The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
APRIL 13, 2012
In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers. Budgets determined using Texas Instruments’ calculators. Then computers came. Wordperfect and Lotus123. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. I could go on, but I won’t.