Fri.Sep 24, 2021

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6 Tips to Build a Winning Content Syndication Strategy

SmartBug Media

To win, you have to be a bit different. Olympians don’t get the gold by doing the same thing every other athlete does—they do it better. The same goes for your content strategy. Don’t fall into a routine with your content, especially your blog! Why would you punish your loyal subscribers or prospects by being boring!? Do us all a favor, and don’t get complacent.

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The 3rd Era of Social Is Coming. Are You Ready?

Contently

Earlier this summer, the future of social media became much clearer. On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Mosseri explained that people came to Instagram to be entertained by video, so it was time for the company to fully embrace that—especially considering the competition the app was facing from other social apps.

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Next-Gen Sales Execs Demand Automation

Zoominfo

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. More than 20 years later, sales professionals are on the verge of another groundshift, this time to sales automation tools.

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Google Working on Indexing Instagram & TikTok Videos via @sejournal, @MattGSouthern

Search Engine Journal

Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report. The post Google Working on Indexing Instagram & TikTok Videos appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to improve marketing ROI with clean data

Martech

Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. Yet even the most meticulous brands more often than not find errors within their datasets. A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi

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Using AI-powered predictive analytics to time your next move

Martech

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? At his talk, showed some ways any marketing team can predictively leverage their data. And he also shared some head-scratching. “About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time

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Google: Extra Content Not Always Needed For Category Pages via @sejournal, @MattGSouthern

Search Engine Journal

Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page. The post Google: Extra Content Not Always Needed For Category Pages appeared first on Search Engine Journal.

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What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Martech

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. An ABM strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company, and ABM tools automate many of the data and workflow processes that enable this approach.

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What are Transition Words? Learn How to Use Them for SEO Content via @sejournal, @JuliaEMcCoy

Search Engine Journal

Are you using transition words and phrases in your writing to improve readability and SEO content quality? Here’s how to do so. The post What are Transition Words? Learn How to Use Them for SEO Content appeared first on Search Engine Journal.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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6 Easy Steps to Change The Name of Your LLC

The Daily Egg

You might think that properly changing the name of your LLC is an involved and challenging process. But it’s actually pretty simple—and. The post 6 Easy Steps to Change The Name of Your LLC appeared first on The Daily Egg.

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Metrics are up: Marketoon of the Week

Martech

Fishburne’s take: As WPP CEO Sir Martin Sorrell put it , “The referee and player cannot be the same person.” The issue brings to light a broader issue. Frequently in digital marketing, the referee and player are the same person. Marketers have no shortage of metrics on their dashboards, but they are still often flying blind. Marketing visibility can be simultaneously clear and opaque.

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Google on Using Duplicate Manufacturer Product Descriptions via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller offered encouraging feedback on ranking eCommerce sites that use manufacturer product descriptions The post Google on Using Duplicate Manufacturer Product Descriptions appeared first on Search Engine Journal.

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Call it what you want, Taylor Swift is a model community manager

Sprout Social

As a social media marketer and Taylor Swift stan , I’m constantly in awe of her community management mastery. Social is at the center of how she and Taylor Nation —her fan engagement and hype team—connect with fans and share clues about what could be coming up next in the world of Taylor Swift. Taylor is an international pop icon for reasons beyond Grammy wins, masterful songwriting and award winning tours.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Autocomplete Works: The Patent Behind Google’s Query Completions via @sejournal, @bill_slawski

Search Engine Journal

Learn about the query completion patent that helps Google predict the best autocomplete answers for a user's search query. The post How Autocomplete Works: The Patent Behind Google’s Query Completions appeared first on Search Engine Journal.

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3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast

Content Marketing Institute

The NAACP gets real (in Reels) for a new public service campaign. The Epica Awards gently mocks excuses to drive entries. And Flipboard finds a fresh angle for a new curation podcast. Here’s our take on all this content – what’s yours? Continue reading → The post 3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast appeared first on Content Marketing Institute.

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What's Wrong with Your Social Media Ads (and How to Fix It)

SEMrush

Social media has become a premier place for advertising to your audiences. Discover how to create the best ad campaign for any social media platform.

