Act-On

AUGUST 30, 2018

Marketers can do more than create 'spray and pray" drip emails. Instead, adding personalization and segmentation can boost engagement - and revenue.

Personalization 100

Personalization Marketing & Strategy Segmentation Email Marketing 100

Marketing Insider Group

AUGUST 30, 2018

Human brains are hard-wired to seek connection with other humans. Here are a few ways to utilize this principle and bring consumers to your brand. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or friends bonding with each other in our ads? It’s fairly simple, really. […]. The post Why CMOs Should Care About Psychology appeared first on Marketing Insider Group.

Ads 278

Ads Brand Identity Branding Marketing & Strategy 278

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. According to research from the Content Marketing Institute , an estimated 91 percent of B2B businesses are leveraging some form of content marketing – and 60 percent viewed blogging efforts as the most effective content marketin

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Frustrations with Demand Generation. As we were going through a refresh of our targeted personas, we noticed an increase in engagement with leadership roles that have revenue responsibility (sales leaders, business unit leaders, and e

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Kabbage

AUGUST 30, 2018

When people think of marketing, they typically think of tactics such as flyers, social media or commercials. When you own a small business, … Read More. The post 5 Cheaper Marketing Tips to Help Grow Your Small Business appeared first on Grow With Kabbage.

Small Business Marketing 190

Small Business Marketing Tips Business Social Media 190

Biznology

AUGUST 30, 2018

Gartner, the leading supplier of categories to the Information Technology Industry, has come out with a new one: Buyer Enablement Tools. “Today’s buying journey isn’t just hard — it has reached a tipping point where it’s become nearly unnavigable without a significant amount of help,” according to Brent Adamson, principal executive advisor at Gartner. “Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ &#

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Envy

AUGUST 30, 2018

It was a (very) tough job but somebody had to do it. Calling out our top 10 pick of FinTech influencers. They’ll keep you updated with everything you need to know in the world of FinTech, and basically leave you wondering how you previously survived without them. Thriving is the operative word here. FinTech is thriving, and so it should be. The FinTech industry has made its mark as the upstart of tech, disrupting their traditional counterparts in the finance sector.

Work Management 97

Work Management Marketing Management Lead Scoring Lead Ranking 97

Hubspot

AUGUST 30, 2018

When you're trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn't showing up anywhere. If you feel like your posts are receiving fewer likes and comments, or aren't appearing for certain hashtags, you might be shadowbanned.

Guidelines 101

Guidelines Social Media Automation Tactics 101

Content Marketing Institute

AUGUST 30, 2018

More people are making their voices heard when they need to search for something. They’re ditching their keyboards for the convenience of “OK, Google.”. For brands, this raises an important question: How do you become the default answer for a voice search query? You know the recent buzz around “ featured snippets ” – the boxes that appear at the top of some Google search result pages, providing a brief answer that, brands hope, leads the user to click for more detail.

Features 93

Features Optimization Google Lead Scoring 93

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Only B2B

AUGUST 30, 2018

Hack: Unlimited Demand Generation With Content Marketing According to Demand Generation Benchmark Survey 2018, 70% of marketers say their demand gen budgets will increase and 34% say their spending. The post appeared first on ONLY B2B.

Demand Generation 76

Demand Generation Advertising Benchmark Demand Customer Surveys 76

Outreach

AUGUST 30, 2018

I recently spoke with an SDR leader who knew she needed additional headcount to hit upcoming goals, but had no idea how to justify it to her executive team. She knew instinctively that her current team of about a dozen SDRs wouldn’t be able to hit the next quarter’s pipeline goal, but she just couldn’t justify it using hard metrics. Roughly a quarter of her SDRs conducted all of their outbound prospecting via LinkedIn.

Top of Funnel 71

Top of Funnel Response Rate Contacts Linkedin 71

Conversica

AUGUST 30, 2018

Welcome to our guest blog, courtesy of Martin Reddy , cofounder and CTO at PullString. Conversational AI is a subfield of artificial intelligence focused on producing natural and seamless conversations between humans and computers. We’ve seen several amazing advances on this front in recent years, with significant improvements in automatic speech recognition (ASR), text to speech (TTS), and intent recognition, as well as the rocketship growth of voice assistant devices like the Amazon Echo and G

Marketing AI 69

Marketing AI Conversion Work Management Marketing Management 69

Eric Mower + Associates

AUGUST 30, 2018

In the first two posts in this series we looked at reasons for the recent growth in employee communications and identified typical goals and expectations for these programs. Based on those perspectives, this article offers several tips for effective employee communications. A survey we conducted with employee communications professionals, as well as our work with clients, have yielded several best practices, including these six: Ensure senior management visibility.

Peer-to-peer 69

Peer-to-peer Practices Best Practices Work Management 69

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

AUGUST 30, 2018

In the digital era, nobody questions the appeal of virtual reality. Consumers love a good VR experience, and that’s not going to change anytime soon. In terms of memorable brand experiences, VR offers a degree of immersion that no other medium can match. But, so far, that consumer love hasn’t translated to mass adoption. For all of the appeal of virtual reality, the hardware to drive such experiences typically costs hundreds of dollars, putting it out of reach of many consumers.

Practices 68

Practices Advertising Mediums ROI Paid Search Agency 68

Hubspot

AUGUST 30, 2018

UCLA scientists found that sixth graders who went five days without using a smartphone or digital screen were better at reading human emotions than those who stayed online. As evident by UCLA's study, offline communication is critical for maintaining relationships. In business, nearly 100% of people say face-to-face meetings are essential for long-term relationships.

