Fri.Jul 19, 2019

Personalization & AI: 3 Ways Artificial Intelligence Is Making Your Site More Human Friendly


We all enjoy feeling special and appreciated – whether it is in our relationships and friendships, at our place of work, or when we are interacting with a business. This is the reason why brand personalization is such an important tool that companies are using to connect with their audiences.

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Content Optimization: How to Optimize Existing Content

Lake One

Wouldn’t it be nice if your content was set it and forget it? Technically, I guess it could be, but you’d be remiss not to optimize old content. Because everything changes- SEO rankings and trends, competitors coming in and out and all up in your space, your own products and strategies… .

4 Actionable Tips to Enhance Your Email Development Process

Modern B2B Marketing

With 23.8% of marketers spending at least a week producing a single promotional email , it is quite clear how developing an email marketing strategy is a critical and crucial task.

How to Build a Better ABM Strategy


Are you aware that 45 percent of marketers are doubling their ROI using account-based marketing? account based marketing

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

What Is Your Mobile Strategy Missing?

Modern Marketing

Mobile marketing is a key component of your overall marketing strategy because mobile is often preferred by business professionals for research and interaction, according to the Boston Consulting Group.

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More Trending

The Content Strategy Course You’ve Been Waiting For


From late 2016 to early 2019, I spent a lot of time on the road talking to marketers. As Contently’s Head of Content Strategy, my job was to help solve our clients’ most painful problems.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.

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Tips for Manufacturing Marketing in the Age of Amazon

SmartBug Media

Digital connectivity fills our lives as people become more dependent on their smartphones for daily tasks, whether measuring a package, paying for coffee, or ordering a week’s worth of groceries.

8 Social Media Success Stories to Inspire You

Single Grain

Everyone’s on social media. The number of social media users worldwide is 3.484 billion , up 9% year over year. And to put that into perspective, the world population is 7.7 billion. According to Brandwatch: Facebook boasts a whopping 2.375 billion daily users. YouTube has 1.9 billion users.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

The growth of Amazon Advertising and how it’s linked to Prime Day 2019


Amazon’s Prime Day wasn’t successful only for retailers but also for advertisers who tapped into the online shopping event’s success. Here are the key stats you need to know and what to do next.

Content is Still King, but is it an Uninvited Guest?


I’m an admitted TV addict. As part of Gen X, the first generation to be raised on television, I was very good at tuning in to cartoons on Saturday mornings – and tuning out the commercials. In our digital world, things are no different. Sure, there are times when audiences ask for our content.

What are some good tips for a newbie in inbound marketing?


The secret to inbound marketing is elusive. It’s something a lot of marketers don’t grasp and struggle with. Over the years, as marketing consultant, I’ve had my own struggle with inbound marketing.

How to Figure Out If You’re in the Right Writing Niche


If you’ve been lucky enough to find your life partner — you know the feeling when it’s just right. Those who are single (or remember, not-fondly) what it was like to be in the trenches of dating, the concept of knowing when the match is made is frustrating. What does it mean? How can you be certain?

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

choozlechat: in-house agency advantages and disadvantages with Conor Dalton, Blueliner


Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. What is your must-have morning drink? Coffee, tea, smoothie?

How to Strengthen Your Brand Using Facebook Stories

Altitude Branding

[link]. Facebook is one of those platforms that is constantly pumping new features. Facebook Live was introduced a couple of years ago, but that was not all. It did not take too long to launch another improvement – Facebook Stories. The number of daily Facebook users is in billions.

How to Find and Hire the Right Marketing Agency for Your Small Business


Back in the good old days, marketing a small business meant putting up a billboard, taking out a few newspaper ads, and trusting that customers would tell each other about their good experiences through word of mouth. Reaching customers seems a lot more complicated today.

Tips To Build An Effective Account Based Marketing Plan

Only B2B

An account based marketing plan is one of the most effective B2B marketing strategies that are available. If your campaign needs to target some very particular audience or a set. The post Tips To Build An Effective Account Based Marketing Plan appeared first on ONLY B2B. blogs

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Do you have to choose between ABM and Demand Gen?


Is ABM compatible with demand gen? As an ABM vendor, we frequently get asked this question. There’s a lot of confusion when it comes to where ABM will fit in with already existing demand gen programs. Today, many organizations still run on well-established lead gen strategies.

Getting Serial With B2B: 3 Examples Of Bingeworthy Content


By Elise Schoening. Republished with permission from Demand Gen Report. When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just Netflix and Hulu.

The Truth Intent Data Vendors Don’t Want You to Know


The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves.

Expert Email Marketing Tips for Your Business


We’ve all seen the articles of those claiming to know the best Email Marketing tips around ? and we put our experts to the test. The post Expert Email Marketing Tips for Your Business appeared first on The Ontraport Blog. Email Marketing

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

The Big Difference an Apostrophe Makes in a Brand’s Stories

Content Marketing Institute

What are your brand’s stories? What’s your brand story? If you don’t appreciate the apostrophe, your content marketing will hit a dead end. Here’s how to recognize the difference and cultivate a framework to do better. Continue reading → The post The Big Difference an Apostrophe Makes in a Brand’s Stories appeared first on Content Marketing Institute. Company News

How to Create the Perfect Storytelling Formula to Hack Your Content


Since the beginning of natural language, the storytelling machine has been utilized to convince people of a perspective and persuade them into action. Unlike a cliché sales pitch, storytelling is a subtle ad that your customer familiarizes with.

Video Marketing Crash Course


Need help getting started with video marketing? One of the hardest things for many businesses to start learning is video marketing, but it isn‘t as hard as it sounds! You can do it. We have seven quick videos that can help you begin today! SEO & Marketing 101

The personalized CRM: Why current tools aren’t giving sales reps the insight they need, and how an improved CRM changes the game


In our day-to-day lives, we expect our Amazon Prime histories to contain a complete record of everything we’ve ever bought and provide recommendations of things we might like to buy in the future. On mobile, our news algorithm offers up only stories we might be interested in based on past clicks, and even the ads we see on social media are specifically tailored to our individual interests.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy