Wed.Dec 11, 2019

5 Steps to Sales and Marketing Alignment for ABM Success


Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle.

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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

The human brain is divided into two hemispheres–left and right. Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. How is this relevant to marketers?

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Microelements: The Marketing/CX Muscle You Didn’t Know You Needed

Modern Marketing

When people interact with brands, it’s because they want some thing—either to learn something, do something, buy something, or go somewhere. A marketer’s reason for being is to find out what people want and demonstrate that their brand can make it happen. Take yourself for example.

8 Gamification Strategy Steps To Help Encourage Social Media Advocacy

Marketing Insider Group

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media.

12 Easy Tweaks to Ask for Reviews via Email


Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Customers’ feedback may influence your decision-making process and shape the future of your products or services.

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How to Create a Marketing Roadmap to Align Your Team

Marketing Insider Group

Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part.

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5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse


Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S.

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Key Benefits the Right Domain Name Adds to your Brand


Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses.

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Acquia Buys AgilOne CDP

Customer Experience Matrix

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform.

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Marketing Trends in 2020 and Why Video is Still the Most Important One


In virtually every blog post or article covering today’s hottest marketing trends, you can expect to see video on the list. According to Eric Siu, CEO of Single Grain, “ Video is just going to continue to get bigger and bigger and bigger ” in 2020.

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The Best Social Media Platforms for Business: Your Ultimate Guide


When’s the last time you logged onto your MySpace account? It’s probably been a while (and readers in their 20s are likely asking, “What’s a MySpace?”).

What does the future hold for the world of personalized marketing?


There are 2 certainties with respect to the future of personalized marketing: The ability to deliver personalized marketing will continue its evolution toward becoming a commodity capability (easy to execute, affordable for the “masses”).

4 Simple but Effective Automated Marketing Strategies to Try Today


Let’s be honest. The process of strategizing and implementing lead generation tactics, and tracking success can be incredibly time-consuming – especially given the number of channels in which to generate leads from continues to grow.

How Sales and Marketing Can Create Amazing Content Together


Despite their closely related roles and common goals, sales and marketing teams are often at loggerheads. Companies with well-aligned sales and marketing organizations enjoy higher revenue, retention rates, and growth. So why can't we all just get along?

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How to Stay Ahead of the Revenue Growth Curve in 2020

Fusion Marketing Partners

I’ve been involved with companies who understood the revenue growth curve and occasionally not. In the early 2000s, I was […]. Revenue Revenue Growth revenue growth curve

How to Improve Collaboration Between Marketers and Content Creators

By some estimates, as much as 90% of the marketing content that’s created never gets used. There are plenty of reasons behind this shortcoming. Salespeople are busy. They may not have the time to sort through an endless marketing library when they have an engaged prospect on the line.

TOFU, MOFU and BOFU: The Sales Funnel Explained

SmartBug Media

Today's buyer is more informed than ever, and as sales and marketing professionals, it’s our responsibility to educate and provide relevant information at each step of the buyer’s journey.

Are Face-to-face Customer Meetings going out of style?


Why in the internet era, it still makes sense to travel to B2B meetings. Virtual meetings are cost-efficient when it comes to meeting with clients, employees and business partners, even customers and in some scenarios, there may not be any other way around.

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How to Reduce Stress for Hotel and Airline Employees During the Holidays


Everyone loves the holidays… except when it comes to travel. The holidays are notorious for delayed flights and overbooked hotels- just all-around stress for both customers and employees. . Often customers forget that when they’re frustrated about an issue, so are you.

3 Critical Steps to Follow Before Naming a Company or Product

Launch Marketing

Launching a new company or product can be an intense process, requiring a large investment of both money and time. But ultimately, the reward is great, since proper planning and execution results in the creation or expansion of your organization.

Facebook Lead Ads now available in ActiveDEMAND


What are Facebook Lead Ads? Facebook Lead Ads are a style of ad in Facebook that features an embedded form, and that form can be pre-filled out with information that Facebook knows about the contact.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference


In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Why you need a marketing automation strategy

Modern B2B

Why you need a marketing automation strategy Too often, we see marketers implementing marketing automation platforms without really thinking through the marketing automation strategy and the impact on the business.

Bound’s Favorite Things: Destination Holiday Traditions


It’s the most wonderful time of the year! Our team loves partnering with our amazing clients to see how each destination celebrates their unique holiday traditions. We’re grateful for the opportunity to work closely with our client teams every single day!

Top 10 Ways to Use Social Media for Business to Boost Sales in 2020

Martech Advisor

Marketers have been using social media to build brand awareness and engage audiences in meaningful conversations for years now. Driving sales is often a fuzzy goal when using social media for business.

AI-powered ABM Drives 10x Higher Engagement Video Page


AI-powered ABM Drives 10x Higher Engagement. Watch this webinar and you will discover how AI is used to scale personalization: understand the personality of your prospects and buyers, build campaigns 90% faster, drive 10x higher engagement, analyze first-hand intent data to qualify leads.

Reflect on 2019 and Prepare for 2020

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Can you believe there’s only 20 more days left in 2019? I don’t know about you, but this year has flown by for me.

Does the Law of Large Numbers Apply to Software-as-a-Service (SaaS)?

Visitor Queue

When analyzing your Software-as-a-Service (SaaS) business growth, there are multiple different ways to plan. One thing all businesses must keep in mind the law of large numbers. The law of large numbers began in probability and statistics but also applied in business growth and development.

Expert Insights | B2B’s Big Bets In 2020


From AR to VR, to marketing technology and personalization strategies: The B2B marketer’s toolkit is full of new options for engaging with B2B buyers. . Figuring out which technologies and capabilities to invest in has become a job in and of itself.

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Beyond ‘Abracadabra’ – 3 Keys to Personalization Magic


“What products or content do I want my customers and prospects to see?” For marketers, often faced with formidable metrics and KPIs to achieve, it’s a tempting question to ask. But effective personalization requires a shift in mindset and the ultimate customer-centric approach.

Bridging the Gap Between Digital Manufacturing and Digital Transformation

Seismic - Sales Effectiveness

The future of the manufacturing industry is bright. Industry 4.0 marks an era in which the majority of industrial manufacturers are building upon their existing infrastructure to become “digitally advanced” by 2020, spending over $900 billion on greater connectivity and smarter factories.