Mon.Apr 25, 2022

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Industrial Marketing is Not Just for ToFU

Industrial Marketing Today

Industrial marketing has become more digital now than in the past. (See Marketing to Engineers—Why Digital is the Dominant Strategy). ToFU stands for Top of the Funnel in marketing and not the edible kind. 😊 Manufacturers and engineering companies realize digital industrial marketing or industrial content marketing is more effective for lead generation than traditional. [ This is only a content summary.

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7 Questions Every Writer Should Ask To Craft an Effective Lead

Content Marketing Institute

Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.

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How to Scale Hiring for Sales Roles Using Talentflows

Zoominfo

Scenario The sales team at your company needs to grow quickly, including hiring multiple sales development representatives (SDRs). The hiring manager has shared an in-depth job description and is requesting candidates with at least three years of experience working in sales, extensive experience with CRMs, sales automation , and prospecting tools , and a strong track record of results.

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How to 10X Your Social Strategy Through Data, Intel, & White Space

Oktopost

Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When you first join a company, you always want to make a profound impact. But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Hire for a Tech Role Using Talentflows

Zoominfo

Scenario Your staffing agency has just finished an intake call with a client in the tech industry. Their team wants to rapidly hire several software developers. The client’s hiring manager has provided their ideal candidate profile. They would like you to find candidates with at least three years of experience working as software developers, extensive knowledge of front-end development, and a strong understanding of HTML, CSS, and JavaScript.

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How to Write Cold Sales Emails That Get Responses

Televerde

Do you know how to write cold sales emails that consumers will open and read? If your readers are opening your emails, do you actually get a response? About 87% of marketers used email over the past 12 months to share content because it still remains a prominent sales tactic despite the growth of other channels. However, the method for crafting cold emails has changed over the years.

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3 Overlooked Ways To Improve Inbound Marketing ROI via @sejournal, @hethr_campbell

Search Engine Journal

Wish your leads were worth your team's time? Get the techniques and case studies you need to increase campaign ROI with minimal effort and cost. The post 3 Overlooked Ways To Improve Inbound Marketing ROI appeared first on Search Engine Journal.

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Bringing your ABM strategy to the world of CTV

Martech

Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. “But the problem with ABM is that everybody is using the same playbook.” Email marketing , targeted advertising, and personalized landing pages are some of the most popular tactics employed b

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How To Optimize LinkedIn For Better Connections & More Leads - Ep. 269 via @sejournal, @lorenbaker

Search Engine Journal

How can you get more traffic and leads from LinkedIn? Jessica Foster shares her tips and insights on episode 269 of the SEJ Show. The post How To Optimize LinkedIn For Better Connections & More Leads [Podcast] appeared first on Search Engine Journal.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why we care about data clean rooms

Martech

What they are. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. Clean rooms are secure spaces where first-party data from a number of brands can be resolved to the same customer’s profile while that profile remains anonymized.

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Twitter Board Set To Accept Elon Musk’s $43B Purchase Offer: Reuters via @sejournal, @mirandalmwrites

Search Engine Journal

Twitter's board could accept Elon Musk's offer to purchase the social network for $43 billion as early as today, according to Reuters. The post Twitter Board Set To Accept Elon Musk’s $43B Purchase Offer: Reuters appeared first on Search Engine Journal.

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Top 5 Priorities for Successful Email Marketing Programs

Litmus

Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty.

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Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Martech

Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. “The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director. Miriello’s role is focused on growing the digital department which includes e-commerce and will soon include B2C apps and marketplaces.The brand’s inspiration was based on a trip the founder, Paola (Paul) Dini, took to Maine.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Link Building vs. Guest Blogging: A Comprehensive Guide

ClearVoice

A successful website strategy means more than clicking a “publish” button and making your site available to the general public. You want people to visit your website. One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. So, how do you get there? By developing, and implementing, effective search engine optimization (SEO) plans; tactics that focus on both on-page and off-page SEO efforts.

