Wed.May 23, 2018

7 Ways B2Bers Can Rock Lead Gen Via Social Media


You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

How to Get Your Employees to Care About Social Media and Employee Advocacy

Marketing Insider Group

A common challenge organizations face when rolling out an employee advocacy program is engagement.

7 Quick Wins for Sales and Marketing Alignment


We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Rolls eyes.]

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Communicating beyond the feature presentation


A live feature presentation is a key component of Agile methods. But if you work in a large organization, or have stakeholders who can’t always be fully engaged, you need more. You need to include capturing each sprint as part of your minimal project documentation.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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2 Phrases That Inspire Fearless Marketers

Modern B2B Marketing

Between bosses and teams, we’re caught in a conundrum. Bosses tell their teams, “I want to see more creativity! More innovation! Where’re all the great ideas?? Our competition is killing us!”. Teams say, “I bring you great ideas five times a day!

6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources. MotoRead – when you can’t or don’t want to read with your eyes.

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Andrew Warner: Mixergy, Bot Academy


"That is the insane, never-ending work. … And you know what? To find purity in that, to find joy in that. That is what it is to be an entrepreneur.". The post Andrew Warner: Mixergy, Bot Academy appeared first on The ONTRAPORT Blog. Marketing Automation Podcast

7 Ways Relationship Intelligence Can Boost Customer Advocacy & Sales

Influitive b2b

Meagen Eisenberg, CMO at MongoDB, can smell covert sales tactics almost instantly. Instead of sending her funny GIFs or email forwards, she believes good sales people can get her the resources she needs to make a purchase decision – whether it’s an introduction to another CMO for a product use case, or providing technical support.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

The Long and Short of It: What You Really Need to Know About Content Length

Content Standard

Marketing has developed a massive amount in just the past ten years. We’ve gone from intuiting audience intentions to pursuing data-driven decision making.

Get 3X B2B Marketing ROI by Nurturing Leads


Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. Successful lead generation—inbound and outbound—requires nurturing. But it’s often the most underutilized marketing activity at a marketer’s disposal.

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11 Content Marketing Insights CMOs Wish Marketers to Adopt

Marketing Interactions

As B2B marketers sprint forward, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a few content marketing insights, 11 actually, that CMOs wish all marketers knew. Some of these may sound familiar.

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Case Story: How Cardinal Health Mastered Paid Content Distribution


Contently Case Stories is a series highlighting some of Contently’s most successful clients. Building an audience takes time. It takes talent. It takes strategy. Budget, of course. And a little luck too. There’s a science to putting all of the pieces together. If a brand overlooks even one of those factors, it may never achieve the desired results. In today’s digital media landscape, content distribution is often the step brands overlook the most.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Why You Shouldn’t Buy Followers for B2B Social Media

Schubert B2B

Growing your B2B social media accounts can be tough. Breaking through the noise and getting your posts seen isn’t easy, and the increasing importance of social media is only turning up the pressure.

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Could Blockchain Make Influencer Marketing More Transparent?

Content Standard

Influencer marketing campaigns can be messy. You often need multiple tools to complete various aspects of building and running an influencer campaign. There are platforms to help you find the right influencers, for example, while other solutions are designed to measure results and determine ROI.

Behind the Brilliance: The Mind of a Marketer with Erik Archer Smith


I met Erik at a Marketing Operations Cross Company Alliance ( MOCCA ) event, which was an immediate indication that he knew his stuff. Amidst the cocktails and hors d’oeuvres, some of the sharpest minds mind marketing come together to talk shop.

How to Dislodge A Market Leader

Lead Liaison

Few companies are fortunate enough to create an entirely new high-tech market, and even less so dominate that market. Many join at the right time once costs have dropped and the market is sufficiently inflated. So why do so many companies lose their way to becoming a market leader?

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Peek Inside 7 Successful Membership Sites


Here are some of the creative ways seven ONTRAPORT users are optimizing their membership sites. The post Peek Inside 7 Successful Membership Sites appeared first on The ONTRAPORT Blog. Membership Sites

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A Review of B2B Content Operations Strategy Benchmarks

Marketing Interactions

When I was asked to review Kapost’s latest benchmark on B2B content operations strategy, I jumped at the chance. I’m admittedly a data hound. Content operations as a standard practice is still a pretty new concept for many B2B organizations, and I was curious to see how it was going.

How Should You Deliver Your Membership Site Content?


Here are the five main content delivery methods you should know about and when you should and shouldn’t use each one. The post How Should You Deliver Your Membership Site Content? appeared first on The ONTRAPORT Blog. Membership Sites

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Selling Your Company on B2B Content Operations

Marketing Interactions

You’re creating content—lots of it. If the trend holds steady—which B2B marketers indicate it will—you’ll create even more content next year. Content has become almost as much of a product as the actual products and solutions your company provides to your customers.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How to Boost Organic Traffic to Your B2B Blog


Search engine optimization—or SEO—is an essential component of any online marketing strategy. After all, more and more users are turning to Google and other search engines to research companies and products.

Answer 3 Questions Before Starting Your SMS Campaign

Marketing Interactions

Text messaging is growing in preference as a communication channel between businesses, business professionals and consumers. However, conversational messaging for marketing is not the same as whipping out your smartphone to fire off a text to friends or family.

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Interactive CTAs: An Introduction


Using video is a great way to engage your customers and prospects—but how do you channel engagement into action? Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. What are interactive events and why should I care?

Nomophobia, or Why Digital Mindfulness is Important


Adults with mobile connectivity capabilities are likely to be online “a lot,” according to a January 2018 survey conducted by the Pew Research Center.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Oktopost is GDPR-Ready (And Now, You Are Too)!


In order to prepare for the GDPR by May 25, Oktopost has taken extensive steps to become compliant and enable its customers to do so as well. These steps are explained in this article. Inside Oktopost

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How to Instil Your Brand With Remote Teams

Altitude Branding

Guest post by Gemma Church . Flexible working is a wonderful thing. Research reveals it gives staff a better work/life balance and attracts the best talent into your business – but how can you ensure your company culture is retained when your staff are scattered to the four winds?

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Best Practice: Content-First Web Design

EMagine B2B Blog

The most important aspect of any website support request (which is commonly forgotten amid the look and functionality desired) is the one thing that website visitors will pay the most attention to: Your content. That’s why we recommend content-first web design. . Content-first web design.

Does PR lead to sales for B2B companies?

Champion Communications

People often question the return on investment of public relations and earned media. It is true, traditional PR can be difficult to measure. However, I have prospects telling me explicitly that they have seen our coverage in the media and that made them initiate the conversation.

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9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.