Tue.Apr 18, 2017

Why Your Marketing Needs to be Data-Driven

B2B Marketing Insider

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting.

Why C-Levels Need To Think Differently About Social Media Strategy

Modern Marketing

Don’t think customer service is an issue your social media team needs to worry about? Think again. Whether you’re prepared for it or not, social media affects more areas of your company than marketing alone.

Trending Sources

10 Creative Ways to Improve Prospecting and Sales Emails with Video

Vidyard

Optimizing prospecting and sales emails is something you could probably dedicate the rest of your life to. You might even argue that that’s a good part of what you’ve been doing to this point.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Every once in a while magic happens. Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Yesterday was such a day.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

4 Strategies to Spark On-Demand Creativity

Hubspot

Back in the "Mad Men" days, only writers and artists were held accountable for driving an agency’s creativity. Today, that dynamic has expanded to include just about everyone.

Stop Burning Budget on Inefficient Strategies

Type A Communications

April 18, 2017 by Chuck Frey Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and. read more. Marketing Carla Johnson Chuck Frey content marketing Cultivate Communications digital marketing marketing Type A Communications

A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies”

Terminus

April 18, 2017 marks the first anniversary of Account-Based Marketing for Dummies. One year ago today, Terminus Co-Founder and CMO, Sangram Vajre , published the first-ever book about account-based marketing (ABM).

Video Measurement Is Broken. Here’s How to Fix It

Contently

In Arthur Conan Doyle’s novel The Sign of Four , Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.” ” Luckily for Holmes, he never worked in marketing.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

An Introduction To Developer Relations: What It Is And Why You Need It

Influitive b2b

Over the last several years, the dramatic shift from brick and mortar stores to cloud service offerings has made programmers, developers, and engineers some of the most sought-after professionals on the planet. However, unlike many market segments, developers seem to live in their own world, with their own values. As such, they’re not as receptive.

10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit

Modern B2B Marketing

Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco.

Creating content? When is it time to pivot (or quit?)

grow - Practical Marketing Solutions

By Mark Schaefer. I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said.

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Marketing Automation Like my Pool Guy

Lead Liaison

Background on Pool Shopping. Professionally, I work for Lead Liaison as a technical solutions specialist. Personally, I’m a father of two beautiful girls, 10 and 7, with an amazing wife that puts up with my shenanigans – for 12 years running now!

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

4 ways to leverage email marketing with PPC

Vertical Response

When it comes to the fast-moving world of internet marketing, everyone is looking for that competitive edge. If SEO and email marketing are already a developed part of your marketing campaign, PPC (pay-per-click) can be another useful tool to help grow both your conversions and your leads. Use PPC to test email marketing elements.

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Situation-ready content, on-purpose, by design

Avitage

I’m done talking about “content.” ” The word is too conceptual to have any useful meaning. In my world, words matter. To work, words must convey common meaning. I believe the word “content” and how it’s used actually causes problems. This is undoubtedly a contributor to quality problems experienced with marketing and especially selling content. Sales tells marketing, “we need better content.”

PART 3: Best practices for a competitive landing page

Exo B2B

This post is the last of a series of 3 about landing pages. You can also check out our two previous posts here: Landing page and lead generation in B2B marketing: best practices. What type of landing page should be used to generate leads? A landing page must be simple and attractive.

Maximize Success by Optimizing the Customer Lifecycle

Act-On

As marketers, we want to maximize our results at every step of the customer journey. We want to attract more prospects, capture critical information, nurture them, and convert them into closed deals. That’s easier said than done, of course.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Launching an Employee Advocacy Program: How to Train Employees in Less Than 2 Weeks!

Oktopost

Most of your employees are already vocal about their company on social media. However, some of your employees are going to be new to the ‘social world’. These guys will definitely require more guidance, safety, and tools to boost up their confidence. In fact, 72% of employees have not received any type of social media … Employee Advocacy Marketing Strategy

Marketers You Know, Stories You Don’t: Tamsen Webster [Podcast]

B2B Marketing Insider

Channel Links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we get starry-eyed over big ideas with Tamsen Webster.

How Reporting Can Improve B2B Blog Performance

KoMarketing Associates

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic.

A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)

SnapApp

Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was simply an electronic version of its printed counterpart you could view on an e-reader or computer.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

AI 101, Part I: What You Need to Know about Predictive Models

Infer

This article was originally published on MarTech Series by Sean Zinsmeister , Vice President of Product Marketing at Infer. FOUR STEPS TO START BUILDING PREDICTIVE MODELS.

The 15 Best Screencasting and Online Presentation Tools

Webbiquity

Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations.

AI for Good Global Summit: How AI will transform healthcare (VIDEO)

Opentopic

Advances in Artificial Intelligence (AI) are granting machines the ability to learn, improve and make calculated decisions in ways that will enable them to perform tasks once thought to rely solely on human experience, creativity and ingenuity.

Design Inspiration from Salon del Mobile

Experience Marketing Insights

Key takeaways and brand activations from the design event

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.