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As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. It’s important to think big picture, not making sacrifices to your long-term strategy for short term monetization goals. MORE
What does marketing even mean right now? That’s what many businesses are asking. The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways. MORE
Jump ahead. Meaningful metrics. Summary. Links. Try ConvertKit's deliverability in action. Stay in touch. In episode 7 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about the benefits and challenges of open rates, as well as other important metrics you should be measuring to fully understand your email performance. In this episode we discuss: The metrics that matter when it comes to email deliverability. Healthy ranges for each metric. MORE
SaaS (Software as a service) is a rapidly growing industry. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. What Is SaaS? Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. MORE
You probably noticed some changes on our platform, and we’re here to tell you all about them. We promise they’re all oh, so good. These were highly requested features from our users, so we’re certain you’ll be over the moon that they’re finally live and ready to use. So imagine this: You’re in the middle […]. News & Updates MORE
75 This Guide will provide you with all the knowledge and strategies you need to repurpose your content like a pro. How To Content Marketing MORE
Outsourcing prospecting is the strategic solution to this sales predicament. The goal is to cultivate a high-performing sales environment MORE
There’s no denying that the recent pandemic has affected many businesses, big and small. Some have experienced a slow down in sales while others, unfortunately, had to close down. . COVID-19 has impacted the world in so many ways. It’s not just people’s health that’s hurting. Supply chains and businesses are greatly affected too. Just like the virus, these changes are likely to evolve in the coming months, and we can expect to see newer ways of doing business in the near future. MORE
The B2B buying environment is complex and often multifaceted. With heavy workloads and high goals, one thing remains consistent across the board: strong business relationships help close deals and drive company growth. But how do you keep track of contact history and provide visibility company-wide all while keeping your sales and marketing teams aligned? Queue Customer Relationship Management (CRM) software and B2B CRM strategy. MORE
30-second summary: Artificial intelligence (AI) is revolutionizing DCO (Dynamic Creative Optimization) and CDP analytics by giving these programs access to multiple data points, across business silos, a more accurate customer profile and effective campaigns. Personalized AI marketing can drive growth and creates better engagement with your audience. AI is here to stay, but not in the way consumers think, it will not replace humans. MORE
People receive messaging from brands and companies through a number of channels every day. For a cross channel marketing campaign to be truly effective and increase user engagement , it needs to reflect each of these channels. However, it’s also a major challenge for most cross channel marketers to deliver the right message on the right channel at the same time. . This is where marketing automation can help you. MORE
Although marketing has never been simple, one could argue that it has never been more complex than it is today. Modern technology has revolutionized the way that businesses and consumers interact. Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven. MORE
As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. However, the question extends more to the concept and proposal of these actions, not exactly to what it is in itself. Influencers are already part of the daily lives of those on the web, especially in social media. MORE
If your brand was a person what would it say, and how would it say it? It’s no secret that good branding builds businesses that last, but what … Continue reading "You’ve Built A Great Brand Voice. Here’s How to Maintain It.". The post You’ve Built A Great Brand Voice. Here’s How to Maintain It. appeared first on Acrolinx. Blog Content Marketing MORE
In The New Normal, Sales Execution Will Rule The Day – Are You Ready? We’ve been talking about it for months. Innovative and proactive companies are reimagining and digitally transforming how they sell. Now is the time to look hard at your sales process, sales execution, sales team, sales metrics, reporting and more. If you think the world is going to return to in-person sales calls, networking, trade shows, events, lunches, office phones and entertaining prospects, guess again. MORE
Interactive content is one of the most important Digital Marketing strategies on the rise, but many CMOs and marketers still don’t know exactly why they are adopting it. This becomes clear when a lot of these efforts are great executions that fall short in reaching audiences and conversion goals. The key to avoiding the same trap and a waste of good material is understanding a simple rule: you should use interactive content for customer experience. But what exactly does this mean? MORE
Some businesses have successfully worked with remote teams for years, while others have been forced by the pandemic to adapt quickly. While the perks of working remotely and collaborating with teams from all over the globe have been known for a while now, especially to those who have successfully implemented those collaborations over the years, some businesses still struggle with establishing a long-term bond with those remote employees and freelancers. MORE
Sales and marketing team alignment requires them to put the buyer first. Explore what indicates alignment success. And learn to craft buyer personas that work for sales and marketing using only five insights. Continue reading → The post Who Should Be at the Center of Your Sales and Marketing Alignment? appeared first on Content Marketing Institute. Company News MORE
Customer advocacy has come a long way since its inception. Today, the most fervent supporters of customer advocacy report an uptick in both customer loyalty and customer engagement, and a stronger sense of community among their customers. But creating and launching a strong advocacy program can’t be done overnight. A successful program requires a dedicated […]. The post How to launch a successful customer advocacy program appeared first on Influitive. Advocate Best Practices MORE
Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. Is that still the case? And how has the tech industry responded to COVID-driven changes? The latest research from TrustRadius answers reveals some interesting insights. Image credit: engin akyurt on Unsplash. MORE
Guest author Tori Barlow is the Director of Marketing at Allbound. In order to know if partner relationship management (PRM) software is right for you, you should consider why companies implement this type of solution in the first place. You should also take into account the reasons companies hesitate to move forward with PRM. By weighing these two factors, you can determine whether or not a partner relationship management tool is the best choice for your company. MORE
While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn't mean your marketing strategy should grind to a halt. That's especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent place to do so. LinkedIn remains a powerful resource for businesses. MORE
I always marvel at the fearlessness of children. Now that I’m working from home, spending most of my hours, days and weeks watching my two-year-old son’s every move, I do it very often. In a single day, I can easily count at least a handful of moments in which I’m intently watching him navigate a new challenge. Sometimes, these tasks are basic, but for the most part, they’re a bit risky. One of his favorite games is “the floor is lava.” MORE
In his late forties Phil was at the top of the marketing industry. A few years later he was homeless, alone and sleeping on a bench. See how Richmond-based charity, The Vineyard Community, helped him get back on his feet MORE
Should you be worried about your content whenever Google releases a core algorithm update? Not if you use these user intent writing practices. The post How to Write for Google’s Core Algorithms, User Intent & SEO via @JuliaEMcCoy appeared first on Search Engine Journal. Content Marketing SEO MORE
After three and a half months of working out of my basement, I was in desperate need of a change of scenery. Preferably somewhere with a lot of outdoor space for hiking and frisbee throwing (a lost art!). No crowds. Lots of nature. Fresh air. The answer? Renting a small cottage on the sparsely populated mid-coast of Maine. I took the photo above from our porch one evening. Definitely a way better view than my basement. MORE
B2B PR Sense
JULY 14, 2020
While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn't mean your marketing strategy should grind to a halt. That's especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent place to do so. LinkedIn remains a powerful resource for businesses.
Influitive
JULY 14, 2020
Customer advocacy has come a long way since its inception. Today, the most fervent supporters of customer advocacy report an uptick in both customer loyalty and customer engagement, and a stronger sense of community among their customers. But creating and launching a strong advocacy program can’t be done overnight. A successful program requires a dedicated […]. The post How to launch a successful customer advocacy program appeared first on Influitive. Advocate Best Practices
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Lake One
JULY 14, 2020
The B2B buying environment is complex and often multifaceted. With heavy workloads and high goals, one thing remains consistent across the board: strong business relationships help close deals and drive company growth. But how do you keep track of contact history and provide visibility company-wide all while keeping your sales and marketing teams aligned? Queue Customer Relationship Management (CRM) software and B2B CRM strategy.
PureB2B
JULY 14, 2020
As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. It’s important to think big picture, not making sacrifices to your long-term strategy for short term monetization goals.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Marketing Insider Group
JULY 14, 2020
What does marketing even mean right now? That’s what many businesses are asking. The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
JULY 14, 2020
There’s no denying that the recent pandemic has affected many businesses, big and small. Some have experienced a slow down in sales while others, unfortunately, had to close down. . COVID-19 has impacted the world in so many ways. It’s not just people’s health that’s hurting. Supply chains and businesses are greatly affected too. Just like the virus, these changes are likely to evolve in the coming months, and we can expect to see newer ways of doing business in the near future.
Webbiquity
JULY 14, 2020
Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. Is that still the case? And how has the tech industry responded to COVID-driven changes? The latest research from TrustRadius answers reveals some interesting insights. Image credit: engin akyurt on Unsplash.
Marketing Insider Group
JULY 14, 2020
Although marketing has never been simple, one could argue that it has never been more complex than it is today. Modern technology has revolutionized the way that businesses and consumers interact. Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven.
Biznology
JULY 14, 2020
Some businesses have successfully worked with remote teams for years, while others have been forced by the pandemic to adapt quickly. While the perks of working remotely and collaborating with teams from all over the globe have been known for a while now, especially to those who have successfully implemented those collaborations over the years, some businesses still struggle with establishing a long-term bond with those remote employees and freelancers.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
ClickZ
JULY 14, 2020
30-second summary: Artificial intelligence (AI) is revolutionizing DCO (Dynamic Creative Optimization) and CDP analytics by giving these programs access to multiple data points, across business silos, a more accurate customer profile and effective campaigns. Personalized AI marketing can drive growth and creates better engagement with your audience. AI is here to stay, but not in the way consumers think, it will not replace humans.
