Sun.May 19, 2019

Do Customer Data Platforms Need Real-Time Processing?

Customer Experience Matrix

Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? How do we decide what is and isn’t a requirement?

WEBINAR RECAP: How to Triple Sales with Intelligent Insights and Effective Engagement

HG Data

Stephanie’s App of the Week: Ripl

Heinz Marketing

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Chances are your company is creating content and using social media to distribute it. If you’re looking for a new simple way to attract more attention to your latest infographic or whitepaper, give Ripl a try.

4 Reasons Not To Trade Your B2B Sales Reps For Robots


Automation is a big part of doing business. If used correctly, it can bring about benefits to productivity and efficiency. One area where you shouldn’t look to automate is in the arena of B2B selling. But what do we mean when we refer to ‘robots’? This is not meant in a literal sense.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019


Each year comes with new marketing goals and objectives to help you stand out from your competition. Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business.

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More Trending

Two Ways to Make Personalization Welcomed

B2B Marketing Directions

In my last post , I discussed the inconsistent and often contradictory attitudes of consumers and business buyers regarding personalized marketing. On one hand, numerous research studies have confirmed that most consumers and business buyers want personalized offers, messages, and experiences, and are willing to provide personal information in order to receive such offers, messages, and experiences.

Best Small Business Ideas That’ll Make You Money in 2019

Altitude Branding

At the end of the day, it’s an undeniable fact that every single person on this Earth is here to make money and one way or the other every person comes at that stage of his life when he has to decide on a career or start a business to the pay the bills and fulfill the other expenses.

Focus Tools for 2019


Nobody is born with the ability to manage time well — that’s true whether you are a butcher, baker, candlestick maker or writer. In many ways, motivation is harder to keep when you do write for a living. You are surrounded by a virtual world, which is able to draw you away.

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4 Key Lessons Content Marketers Can Take From Data Journalists


Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

8 Best Tools for Inbound Marketing: We Asked Inbound Pros for Their Recommendations


What are the best tools for inbound marketing — the ones inbound professionals use every day for their work? We reached out to business owners, founders, marketers, and agency owners — people doing inbound marketing every day just like you are, asked them what tools they use and love. In what follows, we share their recommendations, and best of all, Leadfeeder integrates with many of these options via Native integration or through Zapier. Without further ado, here’s what they said!

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