Fri.Mar 15, 2019

5 Do’s and Don’ts of Copywriting for Email Marketing

Ontraport

By the end of 2017, the number of emails sent daily averaged 269 billion. With so many emails flooding inboxes, it’s pretty common to wonder if our emails are as effective as they can be, or even read at all. The post 5 Do’s and Don’ts of Copywriting for Email Marketing appeared first on The ONTRAPORT Blog. Email Marketing

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Don’t Let Your Personas Gather Dust! Putting Your Customer Insights Into Action

The Mx Group

The post Don’t Let Your Personas Gather Dust! Putting Your Customer Insights Into Action appeared first on The Mx Group

Finding the Path to Tech Stack Success

Reachforce

Although you may not be entirely familiar with the term tech stack, it's more than likely that your company still has some kind of tech stack in place. Every marketing team needs some kind of technology to help generate leads, nurture them, segment them out, score them, and more.

Rethink Marketing Podcast: Changing the Corporate Business Model to Suck Less

Act-On

Joseph Jaffe believes the corporate business model is failing. With success, comes "suckage." The key to corporate longevity is to suck less. Here is how. Corporate Customer Journey

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

5 Ways to Improve CRM Adoption

InsightSquared

There’s nothing worse than making a huge purchase, taking the bow off, and then having it fall short of your expectations. Talk about buyer’s remorse. This is quite often the case with CRMs.

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Rant Alert: Content Marketers Must Up Their Data Game

Content Marketing Institute

Four of five marketers aren’t comfortable making sense of data, a recent survey says. Yet, they have access to powerful self-service marketing analytics tools. How can you get more proficient with data? Start with this article.

How to Improve Keyword Rankings with Internal Linking

SEMrush

Consistent internal linking can and does make a difference. However, it is an overlooked tactic amongst SEO specialists. If you take a focused approach and plan ahead, with internal linking in mind, your site’s content will become a gold mine of opportunity from this strong tactic.

How to Create an Amazing Financial Advisory Facebook Page

FMG Suite

A great Facebook strategy starts with a great Facebook page. Setting a strong foundation is a necessity if you want to build a community and share updates that engage. Too often, financial advisors make their page with little regard to how it looks, or the experience it provides for a prospect.

Digital Transformation 2.0: Customer Experience Management

Modern B2B Marketing

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

5 Ways To Improve User Intent Using Content Intelligence

Atomic Reach

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. That's where content intelligence comes into the picture.

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This Freelancer Onboarding Checklist Will Help Your Company

Contently

Encouraging any group of employees to march in step is difficult. The process gets even harder if some team members are only present part of the time. In 2019, many companies in marketing, media, or communications now rely on freelance contributors. The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates.

Help 101

Everything You Need to Know About Performance Marketing

Digilant

Performance marketing is a popular business model that is predicted to grow at a 10% rate in 2020. An average 62% of a brand’s marketing budget already goes to performance marketing and this amount is expected to raise over time.

The 5 Easiest Activities to Automate in Your Content Marketing Program

DivvyHQ

Time is our most valuable resource, and for many content marketing teams, it’s in short supply.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

What Is Demographic Segmentation, & How Do You Do It?

Hubspot

Before you dive into this blog post, I want you to watch this video. Now, if you laughed at this ad because Danny Tanner’s obsession with cleanliness ruined Uncle Jesse’s romantic moment, then this commercial is just for you.

5 Essential Video Advertising Tips for Twitter in 2019

Modern B2B Marketing

When it comes to video ads , Twitter can stand on its own. With 321 million active users per month , the social platform is perfect for fast, relevant video content.

Female Writers on How They Fight for Fair Pay: 7 Tips to Empower Yourself

ClearVoice

No matter how many #girlpower and #girlboss hashtags trend, or how many women’s marches are held, the statistics about females in the workplace remain: Women are still making 80.5 cents to a man’s dollar, across the board (according to data from the United States Census Bureau ).

What's a Website Title (Title Tag) & Why Does It Matter for SEO?

Hubspot

To consider what a title tag is, and why it matters for SEO, let's start with an example. Let's say I'm a true beginner in the marketing industry, and I don't even have a firm grasp on what marketing is -- so I turn to Google, and I type in my question, "What is marketing?".

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Does Your Content Marketing Mix Address Your Business Challenges?

Content Standard

“Never create content just for the sake of creating content.” ” Chances are you’ve seen this simple piece of advice echoed across countless articles, webinars, and conferences by plenty of well-meaning content marketing experts.

3 Books We Love for Professional Services Marketing

SmartBug Media

What do an accountant, a lawyer, and a financial planner have in common? What they sell: knowledge and expertise. But that’s not the only thing they have in common—all three professional services still rely heavily on referrals for business growth. Maintaining a website and being active on social media is helpful for generating leads, but when it comes to professional services marketing, obtaining referrals—whether based on experience or reputation—often means more clients and more profits.

Crummy Leads, Crummy Clients: How to Find Better Business for Your Agency

Hatchbuck

Have a steady stream of leads but trouble finding good clients? If you’re struggling to win RFPs, have clients with unreasonable expectations, or clients who are unwilling to pay you what you’re worth, you might have a lead generation problem. Let’s dive into four ways to find amazing clients for your agency. Define Your Best Client. You may whip out buyer personas for your clients – but are you using them for your agency?

How to Use Social Media Storytelling to Skyrocket Your Engagement

SocialBakers

Social media storytelling has become essential in marketing as a way to make content resonate with your audience.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How ABM Fared in 2018

Heinz Marketing

By Lauren Dichter , Marketing Consultant for Heinz Marketing. In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Which begs the question, w here do ABM practitioners find the most success, and, perhaps more importantly, what steps are they taking to get there?

Why Women are Effective Sellers + Free 4-Step Guide for Further Success

Seismic

We are celebrating Women’s History Month and we’d be remiss if we didn’t talk about women in sales. It’s no secret that women are drastically under-represented in sales, holding only 4 out of every 10 sales positions.

How to gain credibility in CSR reporting

Integrated B2B

It’s a jungle out there. Today, we’re inundated with sustainability propaganda in a climate where more companies are turning to Corporate Social Responsibility (CSR) reports to make their statements – but is it all just greenwashing?

Best B2B Digital Marketing Practices to Thrive This Year

Directive Agency

If you haven’t already it’s time to lock in your B2B digital marketing strategy for this year!

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Next Stage of Intent Data – Part 1

Aberdeen

The Traditional Method of Segmentation. In this series of articles, I will investigate the current market landscape for BI, Analytics and Data Science vendors with the goal of answering a few important questions. First, how should vendors in this market segment and evaluate who they should target?

Is Big Data Effecting Your Content?

Cortex

Today, marketers are excited about big data and new analytics tools because of the huge potential that data can offer. Analyzing large-scale data is now an important part of a company’s growth. It’s fundamental to understand how structured or unstructured your data can be.

Everything You Need to Know About Performance Marketing

Digilant

Performance marketing is a popular business model that is predicted to grow at a 10% rate in 2020. An average 62% of a brand’s marketing budget already goes to performance marketing and this amount is expected to raise over time.