Heinz Marketing

NOVEMBER 30, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Attention-Grabbers: Five Publicity Lessons From Unique Billboard Ads. Billboards are having a revival, here are some things you can learn from a traditional advertising method.

Intent Signal 91

Intent Signal Purchase Intent B2B B2B Sales 91

ClearVoice

NOVEMBER 30, 2019

#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. As I was thinking about who I was making my podcast for, I began pulling out my hair. The imperative of defining a niche audience is a seriously hard task. If I wanted to be a connector for like-minded people who would be supporters and fans of my podcast, I’d have to figure out who my people were.

Intent 82

Intent Advertisements Advertising Creativity 82