Tue.May 21, 2019

Why Employee Engagement Matters To Marketers

Marketing Insider Group

It’s estimated that over 70% of employees in US companies are not fully engaged at work. This means that while they may be physically present and doing the job they’re paid to do, they’re not living up to their full potential or delivering their best performance.

5 SEO Tactics to Get the Right Leads in the Door

KoMarketing Associates

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns.

How to Select the Right Lead Generation Company

Marketing Insider Group

It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities. But even the best marketing teams can struggle with identifying and pursing high value leads.

Best Brand Monitoring Tools – At Any Price


Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Craft a Winning Content Strategy

Modern Marketing

A content strategy acts as your roadmap. It tells you where you are with your content, where you want to be, and how you intend to get there. To understand what your content needs to be, you have to understand your audience.

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Marketing Automation Usage in the Technology Industry


While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge. Corporate Marketing Automation Technology Industry

SearchChat Podcast: Data Is Not a Moat for Your Business. What Is?


If a moat is an uncrossable chasm, then data may not be a moat. No amount of data can make it impossible for the competition to catch up. But it could be an inconvenience to the competition who is trying to climb your walls.

Looking for Industry Influencers? How a B2B Brand Built Its Own

Content Marketing Institute

It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked.

How to Define Your Brand’s Tone of Voice: Infographics & Examples


Want to see examples of successfully implemented tone of voice illustrated by brands’ 404 pages? Dive in to learn how to find and implement a tone of voice for your brand in five steps.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Golden Spiral Builds Staff

Golden Spiral

Marketing Agency Adds Patel, Presley, Watson, and promotes Underwood. Golden Spiral, a full-service marketing agency focused on B2B technology, has made several additions to its staff, and has promoted Taylor Underwood to a new role.

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Revisit Your Messaging Strategy for the New Buyer’s Journey


It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage.

Why I Love Working At Outreach


Outreach is a proud paradox: we balance explosive growth with unwavering values. We believe in agility and pivoting quickly, but we don't compromise on high standards or delivering the best quality for our customers.

Retail Advertising In An Online Era: How To Do It Right


Internet retailing (eCommerce) is the fastest growing market in the retail industry. Not only that, but while retail sales in brick and mortar stores have been dropping over the last few years, online retail has grown massively, including retail advertising expenses.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

12 Tips to Help You Ideate Content, From Content Strategists and Creators


Marketing managers have a hundred things on their minds — from creating coupons and approving media buys to reviewing last quarter’s P&L statement and identifying areas of improvement.

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Nine Fresh Marketing Ideas to Boost Your B2B Revenue

Fusion Marketing Partners

Ever feel stagnant in your marketing efforts, when what you have been doing is not getting the desired results? All […]. B2B Revenue Fresh Marketing B2B Marketing

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SD Summit 2019: Keep ABM Weird with Intent


ABM is no longer the new kid on the block. SiriusDecisions held 19 sessions focused on ABM at Summit this year, and dozens of vendors on the show floor latched onto ABM-related messaging.

Weekly Wisdom with Mikhail Alfon: Instagram Success Beyond Likes and Comments


Instagram is continually making changes, have you kept up? If not, don‘t miss our Weekly Wisdom video with Mikhail Alfon. He breaks down the latest metrics you need to know about and provides insights all business Instagram users need to know. We have provided a transcript for you as well.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Lead Generation Strategy: Defining Clear Customer Profiles and Buyer Personas

Unbound B2B

Introduction. From a lead generation standpoint, a successful buyer’s journey should end in a purchase. But every customer is unique, hence every buyer’s journey is bound to be different. It can be daunting to approach a diverse audience without narrowing down the members who make up that audience.

May 2019 B2B Blog Post Round-Up


Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications.

6 Applications to Enable Your Sales Team on a Budget

Heinz Marketing

By Sachi Enseki-Tom , Intern at Heinz Marketing. If you’re a start-up looking for some fundamental tools to help get your sales engine going, here are 6 applications that can help enable your sales team that won’t break the bank.

Smart Data: New Compact Consumer PLUS File!


For your data needs, look no further than the Compact Consumer PLUS file. This data file offers you a comprehensive set of attributes to choose your target audience with enhanced coverage options to get your offer in the hands of prospects every time.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How Agile Marketing Turned Into Agile Sales And Now Agile Revenue Generation

Square 2 Marketing

The Pace Of Change In Marketing And Sales Is Accelerating: What Are You Doing About It? None of us can get to every conference, but when I have the pleasure of attending one of the year’s best conferences, I like to share those experiences with all of you.

The 15 Best WordPress Widgets for Your Website


If you can name it, there’s a WordPress widget for it. What started as a way to customize your sidebar has become an unimaginable wealth of usefulness. Widgets allow you to easily add complex functions to your site that can have a huge impact on the user experience.

10 of HubSpot’s Top Diamond Agency Partners Select Vidyard to Power Video Platform Service


7 Takeaways from SiriusDecisions Summit 2019


As expected, this year’s SiriusDecisions Summit didn’t disappoint. It was three days packed with seventeen tracks, countless sessions, and more than 3,500 attendees. Themed Together: Achieving High-performance by Aligning the.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.