Lattice
DECEMBER 11, 2019
Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle. Wherever the truth may lie, the data doesn’t lie — alignment between the two teams means more revenue for your company. Read this story to learn the 5 key steps to sales and marketing alignment.
Hinge Marketing
DECEMBER 11, 2019
The human brain is divided into two hemispheres–left and right. Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. How is this relevant to marketers? When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. .
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Marketing Insider Group
DECEMBER 11, 2019
When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social media can be huge assets to their employer. After all, the more “likes,” shares and followers that a business gains on social media, the greater the company’s social media reach can be.
SendX
DECEMBER 11, 2019
Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Customers’ feedback may influence your decision-making process and shape the future of your products or services. What’s more, it’s also crucial for understanding your target audience better and measuring satisfaction among your existing clients.
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Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Marketing Insider Group
DECEMBER 11, 2019
Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part. Planning and executing on your marketing strategy is one thing when you’re operating solo.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
DECEMBER 11, 2019
As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. Merkle recently published its “Digital Marketing Report” for Q3 2019, and statistics showed that the average share of visits to company sites produced by social media remained steady between Q2 and Q3 of this year at 4%.
Customer Experience Matrix
DECEMBER 11, 2019
Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The deal follows Acquia’s May 2019 purchase of open source marketing automation platform Mautic and September 2019 purchase of site building tool Cohesion.
Biznology
DECEMBER 11, 2019
Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses. Here is how choosing the right domain name can benefit your brand. Improving your Organic Rankings.
Adobe Experience Cloud Blog
DECEMBER 11, 2019
The golden rule for business success is to put the customer first – a lesson learned across many industries over the past few decades. Today, putting your customers first is a mere necessity rather than a competitive strategy, and customer experience management (CXM) is the largest and most rapidly-growing enterprise software category. CX leaders grew 6x faster than CX laggards in the past years.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Spiralytics
DECEMBER 11, 2019
In virtually every blog post or article covering today’s hottest marketing trends, you can expect to see video on the list. According to Eric Siu, CEO of Single Grain, “ Video is just going to continue to get bigger and bigger and bigger ” in 2020. Video is the trend that keeps on giving - continuously snagging the top spot when it comes to effective marketing strategies to implement.
Optinmonster
DECEMBER 11, 2019
When’s the last time you logged onto your MySpace account? It’s probably been a while (and readers in their 20s are likely asking, “What’s a MySpace?”). And yet, at its peak in 2007, MySpace was valued at roughly $12 billion before it was overtaken by Facebook which then reigned king for several years. But let’s be honest: as we’re entering 2020, when it comes to which is the best social media platform for business , you’ve got options.
Hubspot
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered "young adults." Not to mention, both generations are highly connected to technology and the internet.
Sprout Social
DECEMBER 11, 2019
Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. We’re seeing the results from influencer campaigns, and in fact, a Forrester study found that 65% of brand marketers plan to increase the amount they spend on influencer marketing this next year.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Hubspot
DECEMBER 11, 2019
Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. However, marketing on Snapchat hasn't always been easy. Between 2015 and 2017, brands like NASA, Warby Parker, and Sour Patch Kids started their Snapchat strategies by creating individual accounts. Based on the fact that none of these accounts are still posting, it seems that they quickly found that Snapchat's platform did not do them any favors.
Martech Advisor
DECEMBER 11, 2019
Marketers have been using social media to build brand awareness and engage audiences in meaningful conversations for years now. Driving sales is often a fuzzy goal when using social media for business. In this article, we’ll look at why you need social media to promote your business and how to ensure it boosts sales in 2020. Social media marketing can help you improve sales drastically, and some of these tips will help you build brand awareness and trust.
Hubspot
DECEMBER 11, 2019
LinkedIn is one of — if not the — most effective social networks for selling. While Twitter, Facebook, Instagram, and Snapchat are valuable tools to learn more about your prospect’s interests and personality, warm them up before you reach out, and build your subject matter expertise, LinkedIn is typically the only platform that directly leads to new business.
