Hinge Marketing

DECEMBER 11, 2019

The human brain is divided into two hemispheres–left and right. Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. How is this relevant to marketers? When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. .

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Marketing Insider Group

DECEMBER 11, 2019

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social media can be huge assets to their employer. After all, the more “likes,” shares and followers that a business gains on social media, the greater the company’s social media reach can be.

Social Media 275

Social Media Media Peer-to-peer Marketing & Strategy 275

JotForm

DECEMBER 11, 2019

I often talk to other entrepreneurs at early-stage startups who want to do it all. They want to disrupt industries, to change the way we do things, to shift cultural paradigms. They are hungry and ambitious, energized and ready to go. We have one great conversation, then I never hear from them a.

Startups 62

Startups Conversion 62

Marketing Insider Group

DECEMBER 11, 2019

Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part. Planning and executing on your marketing strategy is one thing when you’re operating solo.

Planning 276

Planning Work Management Marketing Management Deliverability 276

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

B2B Marketing

JotForm

DECEMBER 11, 2019

Barcodes QR codes RFID tags POS systems Back in the day, inventory was counted by hand. While that’s still done in many cases, whether due to a small budget or the need for an audit, technology has helped make keeping count easier. Below we cover several types of inventory management.

POS 62

POS Tagging 62

JotForm

DECEMBER 11, 2019

The terms “agreement” and “contract” are often used interchangeably, but they aren’t necessarily the same thing. A contract is a specific agreement usually in writing and signed with terms and conditions that are enforceable in court. An agreement may fall short of being an enforceable contract.

Terms and Conditions 62

Terms and Conditions 62

Contently

DECEMBER 11, 2019

Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S. Census Bureau shows America is becoming a more diverse nation, especially among people between 18-39 years old, why do images like this still exist for companies to pluck and put on their sites: We can all see the elephant in the room—the South Asian man showing his colleagues something on his laptop.

Content 218

Content Communities High Quality Lead Act-On 218

KoMarketing Associates

DECEMBER 11, 2019

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. Merkle recently published its “Digital Marketing Report” for Q3 2019, and statistics showed that the average share of visits to company sites produced by social media remained steady between Q2 and Q3 of this year at 4%.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

Customer Experience Matrix

DECEMBER 11, 2019

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The deal follows Acquia’s May 2019 purchase of open source marketing automation platform Mautic and September 2019 purchase of site building tool Cohesion.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Buy Marketing Management 156

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Biznology

DECEMBER 11, 2019

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses. Here is how choosing the right domain name can benefit your brand. Improving your Organic Rankings.

Domain 129

Domain Brand Identity Branding SERP 129

Optinmonster

DECEMBER 11, 2019

When’s the last time you logged onto your MySpace account? It’s probably been a while (and readers in their 20s are likely asking, “What’s a MySpace?”). And yet, at its peak in 2007, MySpace was valued at roughly $12 billion before it was overtaken by Facebook which then reigned king for several years. But let’s be honest: as we’re entering 2020, when it comes to which is the best social media platform for business , you’ve got options.

Social Media 126

Social Media Paid Content Media Business 126

Martech Advisor

DECEMBER 11, 2019

Marketers have been using social media to build brand awareness and engage audiences in meaningful conversations for years now. Driving sales is often a fuzzy goal when using social media for business. In this article, we’ll look at why you need social media to promote your business and how to ensure it boosts sales in 2020. Social media marketing can help you improve sales drastically, and some of these tips will help you build brand awareness and trust.

Top of Funnel 115

Top of Funnel Social Media Media CMS Development 115

Adobe Experience Cloud Blog

DECEMBER 11, 2019

The golden rule for business success is to put the customer first – a lesson learned across many industries over the past few decades. Today, putting your customers first is a mere necessity rather than a competitive strategy, and customer experience management (CXM) is the largest and most rapidly-growing enterprise software category. CX leaders grew 6x faster than CX laggards in the past years.

Marketo 114

Marketo Enterprise Management Marketing Automation Services Work Management 114

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Spiralytics

DECEMBER 11, 2019

In virtually every blog post or article covering today’s hottest marketing trends, you can expect to see video on the list. According to Eric Siu, CEO of Single Grain, “ Video is just going to continue to get bigger and bigger and bigger ” in 2020. Video is the trend that keeps on giving - continuously snagging the top spot when it comes to effective marketing strategies to implement.

Trends 114

Trends Video Marketing Marketing & Strategy Marketing 114

Hubspot

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered "young adults." Not to mention, both generations are highly connected to technology and the internet.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. We’re seeing the results from influencer campaigns, and in fact, a Forrester study found that 65% of brand marketers plan to increase the amount they spend on influencer marketing this next year.

Advertising Agencies 98

Advertising Agencies Campaigns Effectiveness Ad Building 98

Hubspot

DECEMBER 11, 2019

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. However, marketing on Snapchat hasn't always been easy. Between 2015 and 2017, brands like NASA, Warby Parker, and Sour Patch Kids started their Snapchat strategies by creating individual accounts. Based on the fact that none of these accounts are still posting, it seems that they quickly found that Snapchat's platform did not do them any favors.

