Mon.Aug 10, 2020

Lead Generation Marketing: 7 Ways You Can Drive More Leads Now

Roketto

What is the purpose of marketing, if not to generate leads? I mean, of course, brand awareness and customer engagement are important, but the goal of those two activities is ultimately to drive sales leads. Featured Content Marketing

What Your Content Marketing Agency Needs to Be Successful

Marketing Insider Group

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. With these critical principles, even fledgling agencies can stand heads above their competition. Impossible? I’ve seen it happen. Starting from scratch, I used these principles to build Marketing Insider Group into an agency whose clients number among the finest companies in the country. It’s not rocket science. It’s just fundamentals.

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11 Email Design Best Practices to Grab Your Reader’s Attention

SendX

In 2019 alone, users sent and received more than 293 billion emails each day—a figure that’s expected to grow to 347 billion by the end of 2022. This staggering number means a lot of noise to cut through. For email marketers, it also means that much more competition for your reader’s attention. But organizations that craft creative and valuable emails have the power to connect with customers and move the numbers in their books. In fact, email shows an incredible 4,200% return on investment.

Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX). We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

11 tips to reduce bounce rate and increase your conversions

RockContent

With so many companies fighting for visibility online, engagement is always the best path to success. But what if you are getting a lot of visitors and they just leave without interacting with anything? A strategy to reduce bounce rate is a great way to make the most out of the traffic you are getting online — and guiding more of your Digital Marketing leads towards conversion. To help you with that, we prepared a special article, showing everything you need to know to start: What is bounce rate?

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More Trending

How to improve your JavaScript to be SEO friendly

RockContent

In Digital Marketing , the connection between the inherent aspects of the market with the use of technology and web development has emerged more than ever lately. Today, JavaScript and SEO are parts of the same conversation topic. For this reason, in this article, we will cover everything from basic concepts to how to improve your positioning through the best practices of this programming language on websites and blogs.

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How to Create Pillar Content Google Will Love

Content Marketing Institute

Climb the mega mountain of Google search. Work backward step by step to create a valuable piece of pillar content. Here’s how to do it. Then you’ll have a map on how to blaze that trail the next time. Continue reading → The post How to Create Pillar Content Google Will Love appeared first on Content Marketing Institute. Company News

AI applications for digital out of home advertising

ClickZ

30-second summary: The use of data to contextualize campaigns to the “here and now” means messages can be aligned with consumer mindset in the moment and become useful and relevant. Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies.

5 techniques to increase user interaction on your blog

RockContent

One of the main challenges of Digital Marketing is to enhance the engagement of visitors with your pages. After all, the goal is turning the readers of your blog into leads and then convert them, right? To do so, you need to find ways to increase user interaction. There is no point in creating different attraction strategies and investing in ads if, when arriving at your website, the user doesn’t interact.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Lead Generation Marketing: 7 Ways You Can Drive More Leads Now

Roketto

What is the purpose of marketing, if not to generate leads? I mean, of course, brand awareness and customer engagement are important, but the goal of those two activities is ultimately to drive sales leads. Featured Content Marketing

How Huel Uses Social Media to Reach an Audience of 400,000+

Buffer Social

It all started with a mission. Julian Hearn wanted to create a business he was proud of — a business that was about more than profit; that did the right thing for the planet, for its staff, and its customers. That mission led to the launch of Huel. Huel offers nutritionally complete food, delivered to your door.

5 Strategies to Integrate Persuasion Science into a Customer Support Plan

Convert

As a customer, the word ‘Persuasion’ is often associated with feelings of negativity and force – nod if you agree. However, if done ethically, the art – and science – of persuasion can have a powerful impact on your customers and, by extension, your business.

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Build Lasting Connections With IT Buyers in the Age of COVID-19

SWZD

We’re living in historic and unpredictable times. The business world is going through a “remote work revolution” — a global shift where nearly 50% of companies plan to implement long-term work-from-home policies — which has sent IT departments scrambling to support users as the option to work from anywhere becomes the new normal. Blogs

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Facing the Challenges of Holiday Email Planning in 2020: Webinar Recording + Q&A

Litmus

Black Friday, Cyber Monday, holiday celebrations around the world… at this point in the year, you’re normally knee deep in planning for the busiest time in email. That’s all changed as a global pandemic has completely altered society (and our shopping habits). Now, you need to completely rethink your approach to holiday planning. And you need to do it fast.

