Tue.May 21, 2019

Why Employee Engagement Matters To Marketers

Marketing Insider Group

It’s estimated that over 70% of employees in US companies are not fully engaged at work. This means that while they may be physically present and doing the job they’re paid to do, they’re not living up to their full potential or delivering their best performance.

5 SEO Tactics to Get the Right Leads in the Door

KoMarketing Associates

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns.

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How to Select the Right Lead Generation Company

Marketing Insider Group

It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities. But even the best marketing teams can struggle with identifying and pursing high value leads.

Best Brand Monitoring Tools – At Any Price


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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Marketing Automation Usage in the Technology Industry


While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge. Corporate Marketing Automation Technology Industry

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Golden Spiral Builds Staff

Golden Spiral

Marketing Agency Adds Patel, Presley, Watson, and promotes Underwood. Golden Spiral, a full-service marketing agency focused on B2B technology, has made several additions to its staff, and has promoted Taylor Underwood to a new role.

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Revisit Your Messaging Strategy for the New Buyer’s Journey


It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage.

Why I Love Working At Outreach


Outreach is a proud paradox: we balance explosive growth with unwavering values. We believe in agility and pivoting quickly, but we don't compromise on high standards or delivering the best quality for our customers.

Retail Advertising In An Online Era: How To Do It Right


Internet retailing (eCommerce) is the fastest growing market in the retail industry. Not only that, but while retail sales in brick and mortar stores have been dropping over the last few years, online retail has grown massively, including retail advertising expenses.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Looking for Industry Influencers? How a B2B Brand Built Its Own

Content Marketing Institute

It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked.

Nine Fresh Marketing Ideas to Boost Your B2B Revenue

Fusion Marketing Partners

Ever feel stagnant in your marketing efforts, when what you have been doing is not getting the desired results? All […]. B2B Revenue Fresh Marketing B2B Marketing

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SD Summit 2019: Keep ABM Weird with Intent


ABM is no longer the new kid on the block. SiriusDecisions held 19 sessions focused on ABM at Summit this year, and dozens of vendors on the show floor latched onto ABM-related messaging.

12 Tips to Help You Ideate Content, From Content Strategists and Creators


Marketing managers have a hundred things on their minds — from creating coupons and approving media buys to reviewing last quarter’s P&L statement and identifying areas of improvement.

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Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

How to Craft a Winning Content Strategy

Modern Marketing

A content strategy acts as your roadmap. It tells you where you are with your content, where you want to be, and how you intend to get there. To understand what your content needs to be, you have to understand your audience.

Contently Explains: How Content Marketing Makes Money


A businessman named John Wanamaker famously said, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” ” When Wanamaker made that clever quip 100 years ago, he never could’ve predicted the rise of martech.

Lead Generation Strategy: Defining Clear Customer Profiles and Buyer Personas

Unbound B2B

Introduction. From a lead generation standpoint, a successful buyer’s journey should end in a purchase. But every customer is unique, hence every buyer’s journey is bound to be different. It can be daunting to approach a diverse audience without narrowing down the members who make up that audience.

May 2019 B2B Blog Post Round-Up


Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Smart Data: New Compact Consumer PLUS File!


For your data needs, look no further than the Compact Consumer PLUS file. This data file offers you a comprehensive set of attributes to choose your target audience with enhanced coverage options to get your offer in the hands of prospects every time.

Build a Customer-Centric Marketing Plan & Culture

A Better Jones

Traditional marketing tactics no longer work like they used to. But what are the defined reasons that explain this? According to Forbes, the following factors have caused the death of traditional marketing : Brand trust has plummeted to an all-time low. Millennials distrust traditional advertising.

How Agile Marketing Turned Into Agile Sales And Now Agile Revenue Generation

Square 2 Marketing

The Pace Of Change In Marketing And Sales Is Accelerating: What Are You Doing About It? None of us can get to every conference, but when I have the pleasure of attending one of the year’s best conferences, I like to share those experiences with all of you.

Weekly Wisdom with Mikhail Alfon: Instagram Success Beyond Likes and Comments


Instagram is continually making changes, have you kept up? If not, don‘t miss our Weekly Wisdom video with Mikhail Alfon. He breaks down the latest metrics you need to know about and provides insights all business Instagram users need to know. We have provided a transcript for you as well.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Intent Takes the Fear Out of B2B Phone Prospecting


When B2B sales professionals tell you they are “afraid” to pick up the phone and call a prospect, you have a problem. But plain old fear of making a “cold call” was cited by about half of the respondents to a recent survey as a major roadblock to B2B outreach over the phone.

7 Takeaways from SiriusDecisions Summit 2019


As expected, this year’s SiriusDecisions Summit didn’t disappoint. It was three days packed with seventeen tracks, countless sessions, and more than 3,500 attendees. Themed Together: Achieving High-performance by Aligning the.

C3 2019 Conference Recap: The Humans of Marketing


Another C3 is in the books – and it was our biggest, best organic marketing conference yet. From May 6-8, 2019, hundreds of top digital marketers from leading brands around the world gathered in New York City for three days of inspiration, innovation, connection, and fun.

10 of HubSpot’s Top Diamond Agency Partners Select Vidyard to Power Video Platform Service


Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.