Thu.Nov 26, 2020

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The Future of Email Marketing in 2021 & Beyond (Trends that Matter)

SendX

A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and the assumption it is based on, is wrong. Truly, the idea and process of emailing have existed for a long time, predating even the internet. Also, email marketing is not without its challenges.

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Looking for Ways to Improve Your SaaS Product Marketing Skills?

Tomorrow People

Better position yourself to deliver essential benefits to the business. Imagine you’re asked to define “SaaS product marketing.” Would you rate the task as hard or easy? Before sitting down to write this, I might have said it was easy. But, experienced marketers find it difficult to agree on a definition for “product marketing.”. When you consider the wide spectrum of marketers, that lack of clarity isn’t too surprising.

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18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year

Content Marketing Institute

On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year. Continue reading → The post 18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year appeared first on Content Marketing Institute.

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10 Elements to Consider for a Successful Marketing RFP

Spiralytics

To ensure success, the following elements should be considered priorities when filing that request for a marketing proposal. The post 10 Elements to Consider for a Successful Marketing RFP appeared first on Spiralytics Inc.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Comprehensive Guide to Impression Shares

Hubspot

Online advertising is booming. But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as well as profit.

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Social AI Chatbot, Asset API, Facebook Language Targeting and More

Emplifi

We're constantly improving the Socialbakers experience, one update at a time! Check out this week's updates below.

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How to Create a Lead Capture Popup in Jimdo (The Easy Way)

Optinmonster

Do you want to add a popup to your Jimdo website? Popups are an effective way to communicate with your audience. And using popups can help you to grow your email list, drive website traffic, and increase sales. But crafting the right kind of popup campaign takes time. That’s why we’re covering the fastest, simplest way to add a Jimdo popup to your site.

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The 6 Key Traits Effective Sales Management Begins With

Hubspot

Every sales manager has some degree of legitimate dedication to both their company and professional development. That's a big part of how you get to be a manager in the first place. Those qualities are almost a given in sales management, but the very best managers don't stop there — they exhibit some other key traits and behaviors that take their management skills from good to great.

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Current.com: A High Level SEO Audit

seo.co

This high-level SEO audit for Current.com provides detailed information on the on and off-site performance of Current.com, an alternative online bank. The post Current.com: A High Level SEO Audit appeared first on SEO.co.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Thanksgiving Meal Square 2 Serves Clients To Finish The Year Strong

Square 2 Marketing

Creating The Perfect Blend Of Revenue Generation Tactics Is Like Creating A Wonderful Meal. It’s been a challenging year for almost all of us, both personally and professionally. This Thanksgiving isn’t going to be our normal celebration, but it should be a celebration nonetheless. There is still a lot to be thankful for. Stopping to appreciate your family, your friends, your health and the opportunities that still await you is important for your inner self.

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Links de saída podem afetar as suas estratégias de SEO?

SEMrush

Os links de saída são aqueles que apontam do seu site para um outro site. Mas esses links de saída também colaboram para os seus resultados assim como acontece com os backlinks? Confira.

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Reboot Competitive Intelligence by leveraging competitive intelligence solution for Integrating Primary & Secondary Research

Contify

The post Reboot Competitive Intelligence by leveraging competitive intelligence solution for Integrating Primary & Secondary Research appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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November 2020 Monthly Updates

GreenRope

November Updates. Your feedback is extremely important to us, that is why we are excited to share with you the newest features and updates to the GreenRope system. Do you have a suggestion for an update? We want to hear from you ! Here are all the updates and new features we added in November: Account Updates. Shared Access. If a group now has two or more shared access users associated with it a new “remove all” button will remove all shared access users from the group at once.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Webinar: Explore the Power of Nested Modeling

ScanmarQED

The world of marketing is ever-changing. The way consumers interact with brands and respond to marketing touchpoints is forever developing across paid, owned, and earned activities. The amount of data being generated and the number of KPIs associated with marketing is also growing and that’s where nested modeling comes in.

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6 Surefire Strategies to Improve Your Bulk Email Campaign Performance

SendX

From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years. Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. It is also one of the go-to channels when it comes to distributing organic content.

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7 Ways to Increase Customer loyalty for B2B

The Lead Agency

When we think of customer loyalty, we will typically think of B2C tactics such as points systems, promotions, stamp cards and exclusive offers. While the tactics may differ for B2B, we know how important it is to generate customer loyalty. Acquiring a new customer can cost up to 5 times more than retaining an existing customer. In addition, loyal customers are also more likely to generate referrals.

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Zuko + Convert: Uncover A/B Experience Insights with Form Analytics

Convert

Understand How Your A/B Tests Affect User Behavior in Forms and Checkouts. So, you’ve set up your A/B test with Convert and are ready to start optimizing your site. You know it will tell you the percentage of people converting through your registration form or checkout for each variant. That’s great. Let’s say Variant A performs better than Variant B.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 ways to boost your business with an online reputation monitoring system

Scoop.it

Your online reputation management system is up and running. You’ve created and customized your alerts and you’re prepared for everything—including for any crisis your company may find itself in. As your online reputation alerts, reports, and summaries roll in, how can you make the most out of them? If you’re looking for ways to turn these insights (including those you get from Scoop.it Alerting) into valuable outcomes for your company and take specific action to maximize results, you’re in the r

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Image Link Building — Best of Whiteboard Friday

Moz

Posted by BritneyMuller Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand.

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CMOs and CIOs: Stronger Together in the Digital Age

Full Circle Insights

Martech spending increased in 2020 and is expected to remain strong in 2021, as businesses continue to rely on digital channels, especially B2B companies that can’t hold in-person events. A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. But will CMOs consult with their CIO before buying a new martech solution?