Thu.Aug 15, 2019

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The Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely Wrong

Unbounce

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8 Cringeworthy B2B Email Nurturing Mistakes that Leave Your Leads Dead in the Water

Lake One

According to Gleanster Research , 50% of qualified leads aren’t ready to buy. Okay, so if they are interacting with your website, but they aren’t ready to buy, what are they doing? They are likely researching solutions to solve their problems and considering several options prior to making a purchase decision. The way that we as marketers help leads through the buyer’s journey, is by leveraging email nurture sequences, also known as lead nurturing.

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Holiday Email Sends: It’s Time to Get Ready, Now

Sharpspring

We know what you’re thinking… “Ugh, holiday email talk… in August!? My neighbor took down their inflatable Santa and sleigh just last week to make way for folding chairs and a new super BBQ for an all-day Labor Day grill out.”. Or maybe it’s “Oh no, please don’t remind me of last year’s Thanksgiving where I spent all weekend apologizing to my in-laws for getting stuck on the phone and computer fixing merge variables and scheduling issues from our Black Friday email campaign!

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How to Avoid Failing at Customer-Centric Marketing: It’s All in the Journey

Vision Edge Marketing

Being customer-centric as a company and in your Marketing is not optional. Forrester claims we’re in the age of the customer. Others, such as Bob Evans who was VP of Strategic Communications at SAP and the Chief Communications Officer at Oracle, say we’re in the throes of the engagement economy. Peter Drucker posited that “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: Marketing and Innovation.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How To Measure Account-Based Marketing Success

Adobe Experience Cloud Blog

What is it about your business that appeals to customers? You might think it’s the high-quality products you make. Another good guess would be the stellar services you provide. In reality, it’s something else altogether: the unforgettable experiences you deliver. Of course, measuring the effectiveness of your experiences can be difficult—especially when you’re collaborating with several internal teams, leveraging multiple tools, and engaging with prospects and customers across numerous channels.

More Trending

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Why TF-IDF Doesn’t Solve Your Content and SEO Problem but Feels Like it Does

MarketMuse

If somebody's selling a TF-IDF tool as an end-to-end workflow, they are selling you a story that isn't true. The post Why TF-IDF Doesn’t Solve Your Content and SEO Problem but Feels Like it Does appeared first on MarketMuse.

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13 Terrific Lead Magnets to Amplify Your Lead Generation in 2019

SendGrid

Build your email list with the tried-and-true lead magnet. This asset can help spread your brand, educate your audience, and power your lead generation. The post 13 Terrific Lead Magnets to Amplify Your Lead Generation in 2019 appeared first on SendGrid.

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Interview the Boss, Like a Boss: 10 Tips for Getting the Best From the C-Suite

ClearVoice

One of the challenges of working in branded content is that you’re constantly chasing down and interviewing senior executives — important, busy people who absolutely must not be offended, and who may not consider an owned content piece to be any kind of priority. But for you, it’s a priority. Unlike in features journalism, a placement on the company website is not a coup for them.

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How This Marketer Electrifies ‘Energy is Good’ Stories (B2B CMY Finalist)

Content Marketing Institute

“Energy is a good story” is the tagline this B2B Content Marketer of the Year finalist and his team deliver every day. They craft content into stories that spark people’s curiosity and inspire hope for the future. Continue reading → The post How This Marketer Electrifies ‘Energy is Good’ Stories (B2B CMY Finalist) appeared first on Content Marketing Institute.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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PureIncubation Places on the 2019 Inc. 5000 | PureB2B

PureB2B

Pure Incubation places on the Inc. Magazine’s 41st annual list for the sixth time in a row with 106% growth year-over-year. Topsfield, MA – August 15 th 2019. For the sixth consecutive year, Massachusetts-based, Pure Incubation placed on Inc. Magazine’s annual? Inc. 5000 list , an elite ranking of the country’s fastest-growing small and mid-size companies.

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How to Handle a Company PR Crisis Like a Champ

BenchmarkONE

It happens to the best of us. You’re going along with daily operations as usual, and then someone makes a mistake, or there’s an unfortunate misunderstanding or miscommunication and all of the sudden you’re plunged into a PR crisis, no lifeboat in sight. . The longer you’re in business, the more it becomes apparent that no one is impervious to a PR nightmare.

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8 Tips To Boost Online Business Growth

Only B2B

Online business growth is the term that is used to talk about businesses that have an online presence or which are run solely on online platforms. Businesses, in general, are. The post 8 Tips To Boost Online Business Growth appeared first on ONLY B2B.

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Adobe on how to select and future-proof your CMS

ClickZ

The global content management market accounted for just under $5 billion in 2017 and is expected to reach over $14 billion by 2024. The market is comprised of three flavors of CMS which include traditional, “headless” and hybrid CMS. While it can be difficult for companies to pinpoint the exact solution that works best for them, there’s no doubt that implementing a CMS is no longer optional for businesses who want to stay competitive.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How To Measure Account-Based Marketing Success

Adobe Experience Cloud Blog

What is it about your business that appeals to customers? You might think it’s the high-quality products you make. Another good guess would be the stellar services you provide. In reality, it’s something else altogether: the unforgettable experiences you deliver. Of course, measuring the effectiveness of your experiences can be difficult—especially when you’re collaborating with several internal teams, leveraging multiple tools, and engaging with prospects and customers across numerous channels.

