Wed.Nov 14, 2018

Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic.

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Is the Buzz Around ABM Justified? A Look at Our State of Pipeline Marketing Data

bizible

As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having. We all know that ABM has been exploding in popularity thanks to new technologies that make it possible to execute and measure ABM at scale, like our Marketo ABM and Bizible ABM solutions. But is that buzz justified? The only way to find out is to look at the data, which is why I had to look at survey question results from the State of Pipeline Marketing report.

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Oracle Eloqua Delivers New Sales Tools for Microsoft Outlook

Oracle

We’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and Microsoft Outlook is now available for all Oracle Eloqua customers. This brand new enhancement for the Oracle Eloqua Sales Enablement product portfolio enables sales teams to access rich buyer insights, relevant content and track emails sent to prospects without having to leave their email platform of choice. What does it do?

Eloqua 165

The Impact Of Buyer Transformation On Marketing 2020

Marketing Insider Group

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more. At the risk of being a buzz killer, there is something amiss about […]. The post The Impact Of Buyer Transformation On Marketing 2020 appeared first on Marketing Insider Group. Marketing Strategy

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

7 Essential Account-Based Marketing Strategies

Act-On

Account-based marketing enables you to efficiently nurture groups of decision makers at large organizations. Here are a few tips to set you up for success! Account-Based Marketing

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Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest

Influitive

Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The key to unlocking and resolving such issues is leveraging your happiest customers. But how? Marketing teams can accelerate growth by working hand-in-hand with customer advocates to raise product awareness and.

9 Types of Video Content You Need to Boost Your Sales

Kapost

Over the last few years, marketing has changed. Changed a lot. The interconnectedness of the world through social media has profoundly shifted the way we do things. And both customers. The post 9 Types of Video Content You Need to Boost Your Sales appeared first on Kapost Content Marketing Blog. Content Creation Digital Marketing

Why Personalization is the Next Big Opportunity in Social Media Marketing

Buffer Social

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. According to recent Epsilon research , 80 percent of consumers are more likely to do business with a company if it offers a personalized experience. And this applies to social media too.

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

In 2010, Michael Dubin used to work at Time Inc., doing improv comedy on the side. By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” ” The video only cost a few thousand dollars to produce, but it caught mainstream attention.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to add a signature to a PDF

JotForm

How to add a signature to a PDF Open the PDF file in Adobe Acrobat Reader. Click on Fill & Sign in the Tools pane on the right. Click Sign, and then select Add Signature. A popup will open, giving you three options—Type, Draw, and Image. Once you’re done, click the Apply button.

How Female Entrepreneurs Went from Scrappy Underdogs to Fighting for the Heavyweight Title

Go Beyond SEO

For a long time, women have the disadvantage of being, well, women. Business was always done a certain way by certain people and big business wanted to uphold the status quo. However, female entrepreneurs having been coming out with both hands gloved, ready to fight for their business ventures. When you are fighting what seems like an uphill battle, remember that you’re fighting the good fight. Yes, women entrepreneurs are like boxers busting their way through the business world.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Demand Generation

B2B 72

How Female Entrepreneurs Went from Scrappy Underdogs to Fighting for the Heavyweight Title

Go Beyond SEO

For a long time, women have the disadvantage of being, well, women. Business was always done a certain way by certain people and big business wanted to uphold the status quo. However, female entrepreneurs having been coming out with both hands gloved, ready to fight for their business ventures. When you are fighting what seems like an uphill battle, remember that you’re fighting the good fight. Yes, women entrepreneurs are like boxers busting their way through the business world.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why Both Data & Relationships are Essential to Personalized Marketing

Marketo

As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Today’s advanced marketers are touting the benefits of personalized marketing campaigns, which range from landing page headlines that adapt to the copy on the ads that were clicked, to email newsletters tailored to a specific segment of subscribers.

The Benefits Of HubSpot's New Standalone CMS

G2M Solutions

This post was originally published by The B2B Marketing Lab. Previously, if you wanted to build your website using the HubSpot content management system (CMS), you had to purchase a HubSpot marketing licence (Basic, Professional or Enterprise) and install the CMS as an ‘add-on’. The CMS ‘add on’ would give you access to the website management platform, allowing you to build your website and put it live.

How to Interview Your Thought Leaders and End Up with a Great Blog Post

SmartBug Media

Are you a first-time blogger or an experienced inbound marketer in the process of creating new blog content? Either way, you know that creating memorable content is important when it comes to communicating with your audience and holding their attention. With so much content on the internet, also known as content saturation , it can be hard to stand out from the crowd and create content that is educational, relevant, and engaging for your audience.

The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff. How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Here are some ideas to get you started. First Name. Using a subscriber’s name in a campaign is basic, but effective.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Moving the Masses: Go-Jek vs Grab

Brandwatch Marketing

As every marketer knows, brand success is largely based on emotional connection , and emotions can be volatile. Keeping a close eye on the health of your brand is vital for future success and growth, whether that means monitoring a freshly launched campaign or consumer opinion on your brand over the long-term.

Use Landing Pages to Accelerate Your Lead Conversion Strategy

Ontraport

Although a professionally designed website establishes your brand, it isn’t enough to generate leads for your business. The post Use Landing Pages to Accelerate Your Lead Conversion Strategy appeared first on The ONTRAPORT Blog. Landing Pages

The 15 Best Financial Advisor Websites

FMG Suite

One of our favorite aspects of working with our financial advisors and broker-dealers is the reveal of each new website. […]. General Marketing Success Stories best financial advisor websites

3 Things NYC Publishing Leaders are Talking About at Breakfast

Keywee

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. We started the series about two years ago in an effort to bring together the NYC digital media and marketing community for educational, informative, and entertaining discussions.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Could Content Marketing Be Your First Line in Uncovering Strategic Insights?

Content Standard

What do you really know about the inner workings of your brand? Who in your office keeps tabs on competitors rolling out new products and deals? Who’s your go-to for staying on top of industry trends? When audience perceptions and proclivities change on a whim, who on your team will raise the alarm? Uncovering strategic insights has always been a priority for content and brand teams.

5 B2B Digital Marketing Tools You Should Be Using Right Now

Schubert B2B

In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Fast forward to today and the average marketer now uses five different marketing and media tools to accomplish their goals. There are a lot of moving pieces that make up your B2B marketing strategy , from social media and blogging to search engine optimization (SEO) and email marketing. You need the right tools to make sure your marketing is successful and actually leads to sales.

Slow Page Load Time Not Always the Culprit in Poor SEO Rankings

Content Marketing Institute

? ?. If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective. Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites.

The Case For Relationship Selling in Our Frenzied World

Heinz Marketing

By Maria Geokezas , VP of Client Services for Heinz Marketing. In the past, for most B2B companies, relationship selling was selling. There was no social selling, there was no selling automation. Selling was about the relationship between a salesperson and their buyer. That’s it. The focus was on building trust for the long-term: understanding the buyer’s world, their pains, their motivations, and helping them achieve their goals, hopefully through the use of your product or service.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.