The ABCs of Ad Viewability – How to Make Sure That Your Ads Are Seen
Bannersnack
SEPTEMBER 9, 2019
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Marketing Insider Group
SEPTEMBER 9, 2019
While innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. Nearly every time I give a keynote on […]. The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
SEPTEMBER 9, 2019
While a backlog of emails can ignite stress, have no fear—you are not alone. Email automation platforms are key to sustain a growing business. Today, email automation tools are designed to simplify the email process and help you save much-needed time. Here is a close look at 4 email automation tools to help you cut down on wasted hours: 1. Boomerang.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Rev
SEPTEMBER 9, 2019
If you’re new to the world of online media buying, you’ve probably already heard about programmatic display ads, but are pretty confused over the details, best practices and how to avoid the disadvantages of programmatic advertising. So we’re sharing our best tips for winning big with your next campaign. First things first. What is programmatic advertising?
Martech Advisor
SEPTEMBER 9, 2019
Customer experience management is how a brand builds and grows relationships with their customers and creates consistent, meaningful, and enjoyable interactions at different stages of the customer journey, across channels and touchpoints. Brands like Nike have been successful in understanding their customers over the years to create enhanced and seamless experiences.
Roketto
SEPTEMBER 9, 2019
In content marketing there’s a common misconception that all strategies are pretty much the same—in reality, they simply aren’t.
Brandpoint
SEPTEMBER 9, 2019
In a market where there are more unemployed Americans than there are jobs openings, companies need to take extra steps to stand out from the crowd. A simple job posting and an About Us page on your website boasting innovation and a relaxed dress code aren’t going to cut it anymore. However, having a well-thought-out, engaging and genuine employer branding presence will make the difference.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Emplifi
SEPTEMBER 9, 2019
Marketing metrics are the signposts that point the way to social media marketing success, but with more attention being paid to dodging so-called vanity metrics, it’s important to get a handle on the social media marketing metrics that matter. Want to know more? Dive into our list of key social media marketing performance metrics to learn what to track and the impact it has on your strategy, and on your business ROI.
Content Marketing Institute
SEPTEMBER 9, 2019
Your head hurts just thinking about what you should do based on what you learned at the conference – so many ideas, notes, new connections – to help your content marketing program. Cure your conference hangover with these 16 tips. Continue reading → The post Cure Your Conference Hangover (and Better Your Content Marketing) appeared first on Content Marketing Institute.
Emplifi
SEPTEMBER 9, 2019
Marketing metrics are the signposts that point the way to social media marketing success, but with more attention being paid to dodging so-called vanity metrics, it’s important to get a handle on the social media marketing metrics that matter. Want to know more? Dive into our list of key social media marketing performance metrics to learn what to track and the impact it has on your strategy, and on your business ROI.
Oktopost
SEPTEMBER 9, 2019
Here at Oktopost, we love Marketo. We use it, we recommend it, we are BIG fans. In August, we got to spend the day in the Denver headquarters office for the Launchpoint Partner Event. As always, getting to spend time with the Marketo team was awesome. Additionally, getting to know the other technology partners in attendance was a highlight. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SEMrush
SEPTEMBER 9, 2019
We had a very informative SEMrushchat last week with guest Robbie Richards and our community about website monetization. Every site is focused on revenue streams, but those streams obviously differ based on the type of website you have. So we asked our community ways they have utilized monetization, common fails, strategies, and opinions on affiliate networks vs.
G2M Solutions
SEPTEMBER 9, 2019
CRM is a powerful tool that collects, organises and structures all your customer and prospect data; it also ensures that everyone in the company has the same updated information. We all know by now that having in-depth and accurate data on your customers and prospects allows you to structure sharply targeted solutions which they will value. The more you know about them, the higher your chances are of giving them a positive lasting experience.
Sprout Social
SEPTEMBER 9, 2019
Welcome to the Social Spotlight, where each week we’ll dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. It could easily be argued that e-commerce has taken a lot of the fun out of shopping.
