Tue.Jul 14, 2020

How to Boost Your LinkedIn for Personal Branding During the Pandemic

B2B PR Sense

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn't mean your marketing strategy should grind to a halt. That's especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent place to do so. LinkedIn remains a powerful resource for businesses.

How to launch a successful customer advocacy program


Customer advocacy has come a long way since its inception. Today, the most fervent supporters of customer advocacy report an uptick in both customer loyalty and customer engagement, and a stronger sense of community among their customers. But creating and launching a strong advocacy program can’t be done overnight. A successful program requires a dedicated […]. The post How to launch a successful customer advocacy program appeared first on Influitive. Advocate Best Practices


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B2B CRM Strategy: 6 Ways It Can Drive Sales & Marketing Alignment

Lake One

The B2B buying environment is complex and often multifaceted. With heavy workloads and high goals, one thing remains consistent across the board: strong business relationships help close deals and drive company growth. But how do you keep track of contact history and provide visibility company-wide all while keeping your sales and marketing teams aligned? Queue Customer Relationship Management (CRM) software and B2B CRM strategy.

Make Content Syndication the Core of Your 2H Demand Generation Plan


As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. It’s important to think big picture, not making sacrifices to your long-term strategy for short term monetization goals.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Marketing in the Age of Disruption

Marketing Insider Group

What does marketing even mean right now? That’s what many businesses are asking. The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

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B2B Sales In A Slow Economy: How New Business Relationships Can Fortify Your Future

Marketing Insider Group

There’s no denying that the recent pandemic has affected many businesses, big and small. Some have experienced a slow down in sales while others, unfortunately, had to close down. . COVID-19 has impacted the world in so many ways. It’s not just people’s health that’s hurting. Supply chains and businesses are greatly affected too. Just like the virus, these changes are likely to evolve in the coming months, and we can expect to see newer ways of doing business in the near future.

How the Tech Sector Has Adjusted to COVID-19: Five Findings from Research


Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. Is that still the case? And how has the tech industry responded to COVID-driven changes? The latest research from TrustRadius answers reveals some interesting insights. Image credit: engin akyurt on Unsplash.

How to Build a Multichannel Digital Marketing Strategy

Marketing Insider Group

Although marketing has never been simple, one could argue that it has never been more complex than it is today. Modern technology has revolutionized the way that businesses and consumers interact. Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven.

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5 Ways to Improve Communication with Your Remote Teams


Some businesses have successfully worked with remote teams for years, while others have been forced by the pandemic to adapt quickly. While the perks of working remotely and collaborating with teams from all over the globe have been known for a while now, especially to those who have successfully implemented those collaborations over the years, some businesses still struggle with establishing a long-term bond with those remote employees and freelancers.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Artificial intelligence (AI) in marketing


30-second summary: Artificial intelligence (AI) is revolutionizing DCO (Dynamic Creative Optimization) and CDP analytics by giving these programs access to multiple data points, across business silos, a more accurate customer profile and effective campaigns. Personalized AI marketing can drive growth and creates better engagement with your audience. AI is here to stay, but not in the way consumers think, it will not replace humans.

Farewell Save Button, Hello Autosave & New Download Options


You probably noticed some changes on our platform, and we’re here to tell you all about them. We promise they’re all oh, so good. These were highly requested features from our users, so we’re certain you’ll be over the moon that they’re finally live and ready to use. So imagine this: You’re in the middle […]. News & Updates

SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company

Single Grain

SaaS (Software as a service) is a rapidly growing industry. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. What Is SaaS? Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet.

Who Should Be at the Center of Your Sales and Marketing Alignment?

