SmartBug Media

JUNE 8, 2021

As the digital landscape continues to evolve and mature, marketers need to be aware of what’s changing in search engine results pages (SERPs) and major search algorithms, in order to stay ahead of the curve and drive business results. Here are four important SEO trends that marketers should keep in mind this year. 1. Core Web Vitals. In May, Google rolled out Core Web Vitals , which consists of three major ranking factors that all relate to user experience.

SEO 90

SEO Trends Lead Scoring Lead Ranking 90

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? That’s a big question with different answers. It depends significantly on how an organization measures success. Without clarity around what success means, you’ll likely never know if you’re hitting the mark. Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Tomorrow People

JUNE 8, 2021

Knowing your customer churn and taking action to keep it under control are crucial to the success of any SaaS organization. Some customers will always come and go, that’s a given. However, the reason customer churn gets so much attention is that it can make or break a business. If you’re offering a recurring or subscription-based service, your prospects for survival, growth, and market leadership all depend on the ability to acquire and retain customers.

Churn Rate 177

Churn Rate Work Management Marketing Management Optimization 177

KoMarketing Associates

JUNE 8, 2021

As more marketers turn to social media marketing to achieve their primary objectives, new research suggests that they are seeing more benefits than ever before. Social Media Examiner recently published its “2021 Social Media Marketing Industry Report,” and statistics showed that all of the reported benefits of social media marketing have risen since 2020.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Webbiquity

JUNE 8, 2021

Guest post by Kristie Wright. Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Every department head in the company needs part of the overall budget (and most want more) for their specific team’s operations. But there are rarely sufficient resources available to keep everyone satisfied.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Content Marketing Institute

JUNE 8, 2021

If your introduction doesn’t motivate readers to make that all-important scroll down, you lose them. To make sure your content gets the attention it deserves, here are seven tips to write a great lede. Continue reading → The post 7 Tips to Write a Great Blog Post Introduction appeared first on Content Marketing Institute.

Tips 133

Tips Content Marketing Content Paid Search Agency 133

Only B2B

JUNE 8, 2021

In one of the surveys conducted by CMI, 93% of marketers still practice email marketing for efficacious branding and promotions. Moreover, 87% of the marketers apply email marketing for lead generation. Email Marketing is the most effective and undisputed king of B2B marketing. Now the big question is, how can businesses generate profit from email marketing and alleviate their business productivity?

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Sprout Social

JUNE 8, 2021

The internet would not be what it is today without the creative individuals populating the space. Imagine if Nathan Apodaca never took TikTok by storm with his combo of cranberry juice, skateboarding and Fleetwood Mac’s “Dreams” or if Jalaiah Harmon never created the Renegade. Social media would be kind of boring because, let’s be honest, your photo of what you ate for lunch doesn’t quite capture my attention like the content these creators put out.

Brand Identity 130

Brand Identity Branding Ad Exchange Youtube 130

Litmus

JUNE 8, 2021

Small shifts over time lead to big change—and email client market share is no exception to that! That’s why, in our new blog series, we’re taking a closer look at the changes happening with email client market share every month. And we’ll keep you up to speed on the latest insights. When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and

Mobile Marketing 129

Mobile Marketing Email Marketing Lead Scoring Lead Ranking 129

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. In the last decade we’ve witnessed a technology revolution. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations , accelerate pipeline and generate revenue at scale.

Zoominfo 100

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 100

The Daily Egg

JUNE 8, 2021

Just like a car without spare tires, a WordPress site with no backups is a disaster waiting to happen. Backups are the safety net you need so your website can easily bounce back if a disaster completely wipes it out. In this guide, you’ll learn how to perform backups the easy way so your website […]. The post The Complete Guide to WordPress Backups appeared first on The Daily Egg.

Marketing Websites 119

Marketing Websites 119

Square 2 Marketing

JUNE 8, 2021

The Right Digital Marketing Partner Helps You Grow Your Business. Are you currently working with a digital marketing agency? Have you worked with one in the past? Or are you currently on the lookout for a digital marketing agency partner? Whether you have worked with digital agencies before or are new to the relationship, there is much to learn from a talented and reputable partner.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 116

SEMrush

JUNE 8, 2021

Local SEO tools can help track rankings, competitors and useful keywords. In this guide, we share our top 12 best local SEO tools.

SEO 135

SEO Tools Best Practices Keywords 135

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

chiefmartech

JUNE 8, 2021

Fair warning: this post is pretty wonkish, even relative to my usual style. (Yikes.). Robert Metcalfe, the godfather of computer networks, famously stated that the value of a network is proportional to the square of the number of users connected. This became known as Metcalfe’s Law : The classic example is the telephone. When only two people had telephones, the telephone “network” had relatively little value.

