Marketing Insider Group

SEPTEMBER 14, 2016

What does content marketing have to do with law firms? Just like in any other industries, leading law firms are using content marketing to build their brand, attract new clients and grow their revenue. According to the 2015 State of Digital & Content Marketing for Law Firms Survey, Am Law 200 firms were creating only […]. The post How Law Firms Can Get Started With Content Marketing appeared first on Marketing Insider Group.

Content Marketing 211

Content Marketing Content Customer Surveys Marketing 211

Biznology

SEPTEMBER 14, 2016

This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. Studies show that just 1 in 5 business leaders and sales and marketing professionals can demonstrate a clear ROI from their social media marketing and social selling. Most focus on brand awareness, reach and numbers instead of relationships and how to leverage them to create revenue.

Linkedin 133

Linkedin Brand Identity Branding Webinar Metrics 133

Marketing Insider Group

SEPTEMBER 14, 2016

By Kristel Joy Nisda, Digital Marketing Philippines Myths, myths, myths everywhere. Sure enough, every industry shares their own legends that somehow people are still inclined to cling on. But in digital marketing? It really sounds ridiculous since the word “digital” and “myth” seems to be a weird juxtaposition with each other. But worry not, because we are […].

Marketing 195

Marketing Content Marketing Content 195

Hive9

SEPTEMBER 14, 2016

Marketers are creative- we want to do the kind of work that people admire, are entertained by, and that they remember. One of the great attractions of marketing is that it’s a creative profession that actually pays.

Creativity 124

Creativity Marketing 124

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Marketing Insider Group

SEPTEMBER 14, 2016

With Marketing and Sales on opposite sides of the Grand Canyon (given their mind set and nature), you need a group to bridge the gap, enter Demand Generation. Here are 5 tips to help you create and manage a “Best In Class” Demand Generation Program: 1. Data Quality and Data Management is critical As Companies are […]. The post 5 Demand Generation Tips You Need To Know appeared first on Marketing Insider Group.

Demand Generation 164

Demand Generation Demand Generation Tips 164

Adobe Experience Cloud Blog

SEPTEMBER 14, 2016

Author: Alexandra Nation and Liz Courter Oseguera While it’s true that now is the time for women in tech , talking about it isn’t enough. Here at Marketo, we’ve chosen to use our optimism about women in tech to drive action. Most importantly, we’re inviting everyone to take a seat at the table (men included), inspired by this quote from UN Women Goodwill Ambassador Emma Watson’s HeForShe speech at the United Nations Headquarters: “How can we affect change in the world when only

Marketo 105

Marketo Thought Leadership Paid Search Agency Correlation 105

Contently

SEPTEMBER 14, 2016

Eighteen months ago, Barclays UK decided it was time for a change. In the past, the company took an average of six weeks to ideate, produce, and release a piece of content. It was a torturously slow process, especially in a digital arena that values speed. Today, it has cut its creative process down to a mere 72 hours. It was, no pun intended, an amazing turnaround.

Press 111

Press Custom Publishing Creativity Opinions 111

Kapost

SEPTEMBER 14, 2016

The content lifecycle. It’s the foundation to a successful content marketing operation. And while specific language on exactly what to call each stage of the lifecycle varies based on who you talk to, the principals are the same: align, execute, distribute, and analyze. Align is your planning stage, ensuring all stakeholders are aware and aligned on campaign and content progress.

Work Management 76

Work Management Top of Funnel Account Based Marketing Content 76

Contently

SEPTEMBER 14, 2016

Content marketing is often cited as a way to improve lead generation and brand awareness, but what about hiring? A recent infographic from Jobvite and Column Five Media highlights the importance of thinking about content as a way to attract both your target audience and new hires. Why? Fifty-nine percent of job seekers research corporate social media profiles as part of the employment hunt, but 32 percent of companies admit they don’t have a clear employment brand strategy, which means the

Best Practices 109

Best Practices Content Profiling Social Media 109

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Integrated B2B

SEPTEMBER 14, 2016

1500 hours of after-hours work. That’s what it took for me to complete my MBA. The only thing remaining now is graduation and the party! As valuable as the actual studies have been, in many ways, it’s all about the party. But I’ll come back to that. Now all that hard work is over, I want to reflect on the journey. Why did I choose to do it?

