Wed.Nov 06, 2019

To Reach Today’s Buyer You Have To Market Your Culture (Not Your Product)

Marketing Insider Group

The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. The difference is that they’re significantly choosier when it comes to who they buy from.

Your Q4 Content Distribution Checklist


With the end of the year fast-approaching, now can be an uneasy time for publishers whose content distribution efforts are closely tied to their bottom lines. Having worked with hundreds of publishers during these critical months, we’re here to reassure you that there’s no need to worry. In fact, we argue that Q4 is a great time for content distribution, and includes some of the year’s best opportunities to grow and scale your campaigns.

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3 Examples of B2B Marketing Campaigns That Made Headlines

Launch Marketing

When you open your news app or scroll through your favorite news site, you might be hard pressed to find B2B marketing campaigns making the first page—or really any page for that matter. But believe it or not, notable B2B campaigns are out there. B2B marketers are crafting campaigns that are memorable and impactful, whether or not they’re receiving the same attention consumer-based campaigns are.

4 Tips for Creating Effective Content in an Emerging Industry

Marketing Insider Group

Remember when marketers were wringing their hands over weak IoT sales? In the years since, Americans have become the leading adopters of smart home devices. What happened? Content creators caught on. News outlets chased the “next big thing” in tech. Brands put out smart-home setup guides. Security experts wrote how-to after how-to article about securing smart devices. Not all of the content painted the IoT in a perfect light — but it didn’t need to.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Automate Personalization with Oracle Marketing Recommendations

Modern Marketing

“Marketers are looking for new ways to drive conversion, revenue, and engagement—and to do so in increasingly automated ways using tools that can really ‘do it for me.’ ’ Recommendations help make that a reality." " - Kaushal Kurapati, GVP, CX Marketing, Oracle. For doctors, the first rule of the Hippocratic Oath is to “do no harm.” ” For marketers, a primary directive is “drive conversion and revenue.”

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Getting Started with Optimization

Modern Marketing

Optimization is the process of serving unique experiences to each individual in your digital space by tailoring content and design to their specific needs and preferences. According to Forrester , continuous optimization is “an analytics-driven approach that seeks to leverage every customer interaction to evolve the understanding of the customer, which is in turn used to evolve and optimize current and future customer experiences.”

How to Run Meetings That Don’t Waste Your Team’s Time


Why is it that we value productivity in every facet of our businesses, but we waste so much time in meetings? It’s especially frustrating when you realize that meetings can take up as much as a third of the average manager’s time. 47% of workers say the top time-waster in their workplace is meetings. In a survey of senior executives, 71% reported their meetings were not productive.

Top 7 Tips to Improve Customer Experience (CX) in 2020

Martech Advisor

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. In this article, we explain the top 7 ways to improve your CX program and be 2020-ready! Table of Content. Improving Customer Experience (CX): What Does it Mean? The Top 7 Tips to improve Customer Experience (CX) in 2020! Improving Customer Experience (CX): What Does it Mean?

Online Shopping Statistics You Need to Know in 2019


Do you know about all the latest online shopping statistics? While brick and mortar stores are still making more sales than online stores, online stores are steadily on the rise. This is mainly because of the increased speed and convenience. Understanding the data behind online shopping will help you build a strategic plan for your eCommerce business. Let’s get started, shall we? Online Shopping Statistics for 2019.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Ethical Ways to Get More Backlinks


Getting high-quality backlinks is very challenging. That’s because a link from another website is like an endorsement, and the higher quality the website, the more difficult it becomes to get that type of recommendation. Yet, backlinks are listed among Google’s eight most important ranking factors , so it’s not something you can afford to ignore. But how do you go about implementing an effective backlink strategy that is legit?

5 Ways to Get Started with Mobile Marketing Automation

Unbound B2B

The world is automating and so is the market associated with it. It thus becomes important to understand the axis of digitization, which is automating this market. If we dive deep to understand the latest trends in digital marketing, we would find that mobile marketing automation is getting a very strong response. Let us now move on to understand what mobile marketing automation is all about. What is Mobile Marketing Automation?

