Marketing Insider Group

DECEMBER 20, 2017

Email marketing continues to be one of the most effective channels to use to reach out to and stay connected with your customers. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […]. The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group.

Email Marketing 249

Email Marketing Marketing & Strategy Marketing Strategy Open Rate 249

InsightSquared

DECEMBER 20, 2017

Pipeline cleanliness is critical to managing your reps, controlling your pipeline, and making an accurate forecast, but it’s a challenging and lofty goal. We recently hosted a small customer workshop for sales ops leaders to compare their successes, and collaboratively develop the Pipeline Cleanliness Playbook: Four Lessons Learned. Lesson 1: Decide what you will look for, and when.

Forecasting 214

Forecasting Guidelines Validation High Quality Lead 214

Marketing Insider Group

DECEMBER 20, 2017

Marketing is broken, and we as marketers have our own tactics to blame. In the rush to produce ever more marketing content in response to the cries from sales and executives for “More! Now!”, we have fractured our workflow with an ever-increasing set of tools that give us more metrics while obfuscating our goals and […]. The post Marketing, Meet Your Ultimate Metric appeared first on Marketing Insider Group.

Marketing 189

Marketing Tactics Tools Content 189

KoMarketing Associates

DECEMBER 20, 2017

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. By the end of 2017, U.S. firms will have invested more than $20.1 billion on third-party audience data and activation solutions.

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Influitive

DECEMBER 20, 2017

I’ve got a question for you, marketers—what if there was a way to generate: Thousands in sales pipeline Hundreds of online reviews Countless pieces of user-generated content Increased web traffic and social shares Higher engagement rates and Net Promoter Scores …by tapping into a network of fans and evangelists your company already has?

Examples 133

Examples User-Generated Content Paid Search Agency Network Marketing 133

Adobe Experience Cloud Blog

DECEMBER 20, 2017

It’s planning season, marketers. Are you donning your boxing gloves? Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% of company revenue in 2016) to 11.3% in 2017. Why? According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Envy

DECEMBER 20, 2017

Reading time: The most important 10 minutes of your week. Are you ready for GDPR? If the answer to this question is no, but you are marketing to EU citizens, you’ll want to keep on reading. Here is a scary thought: 41% of marketers admit to not fully understanding both the law and best practice around the use of consumers' personal data. If you are one of those, in a few months time you risk being fined up to €20 million.

Privacy Policies 115

Privacy Policies Opt-out Opt-in Privacy 115

Contently

DECEMBER 20, 2017

Contently has a book coming out! You can order it here. And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” There was a picture of a three-year-old kid holding a big microphone on a stage with a big smile on his face.

Storytelling 96

Storytelling Course Order Tactics 96

Content Standard

DECEMBER 20, 2017

Most marketers are familiar with the concept of brand positioning, and if you haven’t read the formative consumer psychology book, Positioning: The Battle for Your Mind by Al Ries and Jack Trout, you’ve probably at least heard about it, or you’ve listened to lectures or read strategy articles based on its teachings. Since it was published in 1980, the marketing world has been turned upside down.

Positioning 101

Positioning Brand Identity Branding Marketing Strategy 101

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Biznology

DECEMBER 20, 2017

Communal Learning, Online and In Person. Earlier this year, I attended the 2017 CSUN Assistive Technology Conference. While there, I tweeted fairly consistently ( @keving789 ), and our company Twitter account ( @microassist ) was pretty active. I wrote a blog post ( see above ) on what CSUN tells us about how accessibility and elearning work together, and in March, wrote a commentary for Mealey’s Litigation Report on what the conference had to say about higher education institutions and the Amer

Personalization 80

Personalization Thought Leadership Conference Training 80

Hubspot

DECEMBER 20, 2017

To know how successful a salesperson is, just look at their numbers. Understanding why they’re succeeding is trickier. In sales, success is a reflection of two things: The strength of their hard skills and the strength of their soft skills. What are soft skills in sales? Unlike hard selling skills, which are relatively easy to teach and measure, soft skills are "fuzzy.

Cross-Selling 100

Cross-Selling Thought Leadership Course Effectiveness 100

Contently

DECEMBER 20, 2017

Over the last few years, native advertising has become a crucial part of brands’ business models. In 2017, native content has accounted for more than half of all digital display advertising spend, according to eMarketer. Next year, that share will grow even bigger. In this partner webinar, AARP Media Sales development director Danielle McMurray and BrandAmp by AARP content strategist Deborah Sprague talk about the challenges and triumphs of building a successful native advertising program

Advertising Agencies 68

Advertising Agencies Emarketing Media Webinar Metrics 68

Fusion Marketing Partners

DECEMBER 20, 2017

Unlocking the secrets of customer loyalty Customer loyalty (CL) should be the number one focus for CEOs and business owners […].

Loyalty 81

Loyalty Business Brand Identity Branding 81

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

DECEMBER 20, 2017

Vidyard has implemented an impactful corporate social responsibility program, hopes to inspire other high-growth companies to give back KITCHENER, Ontario – December 20, 2017 – In 2017, Vidyard , the leading video platform for business, further cemented its commitment to corporate social responsibility (CSR) by implementing programs through employee giving and volunteerism activities, corporate philanthropy, and community engagement initiatives.

