Tue.Apr 18, 2017

Why Your Marketing Needs to be Data-Driven

Marketing Insider Group

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting.

Maximize Success by Optimizing the Customer Lifecycle

Act-On

As marketers, we want to maximize our results at every step of the customer journey. We want to attract more prospects, capture critical information, nurture them, and convert them into closed deals. That’s easier said than done, of course.

10 Creative Ways to Improve Prospecting and Sales Emails with Video

Vidyard

Optimizing prospecting and sales emails is something you could probably dedicate the rest of your life to. You might even argue that that’s a good part of what you’ve been doing to this point.

2017 Is Officially the Year of the Podcast – Should You Start Talking?

Marketing Insider Group

Listen. Well, that’s what your target market may be doing right now. Listening to an interesting podcast on their smartphone or tablet. Podcasting is still a small piece of the content marketing pie overall. As of 2015, only half of all Americans even knew what a podcast was.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Every once in a while magic happens. Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Yesterday was such a day.

How to Use Canva: An 8-Step Guide to Creating Visual Content

Hubspot

Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it's gone to “here to stay.”

Why C-Levels Need To Think Differently About Social Media Strategy

Modern Marketing

Don’t think customer service is an issue your social media team needs to worry about? Think again. Whether you’re prepared for it or not, social media affects more areas of your company than marketing alone.

4 Strategies to Spark On-Demand Creativity

Hubspot

Back in the "Mad Men" days, only writers and artists were held accountable for driving an agency’s creativity. Today, that dynamic has expanded to include just about everyone.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

AI 101, Part I: What You Need to Know about Predictive Models

Infer

This article was originally published on MarTech Series by Sean Zinsmeister , Vice President of Product Marketing at Infer. FOUR STEPS TO START BUILDING PREDICTIVE MODELS.

An Introduction To Developer Relations: What It Is And Why You Need It

Influitive b2b

Over the last several years, the dramatic shift from brick and mortar stores to cloud service offerings has made programmers, developers, and engineers some of the most sought-after professionals on the planet. However, unlike many market segments, developers seem to live in their own world, with their own values. As such, they’re not as receptive.

Video Measurement Is Broken. Here’s How to Fix It

Contently

In Arthur Conan Doyle’s novel The Sign of Four , Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.” ” Luckily for Holmes, he never worked in marketing.

Video 74

5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance

Content Standard

A B2B tech company’s content manager is pulling data to build a quarterly report on the health of the company’s content marketing program, which includes a branded media site. As he looks over the stats, he realizes that performance is good—but it isn’t great.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies”

Terminus

April 18, 2017 marks the first anniversary of Account-Based Marketing for Dummies. One year ago today, Terminus Co-Founder and CMO, Sangram Vajre , published the first-ever book about account-based marketing (ABM).

How Reporting Can Improve B2B Blog Performance

KoMarketing Associates

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic.

Report 101

Situation-ready content, on-purpose, by design

Avitage

I’m done talking about “content.” ” The word is too conceptual to have any useful meaning. In my world, words matter. To work, words must convey common meaning. I believe the word “content” and how it’s used actually causes problems. This is undoubtedly a contributor to quality problems experienced with marketing and especially selling content. Sales tells marketing, “we need better content.”

Design 100

Marketing Automation Like my Pool Guy

Lead Liaison

Background on Pool Shopping. Professionally, I work for Lead Liaison as a technical solutions specialist. Personally, I’m a father of two beautiful girls, 10 and 7, with an amazing wife that puts up with my shenanigans – for 12 years running now!

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit

Modern B2B Marketing

Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco.

A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)

SnapApp

Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was simply an electronic version of its printed counterpart you could view on an e-reader or computer.

Launching an Employee Advocacy Program: How to Train Employees in Less Than 2 Weeks!

Oktopost

Most of your employees are already vocal about their company on social media. However, some of your employees are going to be new to the ‘social world’. These guys will definitely require more guidance, safety, and tools to boost up their confidence. In fact, 72% of employees have not received any type of social media … Employee Advocacy Marketing Strategy

How you Can Help Improve Channel Partner Performance

Computer Market Research

Computer Market Research. How you Can Help Improve Channel Partner Performance. Practical Solution to Improve Channel Partner Performance.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

PART 3: Best practices for a competitive landing page

Exo B2B

This post is the last of a series of 3 about landing pages. You can also check out our two previous posts here: Landing page and lead generation in B2B marketing: best practices. What type of landing page should be used to generate leads? A landing page must be simple and attractive.

AI for Good Global Summit: How AI will transform healthcare (VIDEO)

Opentopic

Advances in Artificial Intelligence (AI) are granting machines the ability to learn, improve and make calculated decisions in ways that will enable them to perform tasks once thought to rely solely on human experience, creativity and ingenuity.

Design Inspiration from Salon del Mobile

Experience Marketing Insights

Key takeaways and brand activations from the design event