3 Best Kept Secrets for Getting Referral Business

Outbound Engine

Growing your referral business isn’t always a comfortable or easy process. While you can play the build-it-and-they-will-come game, we all know that getting referral business requires active planning and execution. 85 percent of small businesses say word-of-mouth referrals are the number one way that new prospects find out about their businesses. One advocate marketing firm found that referrals have a higher conversion, close faster, and have a higher lifetime value.

Top 7 Tips to Improve Customer Experience (CX) in 2020

Martech Advisor

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. In this article, we explain the top 7 ways to improve your CX program and be 2020-ready! Table of Content. Improving Customer Experience (CX): What Does it Mean? The Top 7 Tips to improve Customer Experience (CX) in 2020! Improving Customer Experience (CX): What Does it Mean?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

4 Key Website Design Tactics That Drive Sales Leads

SmartBug Media

A company website is many things: It's your 24/7 salesperson. It's the home for all of your marketing content. It's the place where people can read about your company history, offerings, and case studies. It's the visual representation of your brand in the digital age. Most importantly, though, it's where your leads convert, giving you the opportunity to win their business—and grow yours.

What’s Happening in Manufacturing Content Marketing [New Research]

Content Marketing Institute

Find out the top challenges and improvements made in manufacturing content marketing. Learn organizational content priorities, outsourcing activities, and more in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading → The post What’s Happening in Manufacturing Content Marketing [New Research] appeared first on Content Marketing Institute. Company News

Content Globalization: 5 Guidelines to Avoid Pitfalls & Scale Content


The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. And most of the time, complexities aren’t out there in international markets – they are in a company’s own marketing function.

Winning the Hearts of the Coveted Mid-Tier Influencers I Traackr


Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro counterparts

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

The 2019 Instagram Updates You Need to Know About


2019 was a pretty busy year for Instagram. We saw plenty of updates, ranging from easier shopping experiences to being able to hide Likes. And now, for your reading pleasure, we’ve rounded up a list of the most important updates every social media manager should know before heading into 2020 with confidence

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The Secret to Great UX: Put the User Last

Martech Advisor

Where should the user’s experience fit in your UX strategy? In this article, Brandon Comstock, Boston Digital’s Director of User Experience, shares why putting user considerations ahead of brand, business and technology doesn’t deliver the outcomes businesses need. If UX had a brand, it would be all wrong. The definition of “user experience” has become so closely intertwined with personas and wireframes that it’s starting to lose its true meaning.

How to Promote Your Products Globally: 5 Realistic Ways


Launching a new product is never easy, especially when you are trying to enter new markets with possible cultural differences. Which is why you need to perform global marketing research and adopt the best global promotion strategies to guarantee success. First things first, you need to understand the local market by conducting market research. Through. Marketing

How to use buyer intent data for better sales and marketing alignment


Imagine you own a small sporting goods store, and one day, a new customer comes in and begins trying on raincoats. Your salesperson watches that prospective customer try on every raincoat your store sells, then heads over to ask the customer if they would like to buy a lantern. . Or, worse still, the salesperson doesn’t say anything to the customer at all, just watches them try on your product and leave empty-handed.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

2019 PRSA International Conference: The Evolution of PESO, Fake News and the Alpha Generation


As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. Our team attended this year’s event in San Diego and came back more motivated than ever.

How Do They Do It? Leadspace Customers Keep Winning Big


It’s a busy time of year, with the holidays right around the corner and all that’s involved in wrapping up another trip around the sun. What better time to take a look back at the year and acknowledge outstanding accomplishments? Luckily, many industry groups and conferences have helped us do that recently with their awards programs — and at Leadspace we’re loving every minute of it, as we see our customers continue to be recognized for their amazing work and innovation!

How to use Instagram for B2B marketing in 2020


Prologue. Instagram is a paradise for visual marketers. Lately, in September 2019, Instagram changed its algorithm to personalize users’ newsfeed & give them better control over their privacy. Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. In such a state of affairs: “How to use Instagram for B2B marketing in 2020” is an important question to pop up in the minds of marketers.

4 Things Marketers Should Know from Leaders at Lyft, Box, Cuisinart & More

Martech Advisor

In this article, Leela Srinivasan, CMO, SurveyMonkey, shares insights from SurveyMonkey’s Second Annual Curiosity Conference. Srinivasan highlights some of the key aspects like the importance of customer feedback, recruiting, and much more. SurveyMonkey’s second annual Curiosity Conference is a wrap!

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.