Sun.Mar 16, 2025

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How B2B marketers can outperform rivals with insights from competitors’ content strategy

Oktopost

Would you ignore a competitors playbook? Imagine this: You know exactly what your competitors next campaign will focus on. Youve seen their content roadmap, the topics they prioritize, and the messaging shifts theyre making. You even know which of their posts are driving the most engagementbefore they do. Would you still plan your content the same way?

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B2B Market Research: A Comprehensive Guide

Orange Owl Blog

B2B Marketing B2B Market Research: A Comprehensive Guide Vivek Goel March 17, 2025 Share : Table of Contents Introduction Market research is the backbone of any successful B2B marketing strategy. Unlike B2C marketing, where individual consumer preferences drive sales, B2B marketing involves complex decision-making processes, multiple stakeholders, and longer sales cycles.

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How financial services marketing responds to ever-increasing security demands

The Lead Agency

Financial services marketing has always been beholden to strict regulations and requirements regarding the security and protection of personal data and the issuing of financial advice to promote their products or services. In Australia, compliance frameworks such as the Privacy Act 1988 (Cth) and Australian Privacy Principles (APPs) set strict requirements for collecting, storing, and [.

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Segmentation and Targeting in B2B Marketing: A Comprehensive Guide

Orange Owl Blog

B2B Marketing Segmentation and Targeting in B2B Marketing: A Comprehensive Guide Orange Owl March 17, 2025 Share : Table of Contents Introduction In the ever-evolving landscape of B2B marketing, understanding your audience is key to success. Unlike B2C marketing, where broad consumer categories can be targeted, B2B marketing requires a more refined approach.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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How to Leverage the Full Power of OptinMonster Success Themes

Optinmonster

Are you leveraging the full power of OptinMonsters success themes? We’ve had a lot of questions about how our success themes work, and what you can do with them. So, I thought I’d answer those questions in this post. In the new version of OptinMonster, we added 3 different views for each campaign (Yes / No view, Optin View, and the Success view).

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Keyword Targeting: How to Target Specific Keywords in SEO

seo.co

Of course, you want to improve your rankings for a specific, target keyword. While some aspects of SEO, including link building and quality content creation take time and effort (which has a huge cost), the following three tips are quick, easy and can yield results VERY quickly. 1. Internal Links Internal link building is perhaps one of best ways to boost and target for specific keywords and the good news is that it is immediately in your control.

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Guide to signal-based campaigns

MKT1

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic, brought to you by Default , Mutiny , and Knock. Become a paid subscriber to receive additional newsletters, access our archives, post to our job board , and access our template library. Subscribe now There’s a lot of noise around “signals”, specifically using intent signals to send outbound campaigns to prospects.