Marketing Insider Group
DECEMBER 16, 2020
‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your customers. Chances are, you believe in content marketing. You’re ready to hop on the Content Marketing Express.
Zoominfo
DECEMBER 16, 2020
As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Let’s start with a reminder: CRMs have a purpose. Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. Yet there are some professionals out there that don’t take that statement as true.
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KoMarketing Associates
DECEMBER 16, 2020
Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. Gartner recently conducted the “Marketing Data and Analytics Survey 2020,” and statistics showed that 54% of senior-level marketers believe that analytics hasn’t had the influence that they expected, and about 37% of mid-level marketers said the same.
Biznology
DECEMBER 16, 2020
The following is a sponsored post from our partner, BairesDev. One sign of any great leader is knowing when to do a task yourself and knowing when to delegate to others. Every professional knows that as you build your career, you’re looking toward becoming a leader in your field. After all, everyone wants to leave their mark. That role will, of course, look a little different depending on your particular niche and area of expertise.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
DECEMBER 16, 2020
As news of successful COVID-19 vaccine trials began to surface in October, businesses responded with increased interest in virus topics related to the workplace. While COVID-19 testing garnered strong attention from companies, health screenings roared ahead in interest from September to November, suggesting that this less costly measure may prove more popular for employers, according to data from ZoomInfo.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
DECEMBER 16, 2020
Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions). Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute.
The Daily Egg
DECEMBER 16, 2020
You want to try out a newly-opened restaurant in your neighborhood. But before making reservations, you do a quick Google search and ask friends to find out more about the restaurant – how the food tastes, the kind of service they offer, and whether the ambiance is uplifting. Would you still visit the restaurant if […]. The post Best Reputation Management Software appeared first on The Daily Egg.
Search Engine Journal
DECEMBER 16, 2020
What is the "messy middle?" Find out what it is and how SEO professionals' better understanding of this can drive growth in 2021. The post The Future of SEO Lies in the “Messy Middle” of the Purchase Journey via @gregjarboe appeared first on Search Engine Journal.
Benchmark Email
DECEMBER 16, 2020
Implementing a content strategy is hard work. Going through all of the trouble to outline your process, write, edit, and optimize your content, only to have no one read it, engage with it, or use it as a resource, is a big bummer. It’s especially difficult when you know that there’s tons of value there,… The post Content Underperforming? Here’s How to Remedy It. appeared first on Benchmarkemail.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Oktopost
DECEMBER 16, 2020
Top-down or bottom-up? Which management approach drives exceptional levels of performance? Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! He shares an immense amount of value and vision into the world of B2B marketing along with disclosing some of the less talked about aspects of being a marketing leader.
Biznology
DECEMBER 16, 2020
This week’s guest is Teresa Creech , a 2017 SIA Hall of Famer, a board member for Avionte Software, and the CEO and head Wavemaker at TalentWave. As CEO of TalentWave, Teresa has created the industry’s best team to influence the independent workforce transformation. Her over two decades of experience leading teams and companies in staffing, HCM technology, global MSP/VMS, and Independent Contractor Compliance, makes Teresa an inspiring industry innovator.
Hinge Marketing
DECEMBER 16, 2020
Lead generation is already a challenging task. Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies? One secret that is getting out is by leveraging B2B licensed content.
Zoominfo
DECEMBER 16, 2020
As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Let’s start with a reminder: CRMs have a purpose. Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. Yet there are some professionals out there that don’t take that statement as true.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Spiralytics
DECEMBER 16, 2020
In this article, we discuss different ways to make your emails more interactive and engaging so you can level up your email marketing game! The post 7 Smart Ways to Make Your Emails Interactive and Engaging appeared first on Spiralytics Inc.
Benchmark Email
DECEMBER 16, 2020
How you go about advertising your company online matters greatly for your email marketing strategy. The whole point of digital advertising is to generate traffic back to your site, where you can convert that site traffic from plain ol’ visitors to leads. But to achieve this, you need to maximize your ad potential on the… The post A Step-By-Step Guide to Facebook Advertising appeared first on Benchmarkemail.
