Marketing Insider Group
DECEMBER 8, 2020
Is digital transformation just a buzzword? Does it seem unattainable for your small business? SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation.
Webbiquity
DECEMBER 8, 2020
As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos. One key issue was how to translate session and speaker scheduling from the real world (often hotel meeting rooms or convention center auditoriums) to the virtual space of the online world.
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Vision Edge Marketing
DECEMBER 8, 2020
Using real examples from our work, each episode of One Good Idea provides a smart business tip to help you grow. This episode is based on work with a customer who developed a software product that is now part of a well-established highly competitive market that wants to grow. This company is definitely living in the red ocean. And while growth is top of mind, sadly there began to see a decline in product renewals and adoption.
KoMarketing Associates
DECEMBER 8, 2020
As marketers look ahead to the New Year, research suggests that they will be focusing on building their customer base, increasing revenue from existing customers, and establishing more effective personalization. Altimeter recently published the “2020 State of Digital Marketing” report, and statistics showed that over the next 12 months, most marketers (40%) are focused on acquiring new customers, while 39% are looking to increase revenue from existing customers.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
DECEMBER 8, 2020
Protecting your mission is top of mind for all leaders of mission-driven organizations, but protecting it from what, exactly? There are obvious threats, of course, such as financial solvency, reputation, and quality-control. However, other threats are often overlooked but are no less deadly. Here’s a look at them and what you can do to protect your mission from their dangers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
DECEMBER 8, 2020
When you go on vacation you start with a plan, a vision of how you want your trip to be. You want to enjoy the sights, sounds, tastes, and experiences that go along with an exciting and enjoyable trip. Business management is no different! You need a structure, a plan, tools, and resources that make […]. The post Best Business Management Software appeared first on The Daily Egg.
Only B2B
DECEMBER 8, 2020
When we invest all our time and efforts creating an incredible in-depth piece of content that’s engaging and loved by our customers, prospects, and clients – why not receive Google’s love too and improve qualified organic traffic of our website? There are numerous ways google algorithm favors to what your targeted audience loves. 3 things which both your audience and google love are – Relevance, structure, and authority.
Liveintent
DECEMBER 8, 2020
COVID-19 has changed the behavior of nearly every consumer on the planet. It’s a singular event that is disorienting for everyone, including marketers and publishers who use email newsletters to strengthen relationships with audiences. What kind of content works best in these strange times and at what frequency? Fortunately, customers send signals through their clicks and other actions that can help guide your decisions about email.
ClearVoice
DECEMBER 8, 2020
As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. Some of them are spot-on accurate, while others may put your brand at risk for violating platform policies. But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sprout Social
DECEMBER 8, 2020
It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Between 2013 and 2018, video consumption online has increased at an average of 32% per year.
Content Marketing Institute
DECEMBER 8, 2020
In his Unsolicited Advice column, Andrew Davis serves up a suggestion to Google’s head of analytics on adding the one metric that content marketers have long craved. Continue reading → The post Hey Google Analytics, Can You Add This Sweet Metric? [Video Extras] appeared first on Content Marketing Institute.
Benchmark Email
DECEMBER 8, 2020
Wouldn’t it be great if your leads could do some of the work for you when it comes to getting more eyes on your email marketing content? Well, they can, as long as you put the right prompts into place. While many marketers focus most on the number of click-throughs to their website their emails… The post How to Get Your Leads to Share Your Content appeared first on Benchmarkemail.
Convert
DECEMBER 8, 2020
Part of creating effective optimization campaigns in any brand strategy is knowing just what to optimize. Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
EveryoneSocial
DECEMBER 8, 2020
Branding used to be just for businesses — a key part of a company’s strategy for building awareness and gaining increased market share. . More than an eye-catching logo or clever ad copy, a company’s brand also has the potential to show off its values, stand out from the competition, and create human connections with customers. And businesses will continue to devote significant resources to building their brands.
