Fri.Jul 19, 2019

Personalization & AI: 3 Ways Artificial Intelligence Is Making Your Site More Human Friendly


We all enjoy feeling special and appreciated – whether it is in our relationships and friendships, at our place of work, or when we are interacting with a business. This is the reason why brand personalization is such an important tool that companies are using to connect with their audiences. Personalized experiences have revolutionized the. Marketing

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Content Optimization: How to Optimize Existing Content

Lake One

Wouldn’t it be nice if your content was set it and forget it? Technically, I guess it could be, but you’d be remiss not to optimize old content. Because everything changes- SEO rankings and trends, competitors coming in and out and all up in your space, your own products and strategies… . So, here is a step-by-step process on how to optimize existing content. Don’t go about this all willy-nilly.


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4 Actionable Tips to Enhance Your Email Development Process


With 23.8% of marketers spending at least a week producing a single promotional email , it is quite clear how developing an email marketing strategy is a critical and crucial task. Therefore, it becomes imperative to have an email development process that’s not only well planned and efficient but also runs smoothly and fulfills your business’ long-term goals. Here’s how you can improve your overall email development process and ace your email marketing strategy.

What Is Your Mobile Strategy Missing?


Mobile marketing is a key component of your overall marketing strategy because mobile is often preferred by business professionals for research and interaction, according to the Boston Consulting Group. If you can develop and implement an effective and comprehensive mobile marketing strategy , then you are more likely to optimize your results with your target audience.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

The Content Strategy Course You’ve Been Waiting For


From late 2016 to early 2019, I spent a lot of time on the road talking to marketers. As Contently’s Head of Content Strategy, my job was to help solve our clients’ most painful problems. I quickly learned that the biggest pain was figuring out what the heck their content strategy should be in the first place. As a discipline, content strategy is new; it’s only become a focal point inside most enterprise orgs over the last few years.

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Tips To Build An Effective Account Based Marketing Plan

Only B2B

An account based marketing plan is one of the most effective B2B marketing strategies that are available. If your campaign needs to target some very particular audience or a set. The post Tips To Build An Effective Account Based Marketing Plan appeared first on ONLY B2B. blogs

The growth of Amazon Advertising and how it’s linked to Prime Day 2019


Amazon’s Prime Day wasn’t successful only for retailers but also for advertisers who tapped into the online shopping event’s success. Here are the key stats you need to know and what to do next. Amazon’s Prime Day was their ‘biggest shopping event’ up to now with members buying more than 175 million items worldwide in two days. Retailers saw a big increase in their sales and even other sites benefited from the online shopping spree.

The Truth Intent Data Vendors Don’t Want You to Know


The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. Intent data falls into two categories 1st party and 3rd party intent data. 1st party intent data is derived by measuring and analyzing the engagement of known prospects, with content presented to them, to predict their buying intentions.

Tips for Manufacturing Marketing in the Age of Amazon

SmartBug Media

Digital connectivity fills our lives as people become more dependent on their smartphones for daily tasks, whether measuring a package, paying for coffee, or ordering a week’s worth of groceries. Amazon has emerged as a household name and the Amazon Effect has radically changed the way businesses deliver products. Consumers are now comfortable—and even prefer—shopping online instead of in brick-and-mortar stores.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Revamping Your Paid Social Strategy? Behold the Targeting Options Now Available on Facebook and Instagram

Content Standard

Demographics, behavior, connections, interests, remarketing, look-alikes—the options are overwhelming. But overwhelming can be a good thing when it comes to paid social strategy targeting options. As social media networks get more cluttered and less favorable toward brands and publishers, effective audience targeting is essential. But where do you start?

AMP Stories: What It Is & How to Do It


When it comes to content marketing, every new opportunity is worth being considered, especially when it comes with a big data company that influence trends and behaviors all around the world. Today I am going to introduce you to such an opportunity to create new types of content based on the newly launched AMP Stories […]. News & Updates

Content is Still King, but is it an Uninvited Guest?


