Tue.Apr 09, 2019

Keep Existing Customers to Maximize ROI


Nurturing current customers is just as important as acquiring new leads. These customer retention tips will help you maximize your marketing ROI. Email

ROI 157

Successful Content Marketers Have These 7 Traits

Content Marketing Institute

Written 82 years ago, Think and Grow Rich still inspires CMI founder Joe Pulizzi. He finds seven chapters speak powerfully about the characteristics possessed by a successful content marketer. Read on for Joe’s insight.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Plenty of research backs this up.

The Entrepreneur Interview Series #10: Aba El Haddi, EnduraData


If you need to share and collaborate on a few large files between people at two or three locations, any file-sharing service will work, like Google Drive, WeTransfer, or Dropbox.

Trade 239

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Survey: Hyper-Personalization is Becoming a Top Priority for More Marketers

KoMarketing Associates

Marketers already know that content personalization can yield better results when it comes to connecting to their target audience. However, more of them are now turning to hyper- personalization to see even more ROI in terms of resonating with their customers and prospects.

Survey 240

More Trending

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs abm account based marketing

B2B 120

How Content Agencies Are Marketing Themselves

Marketing Insider Group

Do content marketing agencies follow their own advice when promoting their own companies? Author Nicholas Nassim Taleb says that you should never give advice. Instead, you should tell other people what you would do if you were in their situation.

Agency 203

How to find and collaborate with the right influencers [Updated]


There are a lot of myths about finding influencers. One of the most common is, “Influencers can drive awareness for your brand because they have large audiences on social media.”. The myth goes like this.

How to Get Better Pay and Build Bridges As a Freelance Writer


If you’re like most freelancer writers, you’re savvy enough to know before starting a writing project, it’s imperative you put in place a solid contract that sets clear client expectations.

Build 109

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Weekly Wisdom with Evan Facinger: Improve Product Ranking with Amazon Advertising


Evan Facinger breaks down some advanced strategies on how to improve product ranking with Amazon Advertising. He explains what you need to know in regards to the A9 algorithm, keyword research, reverse ASIN lookup, sponsored ads, conversions, PDA - Product Display Ads, and more.

Amazon 104

Business Mpact Selling – Who Cares? The Client Does! And So Should You!

Fusion Marketing Partners

As a follow on to Seven Steps to Composing a Compelling Business Mpact Statement, Business Mpact Selling is a philosophy and […]. Guest Expert Contributor

Four Ways to Overcome the Sales and Marketing Divide

Walker Sands

Marketing Tech Marketing martech sales State of Marketing Technology 2019 State of Martech State of Martech 2019

Sales 87

What Marketers Can Learn From Facebook’s Privacy Mess


In my work at SoloSegment and with individual clients, I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. I suspect the same is true for you too. Of course, that means we all spend lots of time working with — and worrying about — the role played by Amazon, Google, Apple, Microsoft, and especially given their recent missteps with regard to data and privacy, Facebook.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Killer Tips For Your Next FB Ad Campaign From 10 Industry Experts


We get it, Facebook ads can be confusing. Not to mention the rules for advertising on Facebook are *constantly* changing. That’s why we reached out to 10 industry experts to help lift the curtain on how to market for small businesses on Facebook. The questions we encounter the most?

Ads 83

7 of the Most Inventive Interactive Marketing Examples We've Ever Seen


If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations.

Community and Regional Banks Are Perfectly Positioned for Social Influencer Campaigns

Eric Mower + Associates

The way we see it, community and regional banks are uniquely positioned to benefit from social influencer campaigns. These locally focused institutions that often do so much to give back to their communities have a personal story to tell.

How Can You Improve SEO? Think User First

Square 2 Marketing

Boost User Experience And Rankings. Whenever someone asks for tips on improving SEO, I can’t help but feel they’re looking for a silver bullet: Just do x, y and z, and watch your fortunes change.

SEO 75

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Impress Your Clients with Proper Social Media Reports


Updated in April, 2019. As a marketing agency, you know your clients need results.

How Can We Increase Our Content Output?

Golden Spiral

In a world where content is king, B2B tech companies of all sizes want to know: what does it take for a B2B tech company to rule the search results? The answer is “simple”: consistently write quality blog posts focused around targeted keywords.

Maximize Online Conversions With User Targeted Display Ads


It’s time to put into practice what we’ve already learned. You have all the data in your hands, you have to learn what to do and how to do it, in order to maximize your online conversions. First thing’s first, contour your buyer persona. Let’s see how a buyer persona should look like and how […]. Advertising Marketing

What Is the B2B Sales Process? Plus Tips and Tricks for the Modern Sales Pro


The B2B Sales Process: A Brief Introduction. If your business sells products or services to other businesses, you have a B2B sales process.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Great White SEO Content Marketing: Understanding Parent & Child Keywords


When you think about swimming in the ocean, what’s the first thing that comes to mind? I’m guessing sharks. In 1975, Jaws hit the big screen. Practically overnight, everyone viewed pristine beaches and ocean swimming with renewed and terrified eyes. Researcher Joanne Cantor from the University of Wisconsin conducted research into the social impacts of movies like Jaws, dubbing real-life behavior changes of moviegoers, “The Jaws Effect.”.

Transform Your Webinar Registration Page into an Experience That Qualifies Leads


These days, it would be tough to find a marketer who doesn’t rely on webinars as part of their demand generation strategy. Statistically speaking, over 70 percent of B2B marketers and salespeople say that webinars are the most effective channel for generating quality leads.

Inside Look: How Two Teams Share a Social Media Inbox


Only 10% of customer messages are answered on social media. Yet some brands find a way to answer 100% of requests. What’s their secret? Having many hands on deck certainly helps.

9 Steps to an Awesome Lead Nurturing Workflow

SmartBug Media

Inbound marketing doesn’t stop when a visitor clicks a call to action and fills out a form. In fact, that’s just the beginning. If you haven’t been implementing lead nurturing into your inbound plan, you may be missing out on engaging the 96 percent of your website visitors who aren’t ready to buy. Let’s aim for higher conversion rates and increased engagement by rolling up our sleeves, adding some awesome lead nurturing workflows, and really making a connection via email.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!