Mon.Sep 09, 2019

The ABCs of Ad Viewability – How to Make Sure That Your Ads Are Seen

Bannersnack

Ads 102

A 9-Step Marketing Success Recipe

Marketing Craftmanship

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The Social Media Metrics That Really Matter

SocialBakers

My Top 3 Content Marketing Case Studies

Marketing Insider Group

While innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Be Relevant and Accelerate your Buyer's Journey

Modern Marketing

Welcome to episode 3 of On the Fly , our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.

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Why Doesn't My SaaS Content Marketing Get Results?

Roketto

In content marketing there’s a common misconception that all strategies are pretty much the same—in reality, they simply aren’t. Featured SaaS Marketing Software Marketing

1+1=3: The Additive Power of Sales + Marketing

Modern Marketing

A tenured copywriter, Marlana Beste specializes in verbal strategy and brand voice development at 90octane in Denver, Colorado. Out of the office, she regularly pens vignettes inspired by magical realism.

Sales 158

Disadvantages of Programmatic Advertising (and How to Avoid Them)

LeadCrunch

If you’re new to the world of online media buying, you’ve probably already heard about programmatic display ads, but are pretty confused over the details, best practices and how to avoid the disadvantages of programmatic advertising. So we’re sharing our best tips for winning big with your next campaign. First things first. What is programmatic advertising? Programmatic is one of the fastest-growing advertising channels available to marketers.

Best Tweets from #SEMrushchat: Website Monetization Tactics

SEMrush

We had a very informative SEMrushchat last week with guest Robbie Richards and our community about website monetization. Every site is focused on revenue streams, but those streams obviously differ based on the type of website you have.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What is a Good Landing Page Conversion Rate?

ConvertKit

It’s not enough to simply create a landing page. You want to do it well, AND you want it to perform at the highest level possible. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization.

Cure Your Conference Hangover (and Better Your Content Marketing)

Content Marketing Institute

Your head hurts just thinking about what you should do based on what you learned at the conference – so many ideas, notes, new connections – to help your content marketing program. Cure your conference hangover with these 16 tips.

5 Reasons Why Your Business Needs A CRM | g2m Solutions

G2M Solutions

CRM is a powerful tool that collects, organises and structures all your customer and prospect data; it also ensures that everyone in the company has the same updated information.

CRM 81

The Social Media Metrics That Really Matter

SocialBakers

Marketing metrics are the signposts that point the way to social media marketing success, but with more attention being paid to dodging so-called vanity metrics, it’s important to get a handle on the social media marketing metrics that matter. Want to know more?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Cool B2B Marketing Tools for Marketo Users

Oktopost

Here at Oktopost, we love Marketo. We use it, we recommend it, we are BIG fans. In August, we got to spend the day in the Denver headquarters office for the Launchpoint Partner Event. As always, getting to spend time with the Marketo team was awesome.

The Social Media Metrics That Really Matter

SocialBakers

Marketing metrics are the signposts that point the way to social media marketing success, but with more attention being paid to dodging so-called vanity metrics, it’s important to get a handle on the social media marketing metrics that matter. Want to know more?

Building a Robust Customer Experience Management Strategy: Lessons From Nike

Martech Advisor

Customer experience management is how a brand builds and grows relationships with their customers and creates consistent, meaningful, and enjoyable interactions at different stages of the customer journey, across channels and touchpoints.

How 7 Brands are Using TikTok

Hubspot

According to HubSpot's social media team, the video-based social app TikTok is "leaking" with brand opportunities.

Brand 73

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Hootsuite vs. Buffer: We Rated 11 Key Factors for Each

ClearVoice

With 75 percent of high-income-earning online adults using Facebook and YouTube, according to Pew Research , it’s no wonder that social media is a key ingredient in many marketing campaigns.

Rate 105

Most Viewed Video Ads: Retailers Use Humor to Make the Top 10

AcuityAds

This week we see a few new campaigns rise into the top five of the MVVA chart, many of which use humor to gain consumer attention. In the third spot on this week’s chart is a funny clip from GEICO, with Apple and Nike entering the top 10 as well.

View 69

August Round-Up

Outreach

The summer may be winding down, but Outreach is still full steam ahead. Last month we released the biggest enhancements to Sequences ever, as well as new features that put our customers at the center of all that we do.

Why is Digital Branding Important? [Video]

Hinge Marketing

?. In this video blog, Lee Frederiksen will talk to you about why your digital brand is so important and how it’s becoming more and more important. TRANSCRIPTION: Hi, I want to talk to you about why your digital brand is so important and it’s becoming more and more important.

Video 68

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

7 Awesome Time-Saving Apps for Busy Real Estate Agents

Outbound Engine

Busy real estate agents spend a lot of time on the go. Driving to client meetings, holding open houses, attending closings and more take up a lot of your time. To that end, countless apps exist to help make the most of every hour in the day.

Employer Branding Inspiration: 5 Companies That Are Killing Their HR Game

Brandpoint

In a market where there are more unemployed Americans than there are jobs openings, companies need to take extra steps to stand out from the crowd. A simple job posting and an About Us page on your website boasting innovation and a relaxed dress code aren’t going to cut it anymore.

Brand 89

Closing the Gap: How to Execute a Winning Strategy

Kapost

Last week, Chris Willis and I tackled the perennial and difficult issue of closing the gap between strategy and execution. It’s been around for as long as we’ve had. The post Closing the Gap: How to Execute a Winning Strategy appeared first on Kapost Blog.

5 Secrets to Hack Project Management in Web Design

SmartBug Media

You’re ready for a new website but don’t know how to start. When we hear the term “project management,” we don’t always hear about the science and methodologies behind it. Believe it or not, there is a lot to project management when it comes to website redesign.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.