Thu.Aug 15, 2019

The Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely Wrong


8 Cringeworthy B2B Email Nurturing Mistakes that Leave Your Leads Dead in the Water

Lake One

According to Gleanster Research , 50% of qualified leads aren’t ready to buy. Okay, so if they are interacting with your website, but they aren’t ready to buy, what are they doing?

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Holiday Email Sends: It’s Time to Get Ready, Now


We know what you’re thinking… “Ugh, holiday email talk… in August!? My neighbor took down their inflatable Santa and sleigh just last week to make way for folding chairs and a new super BBQ for an all-day Labor Day grill out.”. Or maybe it’s “Oh no, please don’t remind me of last year’s Thanksgiving where I spent all weekend apologizing to my in-laws for getting stuck on the phone and computer fixing merge variables and scheduling issues from our Black Friday email campaign!

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How to Avoid Failing at Customer-Centric Marketing: It’s All in the Journey

Measure Up Marketing

Being customer-centric as a company and in your Marketing is not optional. Forrester claims we’re in the age of the customer. Others, such as Bob Evans who was VP of Strategic Communications at SAP and the Chief Communications Officer at Oracle, say we’re in the throes of the engagement economy.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

3 Strategies to Drive Search Engine Marketing Success


More Trending

How to Use Conversational Marketing to Engage Prospects and Generate Better Leads


B2B marketers need to adopt a customer-centric approach with their content and campaigns in order to succeed in today’s competitive business market. When shopping for new products or services, consumers expect a personalized experience that makes them feel heard, supported, and valued.

How To Measure Account-Based Marketing Success


What is it about your business that appeals to customers? You might think it’s the high-quality products you make. Another good guess would be the stellar services you provide. In reality, it’s something else altogether: the unforgettable experiences you deliver.

The Difference Between Deliverability and Delivery Rate


“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you ever heard someone say this sentence, you’ve witnessed someone fall for the most common misconception about deliverability.

How to Handle a Company PR Crisis Like a Champ


It happens to the best of us. You’re going along with daily operations as usual, and then someone makes a mistake, or there’s an unfortunate misunderstanding or miscommunication and all of the sudden you’re plunged into a PR crisis, no lifeboat in sight. .

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

When is the Best Time to Upload a YouTube Video – 2019 Insights


If you are posting videos on Youtube on the regular (and even if you aren’t), it’s always a good idea to make sure that you are doing everything you can to drive the most views and the highest engagement on your content. Otherwise, what’s the point?

Interview the Boss, Like a Boss: 10 Tips for Getting the Best From the C-Suite


One of the challenges of working in branded content is that you’re constantly chasing down and interviewing senior executives — important, busy people who absolutely must not be offended, and who may not consider an owned content piece to be any kind of priority. But for you, it’s a priority.

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Why TF-IDF Doesn’t Solve Your Content and SEO Problem but Feels Like it Does


If somebody's selling a TF-IDF tool as an end-to-end workflow, they are selling you a story that isn't true. The post Why TF-IDF Doesn’t Solve Your Content and SEO Problem but Feels Like it Does appeared first on MarketMuse. Content Optimization

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What Can Marketing Do To Help Sales Become Aware of Activities At Their Key Accounts?


I love talking with sales reps about how marketing can support them in their efforts to go after key accounts and close more business. After all, at the end of the day, that’s marketing’s job.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Essential Tips for How to Get Verified on Instagram

Sprout Social

We all crave validation. Whether it’s a thumbs up on your new outfit or a pat on the back from your boss, endorsement feels good. When it comes to brands and entities on social media, that validation typically comes in the form of verification.

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13 Terrific Lead Magnets to Amplify Your Lead Generation in 2019


Build your email list with the tried-and-true lead magnet. This asset can help spread your brand, educate your audience, and power your lead generation. The post 13 Terrific Lead Magnets to Amplify Your Lead Generation in 2019 appeared first on SendGrid. Best Practices

9 essential social media management tools for marketers

Sprout Social

If you’ve been in the industry for a while, you’ll know that social media management is no joke. From planning and scheduling your posts to analyzing and optimizing their performance, there’s a lot of work involved. And you can’t just wing it, hoping for the best.

Geotargeting: How to Find the Right Customers for Your Brand

Single Grain

Geotargeting is a marketing tactic that uses geographical locations derived from a user’s IP address to serve city- or neighborhood-specific content or advertisements to them. So if you’re a business and you’re running Google Ads, you’re probably doing geotargeting, either by state or zip code.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

It’s What’s Inside That Counts: Get Advanced Creative Insights via Spotlight

I’ve spent over $40m on digital marketing in the past 10 years, and anyone in my position will tell you the same thing: Creative testing is the key to growth. It takes a lot of work to get useful results.

Adobe on how to select and future-proof your CMS


The global content management market accounted for just under $5 billion in 2017 and is expected to reach over $14 billion by 2024. The market is comprised of three flavors of CMS which include traditional, “headless” and hybrid CMS.

How to Brainstorm Writing Ideas for Genius Content Planning


Content planning, while essential to your content marketing efforts, can feel like an uphill battle. In the early days of a new content marketing effort, there is likely no shortage of content ideas.

What Does Courageous B2B Marketing Leadership Look Like?

Golden Spiral

The Article in 60 Seconds. Do you want to be be a better leader and create a richer culture at your company? Dare to Lead by Brené Brown, PhD, LMSW has been embraced by executives and managers around the world.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

The Core Differences Between B2B and B2C Marketing

The Lead Agency

While at face value B2B and B2C marketing may appear relatively similar, fundamentally each approach is usually incredibly different. Even though you’re a member of a B2B business, in your day-to-day life, you likely take on the role of a consumer.

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5 Account-Based Marketing Tools Worth to Choose in 2019


Account-Based Marketing (ABM) is one of the hottest trends in the market right now. If you have recently become interested in ABM or if you’re trying to improve your current strategy, you could utilize tools. How you implement various tools is such a big consideration.

What Does Courageous B2B Marketing Leadership Look Like?

Golden Spiral

The Article in 60 Seconds. Do you want to be be a better leader and create a richer culture at your company? Dare to Lead by Brené Brown, PhD, LMSW has been embraced by executives and managers around the world.

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How We Equipped Sales—and Made Ourselves More Efficient


When I started with Synopsys, a software security company, managing content was a constant struggle. We were creating a lot of it, but we always heard the sales team say, The post How We Equipped Sales—and Made Ourselves More Efficient appeared first on Kapost Blog.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.