Wed.Nov 06, 2019

To Reach Today’s Buyer You Have To Market Your Culture (Not Your Product)

Marketing Insider Group

The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world.

Your Q4 Content Distribution Checklist

Keywee

With the end of the year fast-approaching, now can be an uneasy time for publishers whose content distribution efforts are closely tied to their bottom lines. Having worked with hundreds of publishers during these critical months, we’re here to reassure you that there’s no need to worry.

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3 Examples of B2B Marketing Campaigns That Made Headlines

Launch Marketing

When you open your news app or scroll through your favorite news site, you might be hard pressed to find B2B marketing campaigns making the first page—or really any page for that matter. But believe it or not, notable B2B campaigns are out there.

4 Tips for Creating Effective Content in an Emerging Industry

Marketing Insider Group

Remember when marketers were wringing their hands over weak IoT sales? In the years since, Americans have become the leading adopters of smart home devices. What happened? Content creators caught on. News outlets chased the “next big thing” in tech. Brands put out smart-home setup guides.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

37.6% of Marketers Now Believe ‘Significantly’ in Voice Assistance as Marketing Channel

KoMarketing Associates

As artificial intelligence (AI) continues to rise in importance among marketers, new research suggests that more are focusing on voice assistants as a marketing channel. Voicebot.ai

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How to Run Meetings That Don’t Waste Your Team’s Time

Biznology

Why is it that we value productivity in every facet of our businesses, but we waste so much time in meetings? It’s especially frustrating when you realize that meetings can take up as much as a third of the average manager’s time. 47% of workers say the top time-waster in their workplace is meetings. In a survey of senior executives, 71% reported their meetings were not productive.

Getting Started with Optimization

Modern Marketing

Optimization is the process of serving unique experiences to each individual in your digital space by tailoring content and design to their specific needs and preferences.

Online Shopping Statistics You Need to Know in 2019

Optinmonster

Do you know about all the latest online shopping statistics? While brick and mortar stores are still making more sales than online stores, online stores are steadily on the rise. This is mainly because of the increased speed and convenience.

5 Ways to Get Started with Mobile Marketing Automation

Unbound B2B

The world is automating and so is the market associated with it. It thus becomes important to understand the axis of digitization, which is automating this market.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 Ethical Ways to Get More Backlinks

Hatchbuck

Getting high-quality backlinks is very challenging. That’s because a link from another website is like an endorsement, and the higher quality the website, the more difficult it becomes to get that type of recommendation.

4 Key Website Design Tactics That Drive Sales Leads

SmartBug Media

A company website is many things: It's your 24/7 salesperson. It's the home for all of your marketing content. It's the place where people can read about your company history, offerings, and case studies. It's the visual representation of your brand in the digital age.

Content Globalization: 5 Guidelines to Avoid Pitfalls & Scale Content

Marketo

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another.

3 Best Kept Secrets for Getting Referral Business

Outbound Engine

Growing your referral business isn’t always a comfortable or easy process. While you can play the build-it-and-they-will-come game, we all know that getting referral business requires active planning and execution.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The 2019 Instagram Updates You Need to Know About

SocialBakers

2019 was a pretty busy year for Instagram. We saw plenty of updates, ranging from easier shopping experiences to being able to hide Likes.

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Winning the Hearts of the Coveted Mid-Tier Influencers I Traackr

Traackr

Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro counterparts

Spot 75

How to Promote Your Products Globally: 5 Realistic Ways

Convert

Launching a new product is never easy, especially when you are trying to enter new markets with possible cultural differences. Which is why you need to perform global marketing research and adopt the best global promotion strategies to guarantee success.

2019 PRSA International Conference: The Evolution of PESO, Fake News and the Alpha Generation

Brandpoint

As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Top 7 Tips to Improve Customer Experience (CX) in 2020

Martech Advisor

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals.

How Do They Do It? Leadspace Customers Keep Winning Big

Leadspace

It’s a busy time of year, with the holidays right around the corner and all that’s involved in wrapping up another trip around the sun. What better time to take a look back at the year and acknowledge outstanding accomplishments?

12 Ways to use social media for education

Sprout Social

There are many different ways to use social media for education. Social media has various uses in the classroom as well as to help market and promote schools and universities.

10 Ways Artificial Intelligence Will Transform B2B Marketing

Spiralytics

Need help driving more leads down your sales funnel? Give your B2B Lead Generation campaigns a boost with our customized lead generation solutions. B2B marketing

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Top Tips for Creating a Budget for your Email Marketing Campaign

Marketo

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution.

How to use Instagram for B2B marketing in 2020

Valasys

Prologue. Instagram is a paradise for visual marketers. Lately, in September 2019, Instagram changed its algorithm to personalize users’ newsfeed & give them better control over their privacy.

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

According to a report from Podcast Insights , there are more than 750,000 active podcasts and counting. Sounds like a huge pool right? If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming.

Top 7 Tips to Improve Customer Experience (CX) in 2020

Martech Advisor

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!