Marketing Insider Group

JANUARY 31, 2018

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? You swear you did everything right, but when it comes time for the results to pour in, they never show. It’s a marketer’s worst nightmare. The likely culprit? Bad buyer […]. The post 5 Reasons Why Your Buyer Persona’s Aren’t Good Enough appeared first on Marketing Insider Group.

Spending 199

Spending Campaigns Marketing & Strategy Marketing 199

KoMarketing Associates

JANUARY 31, 2018

More B2B marketers are investing in data and analytics, but how far have they come in terms of maximizing the potential of these assets? Radius recently teamed up with the Harvard Business Review to discover how B2B marketers are making the most of their data and analytics. In the “Why Your Data Strategy is Your B2B Growth Strategy” report, one-third of respondents (34 percent) said that their company’s data strategy is just “average.

Marketing Report 187

Marketing Report B2B Marketing Data Hygiene Marketing & Strategy 187

Marketing Insider Group

JANUARY 31, 2018

Selling online without an SEO plan is like an unlit shop on a remote road. Buyers can’t easily find the store, so the merchant can never make a sale. SEO is the key to driving more customers to your online store. Some say that SEO is dead as search engines have changed their algorithms to […]. The post Build & Refine Your SEO Strategy: How To Optimize Your Online Store appeared first on Marketing Insider Group.

SEO 184

SEO Optimization Ad Building Marketing & Strategy 184

Biznology

JANUARY 31, 2018

Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? I have to admit that I really didn’t really understand the magnitude of the problem and I didn’t understand what to do. If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud.

Ads 181

Ads Activities Analytics Advertisements 181

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Outreach

JANUARY 31, 2018

Bitcoin. Ethereum. Ripple. Cardano. Stellar Lumens. No, this isn’t the beginning of some Star Trek fan-fiction, although the world of cryptocurrencies would fit right in on an episode of Deep Space Nine. Most cryptocurrencies are built on a revolutionary technology called the blockchain , which at a high level is an extremely secure, public ledger that is shared and verified by a distributed network of computers.

B2B Sales 156

B2B Sales Forrester Sales Cycle Trust Marketing 156

Adobe Experience Cloud Blog

JANUARY 31, 2018

You’ve just shared your video with the world. The view count is coming in and looking at the numbers, you feel the investment was worth it. Should you be excited? Well, not just yet. To be honest, the view count is the least important metric because it doesn’t really come close to the only metric driving your video strategy. In fact, what counts as a video view on many social platforms is 3 seconds or more, or just opening the video.

Video Marketing 134

Video Marketing Landing Pages Click Rate Thought Leadership 134

Kapost

JANUARY 31, 2018

Are you creating great long-form content, but failing to secure the traction you were hoping for? Or maybe you’re generating a decent amount of traffic, but find that those visits. The post How to Create Skimmable Content that Retains Readers and Generates Leads appeared first on Kapost Content Marketing Blog.

Generation 124

Generation Leads Lead Marketing Qualified Leads 124

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. With the success of high-profile series like Serial and S-Town, highly successful podcast networks like Wondery and Gimlet, and the growing legitimization of audio content as a vehicle for high-caliber performers and other creative talent, consistent audio st

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Hubspot

JANUARY 31, 2018

I’ve been selling for over 30 years, and it’s been a blast. I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating. But being a salesperson in 2018 is very different than being a salesperson in 1987.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Albacross

JANUARY 31, 2018

A good ICP (ideal customer profile) can mean the difference between an account-based marketing campaign that generates tonnes of new customers and one that flops. That might sound like a strong statement. But if there’s one thing we’ve learned at Albacross after working with thousands of clients to develop their ABM campaigns, it’s that a well-researched ICP is crucial.

Ideal Customer Profiles 86

Ideal Customer Profiles Profiling Marketing Budget Account Based Marketing 86

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes up, a lot of folks get nervous. They say things like, “Well, I’m no Hemingway!” or some other nervous response. The pressure of storytelling can keep a lot of people from even trying. But here’s the thing: we don’t have to be Hemingway to be good at stories.

Storytelling 100

Storytelling SIC Template Case Studies 100

chiefmartech

JANUARY 31, 2018

Marketing technology, great visualizations, disruptive innovation — these are a few of my favorite things. So I was delighted when Jeremy Posvar and Todd Wells — the two fellows who shared Microsoft’s marketing tech stack in last year’s Stackies awards — reached out to share a paper they had created to help explain blockchain in marketing with their visual explanation skills.

Digital Asset Management 82

Digital Asset Management Enterprise Management Advertising Agencies Disintermediation 82

Vidyard

JANUARY 31, 2018

Video is your key to getting heard by buyers with the superpower of selective hearing. You’re no longer just one vendor among tens of thousands shouting in a stadium: you’re just one, sitting face-to-face with the customer who knows you have something they need. If you’re thinking about using video in your sales process, but aren’t sure where to start–we’re here to help you out.

