Thu.Oct 17, 2019

PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. At least, that's how it was in the beginning.

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What Are the Benefits of Marketing Automation?

Act-On

Read this blog to learn the benefits of marketing automation and how investing in one of these platforms can help you move past basic email marketing. Marketing Automation

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When B2B Personalization is Too Hard to Implement

Biznology

I had a conversation several weeks ago with a large data company, discussing behavior based personalization. The VP of Marketing heard me out for a few minutes, and then said “Woah, wait a minute. So it’s personalization? I already have that.”. So I said “Oh, how’s that going? What are you seeing?”.

How to Master a Different Kind of Marketing Funnel

Contently

They say the happiest two times in a sailor’s life are the day you buy a boat and the day you sell it. Regardless of your sea legs, there’s something captivating about making a purchase.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Strongest AI Strengthens Throwdowns Fitness Competition Platform

Golden Spiral

Strongest AI , the parent company of Throwdowns.com , a platform for fitness gym operators to manage competitions, has mobilized Golden Spiral, a B2B-focused integrated marketing agency, to provide communications strategy, positioning, and a go-to-market campaign.

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Customer Experience Becoming Critical to B2B

PureB2B

“The customer is always right.” Such is the mantra of service-oriented companies whose front-liners would probably bend over backwards just to ensure that each and every customer is satisfied. However, this mindset is more commonly present in B2C companies.

12 Steps to Get Your First 100 YouTube Subscribers

Optinmonster

Are you wondering how to get more YouTube subscribers? If you just started a YouTube channel, being stuck at 0 subscribers can be frustrating. Don’t worry though, you don’t have to buy YouTube subscribers to get your channel going.

5 Reliable Sales Hacks to Close More Deals

Hatchbuck

Every successful salesperson has his or her own tricks to get prospects to say ‘yes.’ And while there’s certainly something to be said for honing your own skills and developing your own unique approaches, there’s nothing wrong with learning from the best.

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Top 30 Proven Techniques to Generate B2B Sales Leads in 2020

Unbound B2B

Introduction. The question, “how do I find new business leads?” is one that many companies grapple with.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The One Question You Have To Ask Your Digital Agency Before You Hire Them

Square 2 Marketing

Digital Growth Agencies Have An Obligation To Get Clients Results Quickly. You’ve decided you need an agency. Congratulations! You’ve made the right choice.

Martech industry 2020: New report on budget, investment, skills

ClickZ

A new report has come out on what the global martech industry might look like in 2020. Titled “ Martech: 2020 and Beyond ,” the report explores current and future trends about spend, budget, skills needed, investments made, and more.

Fill All the Seats at Your Webinar With These 6 Steps

Content Marketing Institute

You can’t see the eyes of your webinar attendees, but that doesn’t mean you don’t want as many eyeballs as possible on your presentation. Learn how to attract a bigger audience in this easy, six-step guide.

Earned Media in Professional Services: 3 Strategies for Success

Hinge Marketing

Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” And over two hundred years later, Taylor Swift added, “Ooh, you and me, we got big reputations.”

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Top 6 Customer Experience (CX) Strategy Tips for 2020

Martech Advisor

A customer experience (CX) strategy is defined as the process of defining, planning and documenting an organization-wide approach to improve customer experience, such that it helps meet business goals.

Why Most DSPs Have Failed to Deliver Full-Funnel Content Return on Investment

inPowered

One of the leading industry questions that’s been around for more than 10 years is, “How do I deliver and measure the ROI of content marketing?” This question has been the subject of countless blog posts and many conference presentations.

Five Topics the Fintech Industry will be Talking About at Money 20/20

Golden Spiral

Money 20/20 USA, part of the world’s biggest fintech conference series, gets underway October 27, 2019 in Las Vegas. The conference has already visited Amsterdam and will cross the Pacific to Hangzhou, China in December.

How to boost your thought leadership with content 2/2

Scoop.it

X tips on building your thought leadership with content marketing. If you’re ready to infuse more thought leadership into your content, here are some fundamental tips to get you started. Choose your angle.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Fundamentals of Any Demand Generation Marketing Strategy

SmartBug Media

Picture it. You have a product or service that isn’t getting the attention you hoped for and, therefore, you’re not meeting the goals you had for it either. Why is this happening?

Marketer Showcase: Carolina Alves of Aggreko

NetLine

Hearing and sharing the marketing perspectives of our clients has always been an essential element in NetLine’s DNA. They serve as an initiator for brainstorming, provide access to current trends, and are a reminder to consider the humans behind the brand.

Come Find Outreach at Dreamforce 2019!

Outreach

Canva raises $85 million funding for $3.2 billion valuation

ClickZ

Sydney-based design tool Canva announced on Wednesday that it has raised an $85 million funding round. They previously received funding in May 2019 at a $2.5 billion valuation. This week’s funding round brings Canva to $3.2 billion.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

CMOs on How Freelance Writers Can Be an Extended Part of the Company

ClearVoice

Sure, signing a one-month project is extra income — and a new challenge. A three-month gig is even better since you can plan ahead with your finances and know you have steady, dependable work. But a year-long contract?

What are the Differences Between Magento 1 and Magento 2?

ATAK Interactive

Magento is a great eCommerce platform for SMBs, and with Magento 2 the software is now even better. Magento 2 has a huge array of new features, and its performance upgrades are a big deal.

3 Questions With Junior SEO & Analytics Specialist Mary Gimby

Blue Flame Thinking

Mary has always had a deep interest in the power of SEO and analytics. She enjoys sharpening her analytical skills by using data to learn more about client behavior and why they make the decisions they do. But when it comes to one of her other passions—working with rescue dogs and supporting shelters and humane societies—well, that’s a no-brainer. For more on Mary’s thoughts on the current state of SEO—and spicy food—read on! Which company or organization is getting SEO “right” currently?

How to Determine Your Most Important Metrics

ATAK Interactive

CMOs and Marketing agencies love to consider themselves “ data-driven.” They want you to know that they LOVE digging into the most important metrics and finding the answers.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.