Wed.Sep 19, 2018

How to Create a Social Media Content Strategy - Content Marketing 101

Roketto

Let’s kick off this next post in our content marketing 101 series with the definition of one of my most loathed words: Bandwagon - a particular activity or cause that has suddenly become fashionable or popular. Featured Social Media Content Marketing

Why Empathetic Marketing is the Future

LeadCrunch

Why Empathetic Marketing is the Future. When researching empathy for his upcoming new book, Brian Carroll discovered a counterintuitive fact about marketers. In a study of 480 marketing managers, “… the more empathetic the marketers felt they were towards the customer, the worse they did. Not only that, but they also ignored customer data that would have told them customer insights to create better messaging.”.

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10 Digital Marketing Tricks Used By Famous Business Brands

Marketing Insider Group

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in.

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Report: 70% of Marketing Executives Use Social Media for Business Purposes

KoMarketing Associates

Executives have a wide range of marketing channels to turn to in order to achieve their key objectives. However, new research suggests that marketers are most frequently turning to social media to meet their goals.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Agile Won’t Fix Broken Marketing

Marketing Insider Group

No matter how you look at it, Agile marketing is a very powerful force. Its positive impact is felt from the most recently hired individual contributors who are just trying to be better at their jobs, all the way up to the C -suite executives who are just trying to get a handle on what […].

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Career Advice for a Young Marketer

The Point

A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career.

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Only B2B - Untitled Article

Only B2B

5 Tips for Pop-Ups for more Effective Demand Generation Pop-ups are extremely effective demand generation tool. But, if you are in the business for some time, you will. The post appeared first on ONLY B2B. blogs

How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

English-speaking markets are attractive, but for most niches, they’re also the most competitive. It takes a lot to move the English-speaking needle. If you want results with less effort – and it makes sense for your audiences – think about localized markets.

The Top Three Reasons We Can’t Wait to Attend MarTech East 2018

RockContent

Since the advent of digital marketing, technology has been a close friend of the industry; today, marketing rarely exists without it. Put marketing and technology together and you’ve cooked up an entire host of solutions that live beneath the colossal umbrella of “martech.”. Technology aids marketing through its vast capabilities, and has changed our entire marketing landscape—from the way we communicate and collaborate internally to the way we communicate with our audiences.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

13 Sales Promotion Techniques To Boost Your Sales + Case Studies

Bannersnack

With Black Friday just around the corner, you may be looking for some amazing sales promotion techniques to create buzz and boost your sales.

Growth Hacking Promotes Rapid Development—But Can You Sustain It?

Marketo

Growth hacking strategies can provide rapid results, but if your company can’t carry that momentum, all your efforts will be for naught. You can’t employ growth hacking techniques if you don’t know how they’ll work in the long run.

To Be a Good Marketer, Think Like a Good Parent

Kapost

It’s afternoon and rush hour traffic has arrived with a vengeance. The kiddos, strapped into their various safety seats, want ice cream. You want—oh, I don’t know—maybe two(??) full minutes. The post To Be a Good Marketer, Think Like a Good Parent appeared first on Kapost Content Marketing Blog.

The Top 9 Best CRMs For Agencies

Hatchbuck

When it comes to a CRM, every agency has its own unique needs. Whether you’re shopping for a new software solution or getting set up for the first time, the purchase of a CRM is not a decision to be taken lightly.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Use Your CRM to Create Personalized Experiences

Ontraport

Show customers that you value them by providing tailored experiences based on their preferences. The post How to Use Your CRM to Create Personalized Experiences appeared first on The ONTRAPORT Blog.

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How to Use Google's Website Builder to Create a Free Site for Your Small Business

Hubspot

Even though the majority of consumers research, discover, and purchase products on the Internet, 60% of small businesses didn't have a website last year. A lot of small business owners just don't have the time or resources to develop their own websites.

The Predicted Rise of Voice Search in Ecommerce

Spiralytics

It’s astounding how shopping has evolved over the last 20-30 years. Ecommerce Voice Search

Tapping in to the Power of User-Generated Content

Launch Marketing

Although a social media presence is imperative to maintaining brand presence, the pressure to constantly create new and invigorating content can be exhausting.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

5 Ways Augmented Reality (AR) Is Transforming Retail

Hubspot

For the past few years, augmented reality (AR) has been discussed as a useful but far-fetched solution, particularly in retail. However, partially due to the launches of Apple's ARKit and Google's ARCore , augmented reality is no longer a future possibility for retail -- it's here.

Why Custom Attributes are Essential to Lead Scoring Your Videos

Vidyard

It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey. It lets you ramp up engagement levels and build trust with your audience.

Unriddled: Facebook's Redemption, the 'Meaning' of Search Engines, and More Tech News You Need

Hubspot

The summer might be coming to an end, but the Big Tech community is still hot with news around Google's meaning-based algorithm update, social media leaders' upcoming Senate appearance, and more from just this past week. Oh, and Facebook might be making a real difference against misinformation.

Building a Loyal Customer Base.

xiQ

xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Building a Customer Base. Building a customer base. Interview with xiQ, Inc. CEO Usman Sheikh — on how they are using a new business model to build their business – and their customers. The post Building a Loyal Customer Base.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Stop reading what makes Elon Musk and Bill Gates successful

JotForm

I like socks. They are soft. They are practical. And their playful designs give my startup attire a much-needed lift of color. Put simply, I have never regretted time spent searching for the perfect pair of socks. Unfortunately, I can’t say the same for the hours I spent reading self-help books. Backstage

The Groundbreaking Impacts of AI and Machine Learning on Marketing

Altitude Branding

How AI and Machine Learning Can Revolutionize Marketing. Artificial Intelligence and machine learning are two of the hottest buzzwords that are dominating the discourse in business and academic spheres.

Anita Brearton: CabinetM

Ontraport

Anita Brearton is a long-time start-up marketer. In 2014, she co-founded CabinetM, a marketing technology management platform that helps marketing teams manage the technology that they have and find the technology that they need.

Steps to Automotive Digital Marketing Success

Altitude Branding

If you want to generate a lot of sales, opting for Automotive Digital Marketing can be a very good idea. This allows you to promote cars like the Dodge Caravan a lot easier, and in the end, you can get a lot more sales.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!