Fri.Apr 13, 2012

Trending Sources

“Fortune 500 CIO” is Not a Target Market – A Conversation with Bob Wright

The Point

I’ve had the pleasure of watching Bob Wright conduct messaging workshops with clients, and there is no-one better in my view at helping companies hone their message and strategy.

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark

In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers. Budgets determined using Texas Instruments’ calculators. Then computers came. Wordperfect and Lotus123. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. I could go on, but I won’t.

Can You Solve this Digital Marketing Puzzle? – #3776

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

Affiliate Marketing Tips – Future of Publishing

Sazbean

Targeted leads produce the highest conversion rates, but does it even matter for the publisher if they’re getting paid per click? Many publishers genuinely want their PPC merchants to succeed, but they simply won’t drive results without getting some form of payment each time a sale is made.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

6 Lead Nurturing Strategies for Beginners

It's All About Revenue

by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. There are tons of articles, posts, even graphics about lead nurturing out there. There all kinds of campaigns and terms to learn: “drip”, “trigger”, “dynamic.”. Nurturing is a critical way to keep prospects engaged and headed down the path to purchase. But what if you’re new to the practice and just want some help to get started.

How In-House and Outsourced Marketers Can Work Together

Marketri

In the past few years, the word “outsourcing” has gotten a bad rap. So much, that often I hesitate to use the word at networking events—or at least I’m quick to qualify it.

Work 35

Savvy Week in Review - April 13

Savvy B2B Marketing

Friday the 13th is upon us! The only bad luck we see this week is if you don't catch these great posts we've found across the blogosphere. Enjoy -- and have a great weekend! Meet Generation C: The Connected Customer by @BrianSolis.

How Closed-Loop Marketing Works

Sazbean

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain. The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are actually taking advantage of it. Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

35 Statistics That Fuel the Battle Between Pinterest and Google+

Hubspot

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. It's no surprise. Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business.

Stats 29

Welcome to Lauren Carlson from Software Advice

Tomorrow People

I'd like to welcome Lauren Carlson from www.softwareadvice.com who will be contributor to our blog. Lauren Carlson is a writer and online marketing professional in Austin, TX.

What’s in a domain? Establishing your social business brand

WindMill Networking

Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand.

B2B Marketer: Have You Backed Up Your Marketing?

B2B Marketing Traction

What if something were to happen to your online marketing presence? Now more than ever, marketing has a lot of moving parts. Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Sales Checklist: How Do You Prepare Your Day for Success?

Sales Prospecting Perspectives

Summer is upon us and so is the time of the year for weekend getaways. Before work this morning, I was preparing for a weekend getaway of my own to Cape Cod. I stood in front of my empty duffle bag and made a checklist of the essentials I would need to pack; toothbrush… check… sweatshirt…check, and so on and so forth. I have always been the type of person to make checklists in my head and I realized that I do the same thing when I tackle my day at work.

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook.

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

Finding the right marketing automation (MA) platform for your company can be a daunting task. According to The Annuitas Group, a demand generation consulting firm, there are more than 100 vendors , and their features vary significantly.

Is Being A Social Media Jack of All Trades A Good Idea?

Biznology

Getty Images via @daylife. If you were to consider only the most used (thus possibly also the most influential) social media outlets what would you list as the Top 5? Facebook, Twitter, Pinterest, Google+ and LinkedIn? Would you have another combination that would make better sense for your business? I ask this question so we can seriously consider what the true skill set of a social media professional is as we move deeper and deeper into the online social age.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Friday Wrap-up: This Week in B2B Marketing Tips

Reachforce

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! The CMO Guide to Inbound Marketing [Infographic] Clearly, an inbound marketing and “content

When in Doubt – Start Marketing

Great B2B Marketing

One of General George Patton’s guiding principles was, “When in doubt, attack.” This sentiment was also expressed by many other famous military commanders. Their point was that although conditions are not always right and the outcome can be uncertain, you are usually better off going on the offensive and generate leads instead of sitting back and waiting for perfect conditions. This is equally true with your B2B marketing efforts. So why do we hesitate instead of acting?

B2B 11

7 Ways To Get More Clicks on Twitter

SnapApp

With 300 million tweets sent out every day by 300 million users, it's easy for the messages you create to slip through the cracks. And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. If a tweet is posted and nobody clicks, replies, or retweets it, does it even matter?

Got Interest in Pinterest? How to Pin Like a Pro

Vertical Response

Our Training & Education Manager, Jill recently blogged about Pinterest and boy, did we get a response. In fact, it was our most popular blog post in the first quarter so we’re back to share a few Pinterest tools that’ll have you pinning like a pro.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

INFOGRAPHIC: The Periodic Table of Social Media Optimization

Client Bridge

Search engine optimization (SEO) is the process of streamlining a website to focus on the exact message (i.e. keywords) that you want to show to the world. Social media can also be optimized (SMO) to pull in the exact traffic that you want. From Inmotion Hosting, here's a detailed infographic of the tools you can use to optimize your social media messaging. View Original Article

Lisa Nirell is Find New Customers Fan of the Month for April 2012

Fearless Competitor

We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC.

PowerViews with Jeff Ernst: Marketing & Sales Must Work Together

ViewPoint

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing.

Laugh and Learn with Find New Customers – Episode 56 – Repo Man

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our weekly Mad Marketing TV show.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

3 Golden SEO Copywriting Rules

Business Growth Development

Writing to Reach You 2 (Photo credit: Wikipedia). For many web developers and marketers today, SEO is common knowledge; but this does not mean that they know how to use it in the best possible way to promote websites above those of rivals.

B2B Book Buzz: Return On Influence by @MarkWSchaefer

MLT Creative

Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead. Sharing content and amassing followers, fans, friends and connections evolved into a daily endeavor.

3 Golden SEO Copywriting Rules

Business Growth Development

Writing to Reach You 2 (Photo credit: Wikipedia). For many web developers and marketers today, SEO is common knowledge; but this does not mean that they know how to use it in the best possible way to promote websites above those of rivals. SEO copywriting by talented SEO copywriters are in high demand these days, as it becomes increasingly difficult to stand out from the crowd.