To Reach Today’s Buyer You Have To Market Your Culture (Not Your Product)
Marketing Insider Group
NOVEMBER 6, 2019
The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. The difference is that they’re significantly choosier when it comes to who they buy from.