Zoominfo
MARCH 3, 2019
In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them.
Heinz Marketing
MARCH 3, 2019
If you use a grocery home delivery service like Amazon or Instacart, Relish is going to save you a ton of time and probably help you cook more. Even if you still shop the old-fashioned way, like I do, this tool is also going to save you a lot of time. It works right now only for recipes on SeriousEats.com, and that site has a ton of great recipes that are already worth making.
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Zoominfo
MARCH 3, 2019
In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them.
Brightedge
MARCH 3, 2019
You have a new marketing boss, now ponder these statistics: From Deloitte University Press: “86% of companies say developing new leaders is an ‘urgent’ need.” According to Inc.: “Three-out-of-four employees report their boss is the worst and most stressful part of their job.” The Ken Blanchard Companies report: “The average organization is 50% as productive as […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
DrumUp
MARCH 3, 2019
Why You Should Create an Army of Employee Ambassadors and Win at Brand Advocacy With the pervasive presence of influencer marketing–and now micro-influencer marketing–companies are actively seeking to discover that next fresh frontier where they’ll find unclaimed social media movers-and-shakers who are willing to engage in sharing their brand-created messages with consumers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
DrumUp
MARCH 3, 2019
Why You Should Create an Army of Employee Ambassadors and Win at Brand Advocacy With the pervasive presence of influencer marketing–and now micro-influencer marketing–companies are actively seeking to discover that next fresh frontier where they’ll find unclaimed social media movers-and-shakers who are willing to engage.
Stevens & Tate
MARCH 3, 2019
The general goal of every business is to attract consumers and turn them into customers. The process that a consumer goes through before they make a purchase is known as the buyer’s journey. The buyer’s journey has become a lot more complex over the years, especially since the advent of Internet. This is because consumers no longer rely on businesses to hold their hands and to guide them through their buyer’s journey.
Customer Experience Matrix
MARCH 3, 2019
Informatica announced last week that has purchased AllSight , a Toronto-based Customer Data Platorm vendor. This is interesting on several levels: A CDP vendor is being bought by an established enterprise data management firm. This is a normal event in the development of a software category: products are developed as single-purpose "point solutions" and then, after the category is validated and requirements are standardized, the capability is assimilated into larger suites by acquisition (usuall
EMagine B2B Blog
MARCH 3, 2019
Our Digital Marketing Services team has many years of experience helping businesses embrace digital advertising. As a result of this ongoing client interaction, we’ve compiled the list of the most common PPC questions we’ve received over the years. The PPC FAQs below are available to help you get started on your journey to what has now become the most popular advertising method. 1.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ClearVoice
MARCH 3, 2019
Which content creation tools should you use? Explore popular tools that help content producers and marketers create media: email marketing, video, motion graphics, presentations, blogs, infographics, podcasts, webinars, social media and chatbots. When ClearVoice surveyed more than 1,000 marketers on their biggest challenges with content , 27% cited the actual production of content as their biggest challenge.
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