Litmus
AUGUST 5, 2019
Hey, you. The person in the weeds every day working to create better and more impactful emails for your company. Do you realize how important your role is? The time you invest in testing each email your team sends out is paying off. There are ROI stats to prove it. Brands that invest the time in extensive pre-send testing see a 26% increase in ROI. Tweet this ?.
Outbrain
AUGUST 5, 2019
When you need to gain a better understanding of your target audience, what do you do? You conduct audience research and create buyer personas. So what should you do when you want to get a better understanding of your business and marketing strategy? You do a SWOT analysis. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats, and conducting a SWOT analysis means you’ll be researching and delving into each of these areas of your business as a whole, or in relation to specific a
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Marketing Insider Group
AUGUST 5, 2019
“Content marketing is easy.” Said no one who’s actually in the field. Or who’s produced quality content, for that matter. Problems that frustrate content marketers—and what to do about them—have dogged creatives since the first human put pen to paper to promote a product.In fact, screenwriter Matthew Weiner tucked this little gem into his hit […].
Zoominfo
AUGUST 5, 2019
Communication is the conduit for action. During a hostage crisis, the right exchange can quite literally save lives. In the relatively less dangerous world of business, the right communication strategies can save the bottom-line. Chris Voss is the Founder and CEO of the Black Swan Group Ltd and author of Never Split The Difference: Negotiating As If Your Life Depended On It.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Contently
AUGUST 5, 2019
When I’m not writing blog posts for Contently, I’m a Dungeon Master for a group of my friends that play Dungeons and Dragons. My friends role-play as fantasy characters in a world that feels like The Lord of the Rings combined with Magic: The Gathering, and as the game master, I’m tasked with roleplaying every other character. That means I do a lot of made-up voices.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SmartBug Media
AUGUST 5, 2019
Originally written on June 10, 2016. Content was updated August 5, 2019. For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This explanation, however, is too simple and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from w
SEMrush
AUGUST 5, 2019
Last week‘s SEMrushchat was super informative. Our guest, Unbounce, and our community shared their insights and recommendations on creating landing pages your users and Google will love. They covered landing page planning, using a home page as a landing page, best practices, boosting Google Ads quality score, and auditing LPs.
SendGrid
AUGUST 5, 2019
Learn about how you can use SendGrid Ads to supplement your email marketing program. The post Marketing Campaigns Now Offers Multichannel Marketing with Facebook, Instagram, and Google Display Ads appeared first on SendGrid.
Hubspot
AUGUST 5, 2019
Apple is not just a tech company -- it's one of the leading technology innovators in the world. On top of that, it's a great place to work. Apple is ranked as one of Glassdoor's Best Places to Work not only in 2019, but every year since 2009. Their employees have the opportunity to work with some of the most cutting-edge, innovative technologies today, while enjoying first-class wages and benefits -- from employee discounts to comprehensive health insurance.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Heinz Marketing
AUGUST 5, 2019
By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
DivvyHQ
AUGUST 5, 2019
The legal and compliance department may seem like your arch nemesis when it comes to getting content approved, but they have a role and it’s an important one. Almost every industry has to deal with what they can and cannot stay. It’s the job of legal and compliance to keep your company safe. It’s not, however, their responsibility to make your job easier and it can feel like working with them is a roadblock.
Ontraport
AUGUST 5, 2019
Relationships can get complicated — especially in business. The relationships between businesses and customers are the most common types of associations in the business world, but many companies have more complexity around who they interact with and what kinds of relationships they need to keep organized. A property management company needs to store information about […].
