Tue.Apr 18, 2017

Trending Sources

Why C-Levels Need To Think Differently About Social Media Strategy

It's All About Revenue

Don’t think customer service is an issue your social media team needs to worry about? Think again. Whether you’re prepared for it or not, social media affects more areas of your company than marketing alone.

Why Your Marketing Needs to be Data-Driven

B2B Marketing Insider

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Every once in a while magic happens. Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Yesterday was such a day.

PR 67

Stop Burning Budget on Inefficient Strategies

Type A Communications

April 18, 2017 by Chuck Frey Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and. read more. Marketing Carla Johnson Chuck Frey content marketing Cultivate Communications digital marketing marketing Type A Communications

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

10 Creative Ways to Improve Prospecting and Sales Emails with Video

Vidyard

Optimizing prospecting and sales emails is something you could probably dedicate the rest of your life to. You might even argue that that’s a good part of what you’ve been doing to this point.

2017 Is Officially the Year of the Podcast – Should You Start Talking?

B2B Marketing Insider

Listen. Well, that’s what your target market may be doing right now. Listening to an interesting podcast on their smartphone or tablet. Podcasting is still a small piece of the content marketing pie overall. As of 2015, only half of all Americans even knew what a podcast was.

4 Strategies to Spark On-Demand Creativity

Hubspot

Back in the "Mad Men" days, only writers and artists were held accountable for driving an agency’s creativity. Today, that dynamic has expanded to include just about everyone.

10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit

Modern B2B Marketing

Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Video Measurement Is Broken. Here’s How to Fix It

Contently

In Arthur Conan Doyle’s novel The Sign of Four , Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.” ” Luckily for Holmes, he never worked in marketing.

Sales Effectiveness Over Efficiency for Better Sales Results

Brainshark

Creating content? When is it time to pivot (or quit?)

grow - Practical Marketing Solutions

By Mark Schaefer. I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said.

Marketing Automation Like my Pool Guy

Lead Liaison

Background on Pool Shopping. Professionally, I work for Lead Liaison as a technical solutions specialist. Personally, I’m a father of two beautiful girls, 10 and 7, with an amazing wife that puts up with my shenanigans – for 12 years running now!

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Maximize Success by Optimizing the Customer Lifecycle

Act-On

As marketers, we want to maximize our results at every step of the customer journey. We want to attract more prospects, capture critical information, nurture them, and convert them into closed deals. That’s easier said than done, of course.

4 ways to leverage email marketing with PPC

Vertical Response

When it comes to the fast-moving world of internet marketing, everyone is looking for that competitive edge. If SEO and email marketing are already a developed part of your marketing campaign, PPC (pay-per-click) can be another useful tool to help grow both your conversions and your leads. Use PPC to test email marketing elements.

Marketers You Know, Stories You Don’t: Tamsen Webster [Podcast]

B2B Marketing Insider

Channel Links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we get starry-eyed over big ideas with Tamsen Webster.

How Reporting Can Improve B2B Blog Performance

KoMarketing Associates

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)

SnapApp

Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was simply an electronic version of its printed counterpart you could view on an e-reader or computer.

The 15 Best Screencasting and Online Presentation Tools

Webbiquity

Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations.

AI 101, Part I: What You Need to Know about Predictive Models

Infer

This article was originally published on MarTech Series by Sean Zinsmeister , Vice President of Product Marketing at Infer. FOUR STEPS TO START BUILDING PREDICTIVE MODELS.

Situation-ready content, on-purpose, by design

Avitage

I’m done talking about “content.” ” The word is too conceptual to have any useful meaning. In my world, words matter. To work, words must convey common meaning. I believe the word “content” and how it’s used actually causes problems. This is undoubtedly a contributor to quality problems experienced with marketing and especially selling content. Sales tells marketing, “we need better content.”

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Design Inspiration from Salon del Mobile

Experience Marketing Insights

Key takeaways and brand activations from the design event