Content Marketing Institute

Sales and marketing team alignment requires them to put the buyer first. Explore what indicates alignment success. And learn to craft buyer personas that work for sales and marketing using only five insights. Continue reading → The post Who Should Be at the Center of Your Sales and Marketing Alignment? appeared first on Content Marketing Institute. Company News

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Vineyard Community interview

Velocity Partners

In his late forties Phil was at the top of the marketing industry. A few years later he was homeless, alone and sleeping on a bench. See how Richmond-based charity, The Vineyard Community, helped him get back on his feet

The Only Guide to Repurposing Content You Will Need in 2021


This Guide will provide you with all the knowledge and strategies you need to repurpose your content like a pro. How To Content Marketing

Meaningful metrics: Going beyond open rates


Jump ahead. Meaningful metrics. Summary. Links. Try ConvertKit's deliverability in action. Stay in touch. In episode 7 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about the benefits and challenges of open rates, as well as other important metrics you should be measuring to fully understand your email performance. In this episode we discuss: The metrics that matter when it comes to email deliverability. Healthy ranges for each metric.

7 Benefits of Outsourced Prospecting - Digitalzone


Outsourcing prospecting is the strategic solution to this sales predicament. The goal is to cultivate a high-performing sales environment

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Know if Partner Relationship Management Is Right for My Business

SmartBug Media

Guest author Tori Barlow is the Director of Marketing at Allbound. In order to know if partner relationship management (PRM) software is right for you, you should consider why companies implement this type of solution in the first place. You should also take into account the reasons companies hesitate to move forward with PRM. By weighing these two factors, you can determine whether or not a partner relationship management tool is the best choice for your company.

How to improve customer experience with interactive content


Interactive content is one of the most important Digital Marketing strategies on the rise, but many CMOs and marketers still don’t know exactly why they are adopting it. This becomes clear when a lot of these efforts are great executions that fall short in reaching audiences and conversion goals. The key to avoiding the same trap and a waste of good material is understanding a simple rule: you should use interactive content for customer experience. But what exactly does this mean?

How to Write for Google’s Core Algorithms, User Intent & SEO via @JuliaEMcCoy

Search Engine Journal

Should you be worried about your content whenever Google releases a core algorithm update? Not if you use these user intent writing practices. The post How to Write for Google’s Core Algorithms, User Intent & SEO via @JuliaEMcCoy appeared first on Search Engine Journal. Content Marketing SEO

Deliver Your Message To Your Target Audience On Multiple Platforms Using Marketing Automation


People receive messaging from brands and companies through a number of channels every day. For a cross channel marketing campaign to be truly effective and increase user engagement , it needs to reflect each of these channels. However, it’s also a major challenge for most cross channel marketers to deliver the right message on the right channel at the same time. . This is where marketing automation can help you.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

You’ve Built A Great Brand Voice. Here’s How to Maintain It.


If your brand was a person what would it say, and how would it say it? It’s no secret that good branding builds businesses that last, but what … Continue reading "You’ve Built A Great Brand Voice. Here’s How to Maintain It.". The post You’ve Built A Great Brand Voice. Here’s How to Maintain It. appeared first on Acrolinx. Blog Content Marketing

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The A To Z Guide For Effective Sales Improvement In 2020 And Beyond

Square 2 Marketing

In The New Normal, Sales Execution Will Rule The Day – Are You Ready? We’ve been talking about it for months. Innovative and proactive companies are reimagining and digitally transforming how they sell. Now is the time to look hard at your sales process, sales execution, sales team, sales metrics, reporting and more. If you think the world is going to return to in-person sales calls, networking, trade shows, events, lunches, office phones and entertaining prospects, guess again.

What the coastline paradox reveals about infinite software specialization (in martech and other fields)


After three and a half months of working out of my basement, I was in desperate need of a change of scenery. Preferably somewhere with a lot of outdoor space for hiking and frisbee throwing (a lost art!). No crowds. Lots of nature. Fresh air. The answer? Renting a small cottage on the sparsely populated mid-coast of Maine. I took the photo above from our porch one evening. Definitely a way better view than my basement.

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Take More Marketing Risks: 3 Lessons from Toddlers


I always marvel at the fearlessness of children. Now that I’m working from home, spending most of my hours, days and weeks watching my two-year-old son’s every move, I do it very often. In a single day, I can easily count at least a handful of moments in which I’m intently watching him navigate a new challenge. Sometimes, these tasks are basic, but for the most part, they’re a bit risky. One of his favorite games is “the floor is lava.”

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.