Video Marketing 75

Video Marketing Tips Outreach Vendors 75

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

33Across

JANUARY 31, 2018

Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an. The post 2018: Will The Ad Industry Stand The Test of Time? appeared first on 33Across.

Ads 62

Ads Studies 62

Golden Spiral

JANUARY 31, 2018

Alignment across departments has the ability to power marketing efforts and drive sales results for your company. Research shows that companies with strong sales and marketing alignment achieve 20% annual growth rate — as opposed to those with poor alignment, which see a 4% revenue decline. In too many tech organizations, however, these functions operate in separate silos.

Paid Search Agency 63

Paid Search Agency Marketing & Strategy Marketing Research 63

33Across

JANUARY 31, 2018

Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an. The post 2018: Will The Ad Industry Stand The Test of Time? appeared first on 33Across.

Ads 62

Ads Studies 62

Brandnew

JANUARY 31, 2018

Free Download here. For our latest study we have surveyed 1,200 of the most popular influencers in North America and Europe. The study was done in collaboration with Jung von Matt/SPORTS and Facelift. The study answers questions like: What do influencers look for when they decide about collaborating with brands? 1. Brand. 2. Relevance to influencers’ audiences. 3. $$$: What is important to influencers’ audiences?

Studies 63

Studies Customer Surveys Relevance Brand Identity 63

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Lead Liaison

JANUARY 31, 2018

What’s the difference between marketing automation and sales enablement? On the surface, the two solutions seem very similar; however, they serve different purposes. In this article we’ll compare and contrast marketing automation with sales enablement. Primary User. The first difference is with the primary user. Sales enablement is used by sales people whereas marketing automation is used by marketers.

Top of Funnel 55

Top of Funnel Marketing Automation Services Marketing Automation Automation 55

Schubert B2B

JANUARY 31, 2018

Spontaneity isn’t my thing. A spur-of-the-moment date with my husband? A surprise party? Let’s play it by ear and see what happens? Horrors. I need a plan. Sure, that makes me really boring socially. But for promoting your products and services, a B2B marketing plan is super exciting because it provides the roadmap for success. Without one, you run the risk of stringing together random actions that don’t work in concert to attain a specific result.

Planning 54

Planning Marketing Plans Advertising Agencies B2B Marketing 54

Heinz Marketing

JANUARY 31, 2018

Seven years ago I was adamant I didn’t need help. I could book my own travel, schedule my own meetings and pick up my own mail thank you very much! Then I started reading about how other people leveraged their assistants. Turns out delegation is just a means until the ends. Administrative outsourcing is not the goal. It turned out that smarter people were using assistants specifically and intentionally to 3-5X their impact.

Fulfillment 55

Fulfillment Intent Trust Marketing Work Management 55

Allocadia

JANUARY 31, 2018

“What should I measure first?” Imagine you’ve just been hired as VP of Marketing for a division of a Fortune 1000 company, and you’re in the throes of your first week on the job. You’ve met your team and even started to dig into strategy a little. One of the next things you’ll want to do is to assess your division’s marketing performance.

Marketing Attribution 53

Marketing Attribution Allocation Marketing Proposals ROI 53

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

33Across

JANUARY 31, 2018

Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an. The post 2018: Will The Ad Industry Stand The Test of Time? appeared first on 33Across.

Ads 48

Ads Studies Features 48

The Mx Group

JANUARY 31, 2018

We recently hosted a webinar with two B2B telemarketing pros: Kerry Cunningham, senior research director with SiriusDecisions, and Kelly Olson, our in-house strategic telemarketing expert. As always, our attendees presented us with some terrific questions, and we thought we’d share them with you to give you more food for thought when it comes to using B2B telemarketing to make a big impact on your demand gen programs.

Telemarketing 48

Telemarketing Demand B2B Account Based Marketing 48

33Across

JANUARY 31, 2018

Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an. The post 2018: Will The Ad Industry Stand The Test of Time? appeared first on 33Across.

Ads 48

Ads Studies Features Media 48

Launch Marketing

JANUARY 31, 2018

Developing and nurturing B2B sales and marketing alignment is an ongoing challenge that organizations are aware of but, surprisingly, fail to properly address. One explanation might be that it’s easier to ignore problems for which the impact is difficult to assess and measure or the benefits of making changes are considered “nice-to-have” rather than “must-have”.

B2B Sales 48

B2B Sales B2B Marketing Planning B2B 48

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

33Across

JANUARY 31, 2018

Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an.

Ads 48

Ads Studies 48

Brightedge

JANUARY 31, 2018

Do you ever feel overwhelmed by the volume of data you need to consume and understand every week? Then you’re in the same position as most digital and search marketers who are trying to uncover practical insights about their market, customers, and competition from the torrent of content performance data at their disposal. It’s complex […].

Personalization 45

Personalization SEO Search Marketing Positioning 45

33Across

JANUARY 31, 2018

Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an.

Ads 48

Ads Studies 48