Sprout Social
DECEMBER 16, 2020
Overview. To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Then, they connect to it emotionally. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a
Oktopost
DECEMBER 16, 2020
Today, when everything needs to be done remotely, marketing teams rely on their social calendar not just for planning but for collaboration on aligning activities, approving content, boosting engagement, and filling content gaps. For many of our customers, Oktopost’s calendar is one of the most important platform features that provides them with a strategic overview of all social content across different campaigns, teams, and locations.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
DivvyHQ
DECEMBER 16, 2020
From it's humble beginnings as a blogging platform, WordPress has grown into a MAJOR player in the content management system (CMS) universe. But is it suitable or robust enough for enterprise companies and content teams? Let's take a closer look.
Convert
DECEMBER 16, 2020
Regardless of your marketing budget, when it comes to reaching your audience, what counts is how good you are at making decisions. It doesn’t matter whether you want to raise awareness, generate leads, or make sales. These decisions will influence your conversions, profits, and ultimately, your future growth potential. But to make the best possible choices for your next marketing campaign, you’ll need accurate data and insight to base your decisions off.
Bannersnack
DECEMBER 16, 2020
Even though we’re getting close to saying goodbye to 2020, we still have one important update to share with you. Today, we are thrilled to announce the integration with Wix, a leading website builder. From now on, all Wix website owners and creators can add or purchase the Bannersnack app directly from the Wix App […]. The post The Bannersnack App Is Now Available in the Wix App Market first appeared on.
SEMrush
DECEMBER 16, 2020
Vamos entender como analisar tendências de mercado é determinante para a estratégia de negócios e produtos de uma empresa e também quais são as principais informações necessárias para identificar essas tendências.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Optinmonster
DECEMBER 16, 2020
Are you looking for the best content locker plugins for WordPress? By adding a content locker to your website, you can grow your social shares and email signups. In this article, we’ll share the best content locker plugins for your WordPress website. Using a WordPress Content Locker Plugin. A WordPress content locker plugin restricts users from accessing content from your site.
Smarte
DECEMBER 16, 2020
As a B2B Marketer, you rely on software, tools, and data for your campaigns. But what happens when the data stored in your systems become unreliable? The end of the year 2020 is close and planning to boost your lead generation will be on the top of your list. If data cleansing and enrichment is […]. The post The Significance of Year-End Data Cleansing for B2B Marketers appeared first on SMARTe Inc.
Inbox Insight
DECEMBER 16, 2020
We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. But whilst many believe ‘intent data’ is simply one signal to keep an eye on, intent data is in fact an umbrella term for multiple different behavioral patterns and signals – all of which, in an ideal world, B2B marketers should be keeping a close eye on.
Hubspot
DECEMBER 16, 2020
What pops into your head when I say the words data hygiene ? Do you picture cleaning your hard drive with a soapy sponge? No? Maybe that’s just me … although that would probably cause more harm than good. Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Vidyard
DECEMBER 16, 2020
Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . KITCHENER, Ontario – December 16, 2020 – As business-to-business (B2B) sellers adapt to a digital-first reality, many have found new ways to not only maintain their performance but to radically improve their sales effectiveness and efficiency.
SEMrush
DECEMBER 16, 2020
In this guide, we want to help you to understand how to use robots meta tags and the x-robots-tag to control the indexation of your website‘s content and to help you to spot commonly made mistakes, as well as sharing insights as to how to implement these and when each of the two options should be used.
Visitor Queue
DECEMBER 16, 2020
Negotiation is an essential skill all salespeople should possess if they want to win over more customers and close more deals. But expert-level negotiation skills don’t always come naturally. Good news is, you can learn some smart sales negotiations tips to improve your sales game. The key to negotiating like a pro is to have […]. The post 8 Sales Negotiations Tips to Close More Deals appeared first on Blog Visitor Queue.
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