INDUSTRY INSIGHTS YOUR PEERS ARE READING
Are you a first-time blogger or an experienced inbound marketer in the process of creating new blog content? Either way, you know that creating memorable content is important when it comes to communicating with your audience and holding their attention. With so much content on the internet, also known as content saturation , it can be hard to stand out from the crowd and create content that is educational, relevant, and engaging for your audience. MORE
As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic. MORE
The post appeared first on ONLY B2B. blogs Demand Generation MORE
As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having. MORE
? ?. If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective. MORE
The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources. MORE
Although a professionally designed website establishes your brand, it isn’t enough to generate leads for your business. The post Use Landing Pages to Accelerate Your Lead Conversion Strategy appeared first on The ONTRAPORT Blog. Landing Pages MORE
Buyer personas are the second most popular criteria for content segmentation according to B2B marketers yet only 44% actually utilize them. MORE
Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The key to unlocking and resolving such issues is leveraging your happiest customers. But how? Marketing teams can accelerate growth by working hand-in-hand with customer advocates to raise product awareness and. MORE
Susie Peebler, the founder of California-based active-wear apparel brand Ghost Flower, began her yoga practice over a decade ago as a self-healing way to recover from a back injury. MORE
Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go? MORE
Account-based marketing enables you to efficiently nurture groups of decision makers at large organizations. Here are a few tips to set you up for success! Account-Based Marketing MORE
When I accepted my first job in marketing, I had no idea how big of a role data played in a marketing strategy. However, when I started working at ReachForce, it was a major newsflash to me how vital it is to have clean data as the foundation of your strategy. MORE
Over the last few years, marketing has changed. Changed a lot. The interconnectedness of the world through social media has profoundly shifted the way we do things. And both customers. The post 9 Types of Video Content You Need to Boost Your Sales appeared first on Kapost Content Marketing Blog. MORE
One of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees. MORE
If your CEO asked, “Is our company’s reputation at risk?,” ” how would you answer? Think about it for a moment, while absorbing a few facts. MORE
Triblio, the award-winning Account Based Marketing platform has announced their partnership with the leading B2B intent data provider, Bombora. MORE
As every marketer knows, brand success is largely based on emotional connection , and emotions can be volatile. MORE
Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. MORE
Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. MORE
A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you what works and what doesn’t. MORE
For a long time, women have the disadvantage of being, well, women. Business was always done a certain way by certain people and big business wanted to uphold the status quo. However, female entrepreneurs having been coming out with both hands gloved, ready to fight for their business ventures. MORE
We’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and Microsoft Outlook is now available for all Oracle Eloqua customers. This brand new enhancement for the Oracle Eloqua Sales Enablement product portfolio enables sales teams to access rich buyer insights, relevant content and track emails sent to prospects without having to leave their email platform of choice. What does it do? MORE
A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more. MORE
This post was originally published by The B2B Marketing Lab. Previously, if you wanted to build your website using the HubSpot content management system (CMS), you had to purchase a HubSpot marketing licence (Basic, Professional or Enterprise) and install the CMS as an ‘add-on’. MORE
In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Fast forward to today and the average marketer now uses five different marketing and media tools to accomplish their goals. MORE
I remember like it was yesterday… my first post-graduation job interview. As I sat across from the hiring manager, my palms sweating and my posture nearly too upright, I fielded the usual interview questions: Tell us about your experience. What are your greatest strengths? Where do you see you. MORE
KoMarketing Associates
NOVEMBER 14, 2018
As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic.
bizible
NOVEMBER 14, 2018
As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having.
Marketing Insider Group
NOVEMBER 14, 2018
A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more.
DiscoverOrg
NOVEMBER 14, 2018
The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources.
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.
Marketing Insider Group
NOVEMBER 14, 2018
Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go?
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Contently
NOVEMBER 14, 2018
In 2010, Michael Dubin used to work at Time Inc., doing improv comedy on the side. By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend.
Reachforce
NOVEMBER 14, 2018
When I accepted my first job in marketing, I had no idea how big of a role data played in a marketing strategy. However, when I started working at ReachForce, it was a major newsflash to me how vital it is to have clean data as the foundation of your strategy.
