Mon.Aug 10, 2020

Lead Generation Marketing: 7 Ways You Can Drive More Leads Now


What is the purpose of marketing, if not to generate leads? I mean, of course, brand awareness and customer engagement are important, but the goal of those two activities is ultimately to drive sales leads. Featured Content Marketing

11 Email Design Best Practices to Grab Your Reader’s Attention


In 2019 alone, users sent and received more than 293 billion emails each day—a figure that’s expected to grow to 347 billion by the end of 2022. This staggering number means a lot of noise to cut through. For email marketers, it also means that much more competition for your reader’s attention.


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What Your Content Marketing Agency Needs to Be Successful

Marketing Insider Group

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. With these critical principles, even fledgling agencies can stand heads above their competition. Impossible? I’ve seen it happen.

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New School Year: Pack Your Zoom ID, but Don’t Hold Your Breath for Air Quality Changes


How will we reopen schools? . This remains one of the most pressing questions for parents, teachers, and school administrators. In 2020, the “back-to-school” drama could play out in three ways: fully back in class, fully remote, or — what’s looking like the most likely path — a hybrid of the two.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals.

More Trending

How to Create Pillar Content Google Will Love

Content Marketing Institute

Climb the mega mountain of Google search. Work backward step by step to create a valuable piece of pillar content. Here’s how to do it. Then you’ll have a map on how to blaze that trail the next time.

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How to improve your JavaScript to be SEO friendly


In Digital Marketing , the connection between the inherent aspects of the market with the use of technology and web development has emerged more than ever lately. Today, JavaScript and SEO are parts of the same conversation topic.

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How to Do Content Marketing Right


Content marketing that produces consistent revenue-generating results for your business requires more than just writing, editing, and publishing.

AI applications for digital out of home advertising


30-second summary: The use of data to contextualize campaigns to the “here and now” means messages can be aligned with consumer mindset in the moment and become useful and relevant.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 techniques to increase user interaction on your blog


One of the main challenges of Digital Marketing is to enhance the engagement of visitors with your pages. After all, the goal is turning the readers of your blog into leads and then convert them, right? To do so, you need to find ways to increase user interaction.

Lead Generation Marketing: 7 Ways You Can Drive More Leads Now


What is the purpose of marketing, if not to generate leads? I mean, of course, brand awareness and customer engagement are important, but the goal of those two activities is ultimately to drive sales leads. Featured Content Marketing

Facing the Challenges of Holiday Email Planning in 2020: Webinar Recording + Q&A


Black Friday, Cyber Monday, holiday celebrations around the world… at this point in the year, you’re normally knee deep in planning for the busiest time in email. That’s all changed as a global pandemic has completely altered society (and our shopping habits).

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Build Lasting Connections With IT Buyers in the Age of COVID-19


We’re living in historic and unpredictable times.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Create a Bronto Popup to Explode Your List


Are you using Bronto to send your email campaigns, but want even more subscribers on your list? And have you struggled to come up with a plan to grow your contact list in a way that makes an actual impact? If so, you should try a custom Bronto popup.

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What Is Content Syndication, and What Role Does It Play in Content Marketing?


In the early days of your content marketing journey, you may find that your content simply isn't reaching as many eyeballs as needed to gain traction. That's where content syndication comes in. Check out this guide to learn how to leverage it to expand your content's reach.

JIGGY drives 69% of revenue with marketing automation


30-second summary: Jiggy Puzzles founder and CEO Kaylin Marcotte started the direct-to-consumer company in November 2019 with the goal of reinventing the classic jigsaw puzzle for a modern audience while supporting creative talent.

The Only Way Ahead: E-Commerce Business

Altitude Branding

Many entrepreneurs have consistently emphasized the importance of E-Commerce tools to grow any kind of business in order to succeed in this cut-throat competition.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How Huel Uses Social Media to Reach an Audience of 400,000+

Buffer Social

It all started with a mission. Julian Hearn wanted to create a business he was proud of — a business that was about more than profit; that did the right thing for the planet, for its staff, and its customers. That mission led to the launch of Huel.

Your Reputation Is Your Business


Five months ago, almost overnight, B2B sellers and marketers lost the ability to conduct in-person engagement with their clients and prospects. What followed was an erratic shift in marketing budgets, travel cost slashes and layoffs. Field marketing is being redefined.

Partnerships: Now Is The Time To Invest


Let’s be honest here, 2020 has not been…”ideal”…for most of us. Whether personally or from a corporate standpoint, this has been a rough year, and it’s not showing any signs of a quick turnaround.

How to START Affiliate Marketing as a COMPLETE BEGINNER!

How to START Affiliate Marketing in 2020 as a COMPLETE BEGINNER! If you want to start with the affiliate marketing, you're most likely wondering if it's something you should start in 2020. Get My Free Guide HERE ?? link] Enjoyed this video?

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Case for Hiring Outside Consultants

Altitude Branding

In the world of business management, few words draw as much debate and discussion as “consultant.” For some, hiring an outside consultant is a chance to take an honest look inward, one that serves to benefit the company.

How to Adapt Your Content Into an Instagram Story, According to HubSpot Marketers


If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". This is especially true for social media content. Companies with social media pages generally have a theme that relates to the organization.

Essential Business Advice for Entrepreneurs Battling Cancer

Altitude Branding

A cancer diagnosis can be devastating. It is easy to feel emotionally broken and physically drained. As an entrepreneur, you might struggle to cope with the situation, particularly juggling treatment, and staying active in the business.

Sales Pipeline Radio, Episode 216: Q & A with Jeff Shore @jeffshore

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.