Mon.Aug 22, 2011

How to self-publish your book

grow - Practical Marketing Solutions

Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success. One very viable option is self-publishing.

Buyer Personas Require Regular Refreshing

Tony Zambito

Image by zilver pics via Flickr. During a series of articles entitled The Future of Buyer Personas is Social , I referenced several times that the social age will cause a rethinking of buyer persona research and development.  

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Get on the fast track to meet, exceed end-of-year goals

B2B Lead Generation Blog

Tweet The graph at right, published in MarketingSherpa’s 2011 Benchmark Report , provides a snapshot of what marketers care about most. And it’s very telling, especially now. As we approach the fourth quarter, I am acutely aware of why marketers believe generating better leads is a higher priority than generating more leads. In an economy that’s more precarious than ever, there’s simply no room to waste time, budget or resources.

Should You Blog on Your Website or a Separate Site?

B2B Marketing Traction

Tweet. As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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The Essence of Education

Your Sales Management Guru

THE ESSENCE OF EDUCATION. By Ken Thoreson. This blog is from a chapter in my latest book: “Leading High Performance Teams” I thought you would enjoy it. As we move into the final months of the year ensuring your sales teams are more professional is critical to exceeding your goals. www.AcumenManagement.com. Developing well-coordinated training programs for new salespeople and existing salespeople alike can provide tremendous ROI. . By Ken Thoreson.

4 Things to Consider Before You Buy Marketing Automation

ViewPoint

Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link].

Philosophy of B2B Marketing: Socrates, Aristotle, Plato and You

Modern B2B Marketing

by Maria Pergolino Athens was the hub of Greek philosophy when philosophers Socrates, Aristotle and Plato were alive. Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment.

The 5 Elements of Exceptional Business Content

Hubspot

There are quite a few motivators for content creation in business. Marketers' goals for creating content can include brand awareness, lead generation , thought leadership, and search engine optimization.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

A Crash Course in Conversion Optimization: The Four Personas

MLT Creative

Note: This is Part 4 of a series on the things I learned while taking “Conversion Optimization,” a training course on MarketMotive.com.

Tracking Traffic From Twitter Just Got a Lot Easier

Hubspot

Twitter , when used well, can be a major source of traffic and leads for your business. The problem until now has been that tracking results directly from Twitter hasn't been easy.

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Affiliate Summit East: How to Stand Out in a Crowded Market

Customer Experience Matrix

I spent several hours this morning at the Affiliate Summit East in New York. This is a corner of the direct marketing industry I haven't examined in depth although it overlaps with lead generation, online advertising, and performance measurement segments I know well.

3 Tips for Understanding How People Search for You Online [Marketing Cast]

Hubspot

What’s tougher than finding the right words to communicate something? Finding the right keywords to predict how something might be looked for in search engines. Do you ever pause to think about the search terms prospects are using to find you online?

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How Marketing Creativity Garners Media Attention [Marketing Update]

Hubspot

This week on the Marketing Update , Mike, Karen, and Laura Fitton (@Pistachio) discussed a couple of interesting approaches to garnering attention for your business. Be Different.