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How to Create a Bronto Popup to Explode Your List

Optinmonster

Are you using Bronto to send your email campaigns, but want even more subscribers on your list? And have you struggled to come up with a plan to grow your contact list in a way that makes an actual impact? If so, you should try a custom Bronto popup. Using the right popup campaign can help explode your email list in a short amount of time. And, if you know what you’re doing, you can make sure that all your new subscribers are the kinds of leads you’re looking for.

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The Only Way Ahead: E-Commerce Business

Altitude Branding

Many entrepreneurs have consistently emphasized the importance of E-Commerce tools to grow any kind of business in order to succeed in this cut-throat competition. The fascinating part of the whole plot is that the spread of the virus has led people to believe the fact that taking your business ahead digitally is not an option anymore. If you want to survive, you ought to have a digital presence alongside your traditional ways of running a business.

Your Reputation Is Your Business

xiQ

Five months ago, almost overnight, B2B sellers and marketers lost the ability to conduct in-person engagement with their clients and prospects. What followed was an erratic shift in marketing budgets, travel cost slashes and layoffs. Field marketing is being redefined. Forward-thinking marketing teams view this down time as an opportunity to retool and upskill: “AI is the game-changer and right now is the time to inject AI into sales and marketing teams”.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Two Truths. And a Lie. (Reflections from the ABM Innovation Tour)

DemandBase

I’m winded. Like most digital marketing teams, our team faced the challenge of solving for the wrecking ball-sized hole that COVID-19 created in our pipeline plan. You know the story: budgets and in-person marketing channels—vanished, just like that. The once coveted, high-touch in-person, invite-only, VVIP engagements are now a thing of antiquity, and we are now living in a world of “virtual” events.

The Case for Hiring Outside Consultants

Altitude Branding

In the world of business management, few words draw as much debate and discussion as “consultant.” For some, hiring an outside consultant is a chance to take an honest look inward, one that serves to benefit the company. For others, consultants are a waste of time and money, providing businesses as much useful information as would a carnival flimflammer or snake oil salesman.

What Is Content Syndication, and What Role Does It Play in Content Marketing?

DivvyHQ

In the early days of your content marketing journey, you may find that your content simply isn't reaching as many eyeballs as needed to gain traction. That's where content syndication comes in. Check out this guide to learn how to leverage it to expand your content's reach.

Essential Business Advice for Entrepreneurs Battling Cancer

Altitude Branding

A cancer diagnosis can be devastating. It is easy to feel emotionally broken and physically drained. As an entrepreneur, you might struggle to cope with the situation, particularly juggling treatment, and staying active in the business. Well, the key is to find ways to manage your work as you recuperate. It sounds easier said than done, but it is manageable! Let’s look at some tips that will help you stay active in business while undergoing cancer treatment. Be honest about your situation.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Beyond Events & Trade Shows: Upsell/Cross-Sell Automated SaaS Campaigns Part 1

SmartBug Media

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles. In fact, many organizations dedicate huge portions of their marketing budgets toward marquee industry events throughout their fiscal year.

JIGGY drives 69% of revenue with marketing automation

ClickZ

30-second summary: Jiggy Puzzles founder and CEO Kaylin Marcotte started the direct-to-consumer company in November 2019 with the goal of reinventing the classic jigsaw puzzle for a modern audience while supporting creative talent. Kaylin was disillusioned with the same old cheesy jigsaw designs and dull product presentation, so she decided to offer unique, striking examples of modern art by emerging female artists instead.

How to Adapt Your Content Into an Instagram Story, According to HubSpot Marketers

Hubspot

If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". This is especially true for social media content. Companies with social media pages generally have a theme that relates to the organization. The use of colors, sensory details, and styling all contribute to the overall theme of a page. I, for one, love thematic Instagrams — they're so aesthetically pleasing.

Sales Pipeline Radio, Episode 216: Q & A with Jeff Shore @jeffshore

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.