Marketing Insider Group
FEBRUARY 8, 2017
I remember reading comic books during my childhood. Yes, some of the best days of life. I would spend time staring longingly at the comic book covers. Oh and once I did have a tiff with another guy over a limited edition Superman comic. The caped superhero has been one of my long time favorites. […]. The post The Secret to Creating Super Content Easily appeared first on Marketing Insider Group.
ViewPoint
FEBRUARY 8, 2017
Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. It's not, however, the quantity of leads that counts. It’s the quality of the leads. Lured by the promise of easy money — "sales-ready" leads pouring in — many well intentioned b2b marketers have jumped on the "inbound marketing" bandwagon with both feet.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
FEBRUARY 8, 2017
Check out the best digital marketing tools experts and businesses alike use to boost their SEO, CRO, content marketing, and more. If you made it your New Year’s resolution to improve your digital marketing performance, we have a resource list for you. This “List of Lists,” covering the most crucial aspects of digital marketing, will […].
Influitive
FEBRUARY 8, 2017
There’s no denying that the importance of customer marketing is growing. The 2017 State of Customer Marketing Report indicates that over the next year, 93% of organizations expect that their customer marketing efforts will take on greater importance, and 62% will increase their staff or budgets in the customer marketing area. However, there isn’t a.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convince & Convert
FEBRUARY 8, 2017
There is a new strategy that baffles some people’s social media. It isn’t cheating, either—psychology is something which has been around as long as we have been smart enough to acknowledge that it’s there. You use psychology every day, too. You may not realize it, but it’s there, hiding in the shadows of your subconscious, waiting to be revealed through some past experience or relationship.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hive9
FEBRUARY 8, 2017
Most marketing technology purchasing decisions involve a process. At 42% of large companies , ten or more people are typically involved making a purchasing decision. It makes sense that a variety of stakeholders should therefore be able to weigh in. But the trickier question is: which ones?
Golden Spiral
FEBRUARY 8, 2017
Disruption. It’s a revered concept in the tech industry these days, but the obsession with “disrupting the industry” can be a detrimental distraction. By its very definition, disruption starts from a negative point-of-view. The stated purpose is to get in the way of something. When disruption is the goal, it takes attention away from the real market need and focuses it on the incumbent.
Spiralytics
FEBRUARY 8, 2017
Facebook is the leading social media platform used by marketers, according to a study by Social Media Examiner. However, the same study cites a huge difference between B2B and B2C companies. While 66% of B2C companies choose Facebook as their top social media choice, only 37% of B2B marketers prefer it. And while Facebook remains a top priority for social media strategy, 35% of marketers aren’t sure if their tactics are effective.
Engagio
FEBRUARY 8, 2017
A professional sports team wins a championship. As the coach gives his speech he makes a point of summarizing the victory by saying “We just put it together as we went along.”. Of course not. Behind every major win or championship is a lot of talent, hard work, and preparation (Plays). That successful, long throw from quarterback to wide receiver; that winning, cross-field kick from left mid-fielder to striker; or that last-minute half-court pass from point guard to power forward was not a chanc
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
distribion
FEBRUARY 8, 2017
What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses? According to Drew Gainor of the Young Entrepreneur Council , white label refers to “a fully supported product or service that’s made by one company but sold by another. White label products and services are purchased by the latter company without branding.
Hubspot
FEBRUARY 8, 2017
Marketing is no longer the art form it once was. Today, the companies working relentlessly to master digital marketing are responsible for gathering, analyzing, and applying the data they produce to raise their game. All the while, laggards in the number-crunching revolution are vulnerable to losing to brands that value marketing analytics and make it an essential part of the way they operate.
The ROI Guy
FEBRUARY 8, 2017
Rightly or wrongly, a growing number of companies perceive direct sales as ever more expensive. As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). If you are in tech, Accenture reports an even more significant 70% of revenue now comes from the typical channel program, with this expected to grow to 80% or more over the nex
Hinge Marketing
FEBRUARY 8, 2017
Video Transcription. Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. Well today, I’m pleased to announce a new report from Hinge’s 2017 Research: Growth & Marketing Insights on the Government Services Industry.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The ROI Guy
FEBRUARY 8, 2017
As part of the series "Sales Tech Simplified", I had the honor of being interviewed by Nancy Nardin of Smart Selling Tools on the importance of business value tools, and where they fit in the Sales Tech stack. Check out the interview here: https://smartsellingtools.com/sales-tech-simplified-how-sales-can-articulate-business-value/.
