Fri.Mar 15, 2019

5 Do’s and Don’ts of Copywriting for Email Marketing


By the end of 2017, the number of emails sent daily averaged 269 billion. With so many emails flooding inboxes, it’s pretty common to wonder if our emails are as effective as they can be, or even read at all. The post 5 Do’s and Don’ts of Copywriting for Email Marketing appeared first on The ONTRAPORT Blog. Email Marketing

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Don’t Let Your Personas Gather Dust! Putting Your Customer Insights Into Action

The Mx Group

The post Don’t Let Your Personas Gather Dust! Putting Your Customer Insights Into Action appeared first on The Mx Group

Finding the Path to Tech Stack Success


Although you may not be entirely familiar with the term tech stack, it's more than likely that your company still has some kind of tech stack in place. Every marketing team needs some kind of technology to help generate leads, nurture them, segment them out, score them, and more.

Rethink Marketing Podcast: Changing the Corporate Business Model to Suck Less


Joseph Jaffe believes the corporate business model is failing. With success, comes "suckage." The key to corporate longevity is to suck less. Here is how. Corporate Customer Journey

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

This Freelancer Onboarding Checklist Will Help Your Company


Encouraging any group of employees to march in step is difficult. The process gets even harder if some team members are only present part of the time. In 2019, many companies in marketing, media, or communications now rely on freelance contributors. The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates.

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More Trending

Is the Blockchain Role in Advertising Too Overrated?


Society has long been associating blockchain with bitcoin. Although Bitcoin was indeed the first product of its kind, the possibilities of this technology are found far beyond cryptocurrency production. Today, blockchain has become key to advertising transparency and decentralization.

Faux Video: A Fallback for Video in Email


There’s absolutely no denying the power of video marketing. Video content has the power to tell stories more quickly than static images ever could. It’s more emotional. It lets you communicate within seconds what would have taken paragraphs to describe in writing.

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5 Ways to Improve CRM Adoption


There’s nothing worse than making a huge purchase, taking the bow off, and then having it fall short of your expectations. Talk about buyer’s remorse. This is quite often the case with CRMs.

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How to Create an Amazing Financial Advisory Facebook Page

FMG Suite

A great Facebook strategy starts with a great Facebook page. Setting a strong foundation is a necessity if you want to build a community and share updates that engage. Too often, financial advisors make their page with little regard to how it looks, or the experience it provides for a prospect.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Improve Keyword Rankings with Internal Linking


Consistent internal linking can and does make a difference. However, it is an overlooked tactic amongst SEO specialists. If you take a focused approach and plan ahead, with internal linking in mind, your site’s content will become a gold mine of opportunity from this strong tactic.

Rant Alert: Content Marketers Must Up Their Data Game

Content Marketing Institute

Four of five marketers aren’t comfortable making sense of data, a recent survey says. Yet, they have access to powerful self-service marketing analytics tools. How can you get more proficient with data? Start with this article.

Digital Transformation 2.0: Customer Experience Management

Modern B2B Marketing

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions.

How to gain credibility in CSR reporting

Integrated B2B

It’s a jungle out there. Today, we’re inundated with sustainability propaganda in a climate where more companies are turning to Corporate Social Responsibility (CSR) reports to make their statements – but is it all just greenwashing?

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

5 Ways To Improve User Intent Using Content Intelligence

Atomic Reach

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. That's where content intelligence comes into the picture.

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5 Essential Video Advertising Tips for Twitter in 2019

Modern B2B Marketing

When it comes to video ads , Twitter can stand on its own. With 321 million active users per month , the social platform is perfect for fast, relevant video content.

Everything You Need to Know About Performance Marketing


Performance marketing is a popular business model that is predicted to grow at a 10% rate in 2020. An average 62% of a brand’s marketing budget already goes to performance marketing and this amount is expected to raise over time.

What Is Demographic Segmentation, & How Do You Do It?


Before you dive into this blog post, I want you to watch this video. Now, if you laughed at this ad because Danny Tanner’s obsession with cleanliness ruined Uncle Jesse’s romantic moment, then this commercial is just for you.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

3 Books We Love for Professional Services Marketing

SmartBug Media

What do an accountant, a lawyer, and a financial planner have in common? What they sell: knowledge and expertise. But that’s not the only thing they have in common—all three professional services still rely heavily on referrals for business growth. Maintaining a website and being active on social media is helpful for generating leads, but when it comes to professional services marketing, obtaining referrals—whether based on experience or reputation—often means more clients and more profits.

Female Writers on How They Fight for Fair Pay: 7 Tips to Empower Yourself


No matter how many #girlpower and #girlboss hashtags trend, or how many women’s marches are held, the statistics about females in the workplace remain: Women are still making 80.5 cents to a man’s dollar, across the board (according to data from the United States Census Bureau ).

What's a Website Title (Title Tag) & Why Does It Matter for SEO?


To consider what a title tag is, and why it matters for SEO, let's start with an example. Let's say I'm a true beginner in the marketing industry, and I don't even have a firm grasp on what marketing is -- so I turn to Google, and I type in my question, "What is marketing?".

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The 5 Easiest Activities to Automate in Your Content Marketing Program


Time is our most valuable resource, and for many content marketing teams, it’s in short supply.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Crummy Leads, Crummy Clients: How to Find Better Business for Your Agency


Have a steady stream of leads but trouble finding good clients? If you’re struggling to win RFPs, have clients with unreasonable expectations, or clients who are unwilling to pay you what you’re worth, you might have a lead generation problem. Let’s dive into four ways to find amazing clients for your agency. Define Your Best Client. You may whip out buyer personas for your clients – but are you using them for your agency?

How to Use Social Media Storytelling to Skyrocket Your Engagement


Social media storytelling has become essential in marketing as a way to make content resonate with your audience.

Why Women are Effective Sellers + Free 4-Step Guide for Further Success


We are celebrating Women’s History Month and we’d be remiss if we didn’t talk about women in sales. It’s no secret that women are drastically under-represented in sales, holding only 4 out of every 10 sales positions.

How ABM Fared in 2018

Heinz Marketing

By Lauren Dichter , Marketing Consultant for Heinz Marketing. In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Which begs the question, w here do ABM practitioners find the most success, and, perhaps more importantly, what steps are they taking to get there?

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Twitter is a Conversation — not a Billboard


Twitter is a conversation — not a billboard. This sets it apart from platforms like Facebook and Instagram. Of the various social media platforms, Twitter is unique. Twitter has its own language, style, and tempo. The problem is that Twitter’s linguistics are constantly evolving. Too often businesses find themselves disregarding Twitter because they haven’t figured out how to enter the conversation.

B2B Digital Marketing Best Practices to Succeed This Year

Directive Agency

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year!

10 Compelling Reasons Why You Should Make Keyword Planner Your Friend

Unbound B2B

Introduction. The internet is, by far, the leading channel for reaching audiences today with a global penetration rate of 57%. That’s 4.38 billion people. In essence, you can reach slightly more than half the worlds population through the internet.