Fri.Mar 15, 2019

5 Do’s and Don’ts of Copywriting for Email Marketing


By the end of 2017, the number of emails sent daily averaged 269 billion. With so many emails flooding inboxes, it’s pretty common to wonder if our emails are as effective as they can be, or even read at all. The post 5 Do’s and Don’ts of Copywriting for Email Marketing appeared first on The ONTRAPORT Blog. Email Marketing

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Don’t Let Your Personas Gather Dust! Putting Your Customer Insights Into Action

The Mx Group

The post Don’t Let Your Personas Gather Dust! Putting Your Customer Insights Into Action appeared first on The Mx Group

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Rethink Marketing Podcast: Changing the Corporate Business Model to Suck Less


Joseph Jaffe believes the corporate business model is failing. With success, comes "suckage." The key to corporate longevity is to suck less. Here is how. Corporate Customer Journey

How to Improve Keyword Rankings with Internal Linking


Consistent internal linking can and does make a difference. However, it is an overlooked tactic amongst SEO specialists. If you take a focused approach and plan ahead, with internal linking in mind, your site’s content will become a gold mine of opportunity from this strong tactic.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

5 Ways To Improve User Intent Using Content Intelligence

Atomic Reach

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. That's where content intelligence comes into the picture.

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More Trending

Is the Blockchain Role in Advertising Too Overrated?


Society has long been associating blockchain with bitcoin. Although Bitcoin was indeed the first product of its kind, the possibilities of this technology are found far beyond cryptocurrency production. Today, blockchain has become key to advertising transparency and decentralization.

Digital Transformation 2.0: Customer Experience Management


Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions.

Rant Alert: Content Marketers Must Up Their Data Game

Content Marketing Institute

Four of five marketers aren’t comfortable making sense of data, a recent survey says. Yet, they have access to powerful self-service marketing analytics tools. How can you get more proficient with data? Start with this article.

How to Create an Amazing Financial Advisory Facebook Page

FMG Suite

A great Facebook strategy starts with a great Facebook page. Setting a strong foundation is a necessity if you want to build a community and share updates that engage. Too often, financial advisors make their page with little regard to how it looks, or the experience it provides for a prospect.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Female Writers on How They Fight for Fair Pay: 7 Tips to Empower Yourself


No matter how many #girlpower and #girlboss hashtags trend, or how many women’s marches are held, the statistics about females in the workplace remain: Women are still making 80.5 cents to a man’s dollar, across the board (according to data from the United States Census Bureau ).

What Is Demographic Segmentation, & How Do You Do It?


Before you dive into this blog post, I want you to watch this video. Now, if you laughed at this ad because Danny Tanner’s obsession with cleanliness ruined Uncle Jesse’s romantic moment, then this commercial is just for you.

How to Use Social Media Storytelling to Skyrocket Your Engagement


Social media storytelling has become essential in marketing as a way to make content resonate with your audience.

What's a Website Title (Title Tag) & Why Does It Matter for SEO?


To consider what a title tag is, and why it matters for SEO, let's start with an example. Let's say I'm a true beginner in the marketing industry, and I don't even have a firm grasp on what marketing is -- so I turn to Google, and I type in my question, "What is marketing?".

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Everything You Need to Know About Performance Marketing


Performance marketing is a popular business model that is predicted to grow at a 10% rate in 2020. An average 62% of a brand’s marketing budget already goes to performance marketing and this amount is expected to raise over time.

The 5 Easiest Activities to Automate in Your Content Marketing Program


Time is our most valuable resource, and for many content marketing teams, it’s in short supply.

This Freelancer Onboarding Checklist Will Help Your Company


Encouraging any group of employees to march in step is difficult. The process gets even harder if some team members are only present part of the time. In 2019, many companies in marketing, media, or communications now rely on freelance contributors. The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates.

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3 Books We Love for Professional Services Marketing

SmartBug Media

What do an accountant, a lawyer, and a financial planner have in common? What they sell: knowledge and expertise. But that’s not the only thing they have in common—all three professional services still rely heavily on referrals for business growth. Maintaining a website and being active on social media is helpful for generating leads, but when it comes to professional services marketing, obtaining referrals—whether based on experience or reputation—often means more clients and more profits.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Crummy Leads, Crummy Clients: How to Find Better Business for Your Agency


Have a steady stream of leads but trouble finding good clients? If you’re struggling to win RFPs, have clients with unreasonable expectations, or clients who are unwilling to pay you what you’re worth, you might have a lead generation problem. Let’s dive into four ways to find amazing clients for your agency. Define Your Best Client. You may whip out buyer personas for your clients – but are you using them for your agency?

How ABM Fared in 2018

Heinz Marketing

By Lauren Dichter , Marketing Consultant for Heinz Marketing. In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Which begs the question, w here do ABM practitioners find the most success, and, perhaps more importantly, what steps are they taking to get there?

Why Women are Effective Sellers + Free 4-Step Guide for Further Success


We are celebrating Women’s History Month and we’d be remiss if we didn’t talk about women in sales. It’s no secret that women are drastically under-represented in sales, holding only 4 out of every 10 sales positions.

How to Use Social Media Storytelling to Skyrocket Your Engagement


Social media storytelling has become essential in marketing as a way to make content resonate with your audience.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

10 Compelling Reasons Why You Should Make Keyword Planner Your Friend

Unbound B2B

Introduction. The internet is, by far, the leading channel for reaching audiences today with a global penetration rate of 57%. That’s 4.38 billion people. In essence, you can reach slightly more than half the worlds population through the internet.

Does Organic Content Still Work on Social Media?


Every year we hear that organic content has stopped bringing the results marketers need. Brazilian star marketer, Luiz Henrique Ferreira speaks about the continued importance of organic content in tandem with a robust paid content strategy, personalized interactions and publishing best practices.

The Next Stage of Intent Data – Part 1


The Traditional Method of Segmentation. In this series of articles, I will investigate the current market landscape for BI, Analytics and Data Science vendors with the goal of answering a few important questions. First, how should vendors in this market segment and evaluate who they should target?

Is Big Data Effecting Your Content?


Today, marketers are excited about big data and new analytics tools because of the huge potential that data can offer. Analyzing large-scale data is now an important part of a company’s growth. It’s fundamental to understand how structured or unstructured your data can be.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!