Net-Results
DECEMBER 11, 2019
There are 2 certainties with respect to the future of personalized marketing: The ability to deliver personalized marketing will continue its evolution toward becoming a commodity capability (easy to execute, affordable for the “masses”). It’s easier than ever to gather data and leverage that data to personalize marketing across channels.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
DECEMBER 11, 2019
Today's buyer is more informed than ever, and as sales and marketing professionals, it’s our responsibility to educate and provide relevant information at each step of the buyer’s journey. Once your buyer enters the sales funnel—the buying process that will bring him or her from lead to customer—it’s critically important to qualify and nurture him or her along the way.
Content Marketing Institute
DECEMBER 11, 2019
In CMI’s just-released B2C Content Marketing 2020: Benchmarks, Budgets, and Trends report, we noticed some bodacious correlations to Bill and Ted’s Excellent Adventure. Read on. Continue reading → The post 2020 B2C Content Marketing: An Excellent Adventure [New Research] appeared first on Content Marketing Institute.
SendGrid
DECEMBER 11, 2019
Jumpstart your 2020 email campaigns with these fun ideas and examples. The post Inspiration for Your 2020 Email Campaigns appeared first on SendGrid.
BenchmarkONE
DECEMBER 11, 2019
Let’s be honest. The process of strategizing and implementing lead generation tactics, and tracking success can be incredibly time-consuming – especially given the number of channels in which to generate leads from continues to grow. That’s why the marketing tech gods created the ability for us to automate our marketing. . Marketing automation has numerous benefits.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech Advisor
DECEMBER 11, 2019
2019 witnessed the emergence of 5G in its commercial usage capacity. With 2020 just around the corner, let’s look at the trends and predictions about how 5G will impact marketing in the future. The 5G (fifth-generation wireless) network saw its first significant deployment in April 2019. This new wireless technology is about 10 times faster than its predecessor – the 4G network.
Single Grain
DECEMBER 11, 2019
Magento is one of the most widely used e-commerce platforms available in the market: about 194,943 online stores use it. In fact : Magento has around 1.9% of the CMS market share. Merchants using Magento grow 3 times faster, on average. Magento powers 1.2% of the Internet, which accounts for 12% of all e-commerce sites. However, Magento isn’t the easiest e-commerce platform to work with when it comes to SEO.
Martech Advisor
DECEMBER 11, 2019
Christine Purcell, Director of Marketing, Facebook Messenger, talks about how conversational marketing can make business personal and drive results. In this article she shares her insights on messaging platforms as a marketing strategy. Conversation is at the heart of all relationships. From friends and family, to co-workers and casual acquaintances, a good and clear conversation can make all the difference in the world.
Jifflenow
DECEMBER 11, 2019
Why in the internet era, it still makes sense to travel to B2B meetings. Virtual meetings are cost-efficient when it comes to meeting with clients, employees and business partners, even customers and in some scenarios, there may not be any other way around. However, there are limitations of virtual meetings as they do not meet the biological, psychological and emotional elements involved in meeting a person that not even the longest virtual call can fulfill.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Fusion Marketing Partners
DECEMBER 11, 2019
I’ve been involved with companies who understood the revenue growth curve and occasionally not. In the early 2000s, I was […].
Sprout Social
DECEMBER 11, 2019
I’m thrilled to announce Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2020. This is the third year we’ve received this recognition, and we’re honored to be included in this notable roundup once again. Every year, Glassdoor releases a list of companies who are deemed Best Places to Work by their employees. The winners are based entirely on employee feedback that is shared anonymously on the Glassdoor platform.
Scoop.it
DECEMBER 11, 2019
By some estimates, as much as 90% of the marketing content that’s created never gets used. There are plenty of reasons behind this shortcoming. Salespeople are busy. They may not have the time to sort through an endless marketing library when they have an engaged prospect on the line. Marketers contribute to content irrelevancy as well. When campaign priorities change quickly, whole collections of assets may no longer be useful if they don’t support the organization’s new goals.
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