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Media Rating Council now examining Nielsen’s radio rating numbers

Martech

The Media Rating Council (MRC) is scrutinizing part of Nielsen’s radio audience ratings. The move comes six months after the MRC revoked its accreditation of the company’s TV ratings. What is happening. The council said that a recent audit of Nielsen’s ratings numbers found ongoing performance declines in eight of the 30 currently accredited radio markets.

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What is an Email Service Provider (ESP)?

Benchmark Email

Sending or receiving emails involves three parties: the sender, receiver, and the email service provider (ESP). Each one has a role to play, and with trusty email being one of the most effective marketing channels, the right ESP is crucial for your business. In this article, we’ll discuss the roles of an ESP. We’ll explain… The post What is an Email Service Provider (ESP)?

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Earth Day for Everyone, Everyday

HG Data

Earth Day is especially close to our hearts… and shores… in Santa Barbara. ?? Living in Santa Barbara certainly keeps the Earth’s natural beauty top of mind, but it was the massive oil spill in 1969 off the coast of Santa Barbara, the biggest oil spill in U.S. history, that was as a catalyst for … The post Earth Day for Everyone, Everyday appeared first on HG Insights.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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WordPress 6.0 Features Numerous Accessibility Improvements via @sejournal, @martinibuster

Search Engine Journal

WordPress announces that version 6.0 features numerous accessibility improvements that bring it closer to WCAG 2.0 AA compliance. The post WordPress 6.0 Features Numerous Accessibility Improvements appeared first on Search Engine Journal.

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Good morning: Data, data everywhere

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, data, data everywhere. Is this getting too complicated? We have first-party data and everyone knows what that is.

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How NLP & NLU Work For Semantic Search via @sejournal, @dcoates

Search Engine Journal

Understand how semantic search and its new technologies work to help searchers find what they want. Learn more about NLP and NLU and their components. The post How NLP & NLU Work For Semantic Search appeared first on Search Engine Journal.

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Aligning Thought Leadership, PR, and SEO to Build An Amazing Content Strategy

MarketMuse

Here's why PR is one of the best tools for SEO moving forward. Those who get it right reap the most rewards.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Spiceworks Ziff Davis Study Reveals Most Workers Prefer Messaging Apps Over Email

SWZD

The report informs tech marketers on shifting behaviors, current and future end-user pain points, and preferred technology capabilities for continued agility.

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We're Celebrating Earth Day!

TowerData

This year, we encouraged all of our employees to take time from work and get outside to help make a difference. We would like to thank our employees for sharing their Earth Day activities, and thank all those making sustainable choices every day.

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Rank Higher on Google With Our Latest Blog Update

Anyword

Nowadays, it’s hard for marketers to ignore the importance of SEO — in fact, 61% of B2B marketers said that SEO and organic traffic generate more leads than their other marketing initiatives. While there’s no black and white answer to staying in good standing with Google, Anyword helps its users boost their SEO efforts — in no time at all. With Anyword, strong SEO standing is well within your reach.

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Marketing Intelligence for Small Businesses

TrustRadius Marketing

If you’re a small business looking to grow at scale, expand your market share, or even stay afloat, marketing intelligence is becoming increasingly essential. This is especially true in the wake of the COVID-19 pandemic and its devastating impact on small businesses. Most people associate marketing intelligence initiatives with large enterprises. . Smaller businesses that use available data sources and market insights will gain an extra edge over competitors.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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What’s the Secret to Successful Marketing Planning?

BrandMaker Blog

When your marketing plans take an unexpected turn, you shouldn’t have to go back to square one and restart from scratch. Instead, you must have a structure in place that enables you to stay in line with your goals. According to Cheri Hulse, vice president of strategy and research at ON24, successful marketing planning is about having not only this flexible structure, but also open communication across the marketing organization and with other departments.

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7 Great Social Media Advertising Campaigns

Bannerflow

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment. Delivering on your performance goals may sound like luck. However, the best social media examples consist of several elements easily transferred to your own creative campaigns.

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We're Celebrating Earth Day!

TowerData

This year, we encouraged all of our employees to take time from work and get outside to help make a difference. We would like to thank our employees for sharing their Earth Day activities, and thank all those making sustainable choices every day.