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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce Marketing Cloud

“People will not give up economic opportunity.” – Naval Ravikant , co-founder, chairman, and former CEO of AngelList. The threat of climate change is increasingly haunting us all, and increasingly present in our daily lives. But in order to reverse its course – or at least stem the literal and figurative rising tide – we must first examine our behavior.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Yelp Economic Review Shows Promising Trends

Matchcraft

Living life in a pandemic-filled society has been our reality for a year and a half. Business owners have done their best to hang on through uncertainty, and it appears as though the end is in sight. As vaccine distribution continues to increase, the economic recovery we have been waiting for is within reach according to Yelp’s recent report on the second quarter of 2021.

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Why Fractional CMO Is the Perfect Marketing Solution for Growing Companies

KEO Marketing

The world changed in many ways last year, and marketing best practices are no exception. A record number of companies moved their traditional advertising and event budgets online due to the COVID-19 pandemic, and digital advertising costs increased significantly as a result. Business leaders want to take their companies to… Read More. The post Why Fractional CMO Is the Perfect Marketing Solution for Growing Companies first appeared on Inbound Marketing | B2B Marketing.

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Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners via @sejournal, @beanstalkim

Search Engine Journal

E-A-T is an important part of the Search Quality Raters Guidelines. Learn more about it and its importance to SEO here. The post Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners appeared first on Search Engine Journal.

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Content + Intent Data: Informing Content Based on Interest

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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DivvyHQ vs. Trello: Comparing Content Marketing Platforms

DivvyHQ

We've heard from many that finding the ideal content marketing platform is harder than it sounds. There are so many tools out there that claim to be the perfect fit for content teams, but end up being too small/simple, or too complex and clunky. In this post, we're focusing in on the comparison between DivvyHQ vs. Trello. Which is the right fit for your team?

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8 Important Questions To Ask When Hiring Inbound Marketing Agencies

Stevens & Tate

Inbound marketing is a force to be reckoned with. For businesses, that lack the time or adequate resources to take care of their own inbound marketing, these agencies offer a solution. Inbound marketing agencies work on search engine optimization, social media campaigns, and all-around content marketing. They do all the heavy lifting so that your business can focus on important details.

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The Best Real Estate Hashtags to Capitalize on Your Online Presence

Hubspot

Once upon a time, the best way for prospective home buyers and sellers to find a real estate agent was to reach out to friends and family for recommendations. But today, most clients use their mobile devices to find agents and seek out properties for sale. One way to reach these audiences is through social media posts and accompanying real estate hashtags.

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One Simple Strategy to Add Value to Customers in Meaningful Ways

Ignite

In the latest episode of Aligned , Sean details the different ways businesses, agencies, and companies can provide value to their customers. While multiple models, resources, and methods provide value, people often overlook one approach, particularly in the B2B world: emotional contribution. In a world where financial and strategic value seemingly dominates the B2B world, emotional contribution is an effective and infrequently used solution that separates your business from its competition.

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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

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B2B Branding IS Rocket Science

Drew Neisser

If you build it, will they come? Not necessarily, especially not if all coverage and conversation about your brand is negative. Case in point—three years ago, D-Wave Systems had a 30 percent negative brand sentiment in the market, and the brand’s team of quantum physicists all turned to marketing to save the day. In this episode, learn how CMO Jennifer Houston faced challenge head on without dwelling on the negative, developing instead a powerful new brand promise to highlight D-Wave’s practical

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Media Impact Report #29 | Advertising Marketplace Updates

Rain: The Growth Agency

To download Media Impact Report #29, Click Here. In this edition: Our media team’s coverage of the key themes from the Fall Podcast Upfront How iOS 15 privacy updates are impacting targeting TikTok goes shopping. Source.

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5 Highly Effective Modern Sales Techniques

SalesIntel

Sales techniques that have been tried and proven before can help you succeed. These methods are well-known for a reason; they have proven effective for many sales professionals, and they can provide the same results for you. Even for top salespeople, learning new abilities in sales is difficult, let alone mastering the selling tactics representatives use to be successful.