Fri.Jul 19, 2019

Personalization & AI: 3 Ways Artificial Intelligence Is Making Your Site More Human Friendly


We all enjoy feeling special and appreciated – whether it is in our relationships and friendships, at our place of work, or when we are interacting with a business. This is the reason why brand personalization is such an important tool that companies are using to connect with their audiences.

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Content Optimization: How to Optimize Existing Content

Lake One

Wouldn’t it be nice if your content was set it and forget it? Technically, I guess it could be, but you’d be remiss not to optimize old content. Because everything changes- SEO rankings and trends, competitors coming in and out and all up in your space, your own products and strategies… .

4 Actionable Tips to Enhance Your Email Development Process

Modern B2B Marketing

With 23.8% of marketers spending at least a week producing a single promotional email , it is quite clear how developing an email marketing strategy is a critical and crucial task.

What Is Your Mobile Strategy Missing?

Modern Marketing

Mobile marketing is a key component of your overall marketing strategy because mobile is often preferred by business professionals for research and interaction, according to the Boston Consulting Group.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Build a Better ABM Strategy


Are you aware that 45 percent of marketers are doubling their ROI using account-based marketing? account based marketing

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More Trending

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.

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The growth of Amazon Advertising and how it’s linked to Prime Day 2019


Amazon’s Prime Day wasn’t successful only for retailers but also for advertisers who tapped into the online shopping event’s success. Here are the key stats you need to know and what to do next.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.

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Tips for Manufacturing Marketing in the Age of Amazon

SmartBug Media

Digital connectivity fills our lives as people become more dependent on their smartphones for daily tasks, whether measuring a package, paying for coffee, or ordering a week’s worth of groceries.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

8 Social Media Success Stories to Inspire You

Single Grain

Everyone’s on social media. The number of social media users worldwide is 3.484 billion , up 9% year over year. And to put that into perspective, the world population is 7.7 billion. According to Brandwatch: Facebook boasts a whopping 2.375 billion daily users. YouTube has 1.9 billion users.

How to Figure Out If You’re in the Right Writing Niche


If you’ve been lucky enough to find your life partner — you know the feeling when it’s just right. Those who are single (or remember, not-fondly) what it was like to be in the trenches of dating, the concept of knowing when the match is made is frustrating. What does it mean? How can you be certain?

Content is Still King, but is it an Uninvited Guest?


I’m an admitted TV addict. As part of Gen X, the first generation to be raised on television, I was very good at tuning in to cartoons on Saturday mornings – and tuning out the commercials. In our digital world, things are no different. Sure, there are times when audiences ask for our content.

choozlechat: in-house agency advantages and disadvantages with Conor Dalton, Blueliner


Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. What is your must-have morning drink? Coffee, tea, smoothie?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Getting Serial With B2B: 3 Examples Of Bingeworthy Content


By Elise Schoening. Republished with permission from Demand Gen Report. When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just Netflix and Hulu.

What are some good tips for a newbie in inbound marketing?


The secret to inbound marketing is elusive. It’s something a lot of marketers don’t grasp and struggle with. Over the years, as marketing consultant, I’ve had my own struggle with inbound marketing.

How to Find and Hire the Right Marketing Agency for Your Small Business


Back in the good old days, marketing a small business meant putting up a billboard, taking out a few newspaper ads, and trusting that customers would tell each other about their good experiences through word of mouth. Reaching customers seems a lot more complicated today.

Video Marketing Crash Course


Need help getting started with video marketing? One of the hardest things for many businesses to start learning is video marketing, but it isn‘t as hard as it sounds! You can do it. We have seven quick videos that can help you begin today! SEO & Marketing 101

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Do you have to choose between ABM and Demand Gen?


Is ABM compatible with demand gen? As an ABM vendor, we frequently get asked this question. There’s a lot of confusion when it comes to where ABM will fit in with already existing demand gen programs. Today, many organizations still run on well-established lead gen strategies.

How to Create the Perfect Storytelling Formula to Hack Your Content


Since the beginning of natural language, the storytelling machine has been utilized to convince people of a perspective and persuade them into action. Unlike a cliché sales pitch, storytelling is a subtle ad that your customer familiarizes with.

The Truth Intent Data Vendors Don’t Want You to Know


The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves.

Tips To Build An Effective Account Based Marketing Plan

Only B2B

An account based marketing plan is one of the most effective B2B marketing strategies that are available. If your campaign needs to target some very particular audience or a set. The post Tips To Build An Effective Account Based Marketing Plan appeared first on ONLY B2B. blogs

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How HubSpot's Paid Team Leverages Their CRM


When you think about it, advertisers have an endless list of tools at their disposal. For instance, we might build our ads directly within Facebook, LinkedIn, or Google. Perhaps we have a budgeting tool that helps us properly allocate our ad spend.

The Big Difference an Apostrophe Makes in a Brand’s Stories

Content Marketing Institute

What are your brand’s stories? What’s your brand story? If you don’t appreciate the apostrophe, your content marketing will hit a dead end. Here’s how to recognize the difference and cultivate a framework to do better. Continue reading → The post The Big Difference an Apostrophe Makes in a Brand’s Stories appeared first on Content Marketing Institute. Company News

AMP Stories: What It Is & How to Do It


When it comes to content marketing, every new opportunity is worth being considered, especially when it comes with a big data company that influence trends and behaviors all around the world. Today I am going to introduce you to such an opportunity to create new types of content based on the newly launched AMP Stories […]. News & Updates

Expert Email Marketing Tips for Your Business


We’ve all seen the articles of those claiming to know the best Email Marketing tips around ? and we put our experts to the test. The post Expert Email Marketing Tips for Your Business appeared first on The Ontraport Blog. Email Marketing

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.