Mon.Aug 05, 2019

Why Email Testers Are The Unsung Marketing Heroes

Litmus

Hey, you. The person in the weeds every day working to create better and more impactful emails for your company. Do you realize how important your role is? The time you invest in testing each email your team sends out is paying off. There are ROI stats to prove it.

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What Is a SWOT Analysis in Marketing and How it Helps to Boost Sales

Outbrain

When you need to gain a better understanding of your target audience, what do you do? You conduct audience research and create buyer personas. So what should you do when you want to get a better understanding of your business and marketing strategy? You do a SWOT analysis.

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7 Problems That Frustrate Content Marketers (And What to Do)

Marketing Insider Group

“Content marketing is easy.” Said no one who’s actually in the field. Or who’s produced quality content, for that matter. Problems that frustrate content marketers—and what to do about them—have dogged creatives since the first human put pen to paper to promote a product.In

How to Tell Good Data from Bad

Modern Marketing

Marketers waste too much time chasing and interpreting bad data. When you base your strategies and campaigns on faulty information, you not only waste your time and money, but risk sending mixed messages to your audience.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

1 Exercise That’ll Help You Craft a Brand Voice Your Audience Will Love

Contently

When I’m not writing blog posts for Contently, I’m a Dungeon Master for a group of my friends that play Dungeons and Dragons.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

Originally written on June 10, 2016. Content was updated August 5, 2019. For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply.

Best Tweets from #SEMrushchat: Creating Landing Page Users & Google Will Love

SEMrush

Last week‘s SEMrushchat was super informative. Our guest, Unbounce, and our community shared their insights and recommendations on creating landing pages your users and Google will love.

The Top 14 Enterprise-Scale Digital Marketing Solutions

Oktopost

“One-size-fits-all” is a pretty brilliant marketing concept. It’s appealing to think that we can get something that will fit just right without having to worry about picking the appropriate size. . Ironically, one place where a one-size-fits-all approach is never a good idea is in marketing itself.

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11 Facebook Case Studies & Success Stories to Inspire You

Hubspot

Although Facebook is one of the older social media networks, it's still a thriving platform for businesses who want to boost brand awareness. With over 2.38

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Top Marketing Communication Tactics with Chris Voss

Zoominfo

Communication is the conduit for action. During a hostage crisis, the right exchange can quite literally save lives. In the relatively less dangerous world of business, the right communication strategies can save the bottom-line.

How to Get a Job at Apple

Hubspot

Apple is not just a tech company -- it's one of the leading technology innovators in the world. On top of that, it's a great place to work. Apple is ranked as one of Glassdoor's Best Places to Work not only in 2019, but every year since 2009.

The Ultimate Guide to Selling Your VoIP Services in 2019

Unbound B2B

Introduction. In 2012, Future Market Insights forecasted that the VoIP industry would experience a 9% CAGR year on year, until 2020. What we see today is an industry that has surpassed this prediction and is expected to hit $204 billion by 2020.

Sales Pipeline Radio, Episode 173: Q&A with Mark Nardone @MarkCNardone

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Marketing Campaigns Now Offers Multichannel Marketing with Facebook, Instagram, and Google Display Ads

SendGrid

Learn about how you can use SendGrid Ads to supplement your email marketing program. The post Marketing Campaigns Now Offers Multichannel Marketing with Facebook, Instagram, and Google Display Ads appeared first on SendGrid. Product

Working with Legal and Compliance: Tips for Content Marketers

DivvyHQ

The legal and compliance department may seem like your arch nemesis when it comes to getting content approved, but they have a role and it’s an important one. Almost every industry has to deal with what they can and cannot stay. It’s the job of legal and compliance to keep your company safe.

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How the Salesforce and Google Acquisitions Will Impact Content Marketers

ClearVoice

At the beginning of June 2019, the world of marketing saw two of the biggest acquisitions in the last decade: Google acquired Looker and Salesforce acquired Tableau. So, what do these acquisitions mean for the world of business intelligence?

Industry Insider: Sales Development Conference

HG Data

In our latest Insider Interview series, David Dulany, Founder & CEO of Tenbound, shared some key insights on SDR trends, sales intelligence tools, and the latest news on why sales development reps and leaders should attend the Tenbound Sales Development Conference this year.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

37 Life-Changing Leadership Books You Need to Read ASAP

Single Grain

At Single Grain, we’re readers. After all, when we hire employees, we’re not just hiring them for what they’ve done in the past. We handpick our team members because we hope and believe they can contribute now and truly flourish in the future.

How Technology Supports Sound Influencer Marketing for Pharmaceutical & Healthcare Brands I Traackr

Traackr

Learn how influencer marketing technology empowers pharmaceutical & healthcare companies with insights for safe & authentic influencer marketing

We stopped trying to convince customers and got triple the results

The Empathy Marketing Blog

One small thing changed my B2B marketing work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business.

How Your Treasury Sales Team Can Overcome the Doorway Effect

Seismic

Close-up of a male hand on a handle of office door Did you know that walking through a doorway triggers the brain to forget ? You get off the couch and leave the room for a glass of water, but by the time you’re standing in the kitchen you’ve forgotten why you even left the couch.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Top 100 Most Checked-in Airports Around the World

SocialBakers

How many of the Top 100 Most Checked-in Airports on Facebook have you been to? Social Media News analytics facebook facebook marketing facebook places facebook stats social media marketing social media metrics

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E-commerce Advertiser Pet Circle Scales Program with LTV Optimization

QuanticMind

Many years ago, it would have been impossible for marketers to “truly” focus on customer LTV optimization – but with the marketing channels we have… Case Studies Customer Lifetime Value LTV Optimization paid search optimization QuanticMind Case Studies target roas

Top 100 Most Checked-in Airports Around the World

SocialBakers

How many of the Top 100 Most Checked-in Airports on Facebook have you been to

How to Uplevel Your Account-Based Marketing and Sales Alignment

Rollworks

Have you gotten ABM off the ground, but struggle to connect the dots between sales and marketing? Without a clear plan for running coordinated account-based sales and marketing plays, it's no surprise your programs may get stuck and muddled in confusion.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!