Brandfolder
FEBRUARY 8, 2017
“But how does it render on mobile?” Chances are, if you’ve been in a marketing meeting recently, someone has asked this question. It might make you want to punch a.
The Freeman Company
FEBRUARY 8, 2017
How football's championship event sets the marketing standard for brands to engage both local and global audiences
SalesChoice
FEBRUARY 8, 2017
Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance. We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Forrester Research has found that 49% of CRM Projects fail.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Freeman Company
FEBRUARY 8, 2017
The iconic Lantern Festival wraps up the fortnight-long celebration
Adobe Experience Cloud Blog
FEBRUARY 8, 2017
Author: Elaine Ip Virtual reality (VR) is literally a reality now. Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world. Marketers, who are responsible for driving the customer experience , stand to make huge gains with VR campaigns.
Contently
FEBRUARY 8, 2017
Go find a six-year-old—preferably a nephew or niece, not some random kid at Whole Foods—and ask them to make up a story. Watch as their eyes light up, how their words jumble together with excitement and wonder. Observe how their arms wave and their fingers spread, as if they’re conjuring a tornado of imagination. Listen as they come up with characters and ideas that you never would’ve thought of yourself.
Marketing Craftmanship
FEBRUARY 8, 2017
Regardless of how well a company communicates with the press, it stands a good chance of being “burned” on occasion. From minor misquote to major hatchet-job, these real and perceived offenses occupy the attention of senior managers and their advisors, whose polite clarifications and outraged denials fill the “Letters to the Editor” section of every business and trade publication.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
BuzzSumo
FEBRUARY 8, 2017
When it comes to finding and consuming marketing data effectively, a great tool is just half of the picture. That tool needs to be fully integrated into a system or process in order to provide maximum value to its user. We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands.
Kapost
FEBRUARY 8, 2017
Influencing a savvy, educated B2B customer requires more than watchable, readable “stuff.” It takes cross-functional content that builds confidence in how an organization does business as a whole. There’s a better shot at wooing a customer with content that reflects all perspectives of expertise available across all teams. A “one team mentality” approach to content creation makes it easier to generate simple, clear, consistent messaging that answers lots of customer questions, perhap
Lead Liaison
FEBRUARY 8, 2017
Allen, TX – Lead Liaison, a private marketing automation company based out of Dallas, Texas, recently announced figures relating to their growth in 2016. The software company’s Revenue Generation Software® includes enterprise-level sales and marketing automation software and website visitor tracking at small to mid-market prices. Recently dubbed “Highest Value Per Dollar for Marketing Automation,” the platform is optimized to deliver incredible value to companies that boosts operational ef
chiefmartech
FEBRUARY 8, 2017
In the years that I’ve worked on the marketing technology landscape , I have often been surprised at the end of each iteration by the sheer scale of the thing. I’ll sit back, typically with a glass of wine at that point, and reflect in awe at just how big this space has become — and in such a short time. I’m experiencing that same sensation of awe now that we’ve launched the agenda for the next MarTech conference in San Francisco, May 9-11.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
FEBRUARY 8, 2017
Picture this: for one day a year, everyone at your agency puts a hold on all client-related projects, clears their calendars, and gathers for a full-day brainstorm session. For one day, the only thing that matters is creating something new from absolutely nothing. That's the philosophy behind holding an annual agency hack day (or "hackathon"): A chance to push your team to their creative limits, consider previously overlooked points of view, and delve deeply into experimental projects you wouldn
Sprout Social
FEBRUARY 8, 2017
Whether you’re just getting started with social media marketing, or you’re an experienced marketer, there’s always something new to learn. Asking the right questions can improve your chances of success and help you avoid costly mistakes. In order to help steer you in the right direction, we’ve compiled a list of some common social media questions you might be dying to ask. 1.
Content Standard
FEBRUARY 8, 2017
Remember when Super Bowl marketing trends were mostly focused on football, beer, and babes? Advertisers have classed it up a bit over the last decade, and beer ads with half-naked girl fights ( Miller Light circa 2003 ) have given way to beer ads with lost puppies ( Budweiser circa 2015 ). Of course, there are still plenty of ads about partying and football, and the occasional commercial that makes you go, “Huh?
Expert insights. Personalized for you.
175 
Let's personalize your content