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The Core Differences Between B2B and B2C Marketing

The Lead Agency

While at face value B2B and B2C marketing may appear relatively similar, fundamentally each approach is usually incredibly different. Even though you’re a member of a B2B business, in your day-to-day life, you likely take on the role of a consumer. It’s for this reason that, often, those who work in organisations targeting other businesses are actually far more familiar with B2C marketing strategies.

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“How I Work”: Winfield Salyards, Marketing Coordinator at Heinz Marketing #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every week we feature a new B2B sales, marketing or business leader here answering what have become our standard “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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How to Brainstorm Writing Ideas for Genius Content Planning

DivvyHQ

Content planning, while essential to your content marketing efforts, can feel like an uphill battle. In the early days of a new content marketing effort, there is likely no shortage of content ideas. But if you’ve been at it for a while, the idea tank can run low, which means your team needs to spend time brainstorming. In this post, I’ll be discussing how to brainstorm writing ideas for genius content planning.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The Difference Between Deliverability and Delivery Rate

Litmus

“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you ever heard someone say this sentence, you’ve witnessed someone fall for the most common misconception about deliverability. Deliverability is not the same as delivery rate. Even if the latter is healthy, you can still have issues with the former.

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5 Ways to Make Your Content Speak to a Business Audience

Leadspace

You want your content to make an impression. You want your business-to-business (B2B) customers talking. You focus on recent market events, emerging industry trends and the latest news. You try to use influencer marketing principles by aligning your enterprise with your market’s biggest players. You’ve established a social media presence.

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What Does Courageous B2B Marketing Leadership Look Like?

Golden Spiral

The Article in 60 Seconds. Do you want to be be a better leader and create a richer culture at your company? Dare to Lead by Brené Brown, PhD, LMSW has been embraced by executives and managers around the world. Brown puts responsibility on the individual reader — you — to be vulnerable, self-aware, courageous, accountable, and less perfectionistic. The skills outlined in Dare to Lead and her other works can also be applied to your relationships with family, friends, neighbors, and strangers.

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“Digital Consumability” at IBM Hybrid Cloud

SWZD

Our latest guest was Rosie Pongracz , CMO for Data Science and Machine Learning for IBM Hybrid Cloud. We discussed a wide range of topics, from how she uses data science while diving underwater to help the environment, to the ways in which IBM is adopting digital marketing. About IBM and IBM Hybrid Cloud. Founded in 1911 and headquartered in Armonk NY, IBM (NYSE: IBM) is the largest technology and consulting employer in the world, with more than 380,000 employees serving clients in 170 countries

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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What Does Courageous B2B Marketing Leadership Look Like?

Golden Spiral

The Article in 60 Seconds. Do you want to be be a better leader and create a richer culture at your company? Dare to Lead by Brené Brown, PhD, LMSW has been embraced by executives and managers around the world. Brown puts responsibility on the individual reader — you — to be vulnerable, self-aware, courageous, accountable, and less perfectionistic. The skills outlined in Dare to Lead and her other works can also be applied to your relationships with family, friends, neighbors, and strangers.

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How We Equipped Sales—and Made Ourselves More Efficient

Kapost

When I started with Synopsys, a software security company, managing content was a constant struggle. We were creating a lot of it, but we always heard the sales team say, The post How We Equipped Sales—and Made Ourselves More Efficient appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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Practical Hypothesis Building: The Way the Experts Do It

Convert

What is a Hypothesis? A proposed solution to a problem, whose validity requires evaluation. Why is a Hypothesis Critical to Your Optimization Program? The innate desire for improvement is what drives an optimization program, but testing just for the sake of testing is a setup for failure. An experiment needs a primary goal that determines.

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We’ve gone and done it again at the B2B Marketing Awards

Really B2B

Anyone marketing their product or service in the B2B space will know about the International B2B Marketing Awards. This annual event is the pinnacle of the industry and recognises the very best in business-to-business marketing. Drawing in hundreds of the industry’s brightest and most creative minds, the evening itself is always one to remember, but the journey starts with the shortlist.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Solving for the Zero-Click Search Trend

Ledger Bennett

There’s a new trend emerging in the past year in the SEO industry and per usual Google is at the heart of it. In the early days of the expanded knowledge graph, rich snippets, schema.org information pulling through into the search engine results page…the writing was on the wall. Google was playing the long game to keep users somewhere on their entities, finding the information they needed without clicking into anyone’s website.

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Where to Find Royalty-Free Music for Video

Magisto

With today’s content marketing strategies, it is a MUST that you get into video! Video is the most popular medium among marketers. It is also the most appreciated medium among customers, as 90% of them declare that watching a video has a significant impact on their decision to which they are willing or not to buy a product. Creating video content should be at the core of your marketing strategy.

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Power-up your campaigns with intent data

Modern B2B

I recently bought a Nintendo Switch for my son and it’s all about power-ups, battles and other techniques used to boost health and extend game play. The marketing equivalent of a power-up? Intent data. Many of the campaigns our clients are running are simply doing the bare minimum, spending thousands on activity with poor conversion rates. By using intent data to inform these campaigns, you can really boost performance.