SWZD
AUGUST 5, 2019
“This whole marketing world probably started around 150 generations ago when people were sitting around campfires and painting drawings on cave walls in order to tell stories and share experiences. That’s all marketing is, story-telling, about how you overcame something, a challenge, a situation or a problem solved.” This was one fascinating anecdote from our conversation with Peter Ross , Vice President of Marketing at Actifio.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Seismic
AUGUST 5, 2019
Close-up of a male hand on a handle of office door Did you know that walking through a doorway triggers the brain to forget ? You get off the couch and leave the room for a glass of water, but by the time you’re standing in the kitchen you’ve forgotten why you even left the couch. Psychologists call this the Doorway Effect , and while it can seem harmless or result in a small laugh at your own shoddy memory, it can have serious repercussions on a Treasury Sales Team’s success.
DivvyHQ
AUGUST 5, 2019
The legal and compliance department may seem like your arch nemesis when you need to get content approved, but their role is important. Here's how to work better as a team.
Data Cleaning/CRM Appending
AUGUST 5, 2019
Telesales Telesales is a way to focus on the leads and try to convert them by persuading them through phone calls and direct calling. Telesales targets the leads which have already shown interest in a provided service or product and can be termed as “Qualified”. Telesales professionals receive sales qualified leads from Telemarketers. […]. The post Ask Me Anything: 10 Answers to Your Questions about Telesales and Telemarketing appeared first on BizProspex.
Rollworks
AUGUST 5, 2019
Have you gotten ABM off the ground, but struggle to connect the dots between sales and marketing? Without a clear plan for running coordinated account-based sales and marketing plays, it's no surprise your programs may get stuck and muddled in confusion. Account-based strategies aren’t simply marketing initiatives—they cross multiple teams and tactics.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SendinBlue
AUGUST 5, 2019
An email autoresponder is one way to take your customer experience (CX) to the next level. To help you decide what kind of automated emails you should set up, we’ve put together a list of the 9 email autoresponder examples […]. The post 9 of the Best Email Autoresponder Examples to Improve Customer Experience appeared first on Sendinblue Blog.
QuanticMind
AUGUST 5, 2019
Many years ago, it would have been impossible for marketers to “truly” focus on customer LTV optimization – but with the marketing channels we have…
Emplifi
AUGUST 5, 2019
Fashion influencers are in every corner of the world, and finding the perfect fashion and beauty influencers can be quite a task. .
Outreach
AUGUST 5, 2019
Back by popular demand, our famous Unleash Conference is having a reunion tour this August. Expectations were high for our first stop in The City By the Bay (how could we possibly top Unleash ‘19??), and now we only have three words to sum it all up: It. Was. Amazing. We really packed it in with six presentations and panels and a happy hour, all in one afternoon.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Emplifi
AUGUST 5, 2019
Fashion influencers are in every corner of the world, and finding the perfect fashion and beauty influencers can be quite a task.
Hubspot
AUGUST 5, 2019
Although Facebook is one of the older social media networks, it's still a thriving platform for businesses who want to boost brand awareness. With over 2.38 billion monthly active users , you can use the platform to spread the word about your business in a number of different ways -- from photos or videos to paid advertisements. Because there are so many marketing options and opportunities on Facebook, It can be hard to tell which strategy is actually best for your brand.
Emplifi
AUGUST 5, 2019
How many of the Top 100 Most Checked-in Airports on Facebook have you been to?
chiefmartech
AUGUST 5, 2019
Martech is marketing — at least an essential part of it. And MarTech is the place to master it. Next month in Boston, we’ll be hosting the latest and greatest MarTech conference , September 16-18 at the Hynes Convention Center. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 24 breakout educational sessions across three editorial trac
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Emplifi
AUGUST 5, 2019
How many of the Top 100 Most Checked-in Airports on Facebook have you been to?
Oktopost
AUGUST 5, 2019
“One-size-fits-all” is a pretty brilliant marketing concept. It’s appealing to think that we can get something that will fit just right without having to worry about picking the appropriate size. . Ironically, one place where a one-size-fits-all approach is never a good idea is in marketing itself. There are significant differences between performing marketing for small organizations and large ones. .
Emplifi
AUGUST 5, 2019
How many of the Top 50 Most Checked-in Airports on Facebook have you been to?
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