Wed.Mar 03, 2021

What are No-Reply Email Addresses and Why You Should Stop Using Them


Marketing is best when it feels genuine. Customers build a connection with brands that feel less “corporate” and more like real people. This is especially true in email marketing. Unlike social media posts or blog content, customers see their email inbox as a private space.

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How to Make Industrial Email Marketing Work for You

Industrial Marketing Today

Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when targeting engineers and technical professionals.


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How the global pandemic changed marketing and engagement in 2020

Tomorrow People

Discover how brands have accelerated digital transformation projects, what tech is being used, and which channels and industries are enjoying success. Measuring consumer change. It’s been well documented that the global pandemic has greatly changed consumer behavior.

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Your Guide To CRM Automation: What, Why, And How?


Work is hectic. And there is always more of it to be done. And as much as we’d like to be able to do everything within an eight-hour window, it’s simply not possible. So anything that can offer significant time-saving abilities should be viewed with the utmost importance.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Study: High Growth Marketers More Likely to Have Mature Automation in Place

KoMarketing Associates

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area.

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SEO Is Important for YouTube Too

Content Marketing Institute

SEO incorrectly has become synonymous with Google. Yet, that mistake could spell trouble if you don’t use it for your YouTube videos and channel. Here’s how to do it right. Continue reading → The post SEO Is Important for YouTube Too appeared first on Content Marketing Institute. Company News

Turn Your Emails to Gold: How to Increase Your Email CTR

Benchmark Email

There’s gold at the end of the rainbow when it comes to your email marketing — you just need to make sure you’re on the right track towards finding it. Email has one of the most impressive ROIs of all marketing endeavors at $38 earned for every $1 spent.

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What Wikipedia Won’t Tell You About Video with Tyler Lessard


Marketers who use video grow revenue 49% faster than non-video users. It’s clear sellers need it, but what’s the real secret to using them to explode sales and drive marketing?

The Art of the Influencer Brief


Here are the main points to consider when crafting your brief for an influencer partner, to ensure amazing, impactful content with no nasty surprises

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Which areas of tech grew the most during lockdown?


30-second summary: COVID-19 has seen households embrace new tech. Zoom increased users by 2,000% in 2020. VPNs, gaming and streaming have seen significant growth. Netflix saw an additional 12 million users in the UK in 2020.

Facebook Lookalike Audiences: What Marketers Need to Know


If you've ever been in charge of running ads for a business, I'll bet you've wondered how to get cold audiences to interact with your ads. It's the age-old problem of online advertising.

How to price and package your high-end coaching services in 2021


You live to change people’s lives, but you also have big dreams of your own. So what’s your next move? If you’ve felt it’s time to level up your coaching services in 2021, this post is for you. First, we’ll explore what you need to consider when planning your first (or next!)

Content Lifecycle Management : 7 Steps for Success in 2021


The content lifecycle covers the series of changes in the life of any content asset, from its creation to distribution and preservation. Content assets should be managed as carefully as

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Merits of Email Marketing Automation for Building Material Manufacturers

Navigate the Channel

Can you imagine typing out lengthy emails to each and every person who joins your company’s mailing list? It is hard to believe this is exactly what some businesses did prior to the rise of email marketing automation.

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Marketing, Sales Alignment: Big Topic at Recent TI Summit


Marketing and Sales Alignment had top billing at the True Influence Winter Summit. Expect more insightful conversations like the one recapped here at the Spring Summit on April 14 , when we put the spotlight on artificial intelligence.

7 Strategies to Get Your Ad Listed in the “Top Picks” Section of Gmail’s Promotion Tab

Benchmark Email

From the time Google introduced Gmail tabs, the way marketers used email for promotions changed. Most promotional emails no longer end up in the coveted Primary tab section. Instead, promotional emails now have their own tab, one where only 19.2 percent are ever read.

3 Ways InsightSquared Forecasting Improves Execution


InsightSquared’s machine learning-driven sales forecasting platform completely changes the way sales organizations operate. Sales Forecasting no longer requires hours of manual guess-work.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Thinking 10 Steps Ahead with Your Demand Generation in 2021 [on-demand webinar]


How would you feel if we told you that demand generation is essentially a marketing and sales version of chess? Think about it- chess requires multiple moves to get ahead of your opponent, following a unique strategy to finally initiate a checkmate. Marketing and sales are no different.

7 Under-the-Radar Ways to Increase Engagement with Automation


Can you increase engagement with content automation while staying under the radar? We say an emphatic “Yes,” and we’ll show you some ways you can do just that. Regardless of where your prospects are on their buyer’s journey, you need to automate as many processes as possible. Here's how.

Social Media Tips to Help You Strike Gold


Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. As of the first quarter of 2020, there were more than 4.2

The Most Underrated Stage of Marketo Value Realization


Unless tech solutions solve business challenges, they are meaningless. If you want to accelerate the value of your Marketo investment, start by aligning to specific business objectives.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

What Is Latent Semantic Indexing and Why It Doesn’t Matter for SEO via @martinibuster

Search Engine Journal

Can LSI keywords positively impact your SEO strategy? Here's a fact-based overview of Latent Semantic Indexing and why it's not important to SEO. The post What Is Latent Semantic Indexing and Why It Doesn’t Matter for SEO via @martinibuster appeared first on Search Engine Journal.

RFP Template for a Content Management System (CMS)


There are many CMS vendors to select from. Our RFP Template provides some questions that can help guide this process. Read more in our Blogpost! Marketing #CMS

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Google On How to Use Search Console’s Crawl Stats Report via @MattGSouthern

Search Engine Journal

Google Search Console’s new crawl stats report is thoroughly explained by Search Advocate Daniel Waisberg in a new training video. The post Google On How to Use Search Console’s Crawl Stats Report via @MattGSouthern appeared first on Search Engine Journal. News Tools

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Salesforce Lead Distribution Best Practices


In your go-to-market (GTM) motions, speed-to-lead has become a type of currency; the quicker you engage your lead, the better. After all, studies show that 78 percent of customers buy from companies that respond to their inquiries first.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.