Communities 70

Communities Online Marketing Ad Building Advertising Agencies 70

SendinBlue

AUGUST 30, 2018

Why do today what you could’ve automated yesterday? Download this complete guide to marketing automation and learn everything you need to know to start saving time… and money! In this eBook, find out how you can use marketing automation to: Save time and money Get to know your customers needs better Improve your customer experience » Read the full article.

Marketing Automation 63

Marketing Automation Automation Marketing 63

Golden Spiral

AUGUST 30, 2018

You’ve heard the old adage, “Hind sight is 20/20.” When you’re hip deep into your marketing efforts, it is often difficult to see what the results will be. Will all of the sound and fury signify something? Golden Spiral recently reached a milestone with our client Connotate, and we took some time to look back at the work, dissect it, and see the differences—or the lack thereof.

Case Study 54

Case Study Case Studies Studies B2B Marketing 54

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

MarketMuse

AUGUST 30, 2018

There’s a lot to see and a lot to do at Content Marketing World 2018. If you’re looking to create your martech stack from scratch, this is the perfect opportunity to visit these providers in person.

Content Marketing 57

Content Marketing Content Marketing Personalization 57

BOP Design

AUGUST 30, 2018

Your company has recently hired a B2B marketing agency to help build brand awareness, redesign your website, generate leads or produce thought leadership content. This can be an exciting time since this marketing agency can help your company identify new business development opportunities, close new deals, and generate new revenue. In terms of maximizing the value of this B2B marketing agency partnership, the following are some best practices.

Advertising Agencies 50

Advertising Agencies Marketing Agencies 2 B2B Marketing Paid Search Agency 50

Hubspot

AUGUST 30, 2018

Despite the profit potential of mining Bitcoin, your Bitcoin mining hardware’s upfront and energy costs can actually do harm to your bank account. Picking the wrong hardware could cost you more money to operate than the amount of funds you earn mining Bitcoin with it. To avoid losing a profit on your Bitcoin mining, we curated a list of the best Bitcoin mining hardware, with their price, hash rate, and energy consumption, to help you decide which hardware is best for you, no matter how much mini

Burn Rate 49

Burn Rate Best Practices Amazon Efficiency 49

Heinz Marketing

AUGUST 30, 2018

“How I Work” is one of my favorite features in Inc Magazine (similar to Lifehacker’s This Is How I Work Series). When we started this series of our own a few years ago we were lucky enough to start off with a bang with several top sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) and more. Weekly, we feature great B2B sales, marketing or business leaders here answering what have become the standard “ How I Work ” questions.

Work Management 40

Work Management Eloqua Forecasting Marketing Automation Services 40

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

The CSI Group

AUGUST 30, 2018

Marketing campaigns can be used to accomplish a countless number of goals. While many B2B companies choose to focus on high-impact, measurable goals like generating leads and sales, it’s important to remember that these actions are often the result of weeks, if not months of research and deliberation on the c ustomer’s part (AKA the buyer’s journey).

B2B 40

B2B Ad Building Brand Identity Branding 40

Beckon

AUGUST 30, 2018

Marketers are not only charged with perfecting the customer experience across all campaigns and channels, but also with doing more with every marketing dollar they spend in the process. Enter marketing dashboards. Unlike traditional BI solutions, marketing dashboards address requirements specific to the marketing function—data integration and management for increasingly complex marketing data, streamlined implementation, ease of collaboration across the organization, and much more.

Marketing Management 40

Marketing Management Gartner Advertising Agencies Paid Search Agency 40

SendinBlue

AUGUST 30, 2018

Why do today what you could’ve automated yesterday? Download this complete guide to marketing automation and learn everything you need to know to start saving time… and money! In this eBook, find out how you can use marketing automation to: […]. The post [Download eBook] Understanding Marketing Automation: The Complete Guide appeared first on SendinBlue Blog.

Marketing Automation 40

Marketing Automation Automation Marketing 40

QuanticMind

AUGUST 30, 2018

Facebook has been popping up a lot in the news lately with regard to its data collection and distribution methods. The recent Cambridge Analytica data scandal has called into question the way Facebook uses its customers’ personal data to help advertisers with precision marketing on the platform. Not to mention, new data privacy regulations like GDPR are changing the way that companies worldwide approach gathering and sharing private consumer data.

Paid Content 40

Paid Content SEM Paid Search Agency Ads 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Beckon

AUGUST 30, 2018

Marketers are not only charged with perfecting the customer experience across all campaigns and channels, but also with doing more with every marketing dollar they spend in the process. Enter marketing dashboards. Unlike traditional BI solutions, marketing dashboards address requirements specific to the marketing function—data integration and management for increasingly complex marketing data, streamlined implementation, ease of collaboration across the organization, and much more.

Marketing Management 40

Marketing Management Paid Search Agency Gartner Advertising Agencies 40

Smarte

AUGUST 30, 2018

Companies choose to participate in a tradeshow for various reasons. A small company may want the exposure that a live […]. The post Enrichment of tradeshow leads appeared first on SMARTe Inc.

Leads 40

Leads Lead Marketing Qualified Leads Companies 40

Televerde

AUGUST 30, 2018

Michelle Cirocco, Televerde’s Head of Global Marketing, was invited to join Kerry O’Shea Gorgone on the Marketing Smarts Podcast to discuss Televerde’s business model and how the company prefers to develop sales, marketing, and other support roles through the women’s correctional facilities in Arizona and Indiana. Michelle discusses the social purpose of Televerde, efforts to reduce recidivism, and the recent TEDxPerryvilleCorrectional event held inside the prison facility.

Paid Search Agency 40

Paid Search Agency Marketing Social Marketing Business 40