bizible

NOVEMBER 14, 2018

As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having.

Buzz 211

Buzz Account Based Marketing Marketo Demand Generation 211

Marketing Insider Group

NOVEMBER 14, 2018

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more.

Buzz 200

Buzz Sales Customer Marketing 200

KoMarketing Associates

NOVEMBER 14, 2018

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic.

Report 189

Report Content Marketing Benchmark Statistics 189

Marketing Insider Group

NOVEMBER 14, 2018

Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go?

Paper 196

Paper Course Interactive Marketing 196

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Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

First-Mover

DiscoverOrg

NOVEMBER 14, 2018

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources.

Profiling 184

Profiling Customer Target Satisfaction 184

Act-On

NOVEMBER 14, 2018

Account-based marketing enables you to efficiently nurture groups of decision makers at large organizations. Here are a few tips to set you up for success! Account-Based Marketing

Account Based Marketing 153

Account Based Marketing Strategy Efficiency Tips 153

Reachforce

NOVEMBER 14, 2018

When I accepted my first job in marketing, I had no idea how big of a role data played in a marketing strategy. However, when I started working at ReachForce, it was a major newsflash to me how vital it is to have clean data as the foundation of your strategy.

Reachforce 170

Reachforce Campaign Strategy Work 170

Contently

NOVEMBER 14, 2018

In 2010, Michael Dubin used to work at Time Inc., doing improv comedy on the side. By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend.

Build 126

Build Brand Branding Viral 126

Buffer

NOVEMBER 14, 2018

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes.

Social Media 107

Social Media Personalization Media Social 107

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After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Examples

Only B2B

NOVEMBER 14, 2018

The post appeared first on ONLY B2B. blogs Demand Generation

B2B 93

B2B Demand Generation Demand Generation 93

Go Beyond SEO

NOVEMBER 14, 2018

For a long time, women have the disadvantage of being, well, women. Business was always done a certain way by certain people and big business wanted to uphold the status quo. However, female entrepreneurs having been coming out with both hands gloved, ready to fight for their business ventures.

Communities 90

Communities Education Stats Medium 90

Modern Marketing

NOVEMBER 14, 2018

We’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and Microsoft Outlook is now available for all Oracle Eloqua customers. This brand new enhancement for the Oracle Eloqua Sales Enablement product portfolio enables sales teams to access rich buyer insights, relevant content and track emails sent to prospects without having to leave their email platform of choice. What does it do?

Eloqua 125

Eloqua Tools DemandBase Profiling 125

Kapost

NOVEMBER 14, 2018

Over the last few years, marketing has changed. Changed a lot. The interconnectedness of the world through social media has profoundly shifted the way we do things. And both customers. The post 9 Types of Video Content You Need to Boost Your Sales appeared first on Kapost Content Marketing Blog.

Social Media 87

Social Media Video Content Marketing Media 87

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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Lead Generation

Keywee

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series.

Custom Publishing 82

Custom Publishing Publisher Storytelling Distribution 82

FMG Suite

NOVEMBER 14, 2018

One of our favorite aspects of working with our financial advisors and broker-dealers is the reveal of each new website. […]. General Marketing Success Stories best financial advisor websites

Broker 80

Broker Websites Best Work 80

Crimson Hexagon

NOVEMBER 14, 2018

As every marketer knows, brand success is largely based on emotional connection , and emotions can be volatile.

Opinions 79

Opinions Brand Branding Campaign 79

G2M Solutions

NOVEMBER 14, 2018

This post was originally published by The B2B Marketing Lab. Previously, if you wanted to build your website using the HubSpot content management system (CMS), you had to purchase a HubSpot marketing licence (Basic, Professional or Enterprise) and install the CMS as an ‘add-on’.

Hubspot 78

Hubspot Purchase Websites Publisher 78

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From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Customer

Influitive

NOVEMBER 14, 2018

Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The key to unlocking and resolving such issues is leveraging your happiest customers. But how? Marketing teams can accelerate growth by working hand-in-hand with customer advocates to raise product awareness and.

Word of Mouth 109

Word of Mouth Words Interests Customer 109

Content Marketing Institute

NOVEMBER 14, 2018

? ?. If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective.

Domain 73

Domain Broker SEO Keyword 73

Eric Mower + Associates

NOVEMBER 14, 2018

If your CEO asked, “Is our company’s reputation at risk?,” ” how would you answer? Think about it for a moment, while absorbing a few facts.

Hashtag 72

Hashtag PR Survey Youtube 72

Content Standard

NOVEMBER 14, 2018

What do you really know about the inner workings of your brand? Who in your office keeps tabs on competitors rolling out new products and deals? Who’s your go-to for staying on top of industry trends?

Attitudes 71

Attitudes Fulfillment Behavior Trends 71

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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Cold Calling

Evergage

NOVEMBER 14, 2018

A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you what works and what doesn’t.

A/B 68

A/B Test Personalization Conversion Rate 68

Schubert B2B

NOVEMBER 14, 2018

In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Fast forward to today and the average marketer now uses five different marketing and media tools to accomplish their goals.

Tools 68

Tools Hubspot Aggregator Landing Page 68

Hubspot

NOVEMBER 14, 2018

A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? Converting those leads into customers. The key to turning webinar leads into sales is giving your prospects a clear path forward.

Segmentation 64

Segmentation Survey Sales Lead 64

SmartBug Media

NOVEMBER 14, 2018

Are you a first-time blogger or an experienced inbound marketer in the process of creating new blog content? Either way, you know that creating memorable content is important when it comes to communicating with your audience and holding their attention. With so much content on the internet, also known as content saturation , it can be hard to stand out from the crowd and create content that is educational, relevant, and engaging for your audience.

Field 64

Field Blogger Writing Question 64

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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

SMB

Ontraport

NOVEMBER 14, 2018

Susie Peebler, the founder of California-based active-wear apparel brand Ghost Flower, began her yoga practice over a decade ago as a self-healing way to recover from a back injury.

Activities 64

Activities Practices Experience Build 64

DivvyHQ

NOVEMBER 14, 2018

Who is capable of promoting your brand most effectively? Hint: It’s not your president or CEO. It’s not your sales or marketing department. It’s not even your employee advocates. It’s your customers.

Trigger 63

Trigger Custom Publishing WOM Word of Mouth 63

Ontraport

NOVEMBER 14, 2018

Although a professionally designed website establishes your brand, it isn’t enough to generate leads for your business. The post Use Landing Pages to Accelerate Your Lead Conversion Strategy appeared first on The ONTRAPORT Blog. Landing Pages

Landing Page 63

Landing Page Design Conversion Websites 63