Wed.Dec 16, 2020

How to Make Your Team Believe in Content Marketing

Marketing Insider Group

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your customers.

Salesforce Sync: What, Why & How?

Zoominfo

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Let’s start with a reminder: CRMs have a purpose.

Insiders

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54% of Senior-Level Marketers Have Not Seen Analytics Yield Positive Results

KoMarketing Associates

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet.

Business Interest in COVID-19 Screening Rises Faster than Testing

Zoominfo

As news of successful COVID-19 vaccine trials began to surface in October, businesses responded with increased interest in virus topics related to the workplace.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Become a Great Leader in IT

Biznology

The following is a sponsored post from our partner, BairesDev. One sign of any great leader is knowing when to do a task yourself and knowing when to delegate to others. Every professional knows that as you build your career, you’re looking toward becoming a leader in your field.

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9 Video Storytelling Tips to Engage Your Audience

Content Marketing Institute

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

Forged through Fire: A CEO’s Story of Trading Perfection for An Integrated Life (feat. Teresa Creech)

Biznology

This week’s guest is Teresa Creech , a 2017 SIA Hall of Famer, a board member for Avionte Software, and the CEO and head Wavemaker at TalentWave. As CEO of TalentWave, Teresa has created the industry’s best team to influence the independent workforce transformation.

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Introducing the New Oktopost Calendar

Oktopost

Today, when everything needs to be done remotely, marketing teams rely on their social calendar not just for planning but for collaboration on aligning activities, approving content, boosting engagement, and filling content gaps.

Content Underperforming? Here’s How to Remedy It.

Benchmark Email

Implementing a content strategy is hard work. Going through all of the trouble to outline your process, write, edit, and optimize your content, only to have no one read it, engage with it, or use it as a resource, is a big bummer.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What We Learned from 2020’s Biggest Influencer Moments

Traackr

This year we wanted to share the biggest breakthrough moments and what they mean for the influencer marketing industry

B2B Content Licensing – Secret to Generating More Leads and Visibility

Hinge Marketing

Lead generation is already a challenging task. Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well.

7 Best Content Locker WordPress Plugins to Boost Your Conversions

Optinmonster

Are you looking for the best content locker plugins for WordPress? By adding a content locker to your website, you can grow your social shares and email signups. In this article, we’ll share the best content locker plugins for your WordPress website. Using a WordPress Content Locker Plugin.

The Bannersnack App Is Now Available in the Wix App Market

Bannersnack

Even though we’re getting close to saying goodbye to 2020, we still have one important update to share with you. Today, we are thrilled to announce the integration with Wix, a leading website builder.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

A Step-By-Step Guide to Facebook Advertising

Benchmark Email

How you go about advertising your company online matters greatly for your email marketing strategy. The whole point of digital advertising is to generate traffic back to your site, where you can convert that site traffic from plain ol’ visitors to leads.

What is an Online Community? The Basics & Benefits

Higher Logic

The post What is an Online Community? The Basics & Benefits appeared first on Higher Logic.

7 Digital Marketing Channels (That Actually Work)

Spiralytics

It was in October 1994 when the first web-based banner ad was born courtesy of. The post 7 Digital Marketing Channels (That Actually Work) appeared first on Spiralytics Inc. Digital Marketing digital marketing channels

Driving Teams to Exceptional Levels of Performance

Oktopost

Top-down or bottom-up? Which management approach drives exceptional levels of performance?

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

6 Tips For Actually Unplugging This Holiday Season

BenchmarkONE

This past year has felt like it’s been ten years. . As the world continues to persevere through one of the scariest and most troublesome times, a lot of us are looking for a much-needed break. For small business owners, however, the idea of a break is a myth.

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How to Understand the Marketing Rule of 7 in B2B

Oktopost

There’s an old aphorism in marketing that seven is the lucky number of contacts it takes to get a lead to make a purchase. But is the old saying true? The answer is yes, in the sense that it does take multiple contacts, but there’s nothing magic about the number seven.

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The Future of SEO Lies in the “Messy Middle” of the Purchase Journey via @gregjarboe

Search Engine Journal

What is the "messy middle?" Find out what it is and how SEO professionals' better understanding of this can drive growth in 2021. The post The Future of SEO Lies in the “Messy Middle” of the Purchase Journey via @gregjarboe appeared first on Search Engine Journal. Content Marketing SEO

Top 14 Lead Generation Software Solutions

Oktopost

To achieve sustainable business success, you need a marketing funnel that finds, acquires, and converts leads. For your funnel to operate efficiently, you need qualified leads that have directly expressed interest in your products and services — and you need them at scale. The solution?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Giving Thanks and Thinking Ahead

The Mx Group

Company Culture COVID-19

6 Uncommon Ways to Use Data to Guide Your Marketing Decisions

Convert

Regardless of your marketing budget, when it comes to reaching your audience, what counts is how good you are at making decisions. It doesn’t matter whether you want to raise awareness, generate leads, or make sales.

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Content Management Systems: Is WordPress All You Ever Need?

DivvyHQ

From it's humble beginnings as a blogging platform, WordPress has grown into a MAJOR player in the content management system (CMS) universe. But is it suitable or robust enough for enterprise companies and content teams? Let's take a closer look.

Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams

Sprout Social

Overview. To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Then, they connect to it emotionally. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.