Sun.Mar 03, 2019

Informatica Buys AllSight and What It Means for the CDP Industry

Customer Experience Matrix

Informatica announced last week that has purchased AllSight , a Toronto-based Customer Data Platorm vendor. This is interesting on several levels: A CDP vendor is being bought by an established enterprise data management firm.

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15 Indispensable Company Research Tools for B2B Sales Reps


In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals.

Top 30 Content Creation Tools for Freelancers and Marketers


Which content creation tools should you use? Explore popular tools that help content producers and marketers create media: email marketing, video, motion graphics, presentations, blogs, infographics, podcasts, webinars, social media and chatbots.

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17 Social Advocacy Stats that Prove Employee Ambassadors Work?


Stats 74

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

PPC FAQs: Our Most Commonly Received PPC Questions

EMagine B2B Blog

Our Digital Marketing Services team has many years of experience helping businesses embrace digital advertising. As a result of this ongoing client interaction, we’ve compiled the list of the most common PPC questions we’ve received over the years.

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More Trending

17 Social Advocacy Stats that Prove Employee Ambassadors Work?


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Working With a New Boss


You have a new marketing boss, now ponder these statistics: From Deloitte University Press: “86% of companies say developing new leaders is an ‘urgent’ need.” According to Inc.: Three-out-of-four employees report their boss is the worst and most stressful part of their job.” The Ken Blanchard Companies report: “The average organization is 50% as productive as […]. The post Working With a New Boss appeared first on BrightEdge SEO Blog. By SEOs for SEOs

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Where Customer Experience Stands in 2019

B2B Marketing Directions

Two recently-published reports paint a decidedly mixed picture of the current state of customer experience (CX) management. Most business leaders now recognize that providing great customer experiences is a critical source of competitive advantage and a primary driver of business performance.

What is The Buyer’s Journey?

Stevens & Tate

The general goal of every business is to attract consumers and turn them into customers. The process that a consumer goes through before they make a purchase is known as the buyer’s journey.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.