Sun.May 19, 2019

Do Customer Data Platforms Need Real-Time Processing?

Customer Experience Matrix

Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? How do we decide what is and isn’t a requirement?

Top B2B Content Marketing Strategies for 2019 and Beyond

The Lead Agency

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers.

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Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019


Each year comes with new marketing goals and objectives to help you stand out from your competition. Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business.

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WEBINAR RECAP: How to Triple Sales with Intelligent Insights and Effective Engagement

HG Data

In our recent “How to Triple Sales with Intelligent Insights and Effective Engagement” webinar, we discussed how to: How to use technographics to deliver a personalized buying experience The actions, sequences and playbooks that encourage prospects to engage with you How your company can become 67% more effective at closing deals.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

4 Reasons Not To Trade Your B2B Sales Reps For Robots


Automation is a big part of doing business. If used correctly, it can bring about benefits to productivity and efficiency. One area where you shouldn’t look to automate is in the arena of B2B selling. But what do we mean when we refer to ‘robots’? This is not meant in a literal sense.

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Best Small Business Ideas That’ll Make You Money in 2019

Altitude Branding

At the end of the day, it’s an undeniable fact that every single person on this Earth is here to make money and one way or the other every person comes at that stage of his life when he has to decide on a career or start a business to the pay the bills and fulfill the other expenses.

Two Ways to Make Personalization Welcomed

B2B Marketing Directions

In my last post , I discussed the inconsistent and often contradictory attitudes of consumers and business buyers regarding personalized marketing. On one hand, numerous research studies have confirmed that most consumers and business buyers want personalized offers, messages, and experiences, and are willing to provide personal information in order to receive such offers, messages, and experiences.

Stephanie’s App of the Week: Ripl

Heinz Marketing

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Chances are your company is creating content and using social media to distribute it. If you’re looking for a new simple way to attract more attention to your latest infographic or whitepaper, give Ripl a try.

4 Key Lessons Content Marketers Can Take From Data Journalists


Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

8 Best Tools for Inbound Marketing: We Asked Inbound Pros for Their Recommendations


What are the best tools for inbound marketing — the ones inbound professionals use every day for their work? We reached out to business owners, founders, marketers, and agency owners — people doing inbound marketing every day just like you are, asked them what tools they use and love. In what follows, we share their recommendations, and best of all, Leadfeeder integrates with many of these options via Native integration or through Zapier. Without further ado, here’s what they said!

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