Thu.Nov 29, 2012

5 Charts That Could Change Your Email Marketing

Modern Marketing

by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. It’s not going anywhere. But like any practice, it can get stale, even ineffective, if you’re not trying different tactics and using fresh data.

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16 Slides On The Future Of Digital

Marketing Insider Group

This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” ” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups.

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Trending Sources

A Salesperson's Wishes from Marketing

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “So, So, what do you want from Marketing?” I asked the gathered salespeople. Don’t hold back; tell me like it is.

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Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Accenture & CIO Insights: Improve Sales Effectiveness with Tablets in 2013

The ROI Guy

In a survey of Chief Sales Officers (CSOs), the number one priority for the coming year was to improve sales effectiveness, especially finding ways to improve quota attainment success, improving deal size and driving competitive win rates.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

There aren’t many guarantees in life, and even fewer in marketing. But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close.

eMagine CEO Brett Cohen Honored by Local Football Team

EMagine B2B Blog

It isn’t often that we tout the accolades of our CEO and Co-Founder, but this recent event deserves special recognition. We wanted to share this with all of you. Bridgewater Badgers Youth Football Association held a dedication of a head stone and flag pole to our own CEO, Brett Cohen.

The top 50 in sales lead management: Who do you pick to be on the 2012 list?

Sales Lead Insights

Don't miss your last opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2012. The Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 30th!

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Will Jet Engines Ever Be Social?

Digital B2B Marketing

What would a jet engine say if it was on a social network? The CMO of GE talked about this in a video earlier this year at Dreamforce. Wow, what a question. To think, soon your refrigerator, car and, yes, jet engines may be part of your social network.

I ? Sprout Social

Tomorrow People

Sprout Social, the social media workflow software, asked me to publish an ‘honest review’ of their product. Here’s what I think, no holds barred! As the Community Manager here at inbound marketing agency Tomorrow People, I’ve long been a lover of Sprout Social , the social media workflow software.

Who Follows Healthcare Providers on Social Media

Fathom

Surprise! The biggest followers of clinics and hospitals on social media are young adults, specifically those from ages 18–24. According to a recent Russell Herder survey of 1,000 U.S.

5 Questions You Need to Answer Before Getting a Prospect on the Phone

Sales Intelligence View

Has your prospect ever been in your database before? Find out if your prospect has had any relationships with your business in the past. Have they ever been a prospect before? How far into the sales cycle did they get, and why didn’t the deal close?

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

eMagine CEO Brett Cohen Honored by Local Football Team

EMagine B2B Blog

It isn’t often that we tout the accolades of our CEO and Co-Founder, but this recent event deserves special recognition. We wanted to share this with all of you. Bridgewater Badgers Youth Football Association held a dedication of a head stone and flag pole to our own CEO, Brett Cohen.

I ? Sprout Social

Tomorrow People

Sprout Social, the social media workflow software, asked me to publish an ‘honest review’ of their product. Here’s what I think, no holds barred! As the Community Manager here at inbound marketing agency Tomorrow People, I’ve long been a lover of Sprout Social , the social media workflow software.