for the future. Why Website Planning Is […].

Marketing Websites 117

Marketing Websites Tips Personalization Business 117

Search Engine Journal

JUNE 14, 2021

John Mueller provides a rule of thumb for bad HTML and explains how spelling mistakes and poor grammar are quality issues The post Google’s Mueller on Ranking Impact of Poor HTML, Spelling and Grammar appeared first on Search Engine Journal.

Rules 98

Rules Google SEO 98

The Daily Egg

JUNE 14, 2021

Wix is a free and user-friendly website building platform that comes packed with some powerful built-in features. It’s easy to see why over 110 million users prefer it over others. It has an intuitive technology, drag-and-drop editor, and hundreds of attractive and functional templates, making it our top pick for the best website builders you […].

Template 114

Template Marketing Websites Features Ad Building 114

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SmartBug Media

JUNE 14, 2021

With so many marketing automation platforms (MAPs) out there, it can be difficult to decide which one is best for your organization. If the one your organization has chosen doesn’t scale as your business grows, it might be due time to make a switch. Understanding each platform’s features and limitations and whether those are aligned to your specific business needs is critical, especially when the lift to move from one platform to another can be resource heavy.

Hubspot 98

Hubspot Marketing Automation Services Enterprise Management Paid Search Agency 98

DotDigital

JUNE 14, 2021

The breakneck speed of digital transformation this past year has been impressive in not just velocity but in the breadth of impact. Organizations at every level, are developing new, more agile, digital marketing strategies. And while those strategies will differ by industry, sophistication, segment, and more – responsible marketers have long understood the value of a direct relationship with their customers, and email has long been the cornerstone of direct customer engagement.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Search Engine Journal

JUNE 14, 2021

Learn more about GMB issues and bugs known to the Google My Business team as of June 2021 — and when to expect a fix. The post 4 Known GMB Issues & What To Do About Them – June 2021 appeared first on Search Engine Journal.

Google 97

Google Business 97

Square 2 Marketing

JUNE 14, 2021

Use These Proven Strategies To Attract New Visitors. If you do a Google search for “how to drive visits to my website” you will get many results with 25+ things to do to drive traffic to your site. Many of those tips are all valid and will strengthen the traffic flow to your website. This blog post explores how to ensure that: The visits you’re getting are from your target audience.

Marketing Websites 94

Marketing Websites Effectiveness Validation Traffic 94

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

JUNE 14, 2021

You must understand your client’s business landscape. Here's how to discover industry trends, the client’s strengths, and SEO opportunities. The post How to Map the Client’s Business Opportunities & Win More Pitches appeared first on Search Engine Journal.

Business 90

Business SEO Trends 90

Hubspot

JUNE 14, 2021

COVID-19 presented more challenges than one for businesses, and the pandemic took an even more tremendous toll on minority business owners. With minority business owners experiencing a cash crunch, not many could secure loans to keep their doors open. In 2020, 400,000 small businesses decided to permanently close due to the effects of the pandemic — many of which were in underserved communities.

Tips 94

Tips Business Startups Small Business Marketing 94

Search Engine Journal

JUNE 14, 2021

Google goes over all the changes coming to the Top Stories carousel in search results when the Page Experience update rolls out in mid-June. The post Google Updating Top Stories Carousel appeared first on Search Engine Journal.

Google 90

Google SEO 90

SEMrush

JUNE 14, 2021

Explore the top 7 (less known) ways content marketers can use Semrush to boost their content marketing efforts in 2021.

Content Marketing 111

Content Marketing Content Marketing 111

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Search Engine Journal

JUNE 14, 2021

Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead The post Google Bans Specific Verticals from YouTube Masthead appeared first on Search Engine Journal.

Verticals 76

Verticals Youtube Google Advertisements 76

SEMrush

JUNE 14, 2021

In this guide, we’ll review the different types of website sitemaps, their benefits, and how to fix sitemap errors with the Site Audit tool.

Examples 93

Examples Marketing Websites Tools SEO 93

Liveintent

JUNE 14, 2021

In the scramble to prepare for a cookieless world wide web, one approach to solving for identity stands out: activating first-party data. Publishers and brands have to double down on direct-to-consumer channels like email to collect first-party data that can help them learn more about their customers. And that doesn’t just mean measuring open and clickthrough rates.

Marketing & Strategy 71

Marketing & Strategy Clickthrough Curation Custom Publishing 71

Navigate the Channel

JUNE 14, 2021

There’s no doubt that the rise in new home sales is causing the building materials industry to boom. However, that doesn’t mean you should give up on trying to reach new leads. Instead, optimize your digital marketing to best reach your ideal customers. One common area where a lot of building materials companies struggle is with growing a social media presence.

Social Media 65

Social Media Ad Building Media FAQ 65

Advertiser: ZoomInfo

Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!

Outreach

The Freeman Company

JUNE 14, 2021

The post Creating compelling exhibit graphics and digital displays appeared first on Freeman - NA.

Display 98

Display 98

Stevens & Tate

JUNE 14, 2021

The way people engage with businesses tends to evolve over time. At no point has this been more obvious than during the past year as a result of the COVID-19 pandemic. More people were either unemployed or working from home than ever before, resulting in more time being spent online. Because many people have transitioned to work-at-home, there’s a good chance that they will remain there.

Marketing Websites 69

Marketing Websites Marketing & Strategy Best Practices Top of Funnel 69

The Freeman Company

JUNE 14, 2021

The post Enhance your exhibit with audio visual tips and tricks appeared first on Freeman - NA.

Tips 98

Tips 98