Fri.Jul 19, 2019

Personalization & AI: 3 Ways Artificial Intelligence Is Making Your Site More Human Friendly


We all enjoy feeling special and appreciated – whether it is in our relationships and friendships, at our place of work, or when we are interacting with a business. This is the reason why brand personalization is such an important tool that companies are using to connect with their audiences.

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Content Optimization: How to Optimize Existing Content

Lake One

Wouldn’t it be nice if your content was set it and forget it? Technically, I guess it could be, but you’d be remiss not to optimize old content. Because everything changes- SEO rankings and trends, competitors coming in and out and all up in your space, your own products and strategies… .

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4 Actionable Tips to Enhance Your Email Development Process


With 23.8% of marketers spending at least a week producing a single promotional email , it is quite clear how developing an email marketing strategy is a critical and crucial task.

What Is Your Mobile Strategy Missing?

Modern Marketing

Mobile marketing is a key component of your overall marketing strategy because mobile is often preferred by business professionals for research and interaction, according to the Boston Consulting Group.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Content Strategy Course You’ve Been Waiting For


From late 2016 to early 2019, I spent a lot of time on the road talking to marketers. As Contently’s Head of Content Strategy, my job was to help solve our clients’ most painful problems.

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More Trending

8 Social Media Success Stories to Inspire You

Single Grain

Everyone’s on social media. The number of social media users worldwide is 3.484 billion , up 9% year over year. And to put that into perspective, the world population is 7.7 billion. According to Brandwatch: Facebook boasts a whopping 2.375 billion daily users. YouTube has 1.9 billion users.

The Truth Intent Data Vendors Don’t Want You to Know


The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves.

The growth of Amazon Advertising and how it’s linked to Prime Day 2019


Amazon’s Prime Day wasn’t successful only for retailers but also for advertisers who tapped into the online shopping event’s success. Here are the key stats you need to know and what to do next.

Tips for Manufacturing Marketing in the Age of Amazon

SmartBug Media

Digital connectivity fills our lives as people become more dependent on their smartphones for daily tasks, whether measuring a package, paying for coffee, or ordering a week’s worth of groceries.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Tips To Build An Effective Account Based Marketing Plan

Only B2B

An account based marketing plan is one of the most effective B2B marketing strategies that are available. If your campaign needs to target some very particular audience or a set. The post Tips To Build An Effective Account Based Marketing Plan appeared first on ONLY B2B. blogs

How to Figure Out If You’re in the Right Writing Niche


If you’ve been lucky enough to find your life partner — you know the feeling when it’s just right. Those who are single (or remember, not-fondly) what it was like to be in the trenches of dating, the concept of knowing when the match is made is frustrating. What does it mean? How can you be certain?

Content is Still King, but is it an Uninvited Guest?


I’m an admitted TV addict. As part of Gen X, the first generation to be raised on television, I was very good at tuning in to cartoons on Saturday mornings – and tuning out the commercials. In our digital world, things are no different. Sure, there are times when audiences ask for our content.

Do you have to choose between ABM and Demand Gen?


Is ABM compatible with demand gen? As an ABM vendor, we frequently get asked this question. There’s a lot of confusion when it comes to where ABM will fit in with already existing demand gen programs. Today, many organizations still run on well-established lead gen strategies.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Getting Serial With B2B: 3 Examples Of Bingeworthy Content


By Elise Schoening. Republished with permission from Demand Gen Report. When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just Netflix and Hulu.

What are some good tips for a newbie in inbound marketing?


The secret to inbound marketing is elusive. It’s something a lot of marketers don’t grasp and struggle with. Over the years, as marketing consultant, I’ve had my own struggle with inbound marketing.

How to Find and Hire the Right Marketing Agency for Your Small Business


Back in the good old days, marketing a small business meant putting up a billboard, taking out a few newspaper ads, and trusting that customers would tell each other about their good experiences through word of mouth. Reaching customers seems a lot more complicated today.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Create the Perfect Storytelling Formula to Hack Your Content


Since the beginning of natural language, the storytelling machine has been utilized to convince people of a perspective and persuade them into action. Unlike a cliché sales pitch, storytelling is a subtle ad that your customer familiarizes with.

How HubSpot's Paid Team Leverages Their CRM


When you think about it, advertisers have an endless list of tools at their disposal. For instance, we might build our ads directly within Facebook, LinkedIn, or Google. Perhaps we have a budgeting tool that helps us properly allocate our ad spend.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.

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choozlechat: in-house agency advantages and disadvantages with Conor Dalton, Blueliner


Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. What is your must-have morning drink? Coffee, tea, smoothie?

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Strengthen Your Brand Using Facebook Stories

Altitude Branding

[link]. Facebook is one of those platforms that is constantly pumping new features. Facebook Live was introduced a couple of years ago, but that was not all. It did not take too long to launch another improvement – Facebook Stories. The number of daily Facebook users is in billions.

AMP Stories: What It Is & How to Do It


When it comes to content marketing, every new opportunity is worth being considered, especially when it comes with a big data company that influence trends and behaviors all around the world. Today I am going to introduce you to such an opportunity to create new types of content based on the newly launched AMP Stories […]. News & Updates

The Big Difference an Apostrophe Makes in a Brand’s Stories

Content Marketing Institute

What are your brand’s stories? What’s your brand story? If you don’t appreciate the apostrophe, your content marketing will hit a dead end. Here’s how to recognize the difference and cultivate a framework to do better. Continue reading → The post The Big Difference an Apostrophe Makes in a Brand’s Stories appeared first on Content Marketing Institute. Company News

Expert Email Marketing Tips for Your Business


We’ve all seen the articles of those claiming to know the best Email Marketing tips around ? and we put our experts to the test. The post Expert Email Marketing Tips for Your Business appeared first on The Ontraport Blog. Email Marketing

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!