Wed.Nov 06, 2019

To Reach Today’s Buyer You Have To Market Your Culture (Not Your Product)

Marketing Insider Group

The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world.

Your Q4 Content Distribution Checklist


With the end of the year fast-approaching, now can be an uneasy time for publishers whose content distribution efforts are closely tied to their bottom lines. Having worked with hundreds of publishers during these critical months, we’re here to reassure you that there’s no need to worry.

3 Examples of B2B Marketing Campaigns That Made Headlines

Launch Marketing

When you open your news app or scroll through your favorite news site, you might be hard pressed to find B2B marketing campaigns making the first page—or really any page for that matter. But believe it or not, notable B2B campaigns are out there.

37.6% of Marketers Now Believe ‘Significantly’ in Voice Assistance as Marketing Channel

KoMarketing Associates

As artificial intelligence (AI) continues to rise in importance among marketers, new research suggests that more are focusing on voice assistants as a marketing channel.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

4 Tips for Creating Effective Content in an Emerging Industry

Marketing Insider Group

Remember when marketers were wringing their hands over weak IoT sales? In the years since, Americans have become the leading adopters of smart home devices. What happened? Content creators caught on. News outlets chased the “next big thing” in tech. Brands put out smart-home setup guides.

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How to Run Meetings That Don’t Waste Your Team’s Time


Why is it that we value productivity in every facet of our businesses, but we waste so much time in meetings? It’s especially frustrating when you realize that meetings can take up as much as a third of the average manager’s time. 47% of workers say the top time-waster in their workplace is meetings. In a survey of senior executives, 71% reported their meetings were not productive.

Getting Started with Optimization

Modern Marketing

Optimization is the process of serving unique experiences to each individual in your digital space by tailoring content and design to their specific needs and preferences.

10 Ways Artificial Intelligence Will Transform B2B Marketing


Need help driving more leads down your sales funnel? Give your B2B Lead Generation campaigns a boost with our customized lead generation solutions. B2B marketing

The Power of Our RebelCMS Front End


The open web is not linear. In the next decade, quality content will continue to mean nothing without effective distribution that translates into increased wins on site, search, and social.

Sites 52

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

3 Ways to Spark Engagement and Make Your Holiday Content Bright


Ready or not, the holidays are coming. Whether you are celebrating Kwanzaa, Christmas, Hanukkah, Festivus or simply the right to eat your weight’s worth in cookies, it’s the most wonderful time of the year!

The Power of Our RebelCMS Front End


The open web is not linear. In the next decade, quality content will continue to mean nothing without effective distribution that translates into increased wins on site, search, and social.

Sites 52

3 Best Kept Secrets for Getting Referral Business

Outbound Engine

Growing your referral business isn’t always a comfortable or easy process. While you can play the build-it-and-they-will-come game, we all know that getting referral business requires active planning and execution.

The Power of Our RebelCMS Front End


The open web is not linear. In the next decade, quality content will continue to mean nothing without effective distribution that translates into increased wins on site, search, and social.

Sites 52

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How Grapevine Uses Personalization to Share the Holiday Spirit Year After Year


Listen – I can’t really believe that it’s already November. How did this happen?! But ready or not, we know that DMOs start planning their holiday content long before the weather cools off.

Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

NEW & IMPROVED! This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Enjoy! Over 29 million websites are using Google Analytics to track the actions happening on their website.

How to Promote Your Products Globally: 5 Realistic Ways


Launching a new product is never easy, especially when you are trying to enter new markets with possible cultural differences. Which is why you need to perform global marketing research and adopt the best global promotion strategies to guarantee success.

Data Is the New Black – In B2B Demand Gen


Data makes B2B demand generation what it is today.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

4 Key Website Design Tactics That Drive Sales Leads

SmartBug Media

A company website is many things: It's your 24/7 salesperson. It's the home for all of your marketing content. It's the place where people can read about your company history, offerings, and case studies. It's the visual representation of your brand in the digital age.

5 Ethical Ways to Get More Backlinks


Getting high-quality backlinks is very challenging. That’s because a link from another website is like an endorsement, and the higher quality the website, the more difficult it becomes to get that type of recommendation.

Animation in Email: 3 Mistakes You Shouldn’t Fall For


Litmus Live Replay. Every year, the world’s best email marketers share their wisdom with the Community at Litmus Live. Now, we’re making the highlights from some of the best talks available to everyone.There’s nothing like joining us in person though! Learn more ?.

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How to use Instagram for B2B marketing in 2020


Prologue. Instagram is a paradise for visual marketers. Lately, in September 2019, Instagram changed its algorithm to personalize users’ newsfeed & give them better control over their privacy.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

A Day in the Life of 5 New Features: October Monthly Round Up


With the release of 5 new features, Outreach helps reps and managers streamline your day. From the moment your workday starts to closing out an opportunity, we released a number of features in October to give you more time back in your day to engage smarter and spend more time selling.

Winning the Hearts of the Coveted Mid-Tier Influencers I Traackr


Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro counterparts

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Influencer Marketing: How to conduct an Instagram competitive analysis

Digital Marketing World Forum

Every savvy strategic business plan starts out with the question: what’s my current position? You should ask yourself the same question when you start planning your influencer marketing strategy.

Online Shopping Statistics You Need to Know in 2019


Do you know about all the latest online shopping statistics? While brick and mortar stores are still making more sales than online stores, online stores are steadily on the rise. This is mainly because of the increased speed and convenience.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.