Sat.Apr 28, 2012

Trending Sources

The Future of Social Media: Identifying the Drivers


Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. It might seem like a challenging task, but it really is not.

Stop the Insanity; A View on Social Media ROI for Lead Generation


I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I still do when my clients ask me; radio, television, print, outdoor, etc. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation.

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Five Cultural Reasons Marketers Fail to Keep Up with Consumers


Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other. The road to purchase consists of a multitude of touchpoints across a maze of channels, media and relationships.

Top Internet strategy, marketing and technology links for the week of April 28, 2012


Here are the top Internet strategy, marketing and technology links for the week of April 28, 2012… The Ultimate Digital Customer Service Guide (Mashable!). Are You Worth of Social Media – The 2 Types of Talk Triggers (Convince & Convert).

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

Inbound Marketing: How to Make It More Effective via Inc.

Content Marketing Today

Written by Geoffrey James. With inbound marketing, the customer comes to you, but you still have to move the opportunity forward.