Thu.Nov 26, 2020

The Future of Email Marketing in 2021 & Beyond (Trends that Matter)


A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and the assumption it is based on, is wrong.

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What is Total Cost of Ownership and how to calculate the TCO


It is necessary to spend money to get new infrastructure items, products, or systems to optimize business’ results. However, it is not always easy to perceive the actual amount of money needed for the acquisition. That’s why companies should be aware of the total cost of ownership (TCO).

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6 Surefire Strategies to Improve Your Bulk Email Campaign Performance


From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years.

Why you should start using vulnerability scanners


Vulnerability scanners have been around for over a decade. Since their onset, these specialized tools have evolved in their capabilities. They are now automated and can gather data from multiple points of view, and provide more sophisticated analysis.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Looking for Ways to Improve Your SaaS Product Marketing Skills?

Tomorrow People

Better position yourself to deliver essential benefits to the business. Imagine you’re asked to define “SaaS product marketing.” Would you rate the task as hard or easy? Before sitting down to write this, I might have said it was easy.

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Why You Shouldn’t Post to All Your Social Media Channels at Once (And What to Do Instead)


You’re busy. Managing your brand’s multiple social networks can be challenging. We get it. So maybe you post to all social media at once to maximize efficiency. But here’s the thing: there’s a right way to post to all your social media networks at once and a less-than-right way.

18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year

Content Marketing Institute

On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year.

Our Predictions for Branding Trends in 2021

Meerkat Marketing

What a year 2020 has been! This year has definitely changed the marketing landscape in a number of ways. As the COVID-19 pandemic took the world by storm, so did consumer uncertainty.

Zuko + Convert: Uncover A/B Experience Insights with Form Analytics


Understand How Your A/B Tests Affect User Behavior in Forms and Checkouts. So, you’ve set up your A/B test with Convert and are ready to start optimizing your site. You know it will tell you the percentage of people converting through your registration form or checkout for each variant. That’s great.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to Create a Lead Capture Popup in Jimdo (The Easy Way)


Do you want to add a popup to your Jimdo website? Popups are an effective way to communicate with your audience. And using popups can help you to grow your email list, drive website traffic, and increase sales. But crafting the right kind of popup campaign takes time.

5 ways to boost your business with an online reputation monitoring system

Your online reputation management system is up and running. You’ve created and customized your alerts and you’re prepared for everything—including for any crisis your company may find itself in. As your online reputation alerts, reports, and summaries roll in, how can you make the most out of them?

7 Ways to Increase Customer loyalty for B2B

The Lead Agency

When we think of customer loyalty, we will typically think of B2C tactics such as points systems, promotions, stamp cards and exclusive offers. While the tactics may differ for B2B, we know how important it is to generate customer loyalty.

The Comprehensive Guide to Impression Shares


Online advertising is booming. But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Thanksgiving Meal Square 2 Serves Clients To Finish The Year Strong

Square 2 Marketing

Creating The Perfect Blend Of Revenue Generation Tactics Is Like Creating A Wonderful Meal. It’s been a challenging year for almost all of us, both personally and professionally. This Thanksgiving isn’t going to be our normal celebration, but it should be a celebration nonetheless. A High Level SEO Audit

This high-level SEO audit for provides detailed information on the on and off-site performance of, an alternative online bank. The post A High Level SEO Audit appeared first on

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10 Elements to Consider for a Successful Marketing RFP


To ensure success, the following elements should be considered priorities when filing that request for a marketing proposal. The post 10 Elements to Consider for a Successful Marketing RFP appeared first on Spiralytics Inc. Marketing Agency marketing outsourcing

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November 2020 Monthly Updates


November Updates. Your feedback is extremely important to us, that is why we are excited to share with you the newest features and updates to the GreenRope system. Do you have a suggestion for an update? We want to hear from you !

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Webinar: Explore the Power of Nested Modeling


The world of marketing is ever-changing. The way consumers interact with brands and respond to marketing touchpoints is forever developing across paid, owned, and earned activities.

Social AI Chatbot, Asset API, Facebook Language Targeting and More


We're constantly improving the Socialbakers experience, one update at a time! Check out this week's updates below. Product News

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CMOs and CIOs: Stronger Together in the Digital Age

Full Circle Insights

Martech spending increased in 2020 and is expected to remain strong in 2021, as businesses continue to rely on digital channels, especially B2B companies that can’t hold in-person events. A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months.

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Links de saída podem afetar as suas estratégias de SEO?


Os links de saída são aqueles que apontam do seu site para um outro site. Mas esses links de saída também colaboram para os seus resultados assim como acontece com os backlinks? Confira.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Image Link Building — Best of Whiteboard Friday


Posted by BritneyMuller Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building.