Wed.Sep 19, 2018

How to Create a Social Media Content Strategy - Content Marketing 101

Roketto

Let’s kick off this next post in our content marketing 101 series with the definition of one of my most loathed words: Bandwagon - a particular activity or cause that has suddenly become fashionable or popular. Featured Social Media Content Marketing

Why Empathetic Marketing is the Future

LeadCrunch

Why Empathetic Marketing is the Future. When researching empathy for his upcoming new book, Brian Carroll discovered a counterintuitive fact about marketers. In a study of 480 marketing managers, “… the more empathetic the marketers felt they were towards the customer, the worse they did. Not only that, but they also ignored customer data that would have told them customer insights to create better messaging.”.

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How to Calculate Marketing ROI of Your Lead Generation Forms

Reachforce

One of the biggest pain points for marketers, especially those working with brick-and-mortar businesses, is that it can be incredibly difficult to determine ROI and find statistics and analytics on what's working, how many people your efforts are bringing in, and what the conversion rate is.

Report: 70% of Marketing Executives Use Social Media for Business Purposes

KoMarketing Associates

Executives have a wide range of marketing channels to turn to in order to achieve their key objectives. However, new research suggests that marketers are most frequently turning to social media to meet their goals.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

10 Digital Marketing Tricks Used By Famous Business Brands

Marketing Insider Group

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in.

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More Trending

Why do Marketers Switch Marketing Automation Solutions?

Modern Marketing

(It’s Because Their Needs Outgrow System Capabilities).

Agile Won’t Fix Broken Marketing

Marketing Insider Group

No matter how you look at it, Agile marketing is a very powerful force. Its positive impact is felt from the most recently hired individual contributors who are just trying to be better at their jobs, all the way up to the C -suite executives who are just trying to get a handle on what […].

The Top Three Reasons We Can’t Wait to Attend MarTech East 2018

ScribbleLive

Since the advent of digital marketing, technology has been a close friend of the industry; today, marketing rarely exists without it. Put marketing and technology together and you’ve cooked up an entire host of solutions that live beneath the colossal umbrella of “martech.”. Technology aids marketing through its vast capabilities, and has changed our entire marketing landscape—from the way we communicate and collaborate internally to the way we communicate with our audiences.

Only B2B - Untitled Article

Only B2B

5 Tips for Pop-Ups for more Effective Demand Generation Pop-ups are extremely effective demand generation tool. But, if you are in the business for some time, you will. The post appeared first on ONLY B2B. blogs

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

English-speaking markets are attractive, but for most niches, they’re also the most competitive. It takes a lot to move the English-speaking needle. If you want results with less effort – and it makes sense for your audiences – think about localized markets.

To Be a Good Marketer, Think Like a Good Parent

Kapost

It’s afternoon and rush hour traffic has arrived with a vengeance. The kiddos, strapped into their various safety seats, want ice cream. You want—oh, I don’t know—maybe two(??) full minutes. The post To Be a Good Marketer, Think Like a Good Parent appeared first on Kapost Content Marketing Blog.

The Predicted Rise of Voice Search in Ecommerce

Spiralytics

It’s astounding how shopping has evolved over the last 20-30 years. Ecommerce Voice Search

How to Use Your CRM to Create Personalized Experiences

Ontraport

Show customers that you value them by providing tailored experiences based on their preferences. The post How to Use Your CRM to Create Personalized Experiences appeared first on The ONTRAPORT Blog.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

The Top 9 Best CRMs For Agencies

Hatchbuck

When it comes to a CRM, every agency has its own unique needs. Whether you’re shopping for a new software solution or getting set up for the first time, the purchase of a CRM is not a decision to be taken lightly.

Tapping in to the Power of User-Generated Content

Launch Marketing

Although a social media presence is imperative to maintaining brand presence, the pressure to constantly create new and invigorating content can be exhausting.

Steps to Automotive Digital Marketing Success

Altitude Branding

If you want to generate a lot of sales, opting for Automotive Digital Marketing can be a very good idea. This allows you to promote cars like the Dodge Caravan a lot easier, and in the end, you can get a lot more sales.

Leveraging Organic and Paid Search Together: 6 Ways to Maximize Performance

Brightedge

With over 3.5 billion searches made per day, ranking well on the SERP has tremendous power to drive traffic towards your site. BrightEdge Research tracks channel share and finds that SEO traffic is still the largest trackable channel and in the majority at 50.1%

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Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Growth Hacking Promotes Rapid Development—But Can You Sustain It?

Modern B2B Marketing

Growth hacking strategies can provide rapid results, but if your company can’t carry that momentum, all your efforts will be for naught. You can’t employ growth hacking techniques if you don’t know how they’ll work in the long run.

Stop reading what makes Elon Musk and Bill Gates successful

JotForm

I like socks. They are soft. They are practical. And their playful designs give my startup attire a much-needed lift of color. Put simply, I have never regretted time spent searching for the perfect pair of socks. Unfortunately, I can’t say the same for the hours I spent reading self-help books. Backstage

Why Custom Attributes are Essential to Lead Scoring Your Videos

Vidyard

It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey. It lets you ramp up engagement levels and build trust with your audience.

The Groundbreaking Impacts of AI and Machine Learning on Marketing

Altitude Branding

How AI and Machine Learning Can Revolutionize Marketing. Artificial Intelligence and machine learning are two of the hottest buzzwords that are dominating the discourse in business and academic spheres.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

The 5 Essential Toolsets for Effective B2B Marketing Lead Generation

Integrate

When 160 multi-industry marketing executives were surveyed on how they intended to invest marketing resources, many cited new marketing technology (MarTech) purchases.

Customer success: Sesame Communications experiences 10:1 ROI + $30K-40K more per month

Conversica

One of our customers, Sesame Communications supports thousands of customers in its effort to grow and increase its profitability in the digital age.

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13 Sales Promotion Techniques To Boost Your Sales + Case Studies

Bannersnack

With Black Friday just around the corner, you may be looking for some amazing sales promotion techniques to create buzz and boost your sales.

Prove How Much You Saved on Your Media Plan

Bionic

You should be recognized for your media buying prowess. You can now prove how much you saved on your media plan with Bionic’s media investment management software. Advertising Media is a Big Investment. Advertising is a big investment. You expect big results from your advertising investments.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

How Schools Can Use Data to Engage the Community and Improve Learning

JotForm

Schools need the support of the community to provide the best environment for student achievement. In 2017, Lacy Wood and Emily Bauman, with the Nellie Mae Education Foundation, published a study of several school districts that implemented family and community outreach programs. Through their r.

Brickfish & Nuvi Join Forces

Brickfish

Brickfish Enhances Social Platform with Addition of Nuvi’s Listening and Intelligence Offering.

Anita Brearton: CabinetM

Ontraport

Anita Brearton is a long-time start-up marketer. In 2014, she co-founded CabinetM, a marketing technology management platform that helps marketing teams manage the technology that they have and find the technology that they need.