Communities 65

Communities Work Management Press Lead Ranking 65

SWZD

DECEMBER 20, 2017

In this week’s blog article we discuss a truth that we at emedia have realized since the early years of demand generation: Those who prioritize Marketing-Sales alignment enjoy the greatest growth within their markets. Enjoy the story of HR & payroll solutions vendor Paycor , and their VP of Sales & Marketing Technology Brian Vass. Paycor’s marketing department evolved further and faster than few others we have seen to become a true revenue marketing machine.

Work Management 71

Work Management Top of Funnel Marketing Management Marketing Automation Services 71

Hubspot

DECEMBER 20, 2017

A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates.

Examples 78

Examples Effectiveness Churn Rate Deliverability 78

SEMrush

DECEMBER 20, 2017

#KeywordKombat2019 by SEMrush is here! Test your keyword intuition now!

Keywords 101

Keywords 101

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Kapost

DECEMBER 20, 2017

The idea of account-based marketing (ABM) has been floating around and is gaining some traction within the marketing world, but has anyone actually put it to practice—and more importantly—seen real. The post How a Content Operation Supports Your ABM Strategy appeared first on Kapost Content Marketing Blog.

Account Based Marketing 61

Account Based Marketing ABM Paid Search Agency Marketing & Strategy 61

Outreach

DECEMBER 20, 2017

Meetings are the core to any sales team’s success - but 20% of booked sales meetings fail because a prospect cancels or forgets to show up. How you schedule and manage your meetings, and the tools you use make a huge difference in your no-show rate, as well as the meetings you do hold, are more likely to convert. These problems are why we created Outreach Meetings.

Outreach 63

Outreach Effectiveness Tips Efficiency 63

Vidyard

DECEMBER 20, 2017

Vidyard has implemented an impactful corporate social responsibility program, hopes to inspire other high-growth companies to give back. KITCHENER, Ontario – December 20, 2017 – In 2017, Vidyard , the leading video platform for business, further cemented its commitment to corporate social responsibility (CSR) by implementing programs through employee giving and volunteerism activities, corporate philanthropy, and community engagement initiatives. “Tech talent in SaaS business t

Communities 55

Communities Work Management Press Lead Ranking 55

Lead Liaison

DECEMBER 20, 2017

Business blogs can be somewhat of a hot topic, as it relates to marketing investments. It might not be for every company, or every employee. Regardless, it’s important to think through the pro’s and con’s of starting (and maintaining!) a business blog before committing. The Con’s of a Business Blog. It’s time consuming. You need to actually put thought into your business blog posts so that they offer value.

Business Blogging 50

Business Blogging Lead Liaison Business Lead Scoring 50

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Vidyard

DECEMBER 20, 2017

Your can keep track on paper, or have a machine do it. Which is better for compliance? “Electronic Logs to Rule the Road,” The Wall Street Journal , December 16, 2017 B3. For many years, larger trucking companies have used electronic systems to monitor how many hours their drivers drive, and thus comply with various DOT regs. Now smaller companies will have to follow suit.

Paper 50

Paper Rules Companies 50

33Across

DECEMBER 20, 2017

Google announced that as of February 15th, 2018, Chrome will stop showing ads that don’t meet certain standards for quality. The post Concerned about the Better Ads Coalition? We’ve got you covered appeared first on 33Across.

Ads 48

Ads Google 48

Heinz Marketing

DECEMBER 20, 2017

By Brian Hansford , VP of Client Services for Heinz Marketing. At one time in the not too distant past, the practice of B2B marketing focused heavily on communications activities such as advertising, direct mail, trade shows, brochures, and PR. The main objectives were “brand awareness” and direct response phone calls or booth visits. The more brochures, the better.

B2B Marketing 47

B2B Marketing Planning B2B Work Management 47

33Across

DECEMBER 20, 2017

Google announced that as of February 15th, 2018, Chrome will stop showing ads that don’t meet certain standards for quality. The post Concerned about the Better Ads Coalition? We’ve got you covered appeared first on 33Across.

Ads 48

Ads Google 48

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

EMagine B2B Blog

DECEMBER 20, 2017

After exploring the initial phases of searching for a medical solution, we’ve finally reached the final decision-making stage. At this point in the online journey, a patient or caregiver has done their homework. They’ve thoughtfully researched their symptoms and treatment options and are ready to commit to an appointment or consultation. In this post, we’ll highlight a few ways your marketing team can optimize your healthcare website to help make choosing your organization effortless for new pat

Marketing Websites 40

Marketing Websites Landing Pages Digital Marketing Funnels Webinar Metrics 40

Outreach

DECEMBER 20, 2017

Improve Your Candidate Experience While Requesting Additional Information from Candidates in Newton. We are excited to announce the release of our Information Request feature! Employers can use Information Request to collect additional information from candidates after they’ve applied for a job. There are several benefits to Information Request, the major one’s being: Simplifying your application process.

Features 40

Features Work Management Ad Agencies Webinar Metrics 40

The Freeman Company

DECEMBER 20, 2017

From the editors of Chief Marketer comes the first comprehensive ranking of the top agencies

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Marketing 40