Mon.Sep 09, 2019

The ABCs of Ad Viewability – How to Make Sure That Your Ads Are Seen


Imagine that you are driving by a 14-foot tall billboard that’s facing the wrong way of the road. As a marketer, you think: “Who in their right mind would throw money away on ads that people will never see?”.

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A 9-Step Marketing Success Recipe

Marketing Craftmanship

The first question we ask prospective clients is, “Do you have a Marketing Plan?”. Many prospects sheepishly acknowledge that they don’t have a formal Marketing Plan. This group earns big points with us for honesty.

The Social Media Metrics That Really Matter


Marketing metrics are the signposts that point the way to social media marketing success, but with more attention being paid to dodging so-called vanity metrics, it’s important to get a handle on the social media marketing metrics that matter. Want to know more?

My Top 3 Content Marketing Case Studies

Marketing Insider Group

While innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

4 Automation Tools to Save You Time


While a backlog of emails can ignite stress, have no fear—you are not alone. Email automation platforms are key to sustain a growing business. Today, email automation tools are designed to simplify the email process and help you save much-needed time.

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More Trending

Be Relevant and Accelerate your Buyer's Journey

Modern Marketing

Welcome to episode 3 of On the Fly , our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.

Hootsuite vs. Buffer: We Rated 11 Key Factors for Each


With 75 percent of high-income-earning online adults using Facebook and YouTube, according to Pew Research , it’s no wonder that social media is a key ingredient in many marketing campaigns.

Rate 85

1+1=3: The Additive Power of Sales + Marketing

Modern Marketing

A tenured copywriter, Marlana Beste specializes in verbal strategy and brand voice development at 90octane in Denver, Colorado. Out of the office, she regularly pens vignettes inspired by magical realism.

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7 Awesome Time-Saving Apps for Busy Real Estate Agents

Outbound Engine

Busy real estate agents spend a lot of time on the go. Driving to client meetings, holding open houses, attending closings and more take up a lot of your time. To that end, countless apps exist to help make the most of every hour in the day.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Cure Your Conference Hangover (and Better Your Content Marketing)

Content Marketing Institute

Your head hurts just thinking about what you should do based on what you learned at the conference – so many ideas, notes, new connections – to help your content marketing program. Cure your conference hangover with these 16 tips.

Building a Robust Customer Experience Management Strategy: Lessons From Nike

Martech Advisor

Customer experience management is how a brand builds and grows relationships with their customers and creates consistent, meaningful, and enjoyable interactions at different stages of the customer journey, across channels and touchpoints.

Cool B2B Marketing Tools for Marketo Users


Here at Oktopost, we love Marketo. We use it, we recommend it, we are BIG fans. In August, we got to spend the day in the Denver headquarters office for the Launchpoint Partner Event. As always, getting to spend time with the Marketo team was awesome.

Why is Digital Branding Important? [Video]

Hinge Marketing

?. In this video blog, Lee Frederiksen will talk to you about why your digital brand is so important and how it’s becoming more and more important. TRANSCRIPTION: Hi, I want to talk to you about why your digital brand is so important and it’s becoming more and more important.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Reasons Why Your Business Needs A CRM | g2m Solutions

G2M Solutions

CRM is a powerful tool that collects, organises and structures all your customer and prospect data; it also ensures that everyone in the company has the same updated information.

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SEO Success Thanks to the BrightEdge Platform


Case studies from the BrightEdge community BrightEdge makes it easy for brands across all sectors to grow with their SEO initiatives. SEO plays a critical role throughout the buyer’s journey, helping brands increase their visibility for potential customers.


August Round-Up


The summer may be winding down, but Outreach is still full steam ahead. Last month we released the biggest enhancements to Sequences ever, as well as new features that put our customers at the center of all that we do.

Closing the Gap: How to Execute a Winning Strategy


Last week, Chris Willis and I tackled the perennial and difficult issue of closing the gap between strategy and execution. It’s been around for as long as we’ve had. The post Closing the Gap: How to Execute a Winning Strategy appeared first on Kapost Blog.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 Secrets to Hack Project Management in Web Design

SmartBug Media

You’re ready for a new website but don’t know how to start. When we hear the term “project management,” we don’t always hear about the science and methodologies behind it. Believe it or not, there is a lot to project management when it comes to website redesign.

6 Awesome Time-Saving Apps for Busy Mortgage Brokers

Outbound Engine

For mortgage brokers, meeting with clients, prequalifying prospective buyers, reviewing financing options and more take up a lot of time. Countless apps have been launched to help meet the need to make the most of every hour in the day.

Can you make a great six-second ad? Here’s what we learned from the best


When marketers wish for more time and resources, they often wish to spend it on video marketing. Well, what if you only needed six seconds of video to make your impression?

What is a Good Landing Page Conversion Rate?


It’s not enough to simply create a landing page. You want to do it well, AND you want it to perform at the highest level possible. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The 7 Most Important Ranking Factors in 2019

Single Grain

Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. Keep in mind that even as Google’s ranking factors continue to change, their main goal – to serve the user – does not.

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Employer Branding Inspiration: 5 Companies That Are Killing Their HR Game


In a market where there are more unemployed Americans than there are jobs openings, companies need to take extra steps to stand out from the crowd. A simple job posting and an About Us page on your website boasting innovation and a relaxed dress code aren’t going to cut it anymore.

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Most Viewed Video Ads: Retailers Use Humor to Make the Top 10


This week we see a few new campaigns rise into the top five of the MVVA chart, many of which use humor to gain consumer attention. In the third spot on this week’s chart is a funny clip from GEICO, with Apple and Nike entering the top 10 as well.

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Local SEO: The Latest Developments to Drive Local Engagement


Since 2014, local SEO has been adapting at an incredible pace. It fits with Google’s relevancy mantra—delivering the best search results to users based on their location.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.