Paid Search Agency 85

Paid Search Agency Studies Ad Exchange Research 85

Contently

SEPTEMBER 14, 2016

Yesterday, Adblock Plus announced it was launching an ad network called the Acceptable Ad Exchange. The Wall Street Journal reported that Adblock Plus had partnered with Google, AppNexus, and ComboTag on the network, and that they’d all split the revenue. The response from some in the publishing world was swift, angry, and confused. How was the world’s largest ad blocker launching an ad network—and why were advertising giants like Google and AppNexus working with it?

Paid Search Agency 98

Paid Search Agency Ads Ad Exchange Doubleclick 98

Hubspot

SEPTEMBER 14, 2016

In the world of tech, there has been a lot of news about the rise of chatbots and why people should care. Picture yourself asking a chatbot on Facebook or Slack, "Remind me to schedule a tweet about our product launch" or "Tell me what keywords our #1 competitor is raking for.". What's crazy is these already exist, and the potential for new bots to change the way we work and live is enormous.

Youtube 51

Youtube Startups Hubspot Amazon 51

Contently

SEPTEMBER 14, 2016

Harold, a burly 66-year-old man, was devastated when he lost his wife. Exhausted from depression, he could barely get out of bed, let alone run his business. After a few sessions with psychologist Dr. Jacqueline Simon Gunn, Harold took her advice and began an endurance training regimen. Each day, Harold increased the distance he rode his bike and lifted more weights.

Content 97

Content Fulfillment Marketing Management Blogger 97

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hubspot

SEPTEMBER 14, 2016

The publishing business model is undergoing a transformation. More and more digital content creators supplement their advertising dollars with revenue directly from the reader through “digital products” – for example, content behind a paywall (known as “paid digital memberships”), webinars, ecourses, ebooks, etc. Why the change? It’s risky to depend so heavily on advertising.

Lead Ranking 63

Lead Ranking Content Mobile Advertising Lead Scoring 63

DivvyHQ

SEPTEMBER 14, 2016

Our team is bursting with excitement after another incredible year at Content Marketing World (CMW). Content Marketing World , the brainchild of the amazing team at the Content Marketing Institute , is the largest content marketing-focused event in the world and is held every September in Cleveland, Ohio. CMW is where our journey began. For those that don’t know, we launched DivvyHQ at the very first CMW in 2011.

Content 44

Content Work Management Marketing Management Validation 44

Integrated B2B

SEPTEMBER 14, 2016

1500 hours of after-hours work. That’s what it took for me to complete my MBA. The only thing remaining now is graduation and the party! As valuable as the actual studies have been, in many ways, it’s all about the party. But I’ll come back to that. Now all that hard work is over, I want to reflect on the journey. Why did I choose to do it?

Paid Search Agency 40

Paid Search Agency Studies Ad Exchange Research 40

DivvyHQ

SEPTEMBER 14, 2016

Fans and users vote DivvyHQ as the best content creation, workflow, and experience platform at international meeting of 4,000 content marketers. Kansas City, MO – Sept. 14 2016 – DivvyHQ, the KC-based, content planning software and collaboration platform, received the Audience Choice Award for the top content creation, workflow and experience platform from the Content Marketing Institute (CMI).

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Freeman Company

SEPTEMBER 14, 2016

Video offers a wealth of pre, during and post-event opportunities.

Video Marketing 40

Video Marketing 40

Sprout Social

SEPTEMBER 14, 2016

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. To be successful on the social network, it all starts with your Facebook Business page. Whether you’re looking or just created a Facebook Business page, there are important steps to follow before to ensure you have an active and engaged a

Facebook 111

Facebook Business Ideal Customer Profiles Social Networks 111

ActiveDEMAND

SEPTEMBER 14, 2016

Getting the Most From Your Marketing Assets Have you noticed a seemingly endless amount of marketing blogs talk about “marketing assets”? The traditional answer to the question “what is a marketing asset?” is CONTENT. A blog post, eBook, podcast, report, mobile app, infographic, whitepaper, webinar are all examples of content. To our minds, the best explanation we have seen comes from Seth Godin, who says, “For a marketer, an asset is a tool or a platform…something you can use over and over

Marketing Automation Services 46

Marketing Automation Services Adwords Paid Search Agency Mobile Advertising 46