I’m an admitted TV addict. As part of Gen X, the first generation to be raised on television, I was very good at tuning in to cartoons on Saturday mornings – and tuning out the commercials. In our digital world, things are no different. Sure, there are times when audiences ask for our content. But don’t be fooled. If you don’t reward them for sticking with you – they’ll bolt. It’s human nature and certainly the nature of the thoroughly online human. Traditional ad folk have known this for years.

The Big Difference an Apostrophe Makes in a Brand’s Stories

Content Marketing Institute

What are your brand’s stories? What’s your brand story? If you don’t appreciate the apostrophe, your content marketing will hit a dead end. Here’s how to recognize the difference and cultivate a framework to do better. Continue reading → The post The Big Difference an Apostrophe Makes in a Brand’s Stories appeared first on Content Marketing Institute. Company News

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Expert Email Marketing Tips for Your Business


We’ve all seen the articles of those claiming to know the best Email Marketing tips around ? and we put our experts to the test. The post Expert Email Marketing Tips for Your Business appeared first on The Ontraport Blog. Email Marketing

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The personalized CRM: Why current tools aren’t giving sales reps the insight they need, and how an improved CRM changes the game


In our day-to-day lives, we expect our Amazon Prime histories to contain a complete record of everything we’ve ever bought and provide recommendations of things we might like to buy in the future. On mobile, our news algorithm offers up only stories we might be interested in based on past clicks, and even the ads we see on social media are specifically tailored to our individual interests.

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Do you have to choose between ABM and Demand Gen?


Is ABM compatible with demand gen? As an ABM vendor, we frequently get asked this question. There’s a lot of confusion when it comes to where ABM will fit in with already existing demand gen programs. Today, many organizations still run on well-established lead gen strategies. But at the same time, there’s often a push to become more targeted and account-based, which makes sense.

choozlechat: in-house agency advantages and disadvantages with Conor Dalton, Blueliner


Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. What is your must-have morning drink? Coffee, tea, smoothie? Conor Dalton, Marketing Director, Blueliner: Coffee, definitely—but I really try not to have it very first thing or until I get into the office because I feel like it dries me out too much. Ideally, I’ll have a nice amount of water first—but then all bets are off!

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What are some good tips for a newbie in inbound marketing?


The secret to inbound marketing is elusive. It’s something a lot of marketers don’t grasp and struggle with. Over the years, as marketing consultant, I’ve had my own struggle with inbound marketing. From personas to content to marketing automation (here’s a nice guide on how to use marketing automation btw)… I knew all about it and yet, having set up a new funnel, things just didn’t automatically work. Until I found the secret to inbound marketing. It was not what I thought it was.

Getting Serial With B2B: 3 Examples Of Bingeworthy Content


By Elise Schoening. Republished with permission from Demand Gen Report. When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just Netflix and Hulu. More and more B2B brands are creating binge-worthy video shows and podcasts.

Video Marketing Crash Course


Need help getting started with video marketing? One of the hardest things for many businesses to start learning is video marketing, but it isn‘t as hard as it sounds! You can do it. We have seven quick videos that can help you begin today! SEO & Marketing 101

How to Find and Hire the Right Marketing Agency for Your Small Business


Back in the good old days, marketing a small business meant putting up a billboard, taking out a few newspaper ads, and trusting that customers would tell each other about their good experiences through word of mouth. Reaching customers seems a lot more complicated today. You have to navigate digital ads, social media platforms, paid search, inbound marketing and all the latest trends. It’s hard to know which areas to focus on your efforts and your hard-earned marketing dollars on.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift.

How to Create the Perfect Storytelling Formula to Hack Your Content


Since the beginning of natural language, the storytelling machine has been utilized to convince people of a perspective and persuade them into action. Unlike a cliché sales pitch, storytelling is a subtle ad that your customer familiarizes with. Once you start storytelling as a brand story technique, your storytelling machine formula will hack your content. Customer Implementation Storytelling Machines

How to Strengthen Your Brand Using Facebook Stories

Altitude Branding

[link]. Facebook is one of those platforms that is constantly pumping new features. Facebook Live was introduced a couple of years ago, but that was not all. It did not take too long to launch another improvement – Facebook Stories. The number of daily Facebook users is in billions. And everyone knows that when something has a lot of people in one place, it makes that place a perfect target for marketing and promotions.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.