Wed.Sep 19, 2018

How to Create a Social Media Content Strategy - Content Marketing 101

Roketto

Let’s kick off this next post in our content marketing 101 series with the definition of one of my most loathed words: Bandwagon - a particular activity or cause that has suddenly become fashionable or popular. Featured Social Media Content Marketing

Why Empathetic Marketing is the Future

LeadCrunch

Why Empathetic Marketing is the Future. When researching empathy for his upcoming new book, Brian Carroll discovered a counterintuitive fact about marketers. In a study of 480 marketing managers, “… the more empathetic the marketers felt they were towards the customer, the worse they did. Not only that, but they also ignored customer data that would have told them customer insights to create better messaging.”.

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How to Calculate Marketing ROI of Your Lead Generation Forms

Reachforce

One of the biggest pain points for marketers, especially those working with brick-and-mortar businesses, is that it can be incredibly difficult to determine ROI and find statistics and analytics on what's working, how many people your efforts are bringing in, and what the conversion rate is.

10 Digital Marketing Tricks Used By Famous Business Brands

Marketing Insider Group

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in.

See the PureCloud call center in action

All cloud contact centers are not created equal. Register now for an upcoming live demo covering supervisor, admin, and agent experience in PureCloud!

Report: 70% of Marketing Executives Use Social Media for Business Purposes

KoMarketing Associates

Executives have a wide range of marketing channels to turn to in order to achieve their key objectives. However, new research suggests that marketers are most frequently turning to social media to meet their goals.

Agile Won’t Fix Broken Marketing

Marketing Insider Group

No matter how you look at it, Agile marketing is a very powerful force. Its positive impact is felt from the most recently hired individual contributors who are just trying to be better at their jobs, all the way up to the C -suite executives who are just trying to get a handle on what […].

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Career Advice for a Young Marketer

The Point

A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career.

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The Top Three Reasons We Can’t Wait to Attend MarTech East 2018

ScribbleLive

Since the advent of digital marketing, technology has been a close friend of the industry; today, marketing rarely exists without it. Put marketing and technology together and you’ve cooked up an entire host of solutions that live beneath the colossal umbrella of “martech.”. Technology aids marketing through its vast capabilities, and has changed our entire marketing landscape—from the way we communicate and collaborate internally to the way we communicate with our audiences.

How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

English-speaking markets are attractive, but for most niches, they’re also the most competitive. It takes a lot to move the English-speaking needle. If you want results with less effort – and it makes sense for your audiences – think about localized markets.

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Only B2B - Untitled Article

Only B2B

5 Tips for Pop-Ups for more Effective Demand Generation Pop-ups are extremely effective demand generation tool. But, if you are in the business for some time, you will. The post appeared first on ONLY B2B. blogs

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The Predicted Rise of Voice Search in Ecommerce

Spiralytics

It’s astounding how shopping has evolved over the last 20-30 years. Ecommerce Voice Search

How to Use Google's Website Builder to Create a Free Site for Your Small Business

Hubspot

Even though the majority of consumers research, discover, and purchase products on the Internet, 60% of small businesses didn't have a website last year. A lot of small business owners just don't have the time or resources to develop their own websites.

Why Custom Attributes are Essential to Lead Scoring Your Videos

Vidyard

It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey. It lets you ramp up engagement levels and build trust with your audience.

Tapping in to the Power of User-Generated Content

Launch Marketing

Although a social media presence is imperative to maintaining brand presence, the pressure to constantly create new and invigorating content can be exhausting.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How to Use Your CRM to Create Personalized Experiences

Ontraport

Show customers that you value them by providing tailored experiences based on their preferences. The post How to Use Your CRM to Create Personalized Experiences appeared first on The ONTRAPORT Blog.

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5 Ways Augmented Reality (AR) Is Transforming Retail

Hubspot

For the past few years, augmented reality (AR) has been discussed as a useful but far-fetched solution, particularly in retail. However, partially due to the launches of Apple's ARKit and Google's ARCore , augmented reality is no longer a future possibility for retail -- it's here.

Growth Hacking Promotes Rapid Development—But Can You Sustain It?

Modern B2B Marketing

Growth hacking strategies can provide rapid results, but if your company can’t carry that momentum, all your efforts will be for naught. You can’t employ growth hacking techniques if you don’t know how they’ll work in the long run.

Leveraging Organic and Paid Search Together: 6 Ways to Maximize Performance

Brightedge

With over 3.5 billion searches made per day, ranking well on the SERP has tremendous power to drive traffic towards your site. BrightEdge Research tracks channel share and finds that SEO traffic is still the largest trackable channel and in the majority at 50.1%

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Groundbreaking Impacts of AI and Machine Learning on Marketing

Altitude Branding

How AI and Machine Learning Can Revolutionize Marketing. Artificial Intelligence and machine learning are two of the hottest buzzwords that are dominating the discourse in business and academic spheres.

Anita Brearton: CabinetM

Ontraport

Anita Brearton is a long-time start-up marketer. In 2014, she co-founded CabinetM, a marketing technology management platform that helps marketing teams manage the technology that they have and find the technology that they need.

The 5 Essential Toolsets for Effective B2B Marketing Lead Generation

Integrate

When 160 multi-industry marketing executives were surveyed on how they intended to invest marketing resources, many cited new marketing technology (MarTech) purchases.

How to Drive Business Growth Using Net Promoter Score

Zoominfo

Successful B2B businesses all have something in common– a segment of loyal customers who regularly purchase and recommend their products and services. Consider these statistics: A 5% increase in customer retention can increase profits between 25% and 95% ( source ).

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Unriddled: Facebook's Redemption, the 'Meaning' of Search Engines, and More Tech News You Need

Hubspot

The summer might be coming to an end, but the Big Tech community is still hot with news around Google's meaning-based algorithm update, social media leaders' upcoming Senate appearance, and more from just this past week. Oh, and Facebook might be making a real difference against misinformation.

The BrightEdge Platform and Successful Site Migration

Brightedge

No brand will make the decision to do a website migration lightly. These changes can benefit your SEO, such as if you go from an HTTP website to HTTPS, and they may be necessary in instances of renaming a company, a merger, or other company changes.

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Steps to Automotive Digital Marketing Success

Altitude Branding

If you want to generate a lot of sales, opting for Automotive Digital Marketing can be a very good idea. This allows you to promote cars like the Dodge Caravan a lot easier, and in the end, you can get a lot more sales.

To Be a Good Marketer, Think Like a Good Parent

Kapost

It’s afternoon and rush hour traffic has arrived with a vengeance. The kiddos, strapped into their various safety seats, want ice cream. You want—oh, I don’t know—maybe two(??) full minutes. The post To Be a Good Marketer, Think Like a Good Parent appeared first on Kapost Content Marketing Blog.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Reasons Why It Is Mandatory to Employ the Services of an Expert Graphic Designer

Altitude Branding

A professional graphic designer is an asset to any business. However, some business owners are unable to understand and appreciate that employing the services of an expert graphic designer would have a positive impact on their business and that they could achieve business success with their help.

HG Data Ranked as Leader in G2 Crowd’s 2018 Best Sales Intelligence Software Report for Third Consecutive Quarter

HG Data

Thanks to the support and reviews from our customers, we were once again ranked as a leader in G2 Crowd’s latest Best Sales Intelligence Software grid report (Fall 2018 edition). This is the second consecutive we’ve received this honor. Reviews from Our Customers.