Tue.Apr 09, 2019

Keep Existing Customers to Maximize ROI


Nurturing current customers is just as important as acquiring new leads. These customer retention tips will help you maximize your marketing ROI. Email

ROI 157

Successful Content Marketers Have These 7 Traits

Content Marketing Institute

Written 82 years ago, Think and Grow Rich still inspires CMI founder Joe Pulizzi. He finds seven chapters speak powerfully about the characteristics possessed by a successful content marketer. Read on for Joe’s insight.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Plenty of research backs this up.

The Entrepreneur Interview Series #10: Aba El Haddi, EnduraData


If you need to share and collaborate on a few large files between people at two or three locations, any file-sharing service will work, like Google Drive, WeTransfer, or Dropbox.

Trade 238

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Survey: Hyper-Personalization is Becoming a Top Priority for More Marketers

KoMarketing Associates

Marketers already know that content personalization can yield better results when it comes to connecting to their target audience. However, more of them are now turning to hyper- personalization to see even more ROI in terms of resonating with their customers and prospects.

Survey 240

More Trending

How to find and collaborate with the right influencers [Updated]


There are a lot of myths about finding influencers. One of the most common is, “Influencers can drive awareness for your brand because they have large audiences on social media.”. The myth goes like this.

How Content Agencies Are Marketing Themselves

Marketing Insider Group

Do content marketing agencies follow their own advice when promoting their own companies? Author Nicholas Nassim Taleb says that you should never give advice. Instead, you should tell other people what you would do if you were in their situation.

Agency 189

How to Get Better Pay and Build Bridges As a Freelance Writer


If you’re like most freelancer writers, you’re savvy enough to know before starting a writing project, it’s imperative you put in place a solid contract that sets clear client expectations.

Build 109

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs abm account based marketing

B2B 108

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Business Mpact Selling – Who Cares? The Client Does! And So Should You!

Fusion Marketing Partners

As a follow on to Seven Steps to Composing a Compelling Business Mpact Statement, Business Mpact Selling is a philosophy and […]. Guest Expert Contributor

Four Ways to Overcome the Sales and Marketing Divide

Walker Sands

Marketing Tech Marketing martech sales State of Marketing Technology 2019 State of Martech State of Martech 2019

Sales 87

What Marketers Can Learn From Facebook’s Privacy Mess


In my work at SoloSegment and with individual clients, I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. I suspect the same is true for you too. Of course, that means we all spend lots of time working with — and worrying about — the role played by Amazon, Google, Apple, Microsoft, and especially given their recent missteps with regard to data and privacy, Facebook.

5 Email Nurturing Tips That Will Improve Your Open Rates


When it comes to email marketing, it’s easy to get a little complacent. Our emails become part of our weekly routines. When it comes time to put them together, you might find yourself slapping them together without as much consideration as when your outreach campaigns were shiny and new. But when your email marketing isn’t optimized, your open rates can take a nosedive. Let’s improve your open rates with a few simple ideas you can implement immediately. Segment, segment, segment.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Killer Tips For Your Next FB Ad Campaign From 10 Industry Experts


We get it, Facebook ads can be confusing. Not to mention the rules for advertising on Facebook are *constantly* changing. That’s why we reached out to 10 industry experts to help lift the curtain on how to market for small businesses on Facebook. The questions we encounter the most?

Ads 83

Topic Modeling for SEO Explained


Search engines like Google have a vested interest in concealing exactly how they rank content. But there’s only so much you can hide in the information age. It’s known that search algorithms use topic models to sort and prioritize the 130 trillion pages on the web.

SEO 82

Community and Regional Banks Are Perfectly Positioned for Social Influencer Campaigns

Eric Mower + Associates

The way we see it, community and regional banks are uniquely positioned to benefit from social influencer campaigns. These locally focused institutions that often do so much to give back to their communities have a personal story to tell.

7 of the Most Inventive Interactive Marketing Examples We've Ever Seen


If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Weekly Wisdom with Evan Facinger: Improve Product Ranking with Amazon Advertising


Evan Facinger breaks down some advanced strategies on how to improve product ranking with Amazon Advertising. He explains what you need to know in regards to the A9 algorithm, keyword research, reverse ASIN lookup, sponsored ads, conversions, PDA - Product Display Ads, and more.

Amazon 105

How Can We Increase Our Content Output?

Golden Spiral

In a world where content is king, B2B tech companies of all sizes want to know: what does it take for a B2B tech company to rule the search results? The answer is “simple”: consistently write quality blog posts focused around targeted keywords.

How Can You Improve SEO? Think User First

Square 2 Marketing

Boost User Experience And Rankings. Whenever someone asks for tips on improving SEO, I can’t help but feel they’re looking for a silver bullet: Just do x, y and z, and watch your fortunes change.

SEO 72

How to Impress Your Clients with Proper Social Media Reports


Updated in April, 2019. As a marketing agency, you know your clients need results.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

What Is the B2B Sales Process? Plus Tips and Tricks for the Modern Sales Pro


The B2B Sales Process: A Brief Introduction. If your business sells products or services to other businesses, you have a B2B sales process.

Inside Look: How Two Teams Share a Social Media Inbox


Only 10% of customer messages are answered on social media. Yet some brands find a way to answer 100% of requests. What’s their secret? Having many hands on deck certainly helps.

Maximize Online Conversions With User Targeted Display Ads


It’s time to put into practice what we’ve already learned. You have all the data in your hands, you have to learn what to do and how to do it, in order to maximize your online conversions. First thing’s first, contour your buyer persona. Let’s see how a buyer persona should look like and how […]. Advertising Marketing

9 Steps to an Awesome Lead Nurturing Workflow

SmartBug Media

Inbound marketing doesn’t stop when a visitor clicks a call to action and fills out a form. In fact, that’s just the beginning. If you haven’t been implementing lead nurturing into your inbound plan, you may be missing out on engaging the 96 percent of your website visitors who aren’t ready to buy. Let’s aim for higher conversion rates and increased engagement by rolling up our sleeves, adding some awesome lead nurturing workflows, and really making a connection via email.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.