5 Ways to Supercharge Your B2B Content Strategy with Original Research
Hinge Marketing
DECEMBER 11, 2019
The human brain is divided into two hemispheres–left and right. Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. How is this relevant to marketers? When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. .
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