Fri.Apr 13, 2012

“Fortune 500 CIO” is Not a Target Market – A Conversation with Bob Wright

The Point

I’ve had the pleasure of watching Bob Wright conduct messaging workshops with clients, and there is no-one better in my view at helping companies hone their message and strategy.

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit


In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers. Budgets determined using Texas Instruments’ calculators. Then computers came. Wordperfect and Lotus123. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. I could go on, but I won’t.

Lead 76

Trending Sources

Can You Solve this Digital Marketing Puzzle? – #3776

Puzzle Marketer

For a fun Friday brain teaser, brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

More Influence Hocus-Pocus

Paul Gillin

A Chicago company called Unmetric has just raised $3.2 million so it can develop yet another secret metric that purports to measure online influence. Unmetric monitors brands, not people, but it has the same shortcomings as Klout, PeerIndex and the others: Its methodology is a mystery.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Welcome to Lauren Carlson from Software Advice

Tomorrow People

I'd like to welcome Lauren Carlson from who will be contributor to our blog. Lauren Carlson is a writer and online marketing professional in Austin, TX.

B2B Marketer: Have You Backed Up Your Marketing?

B2B Marketing Traction

What if something were to happen to your online marketing presence? Now more than ever, marketing has a lot of moving parts. Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects.

An Uncomplicated Approach to Conducting Solid Market Research


Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook.

Friday Wrap-up: This Week in B2B Marketing Tips


Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! The CMO Guide to Inbound Marketing [Infographic] Clearly, an inbound marketing and “content

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Is Being A Social Media Jack of All Trades A Good Idea?


Getty Images via @daylife. If you were to consider only the most used (thus possibly also the most influential) social media outlets what would you list as the Top 5? Facebook, Twitter, Pinterest, Google+ and LinkedIn? Would you have another combination that would make better sense for your business? I ask this question so we can seriously consider what the true skill set of a social media professional is as we move deeper and deeper into the online social age.

When in Doubt – Start Marketing

Great B2B Marketing

One of General George Patton’s guiding principles was, “When in doubt, attack.” This sentiment was also expressed by many other famous military commanders. Their point was that although conditions are not always right and the outcome can be uncertain, you are usually better off going on the offensive and generate leads instead of sitting back and waiting for perfect conditions. This is equally true with your B2B marketing efforts. So why do we hesitate instead of acting?

7 Ways To Get More Clicks on Twitter


With 300 million tweets sent out every day by 300 million users, it's easy for the messages you create to slip through the cracks. And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. If a tweet is posted and nobody clicks, replies, or retweets it, does it even matter?

Got Interest in Pinterest? How to Pin Like a Pro

Vertical Response

Our Training & Education Manager, Jill recently blogged about Pinterest and boy, did we get a response. In fact, it was our most popular blog post in the first quarter so we’re back to share a few Pinterest tools that’ll have you pinning like a pro.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

PowerViews with Jeff Ernst: Marketing & Sales Must Work Together


In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing.

B2B Book Buzz: Return On Influence by @MarkWSchaefer

MLT Creative

Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead. Sharing content and amassing followers, fans, friends and connections evolved into a daily endeavor.

B2B 1

Creating a Multilingual App for Your International Audience [SnapApp FAQ]


While SnapApp is located within the United States, this does not mean that our platform is confined to this region only. In fact, we have reached several countries with our product and are in hopes to expand even further across the globe.

Five Techniques to Increase Engagement on Your Facebook Brand Page


Accumulating thousands of Facebook fans is no easy task. Facebook has become a highly competitive marketplace for brands, and users are no longer as quick to "like" a brand.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Your Content Board: How to Generate and Remember Marketing Ideas


One of the challenges of sustaining your marketing campaign is coming up with fresh and engaging ideas day after day. Your mailing list will notice when you get bored with your campaign -- because they'll be getting bored with it too.

10 Top Reasons Consumers Re-visit a Website


10 Top Reasons Consumers Re-visit a Website By Mark Di Vincenzo. A business needs repeat customers or it becomes irrelevant. The same goes for a website. Creating a site that makes people want to return takes work, but here are 10 tips to help you do it. 1. Update your site daily -- or at least weekly -- with fresh and interesting articles and tips that connect with your business. The best content is material that readers can?t t get anywhere else.

Sources of Inspiration for Your Media Content


Here's the good news: New media gives you an unprecedented opportunity to deliver your messages to the best potential clients every single day. And the bad news: Effective new media requires somebody on your team to deliver quality new messages every single day. After the first few months, this is even harder than it sounds. The best media people seek outside inspiration for their media content -- sometimes from surprising sources.? Other Media.

How to Explain Mobile Marketing to Your Boss


By Jason Brick Although many senior executives are beginning to understand the value of mobile marketing, not all of them understand what it is exactly. Like most things a boss doesn't understand, this often means he gives it too little funding, time, attention or priority. Not only is this frustrating to the mobile marketing team, it can lead to a downward spiral of performance.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.