Wed.Nov 14, 2018

Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic.

Report 236

Is the Buzz Around ABM Justified? A Look at Our State of Pipeline Marketing Data

bizible

As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having.

Buzz 215

The Impact Of Buyer Transformation On Marketing 2020

Marketing Insider Group

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more.

Buzz 194

How to Create an Ideal Customer Profile (ICP) to Target the Right Customers

DiscoverOrg

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

Battling Back Against Marketing Malpractice

Marketing Insider Group

Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go?

Paper 190

More Trending

How to Build Brand Awareness & Thought Leadership

Contently

In 2010, Michael Dubin used to work at Time Inc., doing improv comedy on the side. By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend.

Build 146

5 Takeaways from The Definitive Guide to Marketing Data

Reachforce

When I accepted my first job in marketing, I had no idea how big of a role data played in a marketing strategy. However, when I started working at ReachForce, it was a major newsflash to me how vital it is to have clean data as the foundation of your strategy.

7 Essential Account-Based Marketing Strategies

Act-On

Account-based marketing enables you to efficiently nurture groups of decision makers at large organizations. Here are a few tips to set you up for success! Account-Based Marketing

Why Personalization is the Next Big Opportunity in Social Media Marketing

Buffer

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes.

The Path to Journey Management

Speaker: Kerry Bodine and Lindsay Sykes

The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.

9 Types of Video Content You Need to Boost Your Sales

Kapost

Over the last few years, marketing has changed. Changed a lot. The interconnectedness of the world through social media has profoundly shifted the way we do things. And both customers. The post 9 Types of Video Content You Need to Boost Your Sales appeared first on Kapost Content Marketing Blog.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Demand Generation

B2B 92

How Female Entrepreneurs Went from Scrappy Underdogs to Fighting for the Heavyweight Title

Go Beyond SEO

For a long time, women have the disadvantage of being, well, women. Business was always done a certain way by certain people and big business wanted to uphold the status quo. However, female entrepreneurs having been coming out with both hands gloved, ready to fight for their business ventures.

Oracle Eloqua Delivers New Sales Tools for Microsoft Outlook

Modern Marketing

We’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and Microsoft Outlook is now available for all Oracle Eloqua customers. This brand new enhancement for the Oracle Eloqua Sales Enablement product portfolio enables sales teams to access rich buyer insights, relevant content and track emails sent to prospects without having to leave their email platform of choice. What does it do?

Eloqua 124

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

The Benefits Of HubSpot's New Standalone CMS

G2M Solutions

This post was originally published by The B2B Marketing Lab. Previously, if you wanted to build your website using the HubSpot content management system (CMS), you had to purchase a HubSpot marketing licence (Basic, Professional or Enterprise) and install the CMS as an ‘add-on’.

Moving the Masses: Go-Jek vs Grab

Crimson Hexagon

As every marketer knows, brand success is largely based on emotional connection , and emotions can be volatile.

3 Things NYC Publishing Leaders are Talking About at Breakfast

Keywee

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series.

The 15 Best Financial Advisor Websites

FMG Suite

One of our favorite aspects of working with our financial advisors and broker-dealers is the reveal of each new website. […]. General Marketing Success Stories best financial advisor websites

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest

Influitive

Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The key to unlocking and resolving such issues is leveraging your happiest customers. But how? Marketing teams can accelerate growth by working hand-in-hand with customer advocates to raise product awareness and.

Why You Need to Combine A/B Testing and Personalization

Evergage

A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you what works and what doesn’t.

A/B 73

5 B2B Digital Marketing Tools You Should Be Using Right Now

Schubert B2B

In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Fast forward to today and the average marketer now uses five different marketing and media tools to accomplish their goals.

Tools 71

Slow Page Load Time Not Always the Culprit in Poor SEO Rankings

Content Marketing Institute

? ?. If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

The CEO Asked if Your Corporate Reputation is at Risk

Eric Mower + Associates

If your CEO asked, “Is our company’s reputation at risk?,” ” how would you answer? Think about it for a moment, while absorbing a few facts.

Susie Peebler: Ghost Flower

Ontraport

Susie Peebler, the founder of California-based active-wear apparel brand Ghost Flower, began her yoga practice over a decade ago as a self-healing way to recover from a back injury.

How to Interview Your Thought Leaders and End Up with a Great Blog Post

SmartBug Media

Are you a first-time blogger or an experienced inbound marketer in the process of creating new blog content? Either way, you know that creating memorable content is important when it comes to communicating with your audience and holding their attention. With so much content on the internet, also known as content saturation , it can be hard to stand out from the crowd and create content that is educational, relevant, and engaging for your audience.

Field 66

Use Landing Pages to Accelerate Your Lead Conversion Strategy

Ontraport

Although a professionally designed website establishes your brand, it isn’t enough to generate leads for your business. The post Use Landing Pages to Accelerate Your Lead Conversion Strategy appeared first on The ONTRAPORT Blog. Landing Pages

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Triblio – Bombora Partnership: The Next ABM Evolution

Valasys

Triblio, the award-winning Account Based Marketing platform has announced their partnership with the leading B2B intent data provider, Bombora.

Why it's good to be a bad multitasker

JotForm

I remember like it was yesterday… my first post-graduation job interview. As I sat across from the hiring manager, my palms sweating and my posture nearly too upright, I fielded the usual interview questions: Tell us about your experience. What are your greatest strengths? Where do you see you.

Field 62

Creating Perfect Buyer Personas

Valasys

Buyer personas are the second most popular criteria for content segmentation according to B2B marketers yet only 44% actually utilize them.