Mon.May 22, 2017

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Is Marketing Automation Worth The Cost?

Marketing Insider Group

Perhaps you’re a grassroots marketer; you’ve been in the industry for quite some time, you understand the lay of the land, and you have a wealth of resources to draw upon as you connect as many people as possible with your products. What’s more, you get results. Your methods work and – while they’re somewhat […]. The post Why Marketing Automation Is Worth the Cost?

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Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy. On May 25, 2018, any company that is not compliance with the European Union’s new opt-in regulations is at risk of a fine of up to 20 million euros, or 4% of their global topline revenue. Yipes! Most B2B marketers have customers worldwide. The General Data Protection Regulation is something we cannot ignore.

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SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

Adobe Experience Cloud Blog

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. In these stages, customers are just beginning to implement products, learning how to use them, and continuing to build a relationship with the brand.

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Managing Brand Strategy…When Your Name is on the Front Door

Marketing Craftmanship

Any business founder / owner whose surname serves as their company’s brand name has a unique challenge. If (s)he’s built a successful business that relies on the efforts of its employees, the founder of an eponymous business eventually will need to address brand transition; particularly if it’s a B2B or professional services firm. Brand transition involves shifting market perceptions of the firm away from the individual founder(s), and toward an enterprise-based brand positioning.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration

Hubspot

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds.

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Are You Keeping Up with Your Marketing Peers? Find Out.

The Mx Group

By Suzanne Martin & Tim Cook. As we talked with many marketers at the recent SiriusDecisions 2017 Summit, we heard a similar theme repeated in several of our conversations. The pace of change in B2B marketing. It’s fast. Really fast. Marketers are stepping up their game, and they’re doing it in record time. So much the better! Today’s buyers’ expectations don’t stand still.

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Q&A with SiriusDecisions: The Content Operation Imperative

Kapost

We had the pleasure of sitting down with Christine Polewarczyk, Research Director in the Content Strategy and Operations service at SiriusDecisions, to ask our most burning questions around marketing’s greatest challenges. The post Q&A with SiriusDecisions: The Content Operation Imperative appeared first on Kapost Content Marketing Blog.

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Anatomy of a Good Pricing Page [Video]

Golden Spiral

Developing a pricing page that informs and converts is key to scaling your enterprise. In this video, we discuss some of the successful components of pricing pages, analyze the logic behind each component, and then explore what you can do to increase your conversion rates after launching your pricing page.

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10 Job Interview Questions to Stop Asking Candidates

Hubspot

When I get a job interview, there's a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. When I interview someone else, it’s easier to prepare. I don’t have to put together the perfect outfit, I don’t have to worry about how to find the restroom, and at the end of the day, I don’t have to worry about if I got the job or not.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Optimize Your Web Forms to Generate More Qualified Leads

Experiture

Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. Your lead generation efforts get far more effective when you start creating forms that attract the most qualified prospects. How to Optimize Your Web Forms to Generate More Qualified Leads. Indian Team.

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How to Differentiate Your Agency by Applying a Planning Approach

Hubspot

“Be useful. Be different. Be consistent.”. These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. And this advice comes following her first-hand experience of being the client on her own agency’s brand. In a talk for The Art of New Business on the topic of differentiating your agency through a planning approach, here were some of her other key takeout’s: It's Terrifyingly Rewarding to Take Care of Your own Bran

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How can you make digital B2B Marketing Touchpoints truly sensational?

MLT Creative

See (and feel) SenseAtional for yourself. We recently were awarded the opportunity to conceive and design a printed “kit” to demonstrate, explore and showcase an amazing new printing technique for one of our long-time partners, Bennett Graphics in Atlanta. The technique is called “SenseAtional, ” and it is that and more. It consists of tactile […].

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Why Now Is the Time to Dive into Interactive Email Marketing Campaigns

Content Standard

“You’ve got mail!” As a message hits your inbox and you receive another push notification, you see the sender is an email marketing list you’ve signed up for, pushing the latest offer. If you’re like me and have too many messages to keep track of, you skim over it and then delete and/or ignore it. Basically, you’re every email marketer’s worst nightmare.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Industrial Marketing Today

Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports of my its death have been greatly exaggerated.” Here are some stats from the 2016 State of Marketing Report from Salesforce.com. 80 percent of marketers agree […] The post Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This i

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Canadian Anti-Spam Law (CASL) - Are you ready for July 1

GreenRope

Canadian Anti-Spam Law (CASL) - Are you ready for July 1? By Jill Dimel. You may have heard of it. You may have dismissed the need to know the facts. You might believe it doesn’t apply to your marketing program. However, if you are a marketer, it is vital you know the basics about the Canadian Anti-Spam Law as we near the full enforcement date of July 1, 2017.

