Coherent Path Auto-Optimizes Promotions for Long Term Value
Customer Experience Matrix
MAY 24, 2017
One of the grand challenges facing marketing technology today is having a computer find the best messages to send each customer over time, instead of making marketers schedule the messages in advance. One roadblock has been that automated design requires predicting the long-term impact of each message: just selecting the message with the highest immediate value can reduce future income.
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