Tue.Jul 14, 2020

How to Boost Your LinkedIn for Personal Branding During the Pandemic

B2B PR Sense

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn't mean your marketing strategy should grind to a halt. That's especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others.

How to launch a successful customer advocacy program


Customer advocacy has come a long way since its inception. Today, the most fervent supporters of customer advocacy report an uptick in both customer loyalty and customer engagement, and a stronger sense of community among their customers.

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B2B CRM Strategy: 6 Ways It Can Drive Sales & Marketing Alignment

Lake One

The B2B buying environment is complex and often multifaceted. With heavy workloads and high goals, one thing remains consistent across the board: strong business relationships help close deals and drive company growth.

Make Content Syndication the Core of Your 2H Demand Generation Plan


As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020.

Marketing in the Age of Disruption

Marketing Insider Group

What does marketing even mean right now? That’s what many businesses are asking. The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either.

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How the Tech Sector Has Adjusted to COVID-19: Five Findings from Research


Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. Is that still the case? And how has the tech industry responded to COVID-driven changes?

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Influencer Marketing in 2020: a guide on how to use this strategy


As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. However, the question extends more to the concept and proposal of these actions, not exactly to what it is in itself.

How to Build a Multichannel Digital Marketing Strategy

Marketing Insider Group

Although marketing has never been simple, one could argue that it has never been more complex than it is today. Modern technology has revolutionized the way that businesses and consumers interact.

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5 Ways to Improve Communication with Your Remote Teams


Some businesses have successfully worked with remote teams for years, while others have been forced by the pandemic to adapt quickly.

Artificial intelligence (AI) in marketing


30-second summary: Artificial intelligence (AI) is revolutionizing DCO (Dynamic Creative Optimization) and CDP analytics by giving these programs access to multiple data points, across business silos, a more accurate customer profile and effective campaigns.

SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company

Single Grain

SaaS (Software as a service) is a rapidly growing industry. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020.

Farewell Save Button, Hello Autosave & New Download Options


You probably noticed some changes on our platform, and we’re here to tell you all about them. We promise they’re all oh, so good. These were highly requested features from our users, so we’re certain you’ll be over the moon that they’re finally live and ready to use.

Meaningful metrics: Going beyond open rates


Jump ahead. Meaningful metrics. Summary. Links. Try ConvertKit's deliverability in action. Stay in touch.

The Vineyard Community interview

Velocity Partners

In his late forties Phil was at the top of the marketing industry. A few years later he was homeless, alone and sleeping on a bench. See how Richmond-based charity, The Vineyard Community, helped him get back on his feet

7 Benefits of Outsourced Prospecting - Digitalzone


Outsourcing prospecting is the strategic solution to this sales predicament. The goal is to cultivate a high-performing sales environment

Who Should Be at the Center of Your Sales and Marketing Alignment?

Content Marketing Institute

Sales and marketing team alignment requires them to put the buyer first. Explore what indicates alignment success. And learn to craft buyer personas that work for sales and marketing using only five insights.

How to Develop a YouTube Strategy for Gen Z, Millennial, Gen X, and Baby Boomer Audiences


Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences.

How to improve customer experience with interactive content


Interactive content is one of the most important Digital Marketing strategies on the rise, but many CMOs and marketers still don’t know exactly why they are adopting it.

You’ve Built A Great Brand Voice. Here’s How to Maintain It.


If your brand was a person what would it say, and how would it say it? It’s no secret that good branding builds businesses that last, but what … Continue reading "You’ve Built A Great Brand Voice. Here’s How to Maintain It.". The post You’ve Built A Great Brand Voice.

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The A To Z Guide For Effective Sales Improvement In 2020 And Beyond

Square 2 Marketing

In The New Normal, Sales Execution Will Rule The Day – Are You Ready? We’ve been talking about it for months. Innovative and proactive companies are reimagining and digitally transforming how they sell.

How to Know if Partner Relationship Management Is Right for My Business

SmartBug Media

Guest author Tori Barlow is the Director of Marketing at Allbound. In order to know if partner relationship management (PRM) software is right for you, you should consider why companies implement this type of solution in the first place.

Deliver Your Message To Your Target Audience On Multiple Platforms Using Marketing Automation


People receive messaging from brands and companies through a number of channels every day. For a cross channel marketing campaign to be truly effective and increase user engagement , it needs to reflect each of these channels.

Take More Marketing Risks: 3 Lessons from Toddlers


I always marvel at the fearlessness of children. Now that I’m working from home, spending most of my hours, days and weeks watching my two-year-old son’s every move, I do it very often.

Perkuto Proverbs for Marketing Operations


When you work in Marketo long enough, you’re bound to have had some “learning experiences” along the way. And even if you can’t think of a cringe-worthy past misstep, it’s often the case that we learn the most when we jump in and get to work.

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What the coastline paradox reveals about infinite software specialization (in martech and other fields)


After three and a half months of working out of my basement, I was in desperate need of a change of scenery. Preferably somewhere with a lot of outdoor space for hiking and frisbee throwing (a lost art!). No crowds. Lots of nature. Fresh air. The answer?

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ABM CAMPAIGNS – How Your Inside Sales Team Can Win From It

Unbound B2B

Demand Generation Guide : B2B Tech Lead Buyers. The post ABM CAMPAIGNS – How Your Inside Sales Team Can Win From It appeared first on UnboundB2B. Ebook Resources

Explore Careers at RebelMouse


Join RebelMouses's modern and distributive workforce responsible for the websites of media powerhouses, including legacy brands like United Airlines and new media darlings like PAPER Magazine and Protocol.

How to A/B Test CTAs Like HubSpot Experts


The call to action is a put up or shut up moment that can turn curiosity into a legitimate business opportunity. It's the bridge between visitors and leads — a point of entry that allows you to capitalize on the web traffic you generate.

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Make Content Syndication the Core of Your 2H Demand Generation Plan


As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020.

Hitting the Forecasting Bullseye with Machine Learning


Your forecast is just a number. People say this all the time, but it completely misses the mark. Just a number implies that your forecast holds no real value — no purpose behind it. If that’s the case, why do it at all? Why spend all the time and effort to arrive at a useless number?

Acoustics Matters

Altitude Branding

Acoustics affect critical aspects of a building’s function, from productivity in the office and communication in the classroom, to the price an apartment, condominium or single-family home can command.