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As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic. MORE
The post appeared first on ONLY B2B. blogs Demand Generation MORE
Google news updates include an unconfirmed and spooky Halloween algo update, the arrival of new ad position metrics in Google Ads, the introduction of reCAPTCHA v3 with its new way to stop abusive traffic on websites, and much more. Keep reading to find out all the information you need to know. MORE
As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having. MORE
? ?. If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective. MORE
A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? Converting those leads into customers. The key to turning webinar leads into sales is giving your prospects a clear path forward. MORE
The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources. MORE
Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The key to unlocking and resolving such issues is leveraging your happiest customers. But how? Marketing teams can accelerate growth by working hand-in-hand with customer advocates to raise product awareness and. MORE
As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Today’s advanced marketers are touting the benefits of personalized marketing campaigns, which range from landing page headlines that adapt to the copy on the ads that were clicked, to email newsletters tailored to a specific segment of subscribers. MORE
Susie Peebler, the founder of California-based active-wear apparel brand Ghost Flower, began her yoga practice over a decade ago as a self-healing way to recover from a back injury. MORE
Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go? MORE
Account-based marketing enables you to efficiently nurture groups of decision makers at large organizations. Here are a few tips to set you up for success! Account-Based Marketing MORE
Over the last few years, marketing has changed. Changed a lot. The interconnectedness of the world through social media has profoundly shifted the way we do things. And both customers. The post 9 Types of Video Content You Need to Boost Your Sales appeared first on Kapost Content Marketing Blog. MORE
As every marketer knows, brand success is largely based on emotional connection , and emotions can be volatile. MORE
Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. MORE
Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. MORE
A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you what works and what doesn’t. MORE
We’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and Microsoft Outlook is now available for all Oracle Eloqua customers. This brand new enhancement for the Oracle Eloqua Sales Enablement product portfolio enables sales teams to access rich buyer insights, relevant content and track emails sent to prospects without having to leave their email platform of choice. What does it do? MORE
For a long time, women have the disadvantage of being, well, women. Business was always done a certain way by certain people and big business wanted to uphold the status quo. However, female entrepreneurs having been coming out with both hands gloved, ready to fight for their business ventures. MORE
A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more. MORE
This post was originally published by The B2B Marketing Lab. Previously, if you wanted to build your website using the HubSpot content management system (CMS), you had to purchase a HubSpot marketing licence (Basic, Professional or Enterprise) and install the CMS as an ‘add-on’. MORE
In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Fast forward to today and the average marketer now uses five different marketing and media tools to accomplish their goals. MORE
In Charles Dickens’ ‘A Christmas Carol,’ Ebenezer Scrooge is visited by three ghosts — the Ghost of Christmas Past, the Ghost of Christmas Present, and the Ghost of Christmas Future. Each ghost plays a role in teaching Scrooge to learn from, embrace, and look forward to life. MORE
KoMarketing Associates
NOVEMBER 14, 2018
As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic.
bizible
NOVEMBER 14, 2018
As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having.
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Marketing Insider Group
NOVEMBER 14, 2018
A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more.
DiscoverOrg
NOVEMBER 14, 2018
The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Marketing Insider Group
NOVEMBER 14, 2018
Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go?
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Act-On
NOVEMBER 14, 2018
Account-based marketing enables you to efficiently nurture groups of decision makers at large organizations. Here are a few tips to set you up for success! Account-Based Marketing
Modern Marketing
NOVEMBER 14, 2018
We’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and Microsoft Outlook is now available for all Oracle Eloqua customers. This brand new enhancement for the Oracle Eloqua Sales Enablement product portfolio enables sales teams to access rich buyer insights, relevant content and track emails sent to prospects without having to leave their email platform of choice. What does it do?
Influitive
NOVEMBER 14, 2018
Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The key to unlocking and resolving such issues is leveraging your happiest customers. But how? Marketing teams can accelerate growth by working hand-in-hand with customer advocates to raise product awareness and.
Buffer
NOVEMBER 14, 2018
Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes.
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Only B2B
NOVEMBER 14, 2018
The post appeared first on ONLY B2B. blogs Demand Generation
SEMrush
NOVEMBER 14, 2018
Google news updates include an unconfirmed and spooky Halloween algo update, the arrival of new ad position metrics in Google Ads, the introduction of reCAPTCHA v3 with its new way to stop abusive traffic on websites, and much more. Keep reading to find out all the information you need to know.
Kapost
NOVEMBER 14, 2018
Over the last few years, marketing has changed. Changed a lot. The interconnectedness of the world through social media has profoundly shifted the way we do things. And both customers. The post 9 Types of Video Content You Need to Boost Your Sales appeared first on Kapost Content Marketing Blog.
G2M Solutions
NOVEMBER 14, 2018
This post was originally published by The B2B Marketing Lab. Previously, if you wanted to build your website using the HubSpot content management system (CMS), you had to purchase a HubSpot marketing licence (Basic, Professional or Enterprise) and install the CMS as an ‘add-on’.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
Go Beyond SEO
NOVEMBER 14, 2018
For a long time, women have the disadvantage of being, well, women. Business was always done a certain way by certain people and big business wanted to uphold the status quo. However, female entrepreneurs having been coming out with both hands gloved, ready to fight for their business ventures.
Keywee
NOVEMBER 14, 2018
Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series.
Brandwatch Marketing
NOVEMBER 14, 2018
As every marketer knows, brand success is largely based on emotional connection , and emotions can be volatile.
FMG Suite
NOVEMBER 14, 2018
One of our favorite aspects of working with our financial advisors and broker-dealers is the reveal of each new website. […]. General Marketing Success Stories best financial advisor websites
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Content Marketing Institute
NOVEMBER 14, 2018
? ?. If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective.
Schubert B2B
NOVEMBER 14, 2018
In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Fast forward to today and the average marketer now uses five different marketing and media tools to accomplish their goals.
Evergage
NOVEMBER 14, 2018
A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you what works and what doesn’t.
Hubspot
NOVEMBER 14, 2018
A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? Converting those leads into customers. The key to turning webinar leads into sales is giving your prospects a clear path forward.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
Marketo
NOVEMBER 14, 2018
As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Today’s advanced marketers are touting the benefits of personalized marketing campaigns, which range from landing page headlines that adapt to the copy on the ads that were clicked, to email newsletters tailored to a specific segment of subscribers.
ClearVoice
NOVEMBER 14, 2018
In Charles Dickens’ ‘A Christmas Carol,’ Ebenezer Scrooge is visited by three ghosts — the Ghost of Christmas Past, the Ghost of Christmas Present, and the Ghost of Christmas Future. Each ghost plays a role in teaching Scrooge to learn from, embrace, and look forward to life.
Hubspot
NOVEMBER 14, 2018
In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry.
Ontraport
NOVEMBER 14, 2018
Susie Peebler, the founder of California-based active-wear apparel brand Ghost Flower, began her yoga practice over a decade ago as a self-healing way to recover from a back injury.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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