Wed.Sep 19, 2018

How to Create a Social Media Content Strategy - Content Marketing 101

Roketto

Let’s kick off this next post in our content marketing 101 series with the definition of one of my most loathed words: Bandwagon - a particular activity or cause that has suddenly become fashionable or popular. Featured Social Media Content Marketing

Why Empathetic Marketing is the Future

LeadCrunch

Why Empathetic Marketing is the Future. When researching empathy for his upcoming new book, Brian Carroll discovered a counterintuitive fact about marketers. In a study of 480 marketing managers, “… the more empathetic the marketers felt they were towards the customer, the worse they did. Not only that, but they also ignored customer data that would have told them customer insights to create better messaging.”.

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10 Digital Marketing Tricks Used By Famous Business Brands

Marketing Insider Group

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising […]. The post 10 Digital Marketing Tricks Used By Famous Business Brands appeared first on Marketing Insider Group. Content Marketing

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Why do Marketers Switch Marketing Automation Solutions?

Oracle

(It’s Because Their Needs Outgrow System Capabilities). When speaking with leading enterprise marketers who chose to re-platform, many expressed the need to change their marketing automation system due to issues with vendor support, price, performance, scalability and sometimes their own ability (or inability) to work with IT.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Report: 70% of Marketing Executives Use Social Media for Business Purposes

KoMarketing Associates

Executives have a wide range of marketing channels to turn to in order to achieve their key objectives. However, new research suggests that marketers are most frequently turning to social media to meet their goals. Mission Control Marketing recently published the “Which Marketing Channels Lead to Sales? The 2019 Definitive Guide for Building a Marketing Strategy that Influences B2B Sales” report and found that 70 percent of marketing executives now use social media for business purposes.

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Career Advice for a Young Marketer

The Point

A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career. The conversation was a handy excuse to catalog some of the lessons I’ve learned over 30 years in marketing, and to document what marketing career advice I’d give myself – if I were suddenly transported back to the late 1980s – knowing what I know now. Here are my 5 tips for new college grads or any aspiring young marketer: 1.

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The Top Three Reasons We Can’t Wait to Attend MarTech East 2018

RockContent

Since the advent of digital marketing, technology has been a close friend of the industry; today, marketing rarely exists without it. Put marketing and technology together and you’ve cooked up an entire host of solutions that live beneath the colossal umbrella of “martech.”. Technology aids marketing through its vast capabilities, and has changed our entire marketing landscape—from the way we communicate and collaborate internally to the way we communicate with our audiences.

To Be a Good Marketer, Think Like a Good Parent

Kapost

It’s afternoon and rush hour traffic has arrived with a vengeance. The kiddos, strapped into their various safety seats, want ice cream. You want—oh, I don’t know—maybe two(??) full minutes. The post To Be a Good Marketer, Think Like a Good Parent appeared first on Kapost Content Marketing Blog. Marketing Strategy The Future of Content

How to Use Your CRM to Create Personalized Experiences

Ontraport

Show customers that you value them by providing tailored experiences based on their preferences. The post How to Use Your CRM to Create Personalized Experiences appeared first on The ONTRAPORT Blog.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

English-speaking markets are attractive, but for most niches, they’re also the most competitive. It takes a lot to move the English-speaking needle. If you want results with less effort – and it makes sense for your audiences – think about localized markets. After all, while people may speak English as a second or third language, they’re more likely to search in their native or first language.

13 Sales Promotion Techniques To Boost Your Sales + Case Studies

Bannersnack

With Black Friday just around the corner, you may be looking for some amazing sales promotion techniques to create buzz and boost your sales. Fortunately, we’ve compiled a list of 13 sales promotion ideas and illustrated each one of them with a case study to inspire you in the process of crafting a successful promotion. Scroll […]. Advertising Marketing News & Updates

Only B2B - Untitled Article

Only B2B

5 Tips for Pop-Ups for more Effective Demand Generation Pop-ups are extremely effective demand generation tool. But, if you are in the business for some time, you will. The post appeared first on ONLY B2B. blogs

Stop reading what makes Elon Musk and Bill Gates successful

JotForm

I like socks. They are soft. They are practical. And their playful designs give my startup attire a much-needed lift of color. Put simply, I have never regretted time spent searching for the perfect pair of socks. Unfortunately, I can’t say the same for the hours I spent reading self-help books. Backstage

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Growth Hacking Promotes Rapid Development—But Can You Sustain It?

Marketo

Growth hacking strategies can provide rapid results, but if your company can’t carry that momentum, all your efforts will be for naught. You can’t employ growth hacking techniques if you don’t know how they’ll work in the long run. The entire point is to increase a measurable growth target—not to grow as much as possible and sort out the details later. If you don’t know your objectives, your strategy won’t create the results you desire.