Bannersnack
JULY 14, 2020
You probably noticed some changes on our platform, and we’re here to tell you all about them. We promise they’re all oh, so good. These were highly requested features from our users, so we’re certain you’ll be over the moon that they’re finally live and ready to use. So imagine this: You’re in the middle […]. News & Updates
Single Grain
JULY 14, 2020
SaaS (Software as a service) is a rapidly growing industry. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. What Is SaaS? Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet.
Content Marketing Institute
JULY 14, 2020
Sales and marketing team alignment requires them to put the buyer first. Explore what indicates alignment success. And learn to craft buyer personas that work for sales and marketing using only five insights. Continue reading → The post Who Should Be at the Center of Your Sales and Marketing Alignment? appeared first on Content Marketing Institute. Company News
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Velocity Partners
JULY 14, 2020
In his late forties Phil was at the top of the marketing industry. A few years later he was homeless, alone and sleeping on a bench. See how Richmond-based charity, The Vineyard Community, helped him get back on his feet
SEMrush
JULY 14, 2020
This Guide will provide you with all the knowledge and strategies you need to repurpose your content like a pro. How To Content Marketing
ConvertKit
JULY 14, 2020
Jump ahead. Meaningful metrics. Summary. Links. Try ConvertKit's deliverability in action. Stay in touch. In episode 7 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about the benefits and challenges of open rates, as well as other important metrics you should be measuring to fully understand your email performance. In this episode we discuss: The metrics that matter when it comes to email deliverability. Healthy ranges for each metric.
DigitalZone
JULY 14, 2020
Outsourcing prospecting is the strategic solution to this sales predicament. The goal is to cultivate a high-performing sales environment
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
SmartBug Media
JULY 14, 2020
Guest author Tori Barlow is the Director of Marketing at Allbound. In order to know if partner relationship management (PRM) software is right for you, you should consider why companies implement this type of solution in the first place. You should also take into account the reasons companies hesitate to move forward with PRM. By weighing these two factors, you can determine whether or not a partner relationship management tool is the best choice for your company.
RockContent
JULY 14, 2020
Interactive content is one of the most important Digital Marketing strategies on the rise, but many CMOs and marketers still don’t know exactly why they are adopting it. This becomes clear when a lot of these efforts are great executions that fall short in reaching audiences and conversion goals. The key to avoiding the same trap and a waste of good material is understanding a simple rule: you should use interactive content for customer experience. But what exactly does this mean?
Search Engine Journal
JULY 14, 2020
Should you be worried about your content whenever Google releases a core algorithm update? Not if you use these user intent writing practices. The post How to Write for Google’s Core Algorithms, User Intent & SEO via @JuliaEMcCoy appeared first on Search Engine Journal. Content Marketing SEO
BenchmarkONE
JULY 14, 2020
People receive messaging from brands and companies through a number of channels every day. For a cross channel marketing campaign to be truly effective and increase user engagement , it needs to reflect each of these channels. However, it’s also a major challenge for most cross channel marketers to deliver the right message on the right channel at the same time. . This is where marketing automation can help you.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Acrolinx
JULY 14, 2020
If your brand was a person what would it say, and how would it say it? It’s no secret that good branding builds businesses that last, but what … Continue reading "You’ve Built A Great Brand Voice. Here’s How to Maintain It.". The post You’ve Built A Great Brand Voice. Here’s How to Maintain It. appeared first on Acrolinx. Blog Content Marketing
Square 2 Marketing
JULY 14, 2020
In The New Normal, Sales Execution Will Rule The Day – Are You Ready? We’ve been talking about it for months. Innovative and proactive companies are reimagining and digitally transforming how they sell. Now is the time to look hard at your sales process, sales execution, sales team, sales metrics, reporting and more. If you think the world is going to return to in-person sales calls, networking, trade shows, events, lunches, office phones and entertaining prospects, guess again.
chiefmartech
JULY 14, 2020
After three and a half months of working out of my basement, I was in desperate need of a change of scenery. Preferably somewhere with a lot of outdoor space for hiking and frisbee throwing (a lost art!). No crowds. Lots of nature. Fresh air. The answer? Renting a small cottage on the sparsely populated mid-coast of Maine. I took the photo above from our porch one evening. Definitely a way better view than my basement.
Content4Demand
JULY 14, 2020
I always marvel at the fearlessness of children. Now that I’m working from home, spending most of my hours, days and weeks watching my two-year-old son’s every move, I do it very often. In a single day, I can easily count at least a handful of moments in which I’m intently watching him navigate a new challenge. Sometimes, these tasks are basic, but for the most part, they’re a bit risky. One of his favorite games is “the floor is lava.”
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
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