Wed.May 09, 2012

10 Things You Need to Know About B2B Mobile Marketing

Digital B2B Marketing

You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. These are the same business decision makers and influencers your B2B marketing is targeting.

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The Emotion found in Social Data

Buzz Marketing for Technology

Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it.

Trending Sources

How Social Media Boosts Search Rankings (Infographic)

Everything Technology Marketing

Most B2B vendors have already optimized their websites for organic search engine rankings.

The One Day Business Plan Worksheet

Puzzle Marketer

After reading Forbe’s article today titled 10 Startups Changing the World And What We Can Learn From Them , I started exploring their #9 startup called DocStoc.com. This site offers documents both free and through their monthly payment plan. I discovered one document in particular and thought I’d share on Puzzle Marketer. The document is called The One Day Business Plan Worksheet.

Plan 59

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Value Selling & Marketing with the iPad?

The ROI Guy

The iPad is perceived as a great new business tool, to empower sales to deliver more provocative interactive presentations, and to enable B2B marketing to provide engaging content to ever more mobile buyers.

13 Sloppy Mistakes You're Making With Your Calls-to-Action

Hubspot

We talk a lot about how critical landing pages are to the effectiveness of your inbound marketing. But no matter how many landing pages you have and how well-optimized they are, no one will get to see them if you haven't mastered the art and science of creating killer calls-to-action.

The 9 Parameters of a Lead Lifecycle

Modern B2B Marketing

by Rajiv Kapoor Lead lifecycle refers to how we manage the life of a lead (or contact or prospect depending on your terminology) from the moment it shows up in the system to deal close. The lead lifecycle defines where a lead can live, how a lead moves along, and what we do with a lead at each stage.

B2B 20

Should Your Business Buy Tumblr Ads?

Modern Marketing

by Jesse Noyes | Tweet this If you’ve witnessed the birth of an Internet meme in the past two years, there’s a good chance you’ve visited Tumblr. With a clean cut user interface, the microblogging service is a darling of hipsters, fashion labels, designers and businesses of varying shapes and sizes. To date, Tumblr boasts 50 million users creating 70 million posts each day, the company has raised $85 million in investor money. Now it’s time to cash in.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

How to Improve Your Email Marketing With an Integrated Approach

Hubspot

As we've said before on this blog, the various channels you leverage in your overall marketing strategy should work in tandem, not in silos.

B2B Marketer – Look Before You Leap

B2B Marketing Traction

About to jump off and launch a new product or service? You should “look before you leap,” and do some market research. Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products.

The Secret of Converting Leads into Sales

Sales Intelligence View

When you’re a B2B sales rep, few things feel worse than spending weeks or months on a high-priority prospect only to find out that your biggest competitor won the business. If this happens to you frequently then you’re probably feeling stressed out and unmotivated.

Facebook Now Testing Offer 'Coupons' for Ecommerce Sites, Too!

Hubspot

Last week, we wrote about some pretty cool news from Facebook -- it's testing coupons called 'Offers' for brick-and-mortar stores, helping local businesses better associate ROI with their Facebook marketing efforts. But we were left a little bummed, thinking that there were a few untapped markets with just this local, brick-and-mortar business focus. Luckily, TechCrunch discovered that Facebook is also testing this coupon functionality with one more important segment. ecommerce sites!

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

VerticalResponse Customers We Admire – Long Realty Takes Social Seriously

Vertical Response

Many companies across the globe claim to be social. They have a Facebook Page, a Twitter account and they’ve even jumped into Pinterest with both feet. But does all this effort really make a company social?