Tue.Jun 08, 2021

4 SEO Trends That Marketers Should Focus on This Year

SmartBug Media

As the digital landscape continues to evolve and mature, marketers need to be aware of what’s changing in search engine results pages (SERPs) and major search algorithms, in order to stay ahead of the curve and drive business results.

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The One Thing That Helps Define Success with Content Marketing

Marketing Insider Group

Is anybody successful with content marketing? That’s a big question with different answers. It depends significantly on how an organization measures success. Without clarity around what success means, you’ll likely never know if you’re hitting the mark.

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Customer Churn: What You Need to Know and What You Need to Do

Tomorrow People

Knowing your customer churn and taking action to keep it under control are crucial to the success of any SaaS organization. Some customers will always come and go, that’s a given. However, the reason customer churn gets so much attention is that it can make or break a business.

Report: Social Media Marketing Channels are Delivering Across the Board

KoMarketing Associates

As more marketers turn to social media marketing to achieve their primary objectives, new research suggests that they are seeing more benefits than ever before.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Effectively Budget for Small Business Marketing

Webbiquity

Guest post by Kristie Wright. Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business.

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Email Client Market Share in May 2021: The Recovery of Mobile and More

Litmus

Small shifts over time lead to big change—and email client market share is no exception to that! That’s why, in our new blog series, we’re taking a closer look at the changes happening with email client market share every month. And we’ll keep you up to speed on the latest insights.

7 Tips to Write a Great Blog Post Introduction

Content Marketing Institute

If your introduction doesn’t motivate readers to make that all-important scroll down, you lose them. To make sure your content gets the attention it deserves, here are seven tips to write a great lede.

264 Creative Instagram Captions for Standout Posts

Hootsuite

Instagram is an image-first social platform. If your photos and videos aren’t up to scratch, you’ll have a hard time finding success. But even great images and videos can fall short of expectations if you’re a slouch in the Instagram captions department.

Why Is Email Marketing Vital For The B2B Industry?

Only B2B

In one of the surveys conducted by CMI, 93% of marketers still practice email marketing for efficacious branding and promotions. Moreover, 87% of the marketers apply email marketing for lead generation. Email Marketing is the most effective and undisputed king of B2B marketing.

Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

What to Include in Your B2B Content Marketing Strategy

BOP Design

Wondering what types of content to include in your B2B content marketing strategy ? Here is what we recommend to consider including in your content strategy. Some may be a fit while others may not. For many B2B firms, it’s often a blend of various types of content.

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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices.

How to use Twitter to build your email list

ConvertKit

Are you intimidated by Twitter? Do you scroll and consume 24-7? Love it or hate it, there’s no denying that Twitter can be invaluable for building an audience and boosting visibility. If you’re strategic and intentional, Twitter can help you reach massive creator milestones.

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Nearly 40 Years Later, I’m Still Proud of This Article

Paul Gillin

While leafing through some old clip files recently I came upon this editorial I wrote way back in 1982 for The Patriot, which was an internal publication for Massachusetts employees of Honeywell.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

3 Things You Never Want To Hear From Your Digital Marketing Agency

Square 2 Marketing

The Right Digital Marketing Partner Helps You Grow Your Business. Are you currently working with a digital marketing agency? Have you worked with one in the past? Or are you currently on the lookout for a digital marketing agency partner?

How Original Research Influences Marketing Campaigns

PureB2B

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. With the rapid increase in volumes of data, many marketers have resorted to getting their information from second-hand, or even third-hand information.

A 5-Step Framework for a Successful Member Data Project

Higher Logic

The post A 5-Step Framework for a Successful Member Data Project appeared first on Higher Logic. Working on a member data analysis project for your association? This useful framework will guide your efforts.

InsightSquared and RingLead Partner to Deliver a Complete, Accurate View of Contacts Throughout the Buyer’s Journey

InsightSquared

InsightSquared and RingLead Partner to Deliver a Complete, Accurate View of Contacts Throughout the Buyer’s Journey.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Global Industry Association, TM Forum, selects Champion Communications as UK PR Agency

Champion Communications

Champion Communications, the B2B PR consultancy that helps technology companies grow, has been chosen by?global?industry global?industry industry association,? TM Forum , to?provide?strategic provide?strategic strategic PR support.?The The appointment is Champion’s?eighth?new eighth?new

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Does Using a Dropdown Menu Negatively Impact Page Authority? via @sejournal, @RyanJones

Search Engine Journal

Navigation and menus can either improve the site or do it harm. Learn more about how your site's navigation affects SEO. The post Does Using a Dropdown Menu Negatively Impact Page Authority? appeared first on Search Engine Journal. Ask an SEO SEO

[Announcement] New Father’s Day & 4th of July Templates for Summer Sales

Optinmonster

In January, you made a resolution to increase sales from your online store and focus on growing your business. You took steps to drive more traffic to your site, and you committed to finding new opportunities to convert those visitors into paying customers.

WordPress 5.8 Will Be Faster with WebP Support via @sejournal, @martinibuster

Search Engine Journal

WordPress 5.8 arriving July 2021 will speed up websites by supporting the WebP image format. Image conversions may be on the way The post WordPress 5.8 Will Be Faster with WebP Support appeared first on Search Engine Journal. SEO WordPress

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Grow Your YouTube Channel [New Data]

Hubspot

Did you know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025 ? It's one of the fastest-growing and most popular social networks today. Plus, it helps people grow their businesses.

SEO Keyword Research: The Ultimate Guide [Ebook] via @sejournal, @MrDannyGoodwin

Search Engine Journal

Do you want to learn how to get keyword research for SEO right? Our new ebook covers the best practices for performing keyword research today. The post SEO Keyword Research: The Ultimate Guide [Ebook] appeared first on Search Engine Journal. News SEO

Metcalfe’s Mirror: Complexity in networks (P.S. your martech stack is a network)

chiefmartech

Fair warning: this post is pretty wonkish, even relative to my usual style. Yikes.). Robert Metcalfe, the godfather of computer networks, famously stated that the value of a network is proportional to the square of the number of users connected.

4 Pillars of Organizational Maturity for Smarter Organic Marketing via @sejournal, @stephanbajaio

Search Engine Journal

Excelling in the digital marketplace requires on-point organic marketing. These pillars of organizational maturity – people, practice, systems, and metrics – will get you there. The post 4 Pillars of Organizational Maturity for Smarter Organic Marketing appeared first on Search Engine Journal.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.