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How to Optimize Your Web Forms to Generate More Qualified Leads

Experiture

Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. Your lead generation efforts get far more effective when you start creating forms that attract the most qualified prospects. How to Optimize Your Web Forms to Generate More Qualified Leads. Indian Team.

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Canadian Anti-Spam Law (CASL) - Are you ready for July 1

GreenRope

Canadian Anti-Spam Law (CASL) - Are you ready for July 1? By Jill Dimel. You may have heard of it. You may have dismissed the need to know the facts. You might believe it doesn’t apply to your marketing program. However, if you are a marketer, it is vital you know the basics about the Canadian Anti-Spam Law as we near the full enforcement date of July 1, 2017.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Optimize Your Web Forms to Generate More Qualified Leads

Experiture

Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. Your lead generation efforts get far more effective when you start creating forms that attract the most qualified prospects. How to Optimize Your Web Forms to Generate More Qualified Leads. Indian Team.

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Canadian Anti-Spam Law (CASL) - Are you ready for July 1

GreenRope

Canadian Anti-Spam Law (CASL) - Are you ready for July 1? By Jill Dimel. You may have heard of it. You may have dismissed the need to know the facts. You might believe it doesn’t apply to your marketing program. However, if you are a marketer, it is vital you know the basics about the Canadian Anti-Spam Law as we near the full enforcement date of July 1, 2017.

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How to Improve Lead Routing for More Sales

markempa

Have you recently looked at your lead routing and assignment process? If not, you could be leaking revenue and marketing ROI. Case in point. LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Did you catch that?

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Canadian Anti-Spam Law (CASL) - Are you ready for July 1

GreenRope

Canadian Anti-Spam Law (CASL) - Are you ready for July 1? By Jill Dimel. You may have heard of it. You may have dismissed the need to know the facts. You might believe it doesn’t apply to your marketing program. However, if you are a marketer, it is vital you know the basics about the Canadian Anti-Spam Law as we near the full enforcement date of July 1, 2017.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Guest Post for Traffic and Awareness

Marketing Insider Group

A good business strives to diversify their traffic sources not to become dependent on a single one of them. One of the most successful tactics to build relevant traffic is still guest blogging, if you do it right. Guest blogging can be directly converted into traffic for your own site. What’s more, it can be […]. The post How to Guest Post for Traffic and Awareness appeared first on Marketing Insider Group.

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Canadian Anti-Spam Law (CASL) - Are you ready for July 1

GreenRope

Canadian Anti-Spam Law (CASL) - Are you ready for July 1? By Jill Dimel. You may have heard of it. You may have dismissed the need to know the facts. You might believe it doesn’t apply to your marketing program. However, if you are a marketer, it is vital you know the basics about the Canadian Anti-Spam Law as we near the full enforcement date of July 1, 2017.

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The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]

Hubspot

"Being a B2B marketer is a piece of cake," said no one, ever. "A real walk in the park. Easy-peasy.". The truth is, no marketer has it easy -- but sometimes, it seems like B2B marketers have it especially tough. Their work doesn't always get the same kind of spotlight that B2C marketing might, especially when it comes to things like word-of-mouth. Industry figures reflect this: Only 30% of B2B marketers say their organizations are effective at content marketing , for example.

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Canadian Anti-Spam Law (CASL) - Are you ready for July 1

GreenRope

Canadian Anti-Spam Law (CASL) - Are you ready for July 1? By Jill Dimel. You may have heard of it. You may have dismissed the need to know the facts. You might believe it doesn’t apply to your marketing program. However, if you are a marketer, it is vital you know the basics about the Canadian Anti-Spam Law as we near the full enforcement date of July 1, 2017.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Canadian Anti-Spam Law (CASL) - Are you ready for July 1

GreenRope

Canadian Anti-Spam Law (CASL) - Are you ready for July 1? By Jill Dimel. You may have heard of it. You may have dismissed the need to know the facts. You might believe it doesn’t apply to your marketing program. However, if you are a marketer, it is vital you know the basics about the Canadian Anti-Spam Law as we near the full enforcement date of July 1, 2017.

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Canadian Anti-Spam Law (CASL) - Are you ready for July 1

GreenRope

Canadian Anti-Spam Law (CASL) - Are you ready for July 1? By Jill Dimel. You may have heard of it. You may have dismissed the need to know the facts. You might believe it doesn’t apply to your marketing program. However, if you are a marketer, it is vital you know the basics about the Canadian Anti-Spam Law as we near the full enforcement date of July 1, 2017.

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Canadian Anti-Spam Law (CASL) - Are you ready for July 1

GreenRope

Canadian Anti-Spam Law (CASL) - Are you ready for July 1? By Jill Dimel. You may have heard of it. You may have dismissed the need to know the facts. You might believe it doesn’t apply to your marketing program. However, if you are a marketer, it is vital you know the basics about the Canadian Anti-Spam Law as we near the full enforcement date of July 1, 2017.