The Top 9 Best CRMs For Agencies

BenchmarkONE

When it comes to a CRM, every agency has its own unique needs. Whether you’re shopping for a new software solution or getting set up for the first time, the purchase of a CRM is not a decision to be taken lightly. Here are a few questions to answer before you start test-driving different CRMs: What’s the most important functionality you need? For example, are you looking for something to help you streamline your sales process, or a tool to help organize your multichannel marketing campaigns?

Top 10 Customer Retention Presentations on SlideShare

Outbound Engine

Customer retention is a topic that should be near and dear to any business owner’s heart. As many of you know, it’s 6–7 times more expensive to acquire a new customer than it is to retain an existing one. Therefore, it’s worth your time to investigate the best way to hold onto your most important business driver: your customers. We’ve compiled the 10 best SlideShare customer retention presentations that discuss retention strategies, opportunities, statistics and more.

How to Use Google's Website Builder to Create a Free Site for Your Small Business

Hubspot

Even though the majority of consumers research, discover, and purchase products on the Internet, 60% of small businesses didn't have a website last year. A lot of small business owners just don't have the time or resources to develop their own websites. Fortunately, in June 2017, Google decided to help out the backbone of the global economy by giving every business with a Google My Business account access to a free, intuitive single-page website builder.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why Custom Attributes are Essential to Lead Scoring Your Videos

Vidyard

It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey. It lets you ramp up engagement levels and build trust with your audience. Which is why you need to integrate video into your lead scoring models and associate the right scores to the right videos. So if Bill watches a few minutes of your latest social video , but Sandra sits through a 30-minute product video who is the more qualified lead?

ABM & Marketing Automation Pro-tips for Reaching Known and Unknown Buyers

Triblio

This post includes a guest contribution from Jason Semenek, Lead Strategist at Tegrita. His career started in 2000, where he worked to introduce and help integrate Oracle Responsys for a variety of clients. He has worked in a variety of industries as a digital marketing specialist on the consultant and client side. Jason’s knowledge of marketing systems spans a wide variety of automation platforms, CRM systems, SEO/SEM, and more.

Tapping in to the Power of User-Generated Content

Launch Marketing

Although a social media presence is imperative to maintaining brand presence, the pressure to constantly create new and invigorating content can be exhausting. Several tweets a day, regular Facebook posts, industry-related articles for LinkedIn, images for Instagram—new content needs to appear everywhere all at once, which can overwhelm smaller-sized marketing teams. However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content.

Steps to Automotive Digital Marketing Success

Altitude Branding

If you want to generate a lot of sales, opting for Automotive Digital Marketing can be a very good idea. This allows you to promote cars like the Dodge Caravan a lot easier, and in the end, you can get a lot more sales. You have to realize that professionalism and quality are what really matters the most in here. Of course, adapting and adjusting all of this can be an amazing opportunity to explore the new option.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

5 Ways Augmented Reality (AR) Is Transforming Retail

Hubspot

For the past few years, augmented reality (AR) has been discussed as a useful but far-fetched solution, particularly in retail. However, partially due to the launches of Apple's ARKit and Google's ARCore , augmented reality is no longer a future possibility for retail -- it's here. In fact, 75% of consumers now expect retailers to offer an augmented reality experience. Brands that take advantage of augmented reality will be the brands that satisfy more customers long-term.

Building a Loyal Customer Base.

xiQ

xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Building a Customer Base. Building a customer base. Interview with xiQ, Inc. CEO Usman Sheikh — on how they are using a new business model to build their business – and their customers. The post Building a Loyal Customer Base. appeared first on xiQ inc. Account-based Sales Account-BasedMarketing B2B Marketing B2B Sales Sales Uncategorized Account-Based Marketing Content Marketing Strategic Sales

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Prove How Much You Saved on Your Media Plan

Bionic

You should be recognized for your media buying prowess. You can now prove how much you saved on your media plan with Bionic’s media investment management software. Advertising Media is a Big Investment. Advertising is a big investment. You expect big results from your advertising investments. One of the main drivers of advertising performance is the placement and frequency of your advertising. Media placements are often the most expensive component of an advertising campaign.

The Groundbreaking Impacts of AI and Machine Learning on Marketing

Altitude Branding

How AI and Machine Learning Can Revolutionize Marketing. Artificial Intelligence and machine learning are two of the hottest buzzwords that are dominating the discourse in business and academic spheres. This is rightly so because AI and machine language have enormous possibilities and applications for various sectors. Essentially, AI and machine learning are a new way of creating problem-solving systems that will have the ability to become self-aware, at least in the distant future.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.