Fri.Sep 24, 2021

6 Tips to Build a Winning Content Syndication Strategy

SmartBug Media

To win, you have to be a bit different. Olympians don’t get the gold by doing the same thing every other athlete does—they do it better. The same goes for your content strategy. Don’t fall into a routine with your content, especially your blog!

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Compassion and Accountability Aren’t Mutually Exclusive

Biznology

This week’s collection reflects an eclectic range of reading and listening over the last month. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues.

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Why Fractional CMO Is the Perfect Marketing Solution for Growing Companies

KEO Marketing

The world changed in many ways last year, and marketing best practices are no exception. A record number of companies moved their traditional advertising and event budgets online due to the COVID-19 pandemic, and digital advertising costs increased significantly as a result.

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WordPress vs Shopify: Which Is Best for eCommerce

Optinmonster

Are you looking for the best platform to launch your eCommerce site? If you’ve ever considered building your own online store, chances are you’ve heard about both WordPress and Shopify. In fact, these are two of the most prominent eCommerce platforms loaded with powerful features.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

VP Customer Success Tracy York Honored With 40 Under 40 Award

HG Data

Back to Our Blog. Taylor Viens. MARKETING & DIGITAL COMMUNICATIONS MANAGER. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook. Congratulations to Tracy York for receiving the 40 Under 40 business leader award!

More Trending

What's Wrong with Your Social Media Ads (and How to Fix It)

SEMrush

Social media has become a premier place for advertising to your audiences. Discover how to create the best ad campaign for any social media platform. Social Media

Google: Extra Content Not Always Needed For Category Pages via @sejournal, @MattGSouthern

Search Engine Journal

Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page. The post Google: Extra Content Not Always Needed For Category Pages appeared first on Search Engine Journal. News SEO

Content + Intent Data: Informing Content Based on Interest

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies.

What are Transition Words? Learn How to Use Them for SEO Content via @sejournal, @JuliaEMcCoy

Search Engine Journal

Are you using transition words and phrases in your writing to improve readability and SEO content quality? Here’s how to do so. The post What are Transition Words? Learn How to Use Them for SEO Content appeared first on Search Engine Journal. Content Marketing

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The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Yelp Economic Review Shows Promising Trends

Matchcraft

Living life in a pandemic-filled society has been our reality for a year and a half. Business owners have done their best to hang on through uncertainty, and it appears as though the end is in sight.

3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast

Content Marketing Institute

The NAACP gets real (in Reels) for a new public service campaign. The Epica Awards gently mocks excuses to drive entries. And Flipboard finds a fresh angle for a new curation podcast. Here’s our take on all this content – what’s yours?

How Autocomplete Works: The Patent Behind Google’s Query Completions via @sejournal, @bill_slawski

Search Engine Journal

Learn about the query completion patent that helps Google predict the best autocomplete answers for a user's search query. The post How Autocomplete Works: The Patent Behind Google’s Query Completions appeared first on Search Engine Journal.

Inbox ROI: 5 Examples of Successful Email Campaigns

Higher Logic

The post Inbox ROI: 5 Examples of Successful Email Campaigns appeared first on Higher Logic. Learn how five associations achieved incredible results with members while decreasing their workload by using automated email campaigns.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Google on Using Duplicate Manufacturer Product Descriptions via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller offered encouraging feedback on ranking eCommerce sites that use manufacturer product descriptions The post Google on Using Duplicate Manufacturer Product Descriptions appeared first on Search Engine Journal. News SEO

One Simple Strategy to Add Value to Customers in Meaningful Ways

Ignite

In the latest episode of Aligned , Sean details the different ways businesses, agencies, and companies can provide value to their customers. While multiple models, resources, and methods provide value, people often overlook one approach, particularly in the B2B world: emotional contribution.

DivvyHQ vs. Trello: Comparing Content Marketing Platforms

DivvyHQ

We've heard from many that finding the ideal content marketing platform is harder than it sounds. There are so many tools out there that claim to be the perfect fit for content teams, but end up being too small/simple, or too complex and clunky.

The Best Real Estate Hashtags to Capitalize on Your Online Presence

Hubspot

Once upon a time, the best way for prospective home buyers and sellers to find a real estate agent was to reach out to friends and family for recommendations. But today, most clients use their mobile devices to find agents and seek out properties for sale.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners via @sejournal, @beanstalkim

Search Engine Journal

E-A-T is an important part of the Search Quality Raters Guidelines. Learn more about it and its importance to SEO here. The post Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners appeared first on Search Engine Journal.

10 B2B Marketing Strategies to Capture Buyer Attention

TrueInfluence

Marketing has turned into a vortex of strategies to capture buyer’s attention. Buyer behavior can change rapidly, forcing marketers to rethink their established strategies and come up with newer ones that will resonate with buyers. The result: A myriad of marketing strategies and tactics.

Call it what you want, Taylor Swift is a model community manager

Sprout Social

As a social media marketer and Taylor Swift stan , I’m constantly in awe of her community management mastery. Social is at the center of how she and Taylor Nation —her fan engagement and hype team—connect with fans and share clues about what could be coming up next in the world of Taylor Swift.

VP Customer Success Tracy York Honored With 40 Under 40 Award

HG Data

Back to Our Blog. Taylor Viens. MARKETING & DIGITAL COMMUNICATIONS MANAGER. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook. Congratulations to Tracy York for receiving the 40 Under 40 business leader award!

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

5 Highly Effective Modern Sales Techniques

SalesIntel

Sales techniques that have been tried and proven before can help you succeed. These methods are well-known for a reason; they have proven effective for many sales professionals, and they can provide the same results for you.

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Send Better Holiday Email Campaigns in Just 3 Steps

TowerData

Email Marketing

How Content Intelligence Works

PathFactory

For many B2B marketers, effective and impactful content is still an uphill battle. Traditional approaches routinely fail to deliver the results organizations need or the experiences buyers want.

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.