Wed.Nov 14, 2018

Is the Buzz Around ABM Justified? A Look at Our State of Pipeline Marketing Data

bizible

As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having.

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Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic.

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The Impact Of Buyer Transformation On Marketing 2020

Marketing Insider Group

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more.

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How to Create an Ideal Customer Profile (ICP) to Target the Right Customers

DiscoverOrg

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Battling Back Against Marketing Malpractice

Marketing Insider Group

Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go?

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Essential Information to Include on Your Webinar Landing Page

Reachforce

One of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees.

More Trending

5 Takeaways from The Definitive Guide to Marketing Data

Reachforce

When I accepted my first job in marketing, I had no idea how big of a role data played in a marketing strategy. However, when I started working at ReachForce, it was a major newsflash to me how vital it is to have clean data as the foundation of your strategy.

How to Build Brand Awareness & Thought Leadership

Contently

In 2010, Michael Dubin used to work at Time Inc., doing improv comedy on the side. By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Demand Generation

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Why Personalization is the Next Big Opportunity in Social Media Marketing

Buffer

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

3 Things NYC Publishing Leaders are Talking About at Breakfast

Keywee

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series.

Oracle Eloqua Delivers New Sales Tools for Microsoft Outlook

Modern Marketing

We’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and Microsoft Outlook is now available for all Oracle Eloqua customers. This brand new enhancement for the Oracle Eloqua Sales Enablement product portfolio enables sales teams to access rich buyer insights, relevant content and track emails sent to prospects without having to leave their email platform of choice. What does it do?

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The 15 Best Financial Advisor Websites

FMG Suite

One of our favorite aspects of working with our financial advisors and broker-dealers is the reveal of each new website. […]. General Marketing Success Stories best financial advisor websites

The CEO Asked if Your Corporate Reputation is at Risk

Eric Mower + Associates

If your CEO asked, “Is our company’s reputation at risk?,” ” how would you answer? Think about it for a moment, while absorbing a few facts.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Moving the Masses: Go-Jek vs Grab

Crimson Hexagon

As every marketer knows, brand success is largely based on emotional connection , and emotions can be volatile.

How Female Entrepreneurs Went from Scrappy Underdogs to Fighting for the Heavyweight Title

Go Beyond SEO

For a long time, women have the disadvantage of being, well, women. Business was always done a certain way by certain people and big business wanted to uphold the status quo. However, female entrepreneurs having been coming out with both hands gloved, ready to fight for their business ventures.

Slow Page Load Time Not Always the Culprit in Poor SEO Rankings

Content Marketing Institute

? ?. If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective.

The Benefits Of HubSpot's New Standalone CMS

G2M Solutions

This post was originally published by The B2B Marketing Lab. Previously, if you wanted to build your website using the HubSpot content management system (CMS), you had to purchase a HubSpot marketing licence (Basic, Professional or Enterprise) and install the CMS as an ‘add-on’.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest

Influitive b2b

Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The key to unlocking and resolving such issues is leveraging your happiest customers. But how? Marketing teams can accelerate growth by working hand-in-hand with customer advocates to raise product awareness and.

Net Promoter Score for Recruiters and HR Professionals

Zoominfo

We recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score.

5 B2B Digital Marketing Tools You Should Be Using Right Now

Schubert B2B

In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Fast forward to today and the average marketer now uses five different marketing and media tools to accomplish their goals.

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Susie Peebler: Ghost Flower

Ontraport

Susie Peebler, the founder of California-based active-wear apparel brand Ghost Flower, began her yoga practice over a decade ago as a self-healing way to recover from a back injury.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

9 Easy Ways to Convert Webinar Leads into Sales

Hubspot

A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? Converting those leads into customers. The key to turning webinar leads into sales is giving your prospects a clear path forward.

How the Ghosts of Content Marketing Past, Present, and Future Can Prepare You for the Holiday Season

ClearVoice

In Charles Dickens’ ‘A Christmas Carol,’ Ebenezer Scrooge is visited by three ghosts — the Ghost of Christmas Past, the Ghost of Christmas Present, and the Ghost of Christmas Future. Each ghost plays a role in teaching Scrooge to learn from, embrace, and look forward to life.

Triblio – Bombora Partnership: The Next ABM Evolution

Valasys

Triblio, the award-winning Account Based Marketing platform has announced their partnership with the leading B2B intent data provider, Bombora.

Are mobile news aggregators on the rise as referral traffic sources?

Parse.ly

This post originally appeared on Digital Content Next. Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, Drudge Report.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Creating Perfect Buyer Personas

Valasys

Buyer personas are the second most popular criteria for content segmentation according to B2B marketers yet only 44% actually utilize them.

Owning Opportunities: Media training and interview prowess

Champion Communications

We often conduct media training for our clients and this week we finished a series of workshops with one client. During these sessions it’s helpful to show examples of interview best practice, as well as the times where spokespeople don’t quite hit their key messages….

9 Types of Video Content You Need to Boost Your Sales

Kapost

Over the last few years, marketing has changed. Changed a lot. The interconnectedness of the world through social media has profoundly shifted the way we do things. And both customers. The post 9 Types of Video Content You Need to Boost Your Sales appeared first on Kapost Content Marketing Blog.

8 Tips for Designing B2B SaaS Pricing Pages—That Convert

Leadfeeder

A transparent pricing page is arguably one of the most important elements of any B2B website. But many pricing pages do not convert well, leaving marketers scratching their heads and wondering why. In many cases, the answer is simple it’s the design.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.