Emplifi
DECEMBER 8, 2020
Download all the templates you need to revamp your customer journeys for 2021.
Sharpspring
DECEMBER 8, 2020
Acquiring new customers is always important, and retaining those customers is vital to growing your brand. Your email marketing campaigns need to effectively hook your target audience and keep them coming back for more. Here are five types of customer retention emails that can help you meet your goals in 2021. 1. Welcome Emails. When a new customer subscribes to your email list or creates an account on your website, you should send out a welcome email.
Hubspot
DECEMBER 8, 2020
Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. McKinsey -- which recently polled consumers in over 48 countries about their 2020 spending habits -- says, "Yes.". One of the biggest findings in the McKinsey study was that 75% of consumers have changed brands at least once during the pandemic.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SEMrush
DECEMBER 8, 2020
Quando você opera em um setor competitivo você precisará fazer mais do que o básico para obter sucesso em SEO e neste guia, nos aprofundamos em 10 técnicas avançadas de SEO que você deve usar para levar a visibilidade orgânica de seu site a um outro nível.
BenchmarkONE
DECEMBER 8, 2020
Google changes its SEO algorithms thousands of times per year — which breaks down to more than once a day. And while most of these changes are small enough to have no significant bearing on search results, some can have game-changing implications. . Content marketing teams that write for algorithms rather than readers are doomed to practice in futility.
SmartBug Media
DECEMBER 8, 2020
The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform. Writing blogs is an investment in your business, as a way to gain SEO value and be thought leaders in your space.
Optinmonster
DECEMBER 8, 2020
Looking to create a Pardot popup that converts? Pardot is a powerful B2B marketing automation tool by Salesforce. By using a popup with Pardot, you can quickly grow your leads, sales, and revnue. Today, we’ll teach you how to build a Pardot popup that converts your visitors into leads and customers. What is a Pardot Popup? Pardot is a marketing automation software for B2B companies.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Modern B2B
DECEMBER 8, 2020
The post 9 powerful LinkedIn strategies you should be using appeared first on Modern | B2B Marketing Agency.
Litmus
DECEMBER 8, 2020
In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Wade Hobbs about what we can—and should—measure in email, how that informs strategy, and what the future holds for email marketers. Episode Transcript. Jason Rodriguez: Welcome to Delivering, a podcast about the email industry from strategy to design, code to leadership and everything in between.
Outgrow
DECEMBER 8, 2020
Our Favorite 21 Marketing Quizzes of All Time. Marketing quizzes could be an excellent way of driving engagement and getting your prospects more involved. In fact, it’s overwhelming to see how many brands are already leveraging the interactive nature of quizzes to market themselves. And, they have been able to achieve a lot more than just those extra leads.
MarketMuse
DECEMBER 8, 2020
You need a large corpus to create a robust topic model. The first ten pages of the SERP does not qualify as big. The post Content Optimization – Why You Need to Go Beyond the First Page appeared first on MarketMuse.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
DivvyHQ
DECEMBER 8, 2020
Content marketing can be a laborious endeavor, so it's not surprising that many companies look to outsourcing this effort. If you're considering it for 2021, familiarize yourself with the pros and cons and determine if it’s a smart move for your content team.
Litmus
DECEMBER 8, 2020
Live Optimization. You’ve probably seen it in person or during our virtual Litmus Live events. It’s our opportunity to gather email marketing and design experts to review real emails… live. More importantly, it’s a unique way to learn from experts, see how subscribers react when they open up campaigns, and have some fun in the process. But how do you take advantage of that feedback and apply it to your own campaigns—especially after the live event is over?
Televerde
DECEMBER 8, 2020
Everyone seems to be talking about artificial intelligence. Whether it’s autonomous vehicles, digital technology, or smart robots, artificial intelligence (AI) is becoming an advantageous strategy for many businesses. AI, also referred to as machine learning, often utilizes business intelligence (BI) to help enterprises analyze actionable insights from different datasets and deliver valuable recommendations to drive better business outcomes.
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