Mon.Aug 05, 2019

Why Email Testers Are The Unsung Marketing Heroes

Litmus

Hey, you. The person in the weeds every day working to create better and more impactful emails for your company. Do you realize how important your role is? The time you invest in testing each email your team sends out is paying off. There are ROI stats to prove it.

Email 89

What Is a SWOT Analysis in Marketing and How it Helps to Boost Sales

Outbrain

When you need to gain a better understanding of your target audience, what do you do? You conduct audience research and create buyer personas. So what should you do when you want to get a better understanding of your business and marketing strategy? You do a SWOT analysis.

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7 Problems That Frustrate Content Marketers (And What to Do)

Marketing Insider Group

“Content marketing is easy.” Said no one who’s actually in the field. Or who’s produced quality content, for that matter. Problems that frustrate content marketers—and what to do about them—have dogged creatives since the first human put pen to paper to promote a product.In

How to Tell Good Data from Bad

Modern Marketing

Marketers waste too much time chasing and interpreting bad data. When you base your strategies and campaigns on faulty information, you not only waste your time and money, but risk sending mixed messages to your audience.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

1 Exercise That’ll Help You Craft a Brand Voice Your Audience Will Love

Contently

When I’m not writing blog posts for Contently, I’m a Dungeon Master for a group of my friends that play Dungeons and Dragons.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

Originally written on June 10, 2016. Content was updated August 5, 2019. For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply.

The Top 14 Enterprise-Scale Digital Marketing Solutions

Oktopost

“One-size-fits-all” is a pretty brilliant marketing concept. It’s appealing to think that we can get something that will fit just right without having to worry about picking the appropriate size. . Ironically, one place where a one-size-fits-all approach is never a good idea is in marketing itself.

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Best Tweets from #SEMrushchat: Creating Landing Page Users & Google Will Love

SEMrush

Last week‘s SEMrushchat was super informative. Our guest, Unbounce, and our community shared their insights and recommendations on creating landing pages your users and Google will love.

Sales Pipeline Radio, Episode 173: Q&A with Mark Nardone @MarkCNardone

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

PR 71

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

11 Facebook Case Studies & Success Stories to Inspire You

Hubspot

Although Facebook is one of the older social media networks, it's still a thriving platform for businesses who want to boost brand awareness. With over 2.38

Marketing Campaigns Now Offers Multichannel Marketing with Facebook, Instagram, and Google Display Ads

SendGrid

Learn about how you can use SendGrid Ads to supplement your email marketing program. The post Marketing Campaigns Now Offers Multichannel Marketing with Facebook, Instagram, and Google Display Ads appeared first on SendGrid. Product

The Ultimate Guide to Selling Your VoIP Services in 2019

Unbound B2B

Introduction. In 2012, Future Market Insights forecasted that the VoIP industry would experience a 9% CAGR year on year, until 2020. What we see today is an industry that has surpassed this prediction and is expected to hit $204 billion by 2020.

Top Marketing Communication Tactics with Chris Voss

Zoominfo

Communication is the conduit for action. During a hostage crisis, the right exchange can quite literally save lives. In the relatively less dangerous world of business, the right communication strategies can save the bottom-line.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Working with Legal and Compliance: Tips for Content Marketers

DivvyHQ

The legal and compliance department may seem like your arch nemesis when it comes to getting content approved, but they have a role and it’s an important one. Almost every industry has to deal with what they can and cannot stay. It’s the job of legal and compliance to keep your company safe.

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37 Life-Changing Leadership Books You Need to Read ASAP

Single Grain

At Single Grain, we’re readers. After all, when we hire employees, we’re not just hiring them for what they’ve done in the past. We handpick our team members because we hope and believe they can contribute now and truly flourish in the future.

How the Salesforce and Google Acquisitions Will Impact Content Marketers

ClearVoice

At the beginning of June 2019, the world of marketing saw two of the biggest acquisitions in the last decade: Google acquired Looker and Salesforce acquired Tableau. So, what do these acquisitions mean for the world of business intelligence?

Industry Insider: Sales Development Conference

HG Data

In our latest Insider Interview series, David Dulany, Founder & CEO of Tenbound, shared some key insights on SDR trends, sales intelligence tools, and the latest news on why sales development reps and leaders should attend the Tenbound Sales Development Conference this year.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

Martech is marketing — at least an essential part of it. And MarTech is the place to master it. Next month in Boston, we’ll be hosting the latest and greatest MarTech conference , September 16-18 at the Hynes Convention Center.

How to Get a Job at Apple

Hubspot

Apple is not just a tech company -- it's one of the leading technology innovators in the world. On top of that, it's a great place to work. Apple is ranked as one of Glassdoor's Best Places to Work not only in 2019, but every year since 2009.

How Your Treasury Sales Team Can Overcome the Doorway Effect

Seismic

Close-up of a male hand on a handle of office door Did you know that walking through a doorway triggers the brain to forget ? You get off the couch and leave the room for a glass of water, but by the time you’re standing in the kitchen you’ve forgotten why you even left the couch.

Top 100 Most Checked-in Airports Around the World

SocialBakers

How many of the Top 100 Most Checked-in Airports on Facebook have you been to

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How Technology Supports Sound Influencer Marketing for Pharmaceutical & Healthcare Brands I Traackr

Traackr

Learn how influencer marketing technology empowers pharmaceutical & healthcare companies with insights for safe & authentic influencer marketing

E-commerce Advertiser Pet Circle Scales Program with LTV Optimization

QuanticMind

Many years ago, it would have been impossible for marketers to “truly” focus on customer LTV optimization – but with the marketing channels we have… Case Studies Customer Lifetime Value LTV Optimization paid search optimization QuanticMind Case Studies target roas

How to Uplevel Your Account-Based Marketing and Sales Alignment

Rollworks

Have you gotten ABM off the ground, but struggle to connect the dots between sales and marketing? Without a clear plan for running coordinated account-based sales and marketing plays, it's no surprise your programs may get stuck and muddled in confusion.

9 of the Best Email Autoresponder Examples to Improve Customer Experience

SendinBlue

An email autoresponder is one way to take your customer experience (CX) to the next level. To help you decide what kind of automated emails you should set up, we’ve put together a list of the 9 email autoresponder examples […].

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.