Sun.Jul 25, 2021

Marketing for leads – are you asking the right questions?

Sales Lead Insights

Key questions to ask to track and measure activity and results to improve your marketing return on investment. Several recent surveys point toward the same conclusion: most senior marketers believe that the primary objectives of marketing are to drive B2B sales leads, influence sales, increase customer retention and boost revenue. The key is tracking and measuring results.

Why Is B2B Marketing So Hyper?

Marketing Interactions

Hyper-relevant. Hyper-personalized. Hyper-targeted. Hyper-everything in B2B marketing! What is it with all the hyper? Is it the new “new and improved” label for marketing concepts? If you look at the definition of hyper, the word is related to phrases like, unusually energetic and easily excitable.


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Carly’s App of the Week: Roadtripper

Heinz Marketing

By Carly Bauer , Marketing Coordinator at Heinz Marketing. Are you think of doing a road trip or planning out an itinerary of places to go? Roadtrippers is a great map built just for travelers I know what you’re thinking, isn’t that what all maps are built for?

Plan 92

Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

How Lazada built a leading promotion app strategy


Discover some of the latest trends in gamification that Lazada are using in their promotion strategy. Site News

Different Types of Survey Questions You Need to Try Today [+Templates]


Different Types of Survey Questions You Need to Try Today [+Templates]. If you want to know your customer’s opinions and needs, what’s the best way to do that? Market research and competitor analysis? We say simply ask the customer!