Convert
JULY 19, 2019
We all enjoy feeling special and appreciated – whether it is in our relationships and friendships, at our place of work, or when we are interacting with a business. This is the reason why brand personalization is such an important tool that companies are using to connect with their audiences. Personalized experiences have revolutionized the.
Lake One
JULY 19, 2019
Wouldn’t it be nice if your content was set it and forget it? Technically, I guess it could be, but you’d be remiss not to optimize old content. Why? Because everything changes- SEO rankings and trends, competitors coming in and out and all up in your space, your own products and strategies… . So, here is a step-by-step process on how to optimize existing content.
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Adobe Experience Cloud Blog
JULY 19, 2019
With 23.8% of marketers spending at least a week producing a single promotional email , it is quite clear how developing an email marketing strategy is a critical and crucial task. Therefore, it becomes imperative to have an email development process that’s not only well planned and efficient but also runs smoothly and fulfills your business’ long-term goals.
Only B2B
JULY 19, 2019
An account based marketing plan is one of the most effective B2B marketing strategies that are available. If your campaign needs to target some very particular audience or a set. The post Tips To Build An Effective Account Based Marketing Plan appeared first on ONLY B2B.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ClickZ
JULY 19, 2019
Amazon’s Prime Day wasn’t successful only for retailers but also for advertisers who tapped into the online shopping event’s success. Here are the key stats you need to know and what to do next. Amazon’s Prime Day was their ‘biggest shopping event’ up to now with members buying more than 175 million items worldwide in two days. Retailers saw a big increase in their sales and even other sites benefited from the online shopping spree.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SEMrush
JULY 19, 2019
Need help getting started with video marketing? One of the hardest things for many businesses to start learning is video marketing, but it isn‘t as hard as it sounds! You can do it. We have seven quick videos that can help you begin today!
xiQ
JULY 19, 2019
The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. Intent data falls into two categories 1st party and 3rd party intent data. 1st party intent data is derived by measuring and analyzing the engagement of known prospects, with content presented to them, to predict their buying intentions. 3rd party intent data i
SmartBug Media
JULY 19, 2019
Digital connectivity fills our lives as people become more dependent on their smartphones for daily tasks, whether measuring a package, paying for coffee, or ordering a week’s worth of groceries. Amazon has emerged as a household name and the Amazon Effect has radically changed the way businesses deliver products. Consumers are now comfortable—and even prefer—shopping online instead of in brick-and-mortar stores.
Bannersnack
JULY 19, 2019
When it comes to content marketing, every new opportunity is worth being considered, especially when it comes with a big data company that influence trends and behaviors all around the world. Today I am going to introduce you to such an opportunity to create new types of content based on the newly launched AMP Stories […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Ontraport
JULY 19, 2019
We’ve all seen the articles of those claiming to know the best Email Marketing tips around ? and we put our experts to the test. The post Expert Email Marketing Tips for Your Business appeared first on The Ontraport Blog.
ClickZ
JULY 19, 2019
In our day-to-day lives, we expect our Amazon Prime histories to contain a complete record of everything we’ve ever bought and provide recommendations of things we might like to buy in the future. On mobile, our news algorithm offers up only stories we might be interested in based on past clicks, and even the ads we see on social media are specifically tailored to our individual interests.
xiQ
JULY 19, 2019
The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. Intent data falls into two categories 1st party and 3rd party intent data. 1st party intent data is derived by measuring and analyzing the engagement of known prospects, with content presented to them, to predict their buying intentions. 3rd party intent data i
Cortex
JULY 19, 2019
Since the beginning of natural language, the storytelling machine has been utilized to convince people of a perspective and persuade them into action. Unlike a cliché sales pitch, storytelling is a subtle ad that your customer familiarizes with. Once you start storytelling as a brand story technique, your storytelling machine formula will hack your content.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
DivvyHQ
JULY 19, 2019
I’m an admitted TV addict. As part of Gen X, the first generation to be raised on television, I was very good at tuning in to cartoons on Saturday mornings – and tuning out the commercials. In our digital world, things are no different. Sure, there are times when audiences ask for our content. But don’t be fooled. If you don’t reward them for sticking with you – they’ll bolt.