Act-On
NOVEMBER 14, 2018
Account-based marketing enables you to efficiently nurture groups of decision makers at large organizations. Here are a few tips to set you up for success! Account-Based Marketing
Buffer
NOVEMBER 14, 2018
Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes.
Speaker: Kerry Bodine and Lindsay Sykes
The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.
Kapost
NOVEMBER 14, 2018
Over the last few years, marketing has changed. Changed a lot. The interconnectedness of the world through social media has profoundly shifted the way we do things. And both customers. The post 9 Types of Video Content You Need to Boost Your Sales appeared first on Kapost Content Marketing Blog.
Only B2B
NOVEMBER 14, 2018
The post appeared first on ONLY B2B. blogs Demand Generation
Go Beyond SEO
NOVEMBER 14, 2018
For a long time, women have the disadvantage of being, well, women. Business was always done a certain way by certain people and big business wanted to uphold the status quo. However, female entrepreneurs having been coming out with both hands gloved, ready to fight for their business ventures.
Modern Marketing
NOVEMBER 14, 2018
We’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and Microsoft Outlook is now available for all Oracle Eloqua customers. This brand new enhancement for the Oracle Eloqua Sales Enablement product portfolio enables sales teams to access rich buyer insights, relevant content and track emails sent to prospects without having to leave their email platform of choice. What does it do?
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Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.
G2M Solutions
NOVEMBER 14, 2018
This post was originally published by The B2B Marketing Lab. Previously, if you wanted to build your website using the HubSpot content management system (CMS), you had to purchase a HubSpot marketing licence (Basic, Professional or Enterprise) and install the CMS as an ‘add-on’.
Crimson Hexagon
NOVEMBER 14, 2018
As every marketer knows, brand success is largely based on emotional connection , and emotions can be volatile.
Keywee
NOVEMBER 14, 2018
Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series.
FMG Suite
NOVEMBER 14, 2018
One of our favorite aspects of working with our financial advisors and broker-dealers is the reveal of each new website. […]. General Marketing Success Stories best financial advisor websites
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
Influitive
NOVEMBER 14, 2018
Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The key to unlocking and resolving such issues is leveraging your happiest customers. But how? Marketing teams can accelerate growth by working hand-in-hand with customer advocates to raise product awareness and.
Evergage
NOVEMBER 14, 2018
A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you what works and what doesn’t.
Schubert B2B
NOVEMBER 14, 2018
In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Fast forward to today and the average marketer now uses five different marketing and media tools to accomplish their goals.
Content Marketing Institute
NOVEMBER 14, 2018
? ?. If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective.
Advertisement
Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Eric Mower + Associates
NOVEMBER 14, 2018
If your CEO asked, “Is our company’s reputation at risk?,” ” how would you answer? Think about it for a moment, while absorbing a few facts.
Ontraport
NOVEMBER 14, 2018
Susie Peebler, the founder of California-based active-wear apparel brand Ghost Flower, began her yoga practice over a decade ago as a self-healing way to recover from a back injury.
SmartBug Media
NOVEMBER 14, 2018
Are you a first-time blogger or an experienced inbound marketer in the process of creating new blog content? Either way, you know that creating memorable content is important when it comes to communicating with your audience and holding their attention. With so much content on the internet, also known as content saturation , it can be hard to stand out from the crowd and create content that is educational, relevant, and engaging for your audience.
Ontraport
NOVEMBER 14, 2018
Although a professionally designed website establishes your brand, it isn’t enough to generate leads for your business. The post Use Landing Pages to Accelerate Your Lead Conversion Strategy appeared first on The ONTRAPORT Blog. Landing Pages
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Valasys
NOVEMBER 14, 2018
Triblio, the award-winning Account Based Marketing platform has announced their partnership with the leading B2B intent data provider, Bombora.
JotForm
NOVEMBER 14, 2018
I remember like it was yesterday… my first post-graduation job interview. As I sat across from the hiring manager, my palms sweating and my posture nearly too upright, I fielded the usual interview questions: Tell us about your experience. What are your greatest strengths? Where do you see you.
Valasys
NOVEMBER 14, 2018
Buyer personas are the second most popular criteria for content segmentation according to B2B marketers yet only 44% actually utilize them.
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