Thu.Oct 17, 2019

PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. At least, that's how it was in the beginning.

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The Rise of Voice Search (Infographic)


Guest post by Colm Stafford. Between the ubiquity of cell phones and increasing use of in-home smart speakers, voice search is growing at a scorching pace. According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8

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What Are the Benefits of Marketing Automation?


Read this blog to learn the benefits of marketing automation and how investing in one of these platforms can help you move past basic email marketing. Marketing Automation

When B2B Personalization is Too Hard to Implement


I had a conversation several weeks ago with a large data company, discussing behavior based personalization. The VP of Marketing heard me out for a few minutes, and then said “Woah, wait a minute. So it’s personalization? I already have that.”. So I said “Oh, how’s that going? What are you seeing?”.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

What are the Differences Between Magento 1 and Magento 2?

ATAK Interactive

Magento is a great eCommerce platform for SMBs, and with Magento 2 the software is now even better. Magento 2 has a huge array of new features, and its performance upgrades are a big deal.

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How to Determine Your Most Important Metrics

ATAK Interactive

CMOs and Marketing agencies love to consider themselves “ data-driven.” They want you to know that they LOVE digging into the most important metrics and finding the answers.

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Strongest AI Strengthens Throwdowns Fitness Competition Platform

Golden Spiral

Strongest AI , the parent company of , a platform for fitness gym operators to manage competitions, has mobilized Golden Spiral, a B2B-focused integrated marketing agency, to provide communications strategy, positioning, and a go-to-market campaign.

Sending All Your Leads to Sales? These 3 Steps Will Boost Marketing ROI


High MQL targets force many marketers to send all of their leads to sales. But this approach ultimately drives down conversion rates, and teaches sales not to follow up on marketing leads that are likely to be dead ends. .

Five Topics the Fintech Industry will be Talking About at Money 20/20

Golden Spiral

Money 20/20 USA, part of the world’s biggest fintech conference series, gets underway October 27, 2019 in Las Vegas. The conference has already visited Amsterdam and will cross the Pacific to Hangzhou, China in December.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Earned Media in Professional Services: 3 Strategies for Success

Hinge Marketing

Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” And over two hundred years later, Taylor Swift added, “Ooh, you and me, we got big reputations.”

Customer Experience Becoming Critical to B2B


“The customer is always right.” Such is the mantra of service-oriented companies whose front-liners would probably bend over backwards just to ensure that each and every customer is satisfied. However, this mindset is more commonly present in B2C companies.

12 Steps to Get Your First 100 YouTube Subscribers


Are you wondering how to get more YouTube subscribers? If you just started a YouTube channel, being stuck at 0 subscribers can be frustrating. Don’t worry though, you don’t have to buy YouTube subscribers to get your channel going.

The Art of Data Science and How it Can Empower More Effective SEM


Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI. Digital Marketing Artificial Intelligence Data Science Machine Learning manual bidding performance marketing search engine marketing

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The One Question You Have To Ask Your Digital Agency Before You Hire Them

Square 2 Marketing

Digital Growth Agencies Have An Obligation To Get Clients Results Quickly. You’ve decided you need an agency. Congratulations! You’ve made the right choice.

Natural Language Processing Techniques for Content Marketing


Here we break down natural language processing into something a bit more approachable and apply it to content marketing strategy. The post Natural Language Processing Techniques for Content Marketing appeared first on MarketMuse. AI Marketing

5 Reliable Sales Hacks to Close More Deals


Every successful salesperson has his or her own tricks to get prospects to say ‘yes.’ And while there’s certainly something to be said for honing your own skills and developing your own unique approaches, there’s nothing wrong with learning from the best.

Marketer Showcase: Carolina Alves of Aggreko


Hearing and sharing the marketing perspectives of our clients has always been an essential element in NetLine’s DNA. They serve as an initiator for brainstorming, provide access to current trends, and are a reminder to consider the humans behind the brand.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Martech industry 2020: New report on budget, investment, skills


A new report has come out on what the global martech industry might look like in 2020. Titled “ Martech: 2020 and Beyond ,” the report explores current and future trends about spend, budget, skills needed, investments made, and more.

CMOs on How Freelance Writers Can Be an Extended Part of the Company


Sure, signing a one-month project is extra income — and a new challenge. A three-month gig is even better since you can plan ahead with your finances and know you have steady, dependable work. But a year-long contract?

Canva raises $85 million funding for $3.2 billion valuation


Sydney-based design tool Canva announced on Wednesday that it has raised an $85 million funding round. They previously received funding in May 2019 at a $2.5 billion valuation. This week’s funding round brings Canva to $3.2 billion.

Come Find Outreach at Dreamforce 2019!


5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Organizations impacted by severe data outages struggle to deliver business continuity

HG Data

Research – HG Insights reveal the findings of an independent global research study on experiences and attitudes of IT decision-makers around data management.

The Basics of Content Marketing


Reading Time: 6 minutes. Most of us encounter content marketing all the time, every day—even if you don’t know it when you see it. In fact, this article you’re now reading is content marketing. That’s right, content marketing about content marketing. So meta!

How to boost your thought leadership with content 2/2

X tips on building your thought leadership with content marketing. If you’re ready to infuse more thought leadership into your content, here are some fundamental tips to get you started. Choose your angle.

Fill All the Seats at Your Webinar With These 6 Steps

Content Marketing Institute

You can’t see the eyes of your webinar attendees, but that doesn’t mean you don’t want as many eyeballs as possible on your presentation. Learn how to attract a bigger audience in this easy, six-step guide.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.