Sun.Mar 03, 2019

Informatica Buys AllSight and What It Means for the CDP Industry

Customer Experience Matrix

Informatica announced last week that has purchased AllSight , a Toronto-based Customer Data Platorm vendor. This is interesting on several levels: A CDP vendor is being bought by an established enterprise data management firm.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals.

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17 Social Advocacy Stats that Prove Employee Ambassadors Work?

DrumUp

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PPC FAQs: Our Most Commonly Received PPC Questions

EMagine B2B Blog

Our Digital Marketing Services team has many years of experience helping businesses embrace digital advertising. As a result of this ongoing client interaction, we’ve compiled the list of the most common PPC questions we’ve received over the years.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Matt’s App of the Week: Relish

Heinz Marketing

If you use a grocery home delivery service like Amazon or Instacart, Relish is going to save you a ton of time and probably help you cook more. Even if you still shop the old-fashioned way, like I do, this tool is also going to save you a lot of time. It works right now only for recipes on SeriousEats.com, and that site has a ton of great recipes that are already worth making. With Relish, choose how many servings you want to make and it’ll create a custom ingredient shopping list.

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17 Social Advocacy Stats that Prove Employee Ambassadors Work?

DrumUp

Why You Should Create an Army of Employee Ambassadors and Win at Brand Advocacy With the pervasive presence of influencer marketing–and now micro-influencer marketing–companies are actively seeking to discover that next fresh frontier where they’ll find unclaimed social media movers-and-shakers who are willing to engage.

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Where Customer Experience Stands in 2019

B2B Marketing Directions

Two recently-published reports paint a decidedly mixed picture of the current state of customer experience (CX) management. Most business leaders now recognize that providing great customer experiences is a critical source of competitive advantage and a primary driver of business performance.

What is The Buyer’s Journey?

Stevens & Tate

The general goal of every business is to attract consumers and turn them into customers. The process that a consumer goes through before they make a purchase is known as the buyer’s journey.

Working With a New Boss

Brightedge

You have a new marketing boss, now ponder these statistics: From Deloitte University Press: “86% of companies say developing new leaders is an ‘urgent’ need.” According to Inc.: Three-out-of-four employees report their boss is the worst and most stressful part of their job.” The Ken Blanchard Companies report: “The average organization is 50% as productive as […]. The post Working With a New Boss appeared first on BrightEdge SEO Blog. By SEOs for SEOs

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.