Wed.May 23, 2018

7 Quick Wins for Sales and Marketing Alignment


We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Rolls eyes.]

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7 Ways B2Bers Can Rock Lead Gen Via Social Media


You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

How to Get Your Employees to Care About Social Media and Employee Advocacy

Marketing Insider Group

A common challenge organizations face when rolling out an employee advocacy program is engagement.

Half of B2B Marketers are Failing to Maximize Data Potential

KoMarketing Associates

Although B2B marketers have an abundance of data at their fingertips, new research shows that they are not turning to this information to make informed decisions. Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which discovered that only 50 percent of marketing and sales decisions are made using data.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Communicating beyond the feature presentation


A live feature presentation is a key component of Agile methods. But if you work in a large organization, or have stakeholders who can’t always be fully engaged, you need more. You need to include capturing each sprint as part of your minimal project documentation.

More Trending

Get 3X B2B Marketing ROI by Nurturing Leads


Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. Successful lead generation—inbound and outbound—requires nurturing. But it’s often the most underutilized marketing activity at a marketer’s disposal.

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Brands Are Still Being Fooled By Influencers With Fake Followers


If you’re a major brand, it’s understandably tempting to hire an influencer with hundreds of thousands of followers to promote your product. But if a majority of those followers are bots, then that investment is nothing but a waste of money. The issue of fake followers isn’t new. Ever since social media clout became a barometer of influence, users have benefited from bots.

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7 Ways Relationship Intelligence Can Boost Customer Advocacy & Sales

Influitive b2b

Meagen Eisenberg, CMO at MongoDB, can smell covert sales tactics almost instantly. Instead of sending her funny GIFs or email forwards, she believes good sales people can get her the resources she needs to make a purchase decision – whether it’s an introduction to another CMO for a product use case, or providing technical support.

Case Story: How Cardinal Health Mastered Paid Content Distribution


Contently Case Stories is a series highlighting some of Contently’s most successful clients. Building an audience takes time. It takes talent. It takes strategy. Budget, of course. And a little luck too. There’s a science to putting all of the pieces together. If a brand overlooks even one of those factors, it may never achieve the desired results. In today’s digital media landscape, content distribution is often the step brands overlook the most.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources. MotoRead – when you can’t or don’t want to read with your eyes.

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2 Phrases That Inspire Fearless Marketers

Modern B2B Marketing

Between bosses and teams, we’re caught in a conundrum. Bosses tell their teams, “I want to see more creativity! More innovation! Where’re all the great ideas?? Our competition is killing us!”. Teams say, “I bring you great ideas five times a day!

11 Content Marketing Insights CMOs Wish Marketers to Adopt

Marketing Interactions

As B2B marketers sprint forward, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a few content marketing insights, 11 actually, that CMOs wish all marketers knew. Some of these may sound familiar.

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Andrew Warner: Mixergy, Bot Academy


"That is the insane, never-ending work. … And you know what? To find purity in that, to find joy in that. That is what it is to be an entrepreneur.". The post Andrew Warner: Mixergy, Bot Academy appeared first on The ONTRAPORT Blog. Marketing Automation Podcast

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Roketto Gears Up for Bike to Work Week


We’d like to introduce you to the Riders of Roketto! This year the Roketto team is buckling our helmets and hitting the bike lanes for Bike to Work Week. As a business in downtown Kelowna, we know the struggle of finding parking, paying those daily fees and feeling like we aren’t getting that fresh air in the morning to put a little pep in our step. In addition to that, our team has made positive improvements in terms of becoming more eco-friendly.

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The Long and Short of It: What You Really Need to Know About Content Length

Content Standard

Marketing has developed a massive amount in just the past ten years. We’ve gone from intuiting audience intentions to pursuing data-driven decision making.

Why You Shouldn’t Buy Followers for B2B Social Media

Schubert B2B

Growing your B2B social media accounts can be tough. Breaking through the noise and getting your posts seen isn’t easy, and the increasing importance of social media is only turning up the pressure.

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How to Make Quotes for Instagram: 9 Apps to Try This Year


When you come across a beautiful sight -- be it a beach, a mountain, or your pet's face -- sometimes, it inspires you to think bigger about what certain sights and experiences mean. For those moments, you might consider posting a photo on Instagram with an equally inspiring quote as the caption.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Could Blockchain Make Influencer Marketing More Transparent?

Content Standard

Influencer marketing campaigns can be messy. You often need multiple tools to complete various aspects of building and running an influencer campaign. There are platforms to help you find the right influencers, for example, while other solutions are designed to measure results and determine ROI.

Every Business Has an Origin Story: A Lesson in Branding


“We’ve lost our way.”. I’ve heard this from clients countless times.

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Peek Inside 7 Successful Membership Sites


Here are some of the creative ways seven ONTRAPORT users are optimizing their membership sites. The post Peek Inside 7 Successful Membership Sites appeared first on The ONTRAPORT Blog. Membership Sites

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Behind the Brilliance: The Mind of a Marketer with Erik Archer Smith


I met Erik at a Marketing Operations Cross Company Alliance ( MOCCA ) event, which was an immediate indication that he knew his stuff. Amidst the cocktails and hors d’oeuvres, some of the sharpest minds mind marketing come together to talk shop.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Does PR lead to sales for B2B companies?

Champion Communications

People often question the return on investment of public relations and earned media. It is true, traditional PR can be difficult to measure. However, I have prospects telling me explicitly that they have seen our coverage in the media and that made them initiate the conversation.

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How to Dislodge A Market Leader

Lead Liaison

Few companies are fortunate enough to create an entirely new high-tech market, and even less so dominate that market. Many join at the right time once costs have dropped and the market is sufficiently inflated. So why do so many companies lose their way to becoming a market leader?

Roketto Gears Up for Bike to Work Week


We’d like to introduce you to the Riders of Roketto! Company News Events & Conferences Featured

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How Should You Deliver Your Membership Site Content?


Here are the five main content delivery methods you should know about and when you should and shouldn’t use each one. The post How Should You Deliver Your Membership Site Content? appeared first on The ONTRAPORT Blog. Membership Sites

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

Roketto Gears Up for Bike to Work Week


We’d like to introduce you to the Riders of Roketto! This year the Roketto team is buckling our helmets and hitting the bike lanes for Bike to Work Week. As a business in downtown Kelowna, we know the struggle of finding parking, paying those daily fees and feeling like we aren’t getting that fresh air in the morning to put a little pep in our step. In addition to that, our team has made positive improvements in terms of becoming more eco-friendly.

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Nomophobia, or Why Digital Mindfulness is Important


Adults with mobile connectivity capabilities are likely to be online “a lot,” according to a January 2018 survey conducted by the Pew Research Center.

A Review of B2B Content Operations Strategy Benchmarks

Marketing Interactions

When I was asked to review Kapost’s latest benchmark on B2B content operations strategy, I jumped at the chance. I’m admittedly a data hound. Content operations as a standard practice is still a pretty new concept for many B2B organizations, and I was curious to see how it was going.