Content4Demand
JULY 19, 2019
By Elise Schoening. Republished with permission from Demand Gen Report. When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just Netflix and Hulu. More and more B2B brands are creating binge-worthy video shows and podcasts.
DemandBase
JULY 19, 2019
When it comes to B2B Marketing, marketers typically measure success based on conversion. The end goal is converting leads into pipeline. After all, that IS our main driver as marketers. But what if you’re a marketer who works in the post-sales world? Lifecycle Marketing, Customer Marketing, and Growth Marketing all focus on accounts that are already customers.
BenchmarkONE
JULY 19, 2019
Back in the good old days, marketing a small business meant putting up a billboard, taking out a few newspaper ads, and trusting that customers would tell each other about their good experiences through word of mouth. Reaching customers seems a lot more complicated today. You have to navigate digital ads, social media platforms, paid search, inbound marketing and all the latest trends.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Choozle
JULY 19, 2019
Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. What is your must-have morning drink? Coffee, tea, smoothie? Conor Dalton, Marketing Director, Blueliner: Coffee, definitely—but I really try not to have it very first thing or until I get into the office because I feel like it dries me out too much.
DivvyHQ
JULY 19, 2019
Unless you're one of the few who actually likes watching commercials, you've probably honed your skill of tuning them out. You're probably learning to do the same with much of the digital content world as well. So how do we, as marketers, combat this tune-out behavior?
Outbound Engine
JULY 19, 2019
Here at OutboundEngine, we’re always working to make our product better and our features more robust. In order to identify those improvements we use several different types of outreach: surveys, phone interviews, etc. But what if you have a few ideas for OutboundEngine and you want to share them with us right now. With that in mind, we have a very exciting announcement… We’ve made it easy to share ideas!
Conversica
JULY 19, 2019
Sales is not an easy job and professionals feel that pressure today more than ever before. In fact, studies show that reps spend less than 36% of their time selling. The rest of their time gets taken up by outreach and qualification efforts. That leaves very little time to execute a great follow up strategy and move leads through the pipeline. So, what is the best way to handle prospect engagement and outreach?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Integrated B2B
JULY 19, 2019
Technical content writing is not for the faint-hearted. You need to be prepared for a wild adventure, step into the unknown and embrace a broad approach. What makes a good technical content writer and how can you ensure that your content is maximizing your return on investment? Technical content writers are the masters of content – we go for the deep-dive, but it’s possible to go horizontal as well.
Outbound Engine
JULY 19, 2019
We’ve got some great new features now live with this most recent OutboundEngine product update. Follow up faster. First, you’ll notice an important change to your Campaign Performance email. You’re now able to DIRECTLY follow up with your engaged contacts! Simply click the red Follow Up button to the right of the engaged contact to be directed to their contact details.
Valasys
JULY 19, 2019
Ever since Microsoft acquired LinkedIn back in 2016, LinkedIn’s individual company performance reports vanished with the transition chapter. The detailed statistics of the professional social network are being integrated to Microsoft’s quarterly reports & are being published along with Microsoft’s broader quarterly reports, which include the following: Total number of users on the platform & Engagement Metrics & other critical elements as conversions generated through the platform.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Contently
JULY 19, 2019
From late 2016 to early 2019, I spent a lot of time on the road talking to marketers. As Contently’s Head of Content Strategy, my job was to help solve our clients’ most painful problems. I quickly learned that the biggest pain was figuring out what the heck their content strategy should be in the first place. As a discipline, content strategy is new; it’s only become a focal point inside most enterprise orgs over the last few years.
Single Grain
JULY 19, 2019
Everyone’s on social media. The number of social media users worldwide is 3.484 billion , up 9% year over year. And to put that into perspective, the world population is 7.7 billion. According to Brandwatch: Facebook boasts a whopping 2.375 billion daily users. YouTube has 1.9 billion users. Instagram has one billion users. LinkedIn has 610 million users.
Hubspot
JULY 19, 2019
When you think about it, advertisers have an endless list of tools at their disposal. For instance, we might build our ads directly within Facebook, LinkedIn, or Google. Perhaps we have a budgeting tool that helps us properly allocate our ad spend. Additionally, maybe we use a tool like SEMRush to do keyword research. There's a number of interesting reporting options out there.
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