Wed.Dec 11, 2019

5 Steps to Sales and Marketing Alignment for ABM Success


Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle.

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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

The human brain is divided into two hemispheres–left and right. Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. How is this relevant to marketers?

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Microelements: The Marketing/CX Muscle You Didn’t Know You Needed

Modern Marketing

When people interact with brands, it’s because they want some thing—either to learn something, do something, buy something, or go somewhere. A marketer’s reason for being is to find out what people want and demonstrate that their brand can make it happen. Take yourself for example.

8 Gamification Strategy Steps To Help Encourage Social Media Advocacy

Marketing Insider Group

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

12 Easy Tweaks to Ask for Reviews via Email


Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Customers’ feedback may influence your decision-making process and shape the future of your products or services.

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More Trending

Report: Social Media Continues to Drive Website Visits for Marketers and Companies

KoMarketing Associates

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel.

5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse


Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S.

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Key Benefits the Right Domain Name Adds to your Brand


Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses.

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Acquia Buys AgilOne CDP

Customer Experience Matrix

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What does the future hold for the world of personalized marketing?


There are 2 certainties with respect to the future of personalized marketing: The ability to deliver personalized marketing will continue its evolution toward becoming a commodity capability (easy to execute, affordable for the “masses”).

How to Improve Collaboration Between Marketers and Content Creators

By some estimates, as much as 90% of the marketing content that’s created never gets used. There are plenty of reasons behind this shortcoming. Salespeople are busy. They may not have the time to sort through an endless marketing library when they have an engaged prospect on the line.

How to Stay Ahead of the Revenue Growth Curve in 2020

Fusion Marketing Partners

I’ve been involved with companies who understood the revenue growth curve and occasionally not. In the early 2000s, I was […]. Revenue Revenue Growth revenue growth curve

The Best Social Media Platforms for Business: Your Ultimate Guide


When’s the last time you logged onto your MySpace account? It’s probably been a while (and readers in their 20s are likely asking, “What’s a MySpace?”).

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How Sales and Marketing Can Create Amazing Content Together


Despite their closely related roles and common goals, sales and marketing teams are often at loggerheads. Companies with well-aligned sales and marketing organizations enjoy higher revenue, retention rates, and growth. So why can't we all just get along?

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Marketing Trends in 2020 and Why Video is Still the Most Important One


In virtually every blog post or article covering today’s hottest marketing trends, you can expect to see video on the list. According to Eric Siu, CEO of Single Grain, “ Video is just going to continue to get bigger and bigger and bigger ” in 2020.

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Are Face-to-face Customer Meetings going out of style?


Why in the internet era, it still makes sense to travel to B2B meetings. Virtual meetings are cost-efficient when it comes to meeting with clients, employees and business partners, even customers and in some scenarios, there may not be any other way around.

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Does the Law of Large Numbers Apply to Software-as-a-Service (SaaS)?

Visitor Queue

When analyzing your Software-as-a-Service (SaaS) business growth, there are multiple different ways to plan. One thing all businesses must keep in mind the law of large numbers. The law of large numbers began in probability and statistics but also applied in business growth and development.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Expert Insights | B2B’s Big Bets In 2020


From AR to VR, to marketing technology and personalization strategies: The B2B marketer’s toolkit is full of new options for engaging with B2B buyers. . Figuring out which technologies and capabilities to invest in has become a job in and of itself.

TOFU, MOFU and BOFU: The Sales Funnel Explained

SmartBug Media

Today's buyer is more informed than ever, and as sales and marketing professionals, it’s our responsibility to educate and provide relevant information at each step of the buyer’s journey.

How to Reduce Stress for Hotel and Airline Employees During the Holidays


Everyone loves the holidays… except when it comes to travel. The holidays are notorious for delayed flights and overbooked hotels- just all-around stress for both customers and employees. . Often customers forget that when they’re frustrated about an issue, so are you.

4 Simple but Effective Automated Marketing Strategies to Try Today


Let’s be honest. The process of strategizing and implementing lead generation tactics, and tracking success can be incredibly time-consuming – especially given the number of channels in which to generate leads from continues to grow.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Bound’s Favorite Things: Destination Holiday Traditions


It’s the most wonderful time of the year! Our team loves partnering with our amazing clients to see how each destination celebrates their unique holiday traditions. We’re grateful for the opportunity to work closely with our client teams every single day!

Marketo Engage Integrates with SAP Cloud4Customer for the Ultimate Customer Experience


The golden rule for business success is to put the customer first – a lesson learned across many industries over the past few decades.

3 Critical Steps to Follow Before Naming a Company or Product

Launch Marketing

Launching a new company or product can be an intense process, requiring a large investment of both money and time. But ultimately, the reward is great, since proper planning and execution results in the creation or expansion of your organization.

Reflect on 2019 and Prepare for 2020

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Can you believe there’s only 20 more days left in 2019? I don’t know about you, but this year has flown by for me.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!