Hinge Marketing
SEPTEMBER 9, 2019
?. In this video blog, Lee Frederiksen will talk to you about why your digital brand is so important and how it’s becoming more and more important. TRANSCRIPTION: Hi, I want to talk to you about why your digital brand is so important and it’s becoming more and more important. The first reason really starts when you look at how do people go about researching and selecting a service provider.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
ConvertKit
SEPTEMBER 9, 2019
It’s not enough to simply create a landing page. You want to do it well, AND you want it to perform at the highest level possible. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. The key to increasing your landing page conversion rates is to start from a strategic foundation as you create each element.
illumin
SEPTEMBER 9, 2019
This week we see a few new campaigns rise into the top five of the MVVA chart, many of which use humor to gain consumer attention. In the third spot on this week’s chart is a funny clip from GEICO, with Apple and Nike entering the top 10 as well. Check out some of the top spots below with the full Top 10 list at the bottom: GEICO. Geico takes the third spot in an ad campaign featuring NFL hall of famer Jerome “The Bus” Bettis.
Brandfolder
SEPTEMBER 9, 2019
A colleague of mine was recently asked by a prospective client: "How do I get my sales team and sales leadership to buy in on the importance of brand?" My.
Smartyads
SEPTEMBER 9, 2019
Do you know anyone personally who has been a victim to a cybersecurity attack? Well, don’t look anywhere else. Five years ago, my website fell prey to a cyber-attack. Overnight what used to be a popular health and fitness training blog was splattered with deceit pharma product content. .
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
SmartBug Media
SEPTEMBER 9, 2019
You’re ready for a new website but don’t know how to start. When we hear the term “project management,” we don’t always hear about the science and methodologies behind it. Believe it or not, there is a lot to project management when it comes to website redesign. How can you be successful in managing a website redesign? Here are some secrets that can go a long way. 1.
Brightedge
SEPTEMBER 9, 2019
Case studies from the BrightEdge community BrightEdge makes it easy for brands across all sectors to grow with their SEO initiatives. SEO plays a critical role throughout the buyer’s journey, helping brands increase their visibility for potential customers. Quality SEO will help brands have a strong presence on the SERPs, casting them as industry leaders […].
Moz
SEPTEMBER 9, 2019
Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Most SEOs know the value of creating custom CTR curves for their sites to make those projections more accurate.
Madison Logic
SEPTEMBER 9, 2019
Madison Logic learned a lot about the global state of ABM through our 2019 ABM Symposia series! We asked marketers what was on their mind in San Francisco, London, Boston, and Singapore when it comes to ABM, and the answers provide a fantastic look at the state of the ABM industry worldwide. To summarize the. The post 2019 ABM Symposia and the Global State of ABM with Madison Logic CMO Jenn Steele appeared first on Madison Logic Blog.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Kapost
SEPTEMBER 9, 2019
Last week, Chris Willis and I tackled the perennial and difficult issue of closing the gap between strategy and execution. It’s been around for as long as we’ve had. The post Closing the Gap: How to Execute a Winning Strategy appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
Martech Advisor
SEPTEMBER 9, 2019
In a bid to combat the billions of dollars lost to ad-fraud each year, ad blocking is on the rise but it is hitting the industry hard and publishers’ bottom line in particular. Asaf Greiner, CEO of Protected Media discusses if this is a price worth paying and how a more nuanced market can help stem publishers’ losses, address ad-fraud and open up new audiences for advertisers.
Outbound Engine
SEPTEMBER 9, 2019
Busy real estate agents spend a lot of time on the go. Driving to client meetings, holding open houses, attending closings and more take up a lot of your time. To that end, countless apps exist to help make the most of every hour in the day. We’ve narrowed down the field to a handful of time-saving apps that will help real estate agents be more productive both on the job and in your time away from the office. 1.
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