Paid Content 101

Paid Content Brand Identity Branding Advertising Agencies 101

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Net-Results

DECEMBER 11, 2019

There are 2 certainties with respect to the future of personalized marketing: The ability to deliver personalized marketing will continue its evolution toward becoming a commodity capability (easy to execute, affordable for the “masses”). It’s easier than ever to gather data and leverage that data to personalize marketing across channels.

Personalization 97

Personalization Paid Search Agency Privacy Press 97

Hubspot

DECEMBER 11, 2019

LinkedIn is one of — if not the — most effective social networks for selling. While Twitter, Facebook, Instagram, and Snapchat are valuable tools to learn more about your prospect’s interests and personality, warm them up before you reach out, and build your subject matter expertise, LinkedIn is typically the only platform that directly leads to new business.

Linkedin 99

Linkedin Ideal Customer Profiles Lead Ranking Profiling 99

Scoop.it

DECEMBER 11, 2019

By some estimates, as much as 90% of the marketing content that’s created never gets used. There are plenty of reasons behind this shortcoming. Salespeople are busy. They may not have the time to sort through an endless marketing library when they have an engaged prospect on the line. Marketers contribute to content irrelevancy as well. When campaign priorities change quickly, whole collections of assets may no longer be useful if they don’t support the organization’s new goals.

Paid Search Agency 95

Paid Search Agency Content Opt-out Creativity 95

SmartBug Media

DECEMBER 11, 2019

Today's buyer is more informed than ever, and as sales and marketing professionals, it’s our responsibility to educate and provide relevant information at each step of the buyer’s journey. Once your buyer enters the sales funnel—the buying process that will bring him or her from lead to customer—it’s critically important to qualify and nurture him or her along the way.

Top of Funnel 94

Top of Funnel Sales Qualified Leads Marketing Funnels Case Study 94

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

DivvyHQ

DECEMBER 11, 2019

Despite their closely related roles and common goals, sales and marketing teams are often at loggerheads. Companies with well-aligned sales and marketing organizations enjoy higher revenue, retention rates, and growth. So why can't we all just get along? DivvyHQ co-founder Brock Stechman explores this conundrum and spells out how content can bridge the divide.

Content 94

Content Paid Search Agency Marketing Organization 94

Martech Advisor

DECEMBER 11, 2019

2019 witnessed the emergence of 5G in its commercial usage capacity. With 2020 just around the corner, let’s look at the trends and predictions about how 5G will impact marketing in the future. The 5G (fifth-generation wireless) network saw its first significant deployment in April 2019. This new wireless technology is about 10 times faster than its predecessor – the 4G network.

Marketing AI 91

Marketing AI Trends Mobile Advertising Planning 91

SendGrid

DECEMBER 11, 2019

Jumpstart your 2020 email campaigns with these fun ideas and examples. The post Inspiration for Your 2020 Email Campaigns appeared first on SendGrid.

Email Campaigns 81

Email Campaigns Campaigns Examples Practices 81

Martech Advisor

DECEMBER 11, 2019

Christine Purcell, Director of Marketing, Facebook Messenger, talks about how conversational marketing can make business personal and drive results. In this article she shares her insights on messaging platforms as a marketing strategy. Conversation is at the heart of all relationships. From friends and family, to co-workers and casual acquaintances, a good and clear conversation can make all the difference in the world.

Conversion 90

Conversion Paid Search Agency Cost per Lead Customer Satisfaction 90

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

BenchmarkONE

DECEMBER 11, 2019

Let’s be honest. The process of strategizing and implementing lead generation tactics, and tracking success can be incredibly time-consuming – especially given the number of channels in which to generate leads from continues to grow. That’s why the marketing tech gods created the ability for us to automate our marketing. . Marketing automation has numerous benefits.

Automation 81

Automation Marketing Automation Services Marketing & Strategy Marketing Strategy 81

DivvyHQ

DECEMBER 11, 2019

Despite their closely related roles and common goals, sales and marketing teams are often at loggerheads. Companies with well-aligned sales and marketing organizations enjoy higher revenue, retention rates, and growth. So why can't we all just get along? DivvyHQ co-founder Brock Stechman explores this conundrum and spells out how content can bridge the divide.

Content 80

Content Paid Search Agency Marketing Organization 80

Jifflenow

DECEMBER 11, 2019

Why in the internet era, it still makes sense to travel to B2B meetings. Virtual meetings are cost-efficient when it comes to meeting with clients, employees and business partners, even customers and in some scenarios, there may not be any other way around. However, there are limitations of virtual meetings as they do not meet the biological, psychological and emotional elements involved in meeting a person that not even the longest virtual call can fulfill.

Peer-to-peer 78

Peer-to-peer Work Management Skype Conference 78