Network Marketing 110

Network Marketing User-Generated Content Paid Search Agency API 110

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? Here is what we recommend to consider including in your content strategy. Some may be a fit while others may not. For many B2B firms, it’s often a blend of various types of content. One thing to keep in mind is that content creation covers a broad category of media and includes everything from written copy to videos to emails to podcasts to webinars to guides.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102

seo.co

JUNE 8, 2021

Domain name values are based on several factors, such as whether the domain ends in.com,net, or.us. Also, values are determined by the length of domain, the number of characters, and if it has numbers or hyphens. If you’re interested in boosting the value of your domain name, keep the following tips in mind. And talk to your SEO team about other ways to increase organic traffic with your site to attract more customers.

Domain 98

Domain Work Management Copyright Ideal Customer Profiles 98

Search Engine Journal

JUNE 8, 2021

Navigation and menus can either improve the site or do it harm. Learn more about how your site's navigation affects SEO. The post Does Using a Dropdown Menu Negatively Impact Page Authority? appeared first on Search Engine Journal.

SEO 98

SEO 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Industrial Marketer

JUNE 8, 2021

Social media for manufacturers presents quite the dilemma. Many manufacturers are resource constrained and are not likely to close a big industrial deal through social channels, and being active on social media is a commitment that requires time that could be directed elsewhere. But having a consistent social media presence can be an important piece.

Social Media 98

Social Media Media Social Marketing Resources 98

Search Engine Journal

JUNE 8, 2021

WordPress 5.8 arriving July 2021 will speed up websites by supporting the WebP image format. Image conversions may be on the way The post WordPress 5.8 Will Be Faster with WebP Support appeared first on Search Engine Journal.

Marketing Websites 98

Marketing Websites Conversion SEO 98

Buffer

JUNE 8, 2021

As with the rest of the Buffer team, our Advocacy team was thrilled when we first experimented with a four-day work week in May 2020. Unique to this team, though, was a bit of wariness around the success of a four-day work week for a customer-facing team. As a company, Buffer has always had a high bar for customer support. We aim to provide fast, personal, and informed customer support responses 24 hours a day, seven days a week.

Work Management 95

Work Management Paid Search Agency Customer Satisfaction API 95

Search Engine Journal

JUNE 8, 2021

Do you want to learn how to get keyword research for SEO right? Our new ebook covers the best practices for performing keyword research today. The post SEO Keyword Research: The Ultimate Guide [Ebook] appeared first on Search Engine Journal.

Keywords 96

Keywords Research SEO Practices 96

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ConvertKit

JUNE 8, 2021

Are you intimidated by Twitter? Do you scroll and consume 24-7? Love it or hate it, there’s no denying that Twitter can be invaluable for building an audience and boosting visibility. If you’re strategic and intentional, Twitter can help you reach massive creator milestones. In this episode, Alyssa and Melissa discuss actionable steps to growing a following on Twitter and expanding your email list.

Twitter 94

Twitter Ad Building Deliverability Advertising Mediums 94

Search Engine Journal

JUNE 8, 2021

This quick four-step PPC strategy will provide proven methods to help you deliver on your client's expectations and drive impactful results. The post PPC Quick Wins: 4 Proven Tactics to Outshine the Competition appeared first on Search Engine Journal.

PPC 96

PPC Tactics SEO 96

Optinmonster

JUNE 8, 2021

In January, you made a resolution to increase sales from your online store and focus on growing your business. You took steps to drive more traffic to your site, and you committed to finding new opportunities to convert those visitors into paying customers. Valentine’s Day rolled around, and you swore you’d use the holiday to run a special sale.

Template 95

Template Work Management Sales Qualified Leads Paid Search Agency 95

Search Engine Journal

JUNE 8, 2021

Excelling in the digital marketplace requires on-point organic marketing. These pillars of organizational maturity – people, practice, systems, and metrics – will get you there. The post 4 Pillars of Organizational Maturity for Smarter Organic Marketing appeared first on Search Engine Journal.

Organization 95

Organization Search Marketing Practices Marketing 95

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

JUNE 8, 2021

Did you know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025 ? It's one of the fastest-growing and most popular social networks today. Plus, it helps people grow their businesses. In fact, the number of channels earning six figures per year on YouTube grew more than 40% y/y , the number of channels earning five figures per year on YouTube grew more than 50% y/y , and the number of channels with more than one million subs

Youtube 99

Youtube Advertising Channels Keywords Education 99

Bannerflow

JUNE 8, 2021

Publishers play a unique role in the world of digital advertising, and in particular display advertising. Not only do they boast the content that brings audiences to their site but they also cater for and create a range of contextual advertising for a range of different brands to use their network. One such organisation at the top of it’s game is Bonnier News – a major player in the Swedish media scene, and part of the Bonnier family of companies.

Advertising Agencies 89

Advertising Agencies Brand Identity Branding CTR 89

The Daily Egg

JUNE 8, 2021

Zeroing on a reliable ecommerce website builder is surprisingly tricky. BigCommerce can be too complicated; Squarespace has limited checkout functionality; Weebly is more suitable for beginners. Luckily, Shopify is continually improving and innovating to make ecommerce simpler and more user-friendly—and that’s only scratching the surface. But the main question arises how do you make Shopify […].

eCommerce 85

eCommerce Marketing Websites 85