bizible

NOVEMBER 14, 2018

As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having.

Buzz 213

Buzz Account Based Marketing Marketo Demand Generation 213

KoMarketing Associates

NOVEMBER 14, 2018

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic.

Report 210

Report Content Marketing Benchmark Statistics 210

Marketing Insider Group

NOVEMBER 14, 2018

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more.

Buzz 189

Buzz Sales Customer Marketing 189

DiscoverOrg

NOVEMBER 14, 2018

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources.

Profiling 185

Profiling Customer Target Satisfaction 185

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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Lead Generation

Marketing Insider Group

NOVEMBER 14, 2018

Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go?

Paper 184

Paper Course Interactive Marketing 184

Reachforce

NOVEMBER 14, 2018

One of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees.

Landing Page 177

Landing Page Lead Generation Industry Lead 177

Reachforce

NOVEMBER 14, 2018

When I accepted my first job in marketing, I had no idea how big of a role data played in a marketing strategy. However, when I started working at ReachForce, it was a major newsflash to me how vital it is to have clean data as the foundation of your strategy.

Reachforce 167

Reachforce Campaign Strategy Work 167

Contently

NOVEMBER 14, 2018

In 2010, Michael Dubin used to work at Time Inc., doing improv comedy on the side. By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend.

Build 127

Build Brand Branding Viral 127

Only B2B

NOVEMBER 14, 2018

The post appeared first on ONLY B2B. blogs Demand Generation

B2B 100

B2B Demand Generation Demand Generation 100

Buffer

NOVEMBER 14, 2018

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes.

Social Media 97

Social Media Personalization Media Social 97

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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Cold Calling

Keywee

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series.

Custom Publishing 82

Custom Publishing Publisher Storytelling Distribution 82

Modern Marketing

NOVEMBER 14, 2018

We’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and Microsoft Outlook is now available for all Oracle Eloqua customers. This brand new enhancement for the Oracle Eloqua Sales Enablement product portfolio enables sales teams to access rich buyer insights, relevant content and track emails sent to prospects without having to leave their email platform of choice. What does it do?

Eloqua 117

Eloqua Tools DemandBase Profiling 117

FMG Suite

NOVEMBER 14, 2018

One of our favorite aspects of working with our financial advisors and broker-dealers is the reveal of each new website. […]. General Marketing Success Stories best financial advisor websites

Broker 80

Broker Websites Best Work 80

Eric Mower + Associates

NOVEMBER 14, 2018

If your CEO asked, “Is our company’s reputation at risk?,” ” how would you answer? Think about it for a moment, while absorbing a few facts.

Hashtag 79

Hashtag PR Survey Youtube 79

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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

SMB

Crimson Hexagon

NOVEMBER 14, 2018

As every marketer knows, brand success is largely based on emotional connection , and emotions can be volatile.

Opinions 79

Opinions Brand Branding Campaign 79

Go Beyond SEO

NOVEMBER 14, 2018

For a long time, women have the disadvantage of being, well, women. Business was always done a certain way by certain people and big business wanted to uphold the status quo. However, female entrepreneurs having been coming out with both hands gloved, ready to fight for their business ventures.

Communities 78

Communities Education Stats Medium 78

Content Marketing Institute

NOVEMBER 14, 2018

? ?. If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective.

Domain 74

Domain Broker SEO Keyword 74

G2M Solutions

NOVEMBER 14, 2018

This post was originally published by The B2B Marketing Lab. Previously, if you wanted to build your website using the HubSpot content management system (CMS), you had to purchase a HubSpot marketing licence (Basic, Professional or Enterprise) and install the CMS as an ‘add-on’.

Hubspot 73

Hubspot Purchase Websites Publisher 73

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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Government

Influitive b2b

NOVEMBER 14, 2018

Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The key to unlocking and resolving such issues is leveraging your happiest customers. But how? Marketing teams can accelerate growth by working hand-in-hand with customer advocates to raise product awareness and.

Word of Mouth 100

Word of Mouth Words Interests Customer 100

Zoominfo

NOVEMBER 14, 2018

We recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score.

Promotion 69

Promotion Zoominfo Satisfaction Loyalty 69

Schubert B2B

NOVEMBER 14, 2018

In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Fast forward to today and the average marketer now uses five different marketing and media tools to accomplish their goals.

Tools 68

Tools Hubspot Aggregator Landing Page 68

Ontraport

NOVEMBER 14, 2018

Susie Peebler, the founder of California-based active-wear apparel brand Ghost Flower, began her yoga practice over a decade ago as a self-healing way to recover from a back injury.

Activities 65

Activities Practices Experience Build 65

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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Industry

Hubspot

NOVEMBER 14, 2018

A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? Converting those leads into customers. The key to turning webinar leads into sales is giving your prospects a clear path forward.

Segmentation 65

Segmentation Survey Sales Lead 65

ClearVoice

NOVEMBER 14, 2018

In Charles Dickens’ ‘A Christmas Carol,’ Ebenezer Scrooge is visited by three ghosts — the Ghost of Christmas Past, the Ghost of Christmas Present, and the Ghost of Christmas Future. Each ghost plays a role in teaching Scrooge to learn from, embrace, and look forward to life.

Trends 63

Trends Search Tactics Online 63

Valasys

NOVEMBER 14, 2018

Triblio, the award-winning Account Based Marketing platform has announced their partnership with the leading B2B intent data provider, Bombora.

Intent 63

Intent Purchase Intent Purchase Outreach 63

Parse.ly

NOVEMBER 14, 2018

This post originally appeared on Digital Content Next. Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, Drudge Report.

Aggregator 63

Aggregator Traffic Domain Mobile 63

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Account-Based Marketing is a strategy, not a solution.

Account Based Marketing

Valasys

NOVEMBER 14, 2018

Buyer personas are the second most popular criteria for content segmentation according to B2B marketers yet only 44% actually utilize them.

Buyer Personas 63

Buyer Personas Persona Prospect Insert 63

Champion Communications

NOVEMBER 14, 2018

We often conduct media training for our clients and this week we finished a series of workshops with one client. During these sessions it’s helpful to show examples of interview best practice, as well as the times where spokespeople don’t quite hit their key messages….

Training 62

Training Best Practice Media Public Relations 62

Kapost

NOVEMBER 14, 2018

Over the last few years, marketing has changed. Changed a lot. The interconnectedness of the world through social media has profoundly shifted the way we do things. And both customers. The post 9 Types of Video Content You Need to Boost Your Sales appeared first on Kapost Content Marketing Blog.

Social Media 89

Social Media Content Marketing Media Social 89

Leadfeeder

NOVEMBER 14, 2018

A transparent pricing page is arguably one of the most important elements of any B2B website. But many pricing pages do not convert well, leaving marketers scratching their heads and wondering why. In many cases, the answer is simple it’s the design.

Price 62

Price Pricing Design Plan 62

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In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Sales